• Annual Conference on Human and Language Technology
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• 1990.11a
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• pp.131-138
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• 1990

이 연구는 현대 국어에 나타나는 음성규칙, 음운규칙, 형태음운규칙, 기타 등등의 발생빈도를 조사하여, 각 규칙이 차지하는 기능 부담량(Functional Load)을 알아 보려는 것이다.

• Cross-Cultural Studies
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• v.42
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• pp.241-260
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• 2016

The purpose of this article is to represent the types of advertising in the modern Russian language as 'Play of Words' (игра слов). The causal reason for this phenomenon is studied from the result of certain characteristics of advertising. The definition and characteristics of the language of the advertisement are analyzed in achieving the goal, as these factors reveal how language is used to maximize the effectiveness of the advertising. Academic research is needed in the collaborative fields of linguistics, psychology, economics, sociology, marketing, literature, art, and music. Modern advertisement is mixed with semiotic objects that consist of display, sound, and texts. While this study is not complete, the acknowledgement of the phenomenon 'Play of Words' between the creators of advertising and the consumer is undeniable. On one hand, advertising is recognized by linguists as the main factor that destroys the literary language. It represents the distortion of a standard language norm, as opposed to formal linguistic means used in advertising. In this research, we pay attention to the frequent use of foreign language borrowings and incorrect representation of foreign words, slang and jargon, that occur in misspelled usage of literary norms. The features that are revealed in this article are helpful to understand the purpose of advertising.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.421-430
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• 2023

Humans before modern society were concerned about "what kind of being the humans are." Human beings who have gone through this age of thinking incorporate their existence into capitalism. Marx (Karl Heinrich Marx; 1818~1883) asks 'what kind of job do you live in?' After that, we get into the modern society, in which human beings ask themselves questions about the hidden existence of the subject of desire. A hidden being is an existence concealed by language. We will diagnose this as language labor and develop a critical mind. We are both the subject of language and those of language labor. Jacques Lacan(Jacques Lacan;1901~1981)'s psychoanalysis pays attention to the subject who escapes from the labor of language. In the remaining place of language labor, there are invisible ethics. In this text, we'd like to reveal the hidden meaning of the subject who resists the labor of language.

• Archives of design research
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• v.9
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• pp.601-616
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• 1994

avant garde poet Yi Sang wrote his poetry with architectural and artistic inspirations. his artistic creativity was exploded by typographic expression. he lirerated the !iterated word into visible language also. he played with his-own-created-signs. fighted against the reality, traditions and cliches. his typographic characteristic poetry is an evidence for the lengthening the history of korean modern typography as a pioneer. because his experimental works is the great evident. so we evaluated the worth of it.

• Annual Conference on Human and Language Technology
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• 1993.10a
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• pp.227-240
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• 1993

본 연구의 목적은 한국 현대시 텍스트가 독자에게 전달하는 시적 효과를 담화 텍스트 언어학 및 인지적 화용론의 관점에서 분석하는 것이다. 담화 텍스트 언어학은 텍스트의 언어 자료 자체보다는 이를 생산하고 수용하는 인지 과정에 주목하는 인지과학의 한 분야이며, 적합성 원리로 되는 인지적 화용론은 텍스트 언어학에서 규명하는 바 여러 인지적 조작 절차들의 심리학적 근거가 된다. 많은 인지적 책략 및 조작 절차들이 집약되어 있는 한국 현대시 텍스트를 인지 화용론적 관점에서 분석한 결과, 이제까지 모호하게 개진되어 오던 많은 시적 효과가 텍스트 언어학 및 인지적 화용론의 분석 장치들에 의해서 명쾌하게 설명될 수 있음이 밝혀졌다. 즉, 정보성의 격상 및 격하, 각별한 결속구조의 사용 및 그 수용 과정, 작가의 상황점검과 상황관리 과정에 의한 전국적 인지 패턴의 활성화 및 수정 등의 인지적 절차를 통해서 독자의 맥락이 수정, 확장되는 효과가 일어나고 바로 이것이 궁극적으로는 시적 효과를 낳는다는 점을 설명할 수 있다.

