• Title/Summary/Keyword: 혁신전략

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Difference Across Indutries of Innovation Appropriability Mechanism's Effectiveness and Classification (기술혁신 보상확보 메커니즘 효과성의 산업별 차이와 유형)

  • Park, Seong Taek;Kim, Young Ki
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.135-144
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    • 2014
  • In devising technological innovation strategies and implementing successful technological innovation, some of the most important factors may be to determine whether to protect technological innovation and to choose how to protect it. Traditionally, technological innovation has been emphasized to obtain compensation as much as possible for innovation in terms of economics and strategy. However, it can be regarded as a very complicated problem to determine such a protection and its level. Generally speaking, enterprises have some common mechanisms to secure compensation for technological innovation, which are known to be patents, secrecy and lead time advantage. From the standpoint of enterprises, it is very important what strategies should be devised to secure profits for technological innovation. According to some domestic and oversea research results revealed that specific patents are not the best way to Appropriability for technological innovation, while also implying that there exist several different kinds of mechanisms to Appropriability for technological innovation in each industry. Nevertheless, since it shouldn't be ignored that most of the researches have overlooked the characteristics of Korean enterprises and industrial differences, this study intends to clarify the effectiveness of technological innovation Appropriability mechanisms reflecting actual circumstances and industrial characteristics in Korea while classifying them. Also The questionnaires and delphi method used in this study. As the result of analysis, in the entire industries, the priorities turned out to be in the order of Superior sales and service efforts, Leadtime advantage, Complementary manufacturing.

Predicting Further Markets of Innovative Products By Analyzing Successful Cases of Innovative Products (혁신제품의 성공사례 분석을 통한 향후 혁신제품의 판로 예측)

  • Kim, Yi Yeon;Boo, in gue
    • Korea Science and Art Forum
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    • v.25
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    • pp.71-80
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    • 2016
  • The meaning of innovative products pursued by pluralized societies is transforming. In the past, the markets were opened up after the products were released through various development strategies based on the needs of development. Recently, however, even the launching process of innovative products is differently operated and strategies with directions completely different from the past are used. In this regard, the paper aims to predict successful markets of innovative products in the future by analyzing the successful strategic cases of innovative products from both the past and the present. The following are the methodology and results of this study. - Conduct a case study and an analysis on which strategies were implemented after the release of successful innovative products in the past. - Conduct a case study and an analysis on the markets and launching trends of innovative products that were successful fairly recently. By reviewing the operation system of innovative products for each time period, it is assumed that startup companies releasing innovative products in the future will engage in the mass production of products through a pre-approval and post-production system, via overseas crowd funding. Moreover, we can expect that systems for partnerships between startups and conglomerates will be prepared in Korea within the near future. If we accurately perceive the operation trends related to the release of innovative products that come into existence by experiencing extreme changes, shortcuts to success will be available for startup companies preparing for such future.

A Study on Modeling Framework of Convergence Business (융합 비즈니스 모델링 프레임워크에 관한 연구)

  • Kim, Duk-Hyun
    • The Journal of Society for e-Business Studies
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    • v.17 no.4
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    • pp.175-196
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    • 2012
  • Compared to the wide spread of convergence in government and industries there are still lack of theoretical foundation and effective methodologies to successfully implement it. Especially, there are few remarkable results on the ideal types of convergence business model (BM) in both domestic and foreign researchers. In this paper we show theoretical types, strategic alternatives, and design steps of convergence BM could be developed based on '4WH1H model' which is a conceptual framework of a BM. 4W1H model includes 5 constituents of a BM, i. e., customer value, value proposition, operation, target market, and supply capability. We derive 5 theoretical types of convergence BMs depending on the focus of innovation, i.e., value, product, operation, market, and capability. After defining the constituents and types (i.e., structural aspects) of convergence BM, we also show a BM could be linked with business strategy by defining the interaction among 5 constituents (i.e., behavioral aspects) of convergence BM.

Exploring Determinants of Smartwatch Diffusion Using a Value Adoption Model (가치수용 모델을 활용한 스마트워치 확산 결정요인 분석)

  • Song, Geunhye;Park, Jong-Hyun;Lee, Seungmin
    • Journal of Korea Technology Innovation Society
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    • v.21 no.2
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    • pp.684-714
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    • 2018
  • Contrary to predictions, the market diffusion of smartwatch is proceeding slowly. Smartwatch companies should pursue new strategies to overcome this so-called chasm; however, little is known about smartwatch attributes valuable for target consumers. This study investigates beneficial and sacrificial features influencing overall perceived value of smartwatch, which in turn affects usage intention, and considers moderating effect of personal innovativeness. A total of 323 usable data were analysed using partial least squares. The results show that two benefits (utilitarian and hedonic) and three sacrifices (usability, performance, and finance) significantly impact on usage intention via perceived value. A significant effect of personal innovativeness as a moderator is also observed. Interestingly, the influence of social benefits on perceived value is not supported, which means strengthening image improvement strategies might not be appropriate for the diffusion. In order to overcome the chasm, suitable strategies should be used, and focusing on consumers who are highly innovative are strongly recommended.

