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http://dx.doi.org/10.14400/JDC.2014.12.6.277

Location Recommendation System based on LBSNS  

Jung, Ku-Imm (Department of Strategy Marketing, SeeOn Inc.)
Ahn, Byung-Ik (Department of Strategy Marketing, SeeOn Inc.)
Kim, Jeong-Joon (Division of Computer Science & Engineering, Konkuk University)
Han, Ki-Joon (Division of Computer Science & Engineering, Konkuk University)
Publication Information
Journal of Digital Convergence / v.12, no.6, 2014 , pp. 277-287 More about this Journal
Abstract
In LBSNS(Location-based Social Network Service), users can share locations and communicate with others by using check-in data. The check-in data consists of POI name, category, coordinate and address of locations, nickname of users, evaluating grade of locations, related article/photo/video, and etc. If you analyze the check-in data from the location-based social network service in accordance with your situation, you can provide various customized services. Therefore, In this paper, we develop a location recommendation system based on LBSNS that can utilize the check-in data efficiently. This system analyzes the location category of the check-in data, determines the weighted value of it, and finds out the similarity between users by using the Pearson correlation coefficient. Also, it obtains the preference score of recommended locations by using the collaborated filtering algorithm and then, finds out the distance score by applying the Euclidean's algorithm to the recommended locations and the current users' locations. Finally, it recommends appropriate locations by applying the weighted value to the preference score and the distance score. In addition, this paper approved excellence of the proposed system throughout the experiment using real data.
Keywords
LBSNS; Check-in Data Analysis; Location Recommendation; User Similarity;
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Times Cited By KSCI : 2  (Citation Analysis)
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