• The Journal of Information Technology
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• v.4 no.3
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• pp.101-123
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• 2001

The competitive environments of the 2001s appears to demand not only information technology(IT), but also practical use of internet network in all business areas. Accordingly, Chief Information Officers(CIO) are recognizing that these objectives can only be achieved through conscious mind and business mind in digital management. Thus, the main concern of CIO in an organization is development and management of human resource in digital management innovation. To make a successful organizational innovation CIO needs to have the conscious mind for change of human resource management. To study the determinants of the level of management in Korean venture firms, Top management characteristics, resource dependence and organizational power perspective, rational expectations, There is direct successful factors of Venture firm, it is they got th notion that for venture an appropriate manager which is as important as the technical leadership itself. also they employed the people who are very good at skilled management.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.93-100
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• 2012

Changing the world, Smartphone has appeared in our lives. People feel convenient in their lives or work. The growth of Smartwork has developed for years all over the world. It has many functions, for instance it is not only help to save energy but also reduce environmental pollution at office or company. There are lots of reasons for this. Eventually Korea is well known as IT industry. So it is the best place to build. In order to achieve Smartwork, there must be service like infra, device, software and so on. Therefore in this study, we'll find business model(Blue ocean strategy) for Smartwork service, and apply into this.

• The Optical Journal
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• s.153
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• pp.47-62
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• 2014

${\blacksquare}$ 목적 * 우리나라 주력산업분야(자동차, 조선, 항공, 기계, 로봇, 반도체 등)에 절단, 가공, 용접, 리소그라피, 마킹, 열처리, 합성, 표면처리 등의 방식으로 활용되고, 융 복합산업(의료, 에너지, 영상, 군수, 신소재, 센서)에 광원으로 응용되는 산업용 고출력 레이저의 산업 생태계 분석을 통하여 기존 산업의 고부가화와 신산업의 경쟁력을 견인 ${\blacksquare}$ 주요현황 * (시장현황) 2011년부터 2014년까지 고출력 레이저의 시장규모는 4,452백만불(5조 463억원)에서 5,255백만불(5조 9,565억원)으로 연평균 5.7% 성장 전망 * (제품기술동향) 3세대 레이저인 광섬유 레이저와 고출력 다이오드 레이저, DPSS 레이저 등이 기술혁신을 거듭하면서 1, 2세대 레이저를 대체해 가면서 높은 수준의 성장을 거듭할 것으로 전망. 산업용레이저의 주요선진국 대비 국내 기술수준은 전체적으로 44.5%정도로 취약 * (기업동향) Coherent, Trumpf, Cymer, IPG Photonics, Rofin-Sinar 5개사가 전체시장의 55%이상을 점유하고 있으며 대부분 수직계열화를 통해 경쟁력 확보. 최근 중국의 Han's 사가 자국정부의 지원을 통해 급 부상 ${\blacksquare}$ 시사점 * 산업용 레이저를 이용한 응용기술 부분 투자가 과거에는 단기 경제적 성취는 이로웠으나, 현재에 이르러 레이저 혹은 레이저 시스템이 필요할 때마다 외국에서 관련 핵심부품, 모듈 등을 수입해야하는 실정에 이르렀음. 향후 레이저 국산화를 위한 노력과 함께 후방 소재.부품의 전략적 투자를 통해 산업의 건강한 선순환생태 환경을 조성하여 산업 경쟁력을 갖추어야 함.

• The Journal of Information Technology
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• v.3 no.3
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• pp.39-55
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• 2000

Internet Trade is the new type of business transaction, which sells and advertises the product and services by using the Internet, which is spreaded rapidly to the world. Under these circumstance, our country should discuss the proper position and role as the center in the trade amount in the world trade market, and face the irresistible changes of trade environment. First, in the institution and legal aspect. Second, the price payment system of the internet trade. Third, the so-called infra construction, the physical sector for activating the internet trade, the comprehensive plan of super-highway information communication net work by the government authorities is expected to be promoted. There is no perfect solution that internet trade could be completely done in front of monitor and will be solved one by one along with the development of electronic commerce. At last, the government's and industry's joint positive concern and participation in the rapidly changing new world trade trends of internet trade is expected fit for our position in the world.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.4
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• pp.1-18
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• 2019

Venture capitalists (VCs) play an important role in finding and growing innovative venture companies with high growth potential but high risk. Venture capital investment does not depend on the system, unlike the investment for listed companies. Korea's venture capital industry has entered a period of growth, but lack of data has led to a lack of research on venture capital. Based on this background, this study attempts to analyze various factors affecting investment decision criteria of Korea VCs. In this study, I examined the major factors that VCs consider in decision making of investment through literature review, and I have drawn the research question accordingly. I will focus on the characteristics of founders, products / services, markets, financials, and networks that scholars share common investment decision criteria in Korean VCs. For the purpose of this study, the data were collected through the questionnaire surveyed by investment vetters working in current venture capital and analyzed using AHP analysis. Through this study, I tried to understand the Korean venture capital which has been poorly studied and what criteria and priorities Korean VCs make investment decisions in the Korean venture investment environment. The results of this research will contribute to the vitalization of venture investment, which is important for the upbringing of companies, by providing guidelines for establishing investment attraction strategies of venture companies.

