• Title/Summary/Keyword: 호의적 태도

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Analysis of water quality improvement effect of agricultural freshwater lake using unmanned autonomous water treatment device (무인 자율 이동 수처리 장치를 이용한 농업용 담수호 수질개선 효과 분석)

  • Kang, Eu Tae;Jung, Woo Suk;Lee, Gyu Sang;Lee, Jang Hee;Park, Se Keun
    • Proceedings of the Korea Water Resources Association Conference
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    • 2022.05a
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    • pp.492-492
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    • 2022
  • 최근 농업용 담수호 내에서 발생하는 녹조 및 수질오염으로 인한 민원이 증가하고 있다. 농업용수로 이용하고 있는 농업용 담수호의 수질관리는 상류유역에서 유입되는 오염원관리가 중요하나 장기적인 유역계획이 수립되어야하므로 즉각적인 수질개선효과를 기대하기 어렵다. 또한 호 내 수질관리는 광범위한 수면적으로 인해 인력 운영 및 시간적 소모가 크며, 일시적인 수질관리만 기대할 수 있다. 장치형 시설을 설치할 경우 막대한 시설비가 소요되며, 지속적으로 체계적인 유지관리가 필요하다. 따라서 담수호 내 수환경 특성을 고려하여 자율감시 및 수처리 장치를 이용한 지속가능한 수질관리가 필요한 실정이다. 본 연구에서는 담수호의 자율적인 수질관리를 위해 무인항법장비와 자동 수처리 장치를 융합한 제품을 제작하여 현장적용을 통해 수질개선 효과를 분석하였다. 무인 자율 이동장치에 설치된 자동 수처리 장치는 녹조발생에 대응하기 위해 환경부에서 고시한 수처리체(황산알루미늄, Alum)를 이용한 약품 살포 장치를 제작하였다. 자율항법장치의 운행 구역을 지정하고, 총 5회 지정된 구역내에서 약품을 살포하고, 미살포 구역을 대조군으로 하여 살포 구역과 수질개선효과를 비교하였다. 비교 결과 수질 항목별 자동 수처리 장치에 의한 수질 저감효율은 ○ COD 13.8%, TOC 18.6%, SS 23.3%, T-N 8.4%, T-P 58.9%, Chl-a 74.4%로 나타났다.

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The Role of Nostalgia in Self-congruence Consumption (자아일치 소비에 대한 노스탤지어의 역할)

  • Kim, Dong Kyu;Chun, Seungwoo;Park, Joon Woo;Hwang, Chunduk
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.373-381
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    • 2016
  • This study examined the interaction of nostalgia and self-congruence on consumer behavior. We proposed that nostalgia make consumers' brand attitude and purchase intention more positive when the level of congruence between the brand and consumer's ideal self-image is high, irregardless of the level of actual self congruence. 283 middle-aged people participated and 2(nostalgia: stimuli vs. control) X 2(ideal self-congruence: high vs. low) between subject design is used. The result showed the interaction effect of nostalgia and ideal self congruence. Nostalgia-primed (vs. control) participants reported higher brand attitude and purchase intention to the ideal self-congruent brand. Finally the theoretcal and practical implications and limitations of this study are discussed.

Is it Enough to Have an 'Ethical Product' Label?: the Effects of Brand Reputation and Perceived Ethicality on Ethical Consumers' Choice ('윤리적 제품', 이름만으로 충분한가? 브랜드 명성과 지각된 윤리성의 정도가 소비자의 선택에 미치는 영향)

  • Lee, Cheonglim;Cha, Moon-Kyung
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.527-541
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    • 2020
  • Consumers' favorable attitude toward ethical brands, and the rise of ethical consumers, is a recent global trend. Nevertheless, prior studies have emerged that favoring ethical products does not necessarily lead to consumers' purchase. Focusing on this, authors attempted to explore what perceptions of the brand lead to purchase behavior. Three experiments were conducted for this purpose. Results are as follows. First, even in ethical products, consumers choose the product when it is perceived as more ethical. This tendency has been shown for both eco-friendly type and donation type products. Second, when there was no noticeable difference in ethicality, ethical consumers consider brand reputation as an important factor in choice. Third, results remains regardless of consumer individual characteristics (consumer altruism, conspicuousness). Note that, unexpectedly, the underdog effect was not observed among altruistic consumers. Several implications, limitations of research, and suggestions for future research were discussed.

