• Title/Summary/Keyword: 홈플러스

Search Result 18, Processing Time 0.02 seconds

A Study of Success and Failure of Virtual Store: From Homeplus Case (가상스토어의 성공과 실패: 홈플러스 사례를 중심으로)

  • Yim, Myung-Seong;Lee, Sang-Hyun
    • Journal of Digital Convergence
    • /
    • v.11 no.4
    • /
    • pp.121-128
    • /
    • 2013
  • Because of governmental regulations, large-scale discount stores are trying to find a new way that can expand a market size. Homeplus virtual store has received attention from the other companies, because virtual store can access 24 hours and be unfettered by governmental regulations. The purpose of the study is to review performance and strategies of Homeplus virtual store as well as the cause of the failure of imitators. To do this, we can find key indicators of success of virtual store.

이슈&이슈 (1) - 국내 최초 저에너지 친환경 공동주택 모델 개관

  • 대한설비건설협회
    • 월간 기계설비
    • /
    • s.239
    • /
    • pp.40-43
    • /
    • 2010
  • 국토해양부(장관 정종환)는 지난5월 26일 송도국제도시 연세대학교 캠퍼스에서 국토해양부 장관, 녹색성장위원회 위원장, 연세대학교 김한중 총장 등이 참석한 가운데 "저에너지 친환경 공동주택(그린홈 플러스 G-home)"모델 개관식을 개최했다. 그린홈 플러스는 정부가 R&D 예산을 지원하여 산 학 연 합동으로 추진한 "저에너지 친환경 공동주택 기술개발"의 연구 성과물로서, 국내 최초로 공동주택에 저에너지 친환경 주택 기술을 적용하여 건축한 모델이라는데 의의가 있다.

  • PDF

ESCO Special - 에너지절약 건축물의 효율적 프로젝트 수행방안과 사례

  • Bae, Sang-Hwan
    • The Magazine for Energy Service Companies
    • /
    • s.84
    • /
    • pp.12-19
    • /
    • 2013
  • 최근 공동주택의 에너지저감을 위한 노력들이 추진되고 있다. 그러나 제로에너지 공동주택과 같이 다양하고 복잡한 기술적용이 필수적이고, 비용 상승을 수반하는 프로젝트의 경우 효율적인 프로젝트 수행프로세스 및 접근방식이 필요하며, 특히 경제성을 고려한 요소기술의 적용은 저에너지 건축물 활성화에 가장 큰 장애요인으로 작용하고 있다. 이러한 관점에서 본 고에서는 저에너지 친환경 건축물의 효율적인 구축을 위한 방안으로서 'IPD프로세스'를 고찰하고, 그린홈플러스 실험주택 건설사례를 통해 활용가능성을 고찰하고자 하였다.

  • PDF

A Study on Consumer-Centric Smart Mobile Virtual Store (소비자 체험 평가를 통한 스마트 모바일 가상 스토어 활성화 방안 연구)

  • Koo, Hye-Gyoung
    • Journal of Digital Convergence
    • /
    • v.11 no.3
    • /
    • pp.209-219
    • /
    • 2013
  • Smart phone environment have an effect on consumer life style, as well as advances in technology. In this paradigm shift on digital convergence make change to commodities, services, and distribution channels for consumers. HomePlus wholesale that is representative distribution company in Korea launched the new distribution channel model that combined off-line store with online store and mobile shopping system called 'smart mobile virtual store'. That is highly praised by abroad media and festivals. This study is an exploratory study on consumer-centric smart mobile virtual store of HomePlus. There are value and chance for developing the new digital distribution model, in this study, because the case study and evaluation of consumers is important in this momentous time.

The Service Failure of Global Large Distribution Companies: the Failure Factors by Service Marketing Mix (글로벌 대형유통기업의 서비스 실패에 관한 사례 연구: 서비스 마케팅믹스별 실패요인을 중심으로)

  • Lee, Young Jae;Choi, Suk Bong
    • Journal of Korean Society for Quality Management
    • /
    • v.47 no.3
    • /
    • pp.641-659
    • /
    • 2019
  • Purpose: Recently, the managing customer complaints properly has emerged as key source of competitive advantage in the large distribution industry. Effective customer complaint management helps firms minimize service failures and incense the capability to respond to customer's needs. Despite this importance, the in-depth prior study of a firm's service failures is very limited. Therefore, the actual service failure cases of large discount stores in Korea were analyzed in this study, and the types of service failures that occur at the service interface were identified. Method: Specifically, a total of 48,307 cases of customer complaints that have occurred in the past three years were collected from 1 January 2016 to 31 December 2018. Using 7 dimensions of service marketing mix. we have classified and analyzed systematically the service failure cases collected. Results: Among the cases of service failures, 34,921 (72.3%) cases were involved with the product factor, followed by 6,152 (12.7%) cases with person factor and 5,392 (11.2%) cases with process factor. Conclusion: By linking the main causes of service failure with the service marketing mix variables, this research presented a more systematic analytic model and verified by applying it to large domestic distribution company. Understanding the main factors affecting customer complaints n the large distribution industry can provide managers useful information and insight who want to achieve an effective customer complaint management.

Revitalization of Traditional Market Places near the Grand Supermarket in Urban Areas: Focusing on the Case of Myung-Il Dong District (대형할인점에 인접한 전통시장의 활성화방안: 명일동지역의 사례를 중심으로)

  • Ahn, Yeon S.;Zhang, Ying
    • Journal of Service Research and Studies
    • /
    • v.4 no.2
    • /
    • pp.69-83
    • /
    • 2014
  • This study was tried for revitalization of the traditional markets, at which were located the same business district of grand supermarket of an urban area in Seoul. The Myung-Il Market, one of traditional markets near the Gang-Dong Homeplus was selected for this research. In our research including the survey from the 63 purchasers' samples of Myung-Il traditional Market, the policy to strengthen the traditional market's ability was suggested to use the price and hygiene factors which affecting on the customers' satisfaction significantly. And the other complementary stategic factors, service and geographical area factors, were induced which were significantly relating to the 100 samples of purchasers at Gang-Dong Homeplus as the grand modern market. Therefore this research suggests the maintaining and enhancement strategy related to price and the hygiene factors should be impressed on the preferential basis for revitalization the traditional markets. And the other strategy which including service and geographical area factors as from the grand modern market's survey result will be considerated complementarily.

  • PDF