• Journal of the Korea Society of Computer and Information
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• v.25 no.6
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• pp.25-33
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• 2020

In this paper, the purpose is to verify the impact of performance expectations, effort expectations, social impact, individual innovation and perceived value on the intent of use and the behavior of use. Used Unified Theory of Acceptance and Use of Technology (UTAUT) to verify the applicability of this model in China, and established the research model by adding two new variables to UTAUT according to the situation of the Chinese market. To achieve this goal, 345 questionnaires were collected for experienced music creators using artificial intelligence nuggets in China by means of Internet research. The collected data were analyzed through frequency analysis, factor analysis, reliability analysis, and structural equation analysis through SPSS V. 22.0 and AMOS V 22.0. The verification of the hypotheses presented in the research model identified the decisive influence factors on the use of artificial intelligence music acceptance by Chinese users. The study is innovative in that it attempts to verify the applicability of UTAUT in the Chinese context. In the construction of the user acceptance model of AI music, three influencing factors will have an effect on users' intentions, and according to the degree of effect, from largest to smallest, they are respectively Perceived Innovativeness, Performance Expectancy and Effort Expectancy. This paper will also provide some management advices, i.e. improving the utility and usability of AI music, encouraging users with individual innovativeness, developing competitive and attractive pricing policies, increasing publicity, and prioritizing word-of-mouth advertising.

• Journal of Distribution Science
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• v.9 no.3
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• pp.73-82
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• 2011

This study presents an effective and distinctive marketing strategy through the implementation of the aesthetic art marketing communication technique of storytelling. The reason applying art to marketing is effective is that it gives "class" and aesthetic beauty to the brand's image, which will lead to an increase in revenue and loyalty of consumers. The story stands in for the brand's subject of "desire." Luxury brand customers not only consume high-quality products, require the utmost in service, and value of the brand, they also appreciate the story the brand is telling. The story, combined with art, is called art marketing communication; it makes the brand more unique through its enhanced visual elements. The study discusses art collaboration, art exhibition, a transforming architecture project, art advertisement, a flagship store, and a human resource training center. Based on the "desire," I adopted the element and principle of storytelling. By visualizing the brand with a symbol, the company is able to relate to consumers' sentimentality. Through storytelling art marketing communication, and the strategy using relevance of brand and artist's popularity, the research shows efficient art marketing influences to the brand's image. The results of the research indicate that by using adequate art marketing communication that best reflects the identity and story of the luxury brand, it produces great results; the research also demonstrated, in various ways, that art marketing will succeed. The case showed the following outcomes. First, consumers have a tendency to choose a brand that is associated with an empathizing story. World renowned brands see through the market's "desires" for unique stories, and they also provide the ability to amuse consumers. The story in a product will become an important competitive element in future markets. Second, the art marketing communication applying a story rendered a brand with distinction. The most effective art marketing communications are art collaboration, art exhibition, locomotive architecture project, and others that are adopted as various means. Third, the brand's products were considered as an art piece, which led to not only strengthening the loyalty of consumers but also an increase in sales. In addition, the company could sustain a premium price for the goods sold. By adapting art to a brand's tradition, an innovative and creative new product provides consumer satisfaction, and producing goods in limited editions creates enthusiastic collectors. Fourth, this study suggests an abridged report, implication, limitation of the study, and directions for further research. Referring to the case for the adaptation of luxury brands, efficient art marketing strategies considering Korean company brand and efficiently study preceding Korean company brand art marketing strategy could be proposed.

• Journal of Service Research and Studies
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• v.8 no.1
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• pp.13-26
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• 2018

Most product consists of various national components, and brand strategy using nationality images is prevalent in marketing field. Country of origin is meaningful consideration for decision making. The purpose is that how consumer evaluate the global brand depending on two-sided dimension of country of origin. This research aims to examine the interaction effect of two-sided country of origin and moderating effect of global identity. In study 1, two-way interaction effect of origin of brand and origin of production was significant with social prestige. In study 2, there-way ANOVA provided marginally significant main effect of origin of brand and global identity. Two-way interaction effect of origin of brand and production was significant with social prestige. Also two-way interaction effect origin of brand and global identity was significant with innovation and social responsibility. Three-way interaction of origin of brand, origin of production, and global identity was significant with social responsibility, this approved moderating effect of global identity. Results contribute to understanding global brands strategy using country of origin effect, and to adding new knowledge to the country of origin literature. Academic and practical implications, limitations, and future research directions were discussed.

• Journal of Korea Technology Innovation Society
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• v.12 no.2
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• pp.413-429
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• 2009

As science and technology which the society requires become highly advanced and complicated, the need of so-called Convergence Technology(CovT) is getting more significant. The major developed countries are presenting their own vision and strategies of CovT to take the lead of future society and global economies. In Korea, each ministries and government offices are suggesting their own directions of promoting CovT and supporting the related programs. This paper investigates the overall status of national and international R&D activities related to CovT in order to invigorate the related national R&D programs and maximize their effectiveness. It also purports to realize the growth potential and a ripple effect of CovT, such as new business creation and fulfillment of public needs, so that secure new CovT in an early stage. Based on the analysis of the overall status of national R&D programs, we redefine and re-categorize the CovT, which is especially oriented to the development of government support policy, and present the customized strategies to each categories.

• Journal of Digital Convergence
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• v.14 no.11
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• pp.181-191
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• 2016

The purpose of this study is to analyze the management performance of the companies in the auto parts production requirements of new management techniques ISO9001 quality management system requirements for management innovation perspective in convergence age. For this purpose, we conducted a survey visiting the auto parts manufacturers. The results were as follows. First, among the details of the four key requirements of the ISO 9001 quality management systems in small and medium component suppliers, managers and responsible resource management showed a positive impact on business performance. In addition, based on the results of the investigation of the differences by grade, the higher rank group executive responsibilities, sub-grade group showed a low awareness of the quality management according to ISO 9001. This will contribute to establishing the guidelines and Improvement Consulting Strategies to improve productivity in small and medium automotive rubber bellows automotive parts production.