• Title/Summary/Keyword: 호명

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The Politics of Calling Old Age (노년 호명의 정치학)

  • Chung, Gene-Woong
    • 한국노년학
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    • v.31 no.3
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    • pp.751-765
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    • 2011
  • The purpose of this article is to examine the conflicts and political implications of the various linguistic practices concerning how to call old age, and to illuminate the reasons for these conflicts in the cultural sphere. Recently, the issue of proper ways of calling old age has become problematized. As a result, new ways of addressing older people are being devised, which signifies the marginalization of old age. These new ways of calling older people, however, are not settling the problems. It is because the ageist, gender-discriminatory, status-conscious culture of Korea marginalizes the meaning of the various ways of calling old age. As the otherization of old age deepens in the cultural realm, old age becomes a site where various features of marginality accumulate. The academy and the professionals need to be aware of the political implications of the various ways of calling old age, and to strive to surmount discriminatory linguistic practices.

STUDY OF TYPE OF BRAND NAMING OF DENTAL CLINICS IN THE KOREAN ACADEMY OF PEDIATRIC DENTISTRY (대한소아치과학회 회원의 치과 병의원 등록상호명에 대한 조사 연구)

  • Shim, Youn-Soo;Kim, Ah-Hyeon;An, So-Youn
    • Journal of the korean academy of Pediatric Dentistry
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    • v.37 no.4
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    • pp.461-466
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    • 2010
  • We examined the pattern of brand naming for dental clinics depending on various factors in 551 members of The Korean Academy of Pediatric Dentistry. The results follows: 1. Brand naming depending on the sex showed that the clinical subspeciality was 33.4% and the name of people or regional location was 31.7% in male members. In female members, the clinical subspeciality was 49% and a feeling of affinity was 29.9% (p<0.05). 2. Brand naming using the name of people and regional location in association with the year of graduation, the period before the 1960s was 66.7% the 1960s was 62.5% the 1970s was 68.8% and the 1980s was 46.5%. That is, these periods accounted for the most part. During the 1990s, however, brand naming based on the clinical subspeciality accounted for 52.2%. After the 2000s, it accounted for 59.8% (p<0.05). 3. In Seoul, Pusan and Kyounggi Province, brand naming based on the clinical speciality accounted for the most part. In other areas, the name of people and regional location, as well as a feeling of affinity, was the most prevalant (p<0.05). To summarize, there was a variability in the pattern of brand naming for dental clinics in association with the sex, schools and year of graduation and the regional location.

A Study on the Validity of Host Call Service in the Family Restaurant using Fishbein Model (Fishbein 모델을 이용한 패밀리 레스토랑의 호스트 호명제 서비스 타당성에 대한 연구)

  • Seo Kwang-Kyu;Ahn Beum-Jun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.7 no.4
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    • pp.753-758
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    • 2006
  • The recent drastic increase of imported foreign restaurants provided the importance of service quality and the customer satisfaction is considered as the most important factors for the business activity. In order to identify the important factors for the customer satisfaction of the family restaurant in Korea, we attempt to test the validity of host call service as a significant variable in the family restaurant using Fishbein behaviour model. Based on literature review, the empirical study was conducted using the questionnaires for customers of the family restaurant in Seoul. Descriptive statistics, t-test, F-test and regression analysis were made of the gathered questionnaires using SPSS programs. The results shows that four hypotheses established in this study were significant. Therefore, host call service in the family restaurant should be introduced to increase the customer satisfaction. In conclusion, it proved that host call service in the family were the important factors that could satisfy the customers and the family restaurants will have to make a great effort to develop the differentiated service so as to enhance their competitiveness.

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