The Influence of Attachment Anxiety on Charity Appeals (불안 애착이 기부 광고에 대한 태도에 미치는 영향 : 사회적 일체감에 근거하여)

  • Kwon, Daeun;Jeong, Hyewook
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.675-683
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    • 2020
  • This study has investigated how attachment anxiety boosts the attitude on charity appeals. Drawing on the attachment theory, we tested the hypothesis that increasing attachment anxiety (both dispositionally and temporarily primed) would have favorable attitudes towards charity appeals relates to social identification. Participants in high attachment anxiety showed more favorable attitudes towards charity appeals which can fulfill their social needs. Needs for belongness mediated the relationship between charity appeals and attachment anxiety. While past research has focused on the attachment security as motivation for helping, The current study has focused on egoistic motivation for helping and examined that attachment insecurities leads more favorable attitudes towards charity appeals that fulfill their social needs. The current study demonstrates that social needs can motivate consumers' prosocial behavior. Implications for the theory of non-profit marketing are discussed.

Distributors' Preference for the Flextime System (유통업체 종사자의 유동근무제에 대한 선호성향에 대한 연구)

  • Lee, Won-Haeng
    • Journal of Distribution Science
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    • v.10 no.4
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    • pp.13-20
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    • 2012
  • The "flextime" system, which was initially designed to maintain a balance between work and personal life, has recently received much attention as an alternative form of work, enabling employees to fully exert their creativity. Most studies show that the effects of flextime on performance, productivity, attitude toward the organization, absenteeism, and turnover differ between managerial and non-managerial workers. This suggests that workers' personal characteristics affect their preference for flextime by directly or indirectly influencing its result variables. As most Korean companies have not adopted the flextime system, little research has been conducted on it in Korea. Recently, Korean companies have been discussing flextime as one of several measures for enhancing international competitiveness. Therefore, this study aims to offer a theoretical framework for the introduction of the system by analyzing the effects of the precedent factors on the preference for flextime. Though not statistically significant, a higher preference for flextime is noted among workers over the age of 36. Older workers usually are more conservative and less adaptable to change but here the older Korean workers may be anxious and resistant. Additional research on workers in different types of businesses using improved research methods will lead to more meaningful results. Married workers display a lower preference to flextime than single workers. In Korea, the current atmosphere focused on a happy home encourages married workers to prefer regular work hours, enabling them to go to and from work on a regular schedule. This means that normal working hours, from morning to evening, are preferred as it is the most suitable system for families. However, this is not so in the case of single workers. Unmarried singles tend to prefer flextime for investing in self-development toward future prosperity, over the benefits of regular working-hours. Flextime is designed to meet their needs to some extent as it is helpful in maintaining a balance between work life and self-development. If flextime is selected, workers can spend mornings on self-development and work in the afternoons. Therefore, when flextime is introduced in Korea, it would be desirable to start with unmarried workers, to increase corporate creativity and productivity and develop individual potential. In particular, when the five-day workweek, the main concern for companies and labor unions, is adopted, synergy with flextime could be expected and a gradual implementation of flextime will be effective. Gender difference shows similar results to marital status with male workers displaying a higher preference for flextime. It is inferred that male workers' attitudes toward flextime are more favorable than female workers' because flextime enables self-development and work life to coexist. A relatively weak, though statistically significant, correlation exists between control position and flextime preference with inner-control-oriented workers displaying favorable attitudes toward flextime. Generally, inner-control-oriented workers tend to attribute the consequences caused by any person or partner relationship to themselves. Thus, when a new system is introduced they are likely to have less reluctance and fear than outer-control-oriented workers, because they think it is important to deal with the new system. A weak but slight correlation exists between the desire for achievement and flextime preference. People who have a higher desire for achievement are willing to consider the new system, especially if significant success is reasonably expected. This result is derived from a reasonable judgment that flextime offers an individual the time for self-development while the organization benefits from the resulting creativity and performance enhancements. Although not the primary analysis, a high correlation is found between control position and the desire for achievement, which is consistent with the results of previous research. The regression analysis not only supports the preceding ANOVA and correlation analysis but also shows the existence of a causal relationship. Married workers have a weak preference for flextime, which is consistent with the results of the preceding ANOVA. Relative to men, women have a weak preference for flextime. No statistically significant correlation was noticed for age. Inner-control-oriented workers prefer flextime more than outer-control-oriented workers as the former view the consequences of change to be their own responsibility. However, the preference for flextime seems to be weak. As expected, people with a higher desire for achievement have a stronger preference for flextime, presumably because the greater the desire for achievement, the stronger the spirit of challenging an uncertain future. No significant correlation exists between job satisfaction and flextime preference.

