• Korean journal of communication and information
• /
• v.71
• /
• pp.194-223
• /
• 2015

This study explores a value chain structure of TV program including news, drama, and comedy. The purpose of this research focused on factor analysis and the relationship among viewer's program selection motivations. This research explores correlation between personal value and viewing motivation. This study was to identify the value structure of respondent on TV program(news, drama, comedy) based on means-end chain theory. The research used structured APT laddering questions and 251 data was analysed. Through such analysis, category difference by stage and relationship difference were identified and hierarchical value map was compared. There are four different value ladders: first is attributes, functional consequences, psychological consequences, and final value. The result shows that on news program the basic function is viewers are want to visual factor and quickly acquire social news and they pursue a value of personal social relationship. Whereas, on drama program, the viewers are reflected by around person, and they selected a program based on closed related person. In addition, the viewers are influenced by program's social nomination, production's brand in drama, and performer's nomination, producer and program prominence on comedy. The program selection is highly correlated on program selection's credibility, vital energetic life, and social relationship. The results shows that there was no significant difference between low involvement group and high involvement group for main category involvement group respondents.

• Journal of the Korea Convergence Society
• /
• v.13 no.4
• /
• pp.261-270
• /
• 2022

For mobile online games, this study examines how use pursuit propensity, use interest, use, service quality, and system quality, which are attributes that evaluate the use value and benefit for Chinese users, have an effect on use satisfaction. Empirical analysis results; all composing factors of four attribute had a positive effect, and the degree of effect was different according to game types in use interest and use, service quality. In terms of use pursuit, there was no difference between game types, and innovation pursuit and relationship pursuit were found to be similarly important effecting factors. In terms of use interest, there was a difference between game types. Sense of solidarity in single-player game and sense of achievement in multi-player game was found to be the most important effecting factor. In terms of service quality, there was a difference between game types. Easy of game in single-player game and function of game in multi-player game was the most important effecting factor. In terms of system quality, use convenience was found the most important effecting factor without difference between game types. Based on these results, this study suggested a strategy to enhance game development and loyalty to companies in the game industry.

• Journal of the Korea Convergence Society
• /
• v.9 no.9
• /
• pp.371-378
• /
• 2018

The purpose of this study is to classify the customers according to the characteristics of the relational benefits and to compare the performances of the sub-groups. As a result of the research, the group type according to the relational benefits was subdivided into 3 groups, and each group was named emotional relational group, continuous relational group and intermittent relational group considering customer characteristics. First, the emotional relational group is the group that emphasizes the empathy and assurance between the service provider and the customer, and the continuous relational group is the group with the highest social, confidence and economic benefits. The intermittent relational group was simply a transaction-oriented group. This implies that a differentiated customer management strategy is needed for each relational benefit group based on customer experience in medical services.

• Information Systems Review
• /
• v.24 no.3
• /
• pp.69-91
• /
• 2022

The video recommendation services help to save the user's information search time in the overflowing online information, and algorithms for more efficient and accurate recommendation are continuously developed. In particular, TikTok has the largest number of users in the short video industry due to its unique recommendation algorithms. In this study, by applying a privacy calculation model, the research tried to compare users' responses to each type of TikTok's recommendation service. Users are well aware of the privacy concerns and benefits of TikTok's recommendation service. Although there is a risk, it was found that users continue to use TikTok's recommendation service because the benefits are greater.

• The Proceeding of the Korean Institute of Electromagnetic Engineering and Science
• /
• v.17 no.3 s.59
• /
• pp.55-62
• /
• 2006

이 논문에서는 주파수 거래를 둘러싼 정책적 이슈를 살펴보고 있다. 우선 주파수 거래의 혜택과 시장 실패 요인을 파악하였는데 주파수 거래의 혜택은 명백하나 그것을 실현하기 위해서는 보다 적극적으로 규제 및 정책을 선진화해야 한다는 것을 알 수 있었다. 그리고 주파수 거래가 발생하기 위해서는 구매자와 판매자가 원하는 주파수의 대역, 지역, 사용시간이 일치해야 하므로 거래가 성사되기는 쉽지 않은데, 그것을 원활하게 하기 위한 콜 옵션 도입이라는 새로운 아이디어를 알아본다. 마지막으로 주파수 거래와 관련된 우리나라의 현황과 정책을 설명하고 향후 정부, 방송 및 공공목적으로 사용되고 있는 주파수가 먼저 시장에서 거래될 수 있도록 정부에서 적극적인 자세를 유지하는 것이 필요하다고 결론지었다.