Associated Analysis of FTA Information Learning in Export of SMEs (중소기업 수출에서 FTA 정보학습 연관분석)

  • Cho, Yeon-Sung
    • Korea Trade Review
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    • v.42 no.5
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    • pp.93-112
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    • 2017
  • The purpose of this study is to analyze the effects of FTA information learning in export SMEs. Therefore, this study has constructed an integrated model including the moderating effects of FTA information learning on the of export performance in SME. The relationship between SMEs' localization strategy, product innovation capacity, and FTA information learning was linked to export performance, and an empirical analysis was conducted on 195 export SMEs. The path analysis was performed using the structural equation model(SEM), and six hypotheses including the control effect were tested. As a result, the localization strategy of SMEs positively influenced product innovation capacity. On the other hand, FTA information learning did not show significant results. Product innovation capacity and FTA information learning as an antecedents showed significant results in terms of export performance. In the moderated effects analysis, the moderated effect between the localization strategy and FTA information learning did not show significant effect on the product innovation capacity. Whereas the moderated effect between the product innovation capacity and the FTA information learning significant influence on the export performance of SMEs.

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TV 산업 주도권 지속을 위한 전략 제언 : 제품혁신에서 "소비자 주도형" 콘텐츠 혁신으로

  • Park, JiHae;Yoo, SungJin;Jeon, HongJae;Kwak, KiHo;Ock, YoungSeok
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.08a
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    • pp.67-83
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    • 2017
  • 우리나라는 세계 TV 시장의 선두에서 산업을 주도하고 있으나 최근 중국의 거대 내수시장 및 기술 개발 등의 기반에 따른 추격의 위협을 받고 있다. 스마트미디어 산업으로의 패러다임 전환과 스마트 TV의 등장으로 이러한 중국의 추격에 대응할 수 있는 경쟁우위 전략을 모색해 본 결과 소비자 주도형 콘텐츠 혁신이 새로운 기술적 관점의 기회의 창으로써 제시되었으며 이는 향후 우리나라 소프트웨어 산업의 발전에 긍정적 영향을 끼칠 것으로 판단된다.

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Characteristics of Advanced Materials Innovation and R&D Strategies for Korea (첨단재료의 기술혁신 특성과 한국의 연구개발전략)

  • 채재우;조규갑;김정흠
    • Journal of Korea Technology Innovation Society
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    • v.6 no.4
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    • pp.492-507
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    • 2003
  • Material is enabling technology that creates the product performance and the service of most industrial sectors and fields of technology. However, compared to the other fields such as IT, BT, and NT etc., relatively little attention has been paid to the research on strategy and innovation of materials technology. This bias should have resulted in the misfit of policy and less than enough investment in materials innovation. This paper discusses the characteristics, process, and future of the materials innovation. The process and status of materials technology in Korea are analyzed based on the discussions above. Finally, some suggestions for R&D strategies of Korea are presented on the basis of the nature, trend and barriers of materials innovation.

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Technological Innovation of Automotive Steel Sheets Makers through the Early Vendor Involvement

  • Jung, Kyung-Hee;Lee, Sang-Kyu
    • Journal of Korea Technology Innovation Society
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    • v.7 no.1
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    • pp.159-181
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    • 2004
  • 본 연구에서는 신차개발 과정에서 공급업체의 조기참여 프로그램을 통한 자동차용 강판 제조업체의 기술혁신에 대해 고려하기로 한다. 먼저, 치열한 경쟁 하에 놓인 자동차용 강판 공급업체의 생존전략으로 자동차업체와의 기술적 파트너십의 중요성과 함께 시장을 둘러싼 대내외 경영환경을 분석하고자 한다. 자동차산업의 신차개발 프로세스 단계별 기술적 목표를 명확히 제시하고 차체의 수명사이클에 근거한 최적 소재를 선정하기 위한 조기참여 활동의 필요성을 강조하고자 한다. 또한 자동차용 강판 공급업체의 최적 기술전략 수립 및 방향을 설정하기 위해 자동차용 소재시장에서의 철강재 위상을 제고하고, 핵심 기술목표를 도출하고자 한다. 마지막으로 자동차용 강판 제조업체의 핵심 기술로 고성형성, 고강도강판 및 내식성이 우수한 도금강판에 대해 공급업체의 조기 참여를 통한 기술혁신 과정을 살펴보고자 한다.

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대학 통합, 성과와 과제(부산대-밀양대)

  • Kim, Yu-Geun
    • 대학교육
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    • s.147
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    • pp.56-60
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    • 2007
  • 부산대학교의 통합은 대학구조개혁과 캠퍼스별 특성화를 동시에 이룩한 국립대 구조개혁의 표본적 성공 사례라 할 수 있다. 통합으로 인해 입학정원 감축, 단과대학 및 산업대학원 통폐합, 유사·중복학과 통폐합, 행정조직 감축, 신입생 충원율 개선 등의 성과가 있었으며, 캠퍼스 특화 전략에 따라 부산캠퍼스는 연구중심대학으로, 양산캠퍼스는 세계적 의료 허브로, 밀양캠퍼스는 나노·바이오 분야로 특화하였다. 향후 부산대학교는 지속적 개혁을 통하여 혁신을 도모함으로써 단발성, 일회성이 아닌 일상적, 상시적 혁신을 추진하여 혁신의 시스템화를 정착시키고자 한다. 그리고 진정한 혁신을 위해 교육 분야 혁신, 산학연구 혁신, 행정 혁신에 더욱 박차를 가할 것이다.

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