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과학기술위성 1호의 탑재 컴퓨터 운용 상황

  • 박홍영;류상문;강경인;김경희;김세일;신근수;이종주;오대수;임종태
    • Bulletin of the Korean Space Science Society
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    • 2004.04a
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    • pp.54-54
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    • 2004
  • 과학기술위성 1호는 2003년 9월에 발사 후 초기 운용 단계를 거쳐 현재 정상적인 임무수행 단계이다. 위성의 주 컴퓨터 시스템은 각 탑재체들이 임무를 원활히 수행하도록 위성의 건강 상태를 감시하고, 시나리오에 따라 각 탐재체들을 제어하고, 각종 위성 관측 자료를 수집하며, 위성의 임무 수행을 위한 명령을 송수신 한다. 본 발표에서는 지난 6개월간 위성의 운용을 위하여 지상으로부터 명령을 수신하고, 수신된 명령을 동작순서에 따라 각 서브시스템에 전달하는 위성의 주 컴퓨터 운용과 관련하여 운용현황을 살펴본다. (중략)

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과학기술위성 1호의 온도 데이터 분석

  • 김세일;강경인;박홍영;김경희;이종주;신근수;임종태
    • Bulletin of the Korean Space Science Society
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    • 2004.04a
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    • pp.56-56
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    • 2004
  • 원자외선 분광기 등, 우주관측 탑재체가 실린 과학기술위성 1호는 초기 운용과정과 자세제어에 대한 보정작업등을 거쳐 정상적인 임무를 수행하고 있다. 본 연구에서는 초기운용과 현재의 탑재체 운용 과정 중에 생성된 위성의 상태 정보 데이터를 이용하여 위성이 궤도상에서 겪는 열 변화에 대하여 어떻게 운용되고 있는지 분석하였다. 위성의 온도 데이터는 위성의 운용 및 궤도상에서 위성체의 자세와 밀접한 관계를 가지고 있다. (중략)

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The Impact of Crisis Response Strategy on Brand Attitude - Focus on the Crisis Type and Cause Related Marketing - (기업의 위기대응전략이 브랜드 태도에 미치는 영향 - 위기 유형과 기업의 공익연계 마케팅을 중심으로 -)

  • Seol, Sang-Chul;Jung, Sung-Gwang;Choi, Woo-Young
    • Management & Information Systems Review
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    • v.34 no.5
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    • pp.251-276
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    • 2015
  • This study is to review the attitude of consumers on the crisis response strategy (defensive vs. receptive) that the company implements in crisis situations. Also, the interaction between the crisis response strategy that the company implements and the crisis type of companies (corporate ability vs corporate social responsibility) was discussed. In addition, the interaction between the messages (abstract vs. concrete) of public interest associated marketing implemented prior to crisis situations and the crisis response strategy implemented after crisis situations was discussed. And these results were reviewed to see if the same result can come out after controlling the involvement on consumer's public interest associated marketing as a covariate. The main results of this study are as follows. First, regarding the crisis response strategy, in the company's crisis response strategy, the receptive attitude was more favorable for the consumer's attitude than the defensive attitude. Second, it was seen that there is a significant interaction between the crisis response strategy of companies and the crisis type of companies. Third, it was seen that the crisis response strategy of companies has a significant interaction with the message type of public interest associated marketing. Lastly, the involvement showed a significant effect as a covariate and the interaction between the crisis response strategy of companies, the crisis type of company and the message type of public interest associated marketing can be confirmed even after controlling the involvement. In the conclusion of the study, the direction on implications, limitations and future.

