• The Journal of Society for e-Business Studies
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• v.9 no.4
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• pp.19-36
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• 2004

This paper suggests a business process between the collaborative companies that want to extend globally sales and delivery service with restricted physical branches in their own areas. The companies integrate their business processes for sales and delivery services using a shared product taxonomy table. In order to perform the collaborative processes, they need the algorithm to exchange their own products. We suggest a similar product finding algorithm to compose the product taxonomy table that defines product relationships to exchange them between the companies. The main idea of the proposed algorithm is using a multi-attribute decision making (MADM) to find the utility values of products in a same product class of the companies. Based on the values we determine what products are similar. It helps the product manager to register the similar products into a same product sub-category. The companies then allow consumer to shop and purchase the products at their own residence site and deliver them or similar products to another sites.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.277-287
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• 2014

In LBSNS(Location-based Social Network Service), users can share locations and communicate with others by using check-in data. The check-in data consists of POI name, category, coordinate and address of locations, nickname of users, evaluating grade of locations, related article/photo/video, and etc. If you analyze the check-in data from the location-based social network service in accordance with your situation, you can provide various customized services. Therefore, In this paper, we develop a location recommendation system based on LBSNS that can utilize the check-in data efficiently. This system analyzes the location category of the check-in data, determines the weighted value of it, and finds out the similarity between users by using the Pearson correlation coefficient. Also, it obtains the preference score of recommended locations by using the collaborated filtering algorithm and then, finds out the distance score by applying the Euclidean's algorithm to the recommended locations and the current users' locations. Finally, it recommends appropriate locations by applying the weighted value to the preference score and the distance score. In addition, this paper approved excellence of the proposed system throughout the experiment using real data.

• Journal of the Korea Society for Simulation
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• v.15 no.3
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• pp.23-30
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• 2006

A recommender system for E-commerce site receives information from customers about which products they are interested in, and recommends products that are likely to fit their needs. In this paper, we investigate several methods for large-scale product purchase data for the purpose of producing useful recommendations to customers. We apply the traditional data mining techniques of cluster analysis and collaborative filtering(CF), and CF with reduction of product-dimensionality by use of latent semantic indexing(LSI). If reduced product-dimensionality obtained from LSI shows a similar latent trend of customers for buying products to that based on original customer-product purchase data, we expect less computational effort for obtaining the nearest-neighbor for target customer may improve the efficiency of recommendation performance. From simulation experiments on synthetic customer-product purchase data, CF-based method with reduction of product-dimensionality presents a better performance than the traditional CF methods with respect to the recall, precision and F1 measure. In general, the recommendation quality increases as the size of the neighborhood increases. However, our simulation results shows that, after a certain point, the improvement gain diminish. Also we find, as a number of products of recommendation increases, the precision becomes worse, but the improvement gain of recall is relatively small after a certain point. We consider these informations may be useful in applying recommender system.

• Journal of Korea Multimedia Society
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• v.10 no.1
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• pp.128-138
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• 2007

With the development of broadcasting technology from analogue to interactive digital, the number of TV channels and contents provided to audience is increasing in a rapid speed. In this multi-media and multi-channel world, it is difficult to adapt to the increase of TV channel numbers and their contents merely using remote controller to search channels. Due to this reason, EPG (Electronic Program Guide) has been one of the essential services providing convenience to audience. So EPG complying with European DVB-MHP specifications, which will be also our domestic standard, is proposed in this paper. In order to provide audiences with DiTV contents they preferred, we apply collaborative filtering algorithm to recommend contents according to preference value of audience group with similar preference. And we use JavaXlet application which is based on MHP to implement this EPG, while the result can be verified by OpenMHP emulator.

• Journal of KIISE
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• v.44 no.5
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• pp.486-495
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• 2017

Collaborative Filtering is limited because of the cost that is required to perform the recommendation (such as the time complexity and space complexity). The RFWBP (Rating Frequency Weight-based Baseline Predictor) that approximates the precision of the existing methods is one of the efficiency methods to reduce the cost. But, the following issues need to be considered regarding the RFWBP: 1) It does not reduce the error because the RFWBP does not learn for the recommendation, and 2) it recommends all of the items because there is no condition for an appropriate recommendation list when only the RFWBP is used for the achievement of efficiency. In this paper, the BBP (Bias-Based Predictor) is proposed to solve these problems. The BBP reduces the error range, and it determines some of the cases to make an appropriate recommendation list, thereby forging a recommendation list for each case.

