• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.217-226
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• 2021

Based on the theory of use and satisfaction, this study investigated the strength of TikTok usage motives (entertainment, information-seeking, interaction, self-expression, and escape) and the effect of each motive on users' adherence (frequency of use, time of use). investigated. After conducting a survey on TikTok Chinese users and removing insincere answers, 101 survey results were analyzed. The analysis results are as follows: First, the intensity of motivation for using TikTok was in the following order: entertainment-seeking, information-seeking, interaction, self-expression, and escape. Among them, the motives of pursuit of entertainment and escape were higher in females than in males. And the motives of pursuit of entertainment and escape were higher in the case of women than in the case of men. Second, as a result of analyzing the effect on user adhesion, the influence of the users' entertainment pursuit motive, interaction motive, and escape motive was significant for the frequency of use, and the influence of interaction was high. Third, the influence of entertainment-seeking motives and escape motives was found to be significant for use time. This means that users often use TikTok for entertainment, interaction, and escapism, and longer TikTok usage time for entertainment or escapism.

• The Korean Publising Journal, Monthly
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• s.296
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• pp.12-13
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• 2001

• The Korean Publising Journal, Monthly
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• s.91
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• pp.18-19
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• 1991

크리슈나무르티, 라즈니쉬, 바바하리다스, 그리고 최근의 엘렌 왓츠로 이어지는 명상서적 붐에 대해 찬반론ㄴ이 엇갈리고 있다. 현실도피를 부추기고 있다는 비판과 난해한 동양사상을 알기 쉽게 현대적 언어로 전달하고 있다는 긍정론이 그것이다.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.183-191
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• 2013

The purpose of this current study is to explore use of pod casting. First, the study investigated types of motivation for using pod casting. Secondly, based on theory of planned behavior, we analyzed how social norm, attitude, and self-efficacy regarding using of pod casting influence people's using behavior of pod casting. We found the four different types of motivation for using pod casting: Everyday life information, entertainment, flee from reality, and professional information. Regarding theory of planned behavior, the theory was significant model to explain use of pod casting, and self-efficacy was the most significant variable to predict use of pod casting.

• Information Systems Review
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• v.18 no.4
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• pp.89-106
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• 2016

The latest movement in live video streaming service is mobile personal broadcasting (MPB), which refers to consumers accessing the service through social media with mobile devices, such as smartphones and tablet PCs. This service is possible through the advancements in mobile video technology and platforms. Features such as enhanced user interaction, personalization, and real-time broadcasting, combined with a greater variety of content, have led to the development of MPB. The increase in MPB users calls for research, including that on the hedonic motivational angle. This study aims to assess MPB users' intrinsic motives through the hedonic-motivation system adoption model (HMSAM) using seven factors: joy, temporal dissociation, escapism, focused immersion, perceived ease of use, perceived usefulness and intention to watch. Survey data collected from 154 samples were analyzed with statistical techniques, such as structural equation modeling. Results showed that time dissociation, escapism, and perceived ease of use have a positive relationship with heightened enjoyment. Joy significantly affects focused immersion and intention to watch. Escapism also had a statistically significant influence on focused immersion. This study contributes to the advancement of the MPB study under the HMSAM theoretical framework and offers practical suggestions to managers to enhance MPB content viewership.

• The Research Journal of the Costume Culture
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• v.16 no.2
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• pp.333-348
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• 2008

The purpose of this study is to examine the characteristics of romanticism which is expressed in the latest trend and to explain them focused on anti-realistic yearning. As the method of the study, a literature review was conducted. Romanticism started from a complaint against reality and denied the previous era's philosophy and aesthetics. Romanticism placed much value on emotions and imagination. Also, the characteristics of romanticism art contains the yearning for nature, far culture, far past and supernatural world, by escaping from the complex reality which gives disillusionment. Such the characteristic can be easily found in the modern trend. Modern people, who live in the situation that the society is changed into the information society from the industrial society, have clung to the past things because they feel that the known and guaranteed world is finished. And they want to experience the new and various culture and nature escaping from insecurity on complicated reality. Also, the desire of modern people who want to escape from a daily routine world and the reality's limitations is expressed as the yearning for the supernatural world.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.93-94
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• 2016

본 연구는 선우휘의 <불꽃>을 중심으로 그의 작가의식을 연구한 것이다. 논의 결과를 요약하면 다음과 같다. 첫째, 선우휘의 소설에는 현실도피와 역사의식의 부재가 있다. 둘째, 그는 반공주의에 깊게 영향을 받았다. 셋째, 역사적 각성이 제거된 행동만을 보여준다. 넷째, 냉전 이데올로기에 따른 국가주의에 순응한다. 이런 점에서 그는 반공 이데올로그로 볼 수 있다.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.499-508
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• 2015

The purpose of this paper is to examine the structural relationship between experience(4Es), customer commitment and behavioral intention based on experience of the theme park as a hedonic destination. To carry out this study objective, a survey targeted for theme park customers was conducted from May 10. 2014 to June 10. 2014. These data were processed using SPSS 18.0 and Structural Equation Modeling with Amos 18.0 to test proposed hypotheses. The results are summarized as followed. First, the decomposition of path analysis revealed significant positive effects on customer commitment by entertainment experience, education experience, esthetic experience. and escape experience. While, entertainment experience was shown to have the largest influence on customer commitment. Second, customer commitment had a positive effect on revisit intention and WOM. Third, experiences have an indirect influence on revisit intention and WOM through the mediation of commitment. From the findings, the theme park is necessary to plan and develop experience program for more variable and special.

• Journal of the Korea Society of Computer and Information
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• v.14 no.9
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• pp.157-165
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• 2009

The purpose of this study was to investigate the relationship between internet addiction in adolescent and influencing factor traits. In addition, the relationship between internet addiction and environmental coping strategies were examined. To examine the main purpose. analyzed as followed. According to the results of study. First, What have influencing factors on internet addiction? Second, How about were relationship between multidimensional factors correlation and multiregression analysis? Third, What about were prevention and coping strategies on internet addiction in adolescent period? According to the analysis with coping strategies researches, the results were presented as follows. Results showed that have positive correlation with internet use time, escape from reality, impulsivity, depression, anger control by examined results of Young addiction measure. Significant variables have influencing internet addiction with internet use time, escape from reality internet use, depression, anger control impulsivity. Based on these study results, This paper made a suggestion about prevention prescription and coping strategies of influencing factors on internet addiction in adolescent.

• Journal of the Korea Society of Computer and Information
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• v.29 no.5
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• pp.55-66
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• 2024

The purpose of this study was to identify the experience factors (4Es) of live commerce that provide differentiated value for consumers based on Pine & Gilmore's experience economy and analyze the relationships between experience factors, flow, attitude, and purchase intention. This study conducted an online survey to collect live commerce user responses and employed a path analysis to test the research hypotheses, using Smart PLS 4.0. The results of the study were as follows: 1) all experience factors had significant effects on flow, 2) both entertainment experience and educational experience had significant effects on attitude, while esthetic experience and escapist experience did not have significant effects on attitude, 3) flow had a significant effect on attitude and purchase intention respectively, and 4) attitude had a significant effect on purchase intention. The findings of the study are expected to provide the implications for further research and marketing strategies grounded on the understanding of the experience factors in live commerce.