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The Influence of Consumer Need Satisfaction and Star Traits on Consumer Attachment to Star Brand and Consumer Response to Product Brand Sponsored by Star Brand (소비자 욕구충족성과 스타 속성이 스타브랜드 애착과 후원브랜드에 대한 소비자반응에 미치는 영향)

  • Ahn, Kwang Ho;Lee, Jae Hwan
    • Asia Marketing Journal
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    • v.12 no.1
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    • pp.51-79
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    • 2010
  • This study is based on recent advances in celebrity traits and self-determination researches to address how consumers develop the strong attachment to a "star brand," and the effect of consumer's attachment to star brand on evaluation of product brand sponsored by the star. We use the consumers' need satisfaction and star traits as major causal factors that influence consumer's attachment to a star brand. Specifically this article uses autonomy need, relatedness need, competence need as the dimensions of need satisfaction and expertness, trustworthiness, likeability, and similarity as the key star traits. The purpose of this study is to investigate the influence of these factors on the consumer's attachment to star brand and how consumer's evaluation of product brand sponsored by star is moderated by the fitness level of between the image of star brand and the image of sponsored product brand. To collect the data, survey was taken in a University located in Incheon. Collected data are analysed using SPSS 15.0 and AMOS 7.0. The results show that when the star brand is perceived as more trustworthy and likeable, and satisfies autonomy need and relatedness need, the consumer is more likely to become strongly attached to him or her. The hypothesis that consumer's attachment to star brand will have the positive influence on the evaluation of product brand sponsored by star is supported. And hypothesis that consumer's attitude to a sponsored product brand is moderated by the fitness level of between the image of star brand and the image of sponsored product brand is also supported. The empirical results imply that star brand to which consumers are attached may have the significant positive impact on the consumers' evaluation process of endorsed product brand and purchase behavior, and that marketers should consider need dimensions which target consumers want to satisfy and the fitness level of between the image of star brand being considered as endorser and the image of product brand.

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The Effects of Environmental Dynamism on Relationship Characteristics, Credibility, and Benevolence in Distribution Channel System (환경의 동태성이 유통경로 시스템에서 관계특성, 그리고 신용과 호의에 미치는 영향)

  • Lee, Jong-Tae;Oh, Se-Jo;Sung, Min
    • Journal of Distribution Research
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    • v.11 no.2
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    • pp.29-57
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    • 2006
  • While a number of studies have recognized the importance of environment of channel systems and consequences of changed environment, only limited studies have dealt with this issue theoretically and practically. The purpose of this study is to empirically validate whether one dimension of environment, called dynamism, has an influence on the relationship characteristics such as transaction specific investment opportunism and conflict or not: further, it is designed to delve into whether these relationship characteristics have any influence on one crucial relationship quality, 'trust' and its two constituent dimensions - credibility and benevolence. In order to provide empirical validation, a survey was conducted to 163 sales office managers at a major newspaper publisher in Korea. An analysis of the data retrieved from this survey indicated that while environmental dynamism has a positive influence on the publisher's opportunism and conflict perceived by the sales office managers, it did not show a direct influence on the transaction specific investment made by the publisher. Furthermore, while publisher's transaction specific investment had a positive influence on the credibility and the benevolence respectively, publisher's opportunism and level of sales office conflict had a negative influence on the credibility and the benevolence respectively. Currently, a publisher is facing an unprecedentedly dynamic environment. This study should provide ample implications for the publisher in establishing trust, which is a crucial condition in developing and maintaining a long-term successful relationship with its sales offices.

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