• Korean Association of Arts Management
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• no.51
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• pp.75-102
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• 2019

This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

• Annual Conference on Human and Language Technology
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• 2023.10a
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• pp.425-431
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• 2023

음성 어시스턴트 시스템에서 발화의 의도를 분류하고 새로운 의도를 탐지하는 것은 매우 중요한 작업이다. 끊임없이 인입되는 새로운 발화로 인해 기존에 학습된 모델의 의도 분류 성능은 시간이 지남에 따라 점차 낮아진다. 기존 연구들에서 새로운 의도 발견을 위해 제안되었던 클러스터링 방법은 최적의 클러스터 수 결정과 명명에 어려움이 있다. 이러한 제한 사항을 보완하기 위해, 본 연구에서는 대규모 언어 모델 기반의 효과적인 의도 발견 방법을 제안한다. 이 방법은 기존 의도 분류기로 판단하기 어려운 발화에 새로운 의도 레이블을 할당하는 방법이다. 새롭게 인입되는 OOD(Out-of-Domain) 발화 내에서 오분류를 찾아 기존에 정의된 의도를 탐지하고, 새로운 의도를 발견하는 효율적인 프롬프팅 방법도 분석한다. 이를 액티브 러닝 전략과 결합할 경우, 분류 가능한 의도의 개수를 지속 증가시면서도 모델의 성능 하락을 방지할 수 있고, 동시에 새로운 의도 발견을 자동화 할 수 있다.

• Korean Institute of Interior Design Journal
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• no.11
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• pp.26-30
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• 1997

By personally visiting a location, we have a much more complete and accurate feel and understanding of the interior design, then we can receive from pictures or descriptions. Because of this, in researching the history of interior design, it is impossible to experience the space in the design by not viewing it in persov. Instead, we must experience it indrectly through the use of descriptive language. Therefore it is important to deliver our meaning of the space in the interior design through clear and specific modern language rather than using classic language, which could be more confusing. In this study, the 7 most basic items of invariability among Bruno Zevi's modern language has been applied to describe the space in Wright's historical Prairie House. Thereupon, Wright's interior design concept and essential point is grasped through the analyzing of his space with modern language. Bruno Zevi's 7 items of invariability are suggested as an alternative which can deliver a clear and scientific meaning of interior desigv.

• Annual Conference on Human and Language Technology
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• 2019.10a
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• pp.49-53
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• 2019

챗봇은 사람과 컴퓨터가 자연어로 대화를 주고받는 시스템을 말한다. 최근 챗봇에 대한 연구가 활발해지면서 단순히 기계적인 응답보다 사용자가 원하는 개인 특성이 반영된 챗봇에 대한 연구도 많아지고 있다. 기존 연구는 하나의 벡터를 사용하여 한 가지 형태의 페르소나 정보를 모델에 반영했다. 하지만, 페르소나는 한 가지 형태로 정의할 수 없어서 챗봇 모델에 페르소나 정보를 다양한 형태로 반영시키는 연구가 필요하다. 따라서, 본 논문은 최신 생성 기반 Multi-Turn 챗봇 시스템을 기반으로 챗봇이 다양한 형태로 페르소나를 반영하게 하는 방법을 제안한다.

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.54-55
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• 2000

근대 사회의 보편적인 건축의 언어를 창출하려던 모더니즘의 신화가 무너지고 난 후에, 새로운 보편적 건축양식을 찾아보려는 노력은 현재까지 계속되어오고 있으나 현대건축에서 공유할 수 있는 보편적 건축어휘는 부재한 상황이다. 현대의 건축가들은 각자의 건축적 언어체계를 만들어내려는 노력과 더불어 여러 방면의 건축적 실험을 통해 새로운 건축의 규범을 정의하려는 노력에도 경주하고 있다. (중략)