• Journal of the Korean Society for information Management
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• v.38 no.2
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• pp.113-127
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• 2021

The purpose of this study is to propose a personalized book recommendation system to promote the use of university libraries. In particular, unlike many recommended services that are based on existing users' preferences, this study proposes a method that derive evaluation metrics using individual users' book rental history and tendencies, which can be an effective alternative when users' preferences are not available. This study suggests models using two matrix decomposition methods: Singular Value Decomposition(SVD) and Stochastic Gradient Descent(SGD) that recommend books to users in a way that yields an expected preference score for books that have not yet been read by them. In addition, the model was implemented using a user-based collaborative filtering algorithm by referring to book rental history of other users that have high similarities with the target user. Finally, user evaluation was conducted for the three models using the derived evaluation metrics. Each of the three models recommended five books to users who can either accept or reject the recommendations as the way to evaluate the models.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.75-81
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• 2012

With the advance of internet technology and fast growing of data volume, it become very hard to find a demanding information from the huge amount of data. Recommender system can solve the delema by helping a user to find required information. This paper proposes a reinforcement learning based hybrid recommendation system to predict user's preference. The hybrid recommendation system combines the content based filtering and collaborate filtering, and the system was tested using 2000 images. We used mean abstract error(MAE) to compare the performance of the collaborative filtering, the content based filtering, the naive hybrid filtering, and the reinforcement learning algorithm based hybrid filtering methods. The experiment result shows that the performance of the proposed hybrid filtering performance based on reinforcement learning is superior to other methods.

• Journal of Intelligence and Information Systems
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• v.13 no.4
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• pp.45-63
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• 2007

Recently as ubiquitous environment comes to the fore, information density is raised and enterprise is being able to capture and utilize customer-related information at the same time when the customer purchases a product. In this environment, a need for the recommender systems which can deliver proper information to the customer at the right time and right situation is highly increased. Therefore, the research on recommender systems continued actively in a variety of fields. Until now, most of recommender systems deal with item recommendation. However, in the market in ubiquitous environment where the same item can be purchased at several stores, it is highly desirable to recommend store to the customer based on his/her contextual situation and preference such as store location, store atmosphere, product quality and price, etc. In this line of research, we proposed the store recommender system using customer's contextual situation and preference in the market in ubiquitous environment. This system is based on collaborative filtering and Apriori algorithms. It will be able to provide customer-centric service to the customer, enhance shopping experiences and contribute in revitalizing market in the long term.

• Information Systems Review
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• v.18 no.2
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• pp.59-77
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• 2016

Although various recommendation techniques have been applied to the e-commerce market, few studies compare the intent to use these techniques from the customer's perspective. In this paper, we conduct a comparative analysis of customers' intention to use five recommendation techniques widely adapted by online shopping malls and focus on the differences in purchasing electronic goods and apparel products. The recommendation techniques are as follows: best-seller recommendation, merchandiser recommendation, content-based recommendation, collaborative filtering recommendation, and social recommendation. Additionally, we examine which factors influence customer intent to use the recommendation services. Data were collected through a survey administered to 220 e-commerce users with prior experience with recommendation services. Collected data were examined using analysis of variance and regression analysis. Results indicate statistically significant differences in customers' intention to use recommendation services according to the recommendation technique. In particular, the best-seller recommendation technique is preferred when purchasing electronic goods, whereas the content-based recommendation technique is preferred for apparel purchases. Factors such as personal characteristics and personality, purchasing tendency, as well as perception of the product or recommendation service affect a customer's intention to use a recommendation service. However, the influence of these factors varies depending on the recommendation technique. This study provides guidelines for companies to adopt appropriate recommendation techniques according to product categories and personal characteristics of customers.

• Journal of Intelligence and Information Systems
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• v.27 no.3
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• pp.29-56
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• 2021

Recently, various types of products have been launched with the rapid growth of the e-commerce market. As a result, many users face information overload problems, which is time-consuming in the purchasing decision-making process. Therefore, the importance of a personalized recommendation service that can provide customized products and services to users is emerging. For example, global companies such as Netflix, Amazon, and Google have introduced personalized recommendation services to support users' purchasing decisions. Accordingly, the user's information search cost can reduce which can positively affect the company's sales increase. The existing personalized recommendation service research applied Collaborative Filtering (CF) technique predicts user preference mainly use quantified information. However, the recommendation performance may have decreased if only use quantitative information. To improve the problems of such existing studies, many studies using reviews to enhance recommendation performance. However, reviews contain factors that hinder purchasing decisions, such as advertising content, false comments, meaningless or irrelevant content. When providing recommendation service uses a review that includes these factors can lead to decrease recommendation performance. Therefore, we proposed a novel recommendation methodology through CNN-based review usefulness score prediction to improve these problems. The results show that the proposed methodology has better prediction performance than the recommendation method considering all existing preference ratings. In addition, the results suggest that can enhance the performance of traditional CF when the information on review usefulness reflects in the personalized recommendation service.