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http://dx.doi.org/10.15207/JKCS.2022.13.04.261

The Effect of Use Value and Benefit Attributes of Mobile Online Games on Use Satisfaction of Chinese Users  

Liu, Bing (Dept. of Industrial Design, Weifang University of Science & Technology)
Kim, Hwa-Dong (Dept. of Advertising & PR Communications, Mokwon University)
Publication Information
Journal of the Korea Convergence Society / v.13, no.4, 2022 , pp. 261-270 More about this Journal
Abstract
For mobile online games, this study examines how use pursuit propensity, use interest, use, service quality, and system quality, which are attributes that evaluate the use value and benefit for Chinese users, have an effect on use satisfaction. Empirical analysis results; all composing factors of four attribute had a positive effect, and the degree of effect was different according to game types in use interest and use, service quality. In terms of use pursuit, there was no difference between game types, and innovation pursuit and relationship pursuit were found to be similarly important effecting factors. In terms of use interest, there was a difference between game types. Sense of solidarity in single-player game and sense of achievement in multi-player game was found to be the most important effecting factor. In terms of service quality, there was a difference between game types. Easy of game in single-player game and function of game in multi-player game was the most important effecting factor. In terms of system quality, use convenience was found the most important effecting factor without difference between game types. Based on these results, this study suggested a strategy to enhance game development and loyalty to companies in the game industry.
Keywords
Mobile Online Game; Use Value and Benefit; Use Pursuit Propensity; Use Interest; Service Quality; System Quality; Use Satisfaction;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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