• Journal of the Korea Convergence Society
• /
• v.12 no.12
• /
• pp.339-347
• /
• 2021

In this study, the study model and hypotheses were established by theoretical review to understand the impacts of servicescapes on relational benefits and revisit intention in the subjects of users in the franchise coffee shops. Based on the previous studies, the servicescape was classified with three elements including facility attractiveness, service attractiveness, and cleanness, and the analysis results are as follows. First, facility attractiveness(H1-1) and service attractiveness(H1-2) among servicescapes of coffee shops showed the significant impact on relational benefits, adopting Hypothesis 1-1 and H 1-2. On the other hand, cleanness among the servicescapes did not show any impact on relational benefits. Second, hypothesis 2 that relational benefits will significantly affect the revisit intention, positively was adopted. This means revisit potential will be enhanced more as the workers generate the comfort with special services and informal conversation more. It implicates that trust on the shops, psychological comfort, and consideration to the customers are important factors to induce their revisit. Finally, facility attractiveness and service attractiveness among servicescapes showed to affect he revisit intention significantly, while cleanness did not show that, partially adopting hypothesis 3.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.13 no.6
• /
• pp.191-198
• /
• 2018

Technology transferors and technology transferees decide to transfer technology with various motivations as they share benefits and risks. On top of economic benefit factors and risk factors provided by technology transferees, technology transferors also make technology transfer decisions by taking into account various factors such as government policies and systems, as well as their management strategies. In this study, the factors influencing the technology transfer in the chemical industry and the influence on the technology transfer intention are analysed. As a result of this study, factors influencing technology transfer are economic benefit factor, technological factor, risk factor, and socio-cultural factor. A significant differences in the influencing factors between the technology transferors and the technology transferees are that the economic benefit factors are more considered by the technology transferees and the technological factors are more considered by technology transferors in technology transfer. Technology transferees shows the stronger intention to enter technology transfer than the technology transferors.

• Journal of Digital Convergence
• /
• v.14 no.1
• /
• pp.413-425
• /
• 2016

This study investigated what effects the relational benefits perceived by the customers of solely operated beauty salons have on customer satisfaction, recommendation intention, and defection intention through the convergence of cosmetology and business management. For this, a total of 322 customers of solely operated beauty salons were chosen as final valid samples. For data analysis, frequency analysis, reliability analysis, confirmatory factor analysis, and correlation analysis were performed using SPSS 15.0 and AMOS 18. For a hypothesis test, lastly, path analysis was conducted using structural equation modeling. The study results found the following: First, among the relational benefits perceived by the customers of solely operated beauty salons, confidence benefits and social benefits had a positive effect on customer satisfaction. Second, the relational benefits perceived by the customers of solely operated beauty salons had a positive effect on recommendation intention. Third, confidence benefits and social benefits had a negative effect on defection intention. Fourth, customer satisfaction had a positive effect on recommendation intention. Fifth, customer satisfaction had a negative effect on defection intention. Sixth, in relationship between the relational benefits perceived by the customers of solely operated beauty salons and recommendation/defection intention, customer satisfaction revealed partial mediating effects.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.13 no.2
• /
• pp.125-137
• /
• 2018

Credit unions organized and operated by the members of communities, work-places or groups are co-operative entities where customers act as owners not just transaction partners. The foregoing organizational characteristic of credit unions exerts beneficial effects on their customer relationship, and underscores the need for diversifying their relationship marketing strategies. This study sheds light on the structural relationship of credit unions in terms of principal variables of relationship marketing, i.e. relationship benefits, customer satisfaction and long-term relationship orientation. Specifically, we classify the relationship benefits into three sub-dimensions, i.e. confidence benefits, social benefits and special treatment benefits, and structuralize a causal model involving the customer satisfaction and long-term relationship orientation. From December 26, 2017 to January 26, 2018, A total of 360 questionnaires was collected. Of these, 346 were selected as the final samples, excluding 14, which are difficult to use in statistics. The reliability analysis, exploratory factor analysis, and regression analysis was performed by using the 'SPSS 24.0'. And confirmatory factor analysis, structural equation model analysis was performed by using 'AMOS 24.0'. The findings highlight the following. First, confidence benefits directly impact on the long-term relationship orientation, and indirectly influence the latter by the medium of customer satisfaction. Second, social benefits directly influence the long-term relationship orientation, without exerting any indirect effects on the latter via customer satisfaction. Third, special treatment benefits do not directly impact on the long-term relationship orientation but have indirect effects on the latter by the medium of customer satisfaction. Fourth, customer satisfaction has positive effects on the long-term relationship orientation. The findings suggest credit unions should establish a long-term relationship with their customers by providing them with confidence benefits to earn their trust and confidence, with social benefits to build a relationship of affinity and friendship, and with special treatment benefits to meet their needs in the long, not short and temporary, term.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2002.05a
• /
• pp.1024-1029
• /
• 2002

우리나라 국민은 그간 건전한 레저활동의 비활성화로 인해 고스톱 등의 도박에 노출될 기회가 않았다. 또한 2000년에는 강원랜드 카지노가 출범하였으며, 월드컵복권 등의 각종 복권산업도 활성화되고 있다. 이는 현재 우리나라의 도박 산업이 새로운 전기를 맞고 있다고 볼 수 있으며, 향후 도박인구의 증가와 도박의 생활 근접성을 예측할 수 있다. 그러나 도박 산업은 그로부터 발생하는 수입과 동시에 각종 사회적 폐해가 공존하고 있다는 것은 주지의 사실이다. 따라서 도박산업의 건전한 발전을 위해서는 이로 인해 사회적인 편익과 비용을 분석할 필요가 있으며 또한 이를 근거로 피해를 감소할 수 있는 효과적인 방법을 연구해야 한다. 그러나 도박으로 인한 비용과 혜택의 추정은 발생요인의 다양성과 추상성 때문에 정확한 집계가 없었으며, 따라서 본 연구에서는 이렇게 다양하고 추상적인 도박 산업의 사회적 비용과 혜택을 계량화하기 위한 방법론을 제시하고자 한다.