• Journal of the korean Society of Automotive Engineers
• /
• v.22 no.1
• /
• pp.74-76
• /
• 2000

• Journal of the korean Society of Automotive Engineers
• /
• v.22 no.5
• /
• pp.36-40
• /
• 2000

• Korean Association of Arts Management
• /
• no.51
• /
• pp.75-102
• /
• 2019

This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

• Journal of Auto-vehicle Safety Association
• /
• v.11 no.2
• /
• pp.6-10
• /
• 2019

This paper describes effectiveness of accident reduction on vehicles equipped with AEB using accident data occurring in Korea. During the statistical period, we used the number of vehicles which are covered by auto insurance and the number of accidents. To maximize the reduction effect of accidents caused by the driver's carelessness, the analysis was limited to Physical Damage Coverage that covers the cost of repairing or replacing the damaged vehicle caused by the driver's fault. Due to Personal Information Protection Law, it was not capable of comparing the same vehicle using Vehicle Identification Number in this study. Instead of that, we used it as a similar vehicle, so there are limits to the comparison and analysis results. As a result of this study, we have found that the effect of reducing accidents was different depending on the vehicle class, but it was generally concluded that the number of accidents decreased when the vehicle was equipped with an AEB system. Domestic research on the AEB effect of reducing accidents is not active yet. Therefore, it is absolutely essential to analyze the effects according to various conditions such as driver's age, occupation and gender as well as expanding the study models in the future.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.1
• /
• pp.539-549
• /
• 2024

This study employed text mining techniques like frequency analysis, word clouds, and LDA topic modeling to assess consumer satisfaction and dissatisfaction with Hyundai Motor Company in the Chinese market, compared to brands such as Toyota, Volkswagen, Buick, and Geely. Focusing on compact vehicles from these brands between 2021 and 2023, this study analyzed customer reviews. The results indicated Hyundai Avante's positive factors, including a long wheelbase. However, it also highlighted dissatisfaction aspects like Manipulate, engine performance, trunk space, chassis and suspension, safety features, quantity and brand of audio speakers, music membership service, separation band, screen reflection, CarLife, and map services. Addressing these issues could significantly enhance Hyundai's competitiveness in the Chinese market. Previous studies mainly focused on literature research and surveys, which only revealed consumer perceptions limited to the variables set by the researchers. This study, through text mining and comparing various car brands, aims to gain a deeper understanding of market trends and consumer preferences, providing useful information for marketing strategies of Hyundai and other brands in the Chinese market.

• KIPE Magazine
• /
• v.11 no.4
• /
• pp.43-46
• /
• 2006

• Journal of the korean Society of Automotive Engineers
• /
• v.22 no.1
• /
• pp.81-85
• /
• 2000

• Proceedings of the Korea Information Processing Society Conference
• /
• 2020.11a
• /
• pp.883-885
• /
• 2020

최근 활발히 진행되는 교통 속도 예측 연구는 기존에는 하나의 모델로 하나의 도로구간에 대해서만 예측하는 문제를 주로 다루었다. 그러나 하나의 도로구간을 하나의 속도 예측 모델로 예측할 시, 도로구간마다 모델이 존재하여야 하므로 모델의 예측 비용이 도로구간의 수만큼 증가한다. 본 논문에서는 하나의 모델을 통해 다수의 도로구간에 대한 속도를 예측하는 다중 도로구간 속도 예측 모델을 제안한다. 제안하는 다중 도로구간 속도 예측 모델은 기존의 단일 도로구간 속도 예측 모델 대비 정확도를 보존하면서, 그 예측 비용을 크게 감소시켰다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2021.05a
• /
• pp.308-309
• /
• 2021

과거의 연구들은 교통 속도만을 활용하여 교통 속도 예측 문제에 접근했다. 그러나 교통 속도의 비선형성으로 인해 정확한 예측이 어려워, 최근에는 교통 속도에 영향을 미칠 수 있는 외부의 요인을 활용해 정확도를 높인 연구들이 이루어지는 추세이다. 그 중에서도 강수량은 직관적으로 교통 속도와 관련이 있을 것으로 생각되어 자주 사용된다. 다만, 실제로 교통 속도가 강수량에 얼마나 영향을 받는지는 확인되지 않고 대부분의 연구가 적은 양의 데이터로 이루어지기에 강수량이 딥 러닝모델의 정확도를 향상시킬 수 있다고 단언하기는 어렵다. 본 논문은 강수량 데이터가 교통 속도를 변화시키는 양을 정량적으로 측정하고, 딥 러닝 모델의 성능에 미치는 영향을 분석하였다. 그 결과, 강수량이 높을수록 속도가 크게 감소하고 딥 러닝 모델의 정확도 또한 향상되는 것을 확인하였다.

• Transactions of Materials Processing
• /
• v.32 no.2
• /
• pp.81-86
• /
• 2023

The hot stamping process is widely used for high strength of vehicle parts, with heating 900 ℃ or higher in a furnace and in-die quenching to achieve strength above 1.5 GPa of the quenchable boron alloyed steel 22MnB5. First of all, the hot stamping process consisted of heating, forming, quenching and trimming. In the trimming process case, the laser method has been conventionally adopted. For laser trimming process, it has the problems pertaining to low productivity and high cost while the hot stamping process, accordingly the trimming process need to investigate the research for alternative method. In order to overcome these issues, many research groups have studied the mechanical trim solution on the hot stamped parts at high temperature. In this study, the mechanical piercing was performed during the hot stamping process at the high temperature for overcome the disadvantages of laser cutting. Also, the process parameters such as piercing time after die closing, clearances of between die and punch were controlled for obtaining the reasonable shear characteristics.