• Journal of Service Research and Studies
• /
• v.13 no.2
• /
• pp.82-98
• /
• 2023

This study investigates consumers' perceptions when customers participate in the process of innovating new products or new services essential to companies in the era of the 4th industrial revolution. Specifically, this study investigates how consumers' product evaluation varies depending on two types of innovation for a company's new product development (technology-based innovation and market-based innovation) and two customer roles (as information providers and as co-developers) participated in the development process. The research questions are as follows: As technology-based innovation and market-based innovation are different types of innovations, will consumers' product evaluation vary depending on these different types of innovation? If customers participate in the development process of a new product reflecting each innovation, how will the information that the customer participated be perceived by other consumers? In addition, this customer participation method can serve as an information provider and a co-developer, and will consumers' evaluation of new products vary depending on this role? As a result of verifying the hypothesis using an experimental method, it shows that consumers' product evaluation differs significantly depending on the role of customers who participated in the process of developing new product development process. In other words, the results indicate that the case where customers participated as market information providers in the process of developing new products is more favorable to the new product evaluation than the case where they participated as co-developers of the new products. In addition, there is an interaction effect between the type of product innovation and the role of customer participation. To be specific, when a product reflecting technological innovation is released, there is no difference in consumers' product evaluation according to the roles of two different customer participations. However, when a market-based innovation product is released, product evaluation is more favorably perceived when customers participated as information providers than they were involved in the new product development process as co-developers. This study is of theoretical significance in that it distinguishes each type of innovation and verified how other consumers' perceptions vary depending on their role when customers participate in the innovation process. Finally, limitations and future study directions are suggested along with practical implications.

• Proceedings of the Korea Technology Innovation Society Conference
• /
• 1998.05a
• /
• pp.5-5
• /
• 1998

1980년대 이후 과학기술자들의 공동연구가 산학연 혹은 학제간 공동연구라는 형태로 활발히 진행되고 있고, 최근에는 네트워크이론으로 까지 발전하고 있다. 그런데 우리나라에서는 산학연 공동연구는 연구결과의 산업적인 활용 촉진을 위한다는 성격이 강해 세부적인 내용에 대한 연구가 비교적 활발했지만, 학제간 공동연구에 대한 연구는 거의 없다해도 과언이 아니다. 그럼에도 기술혁신학회와 같은 경우는 학제간 공동연구 촉진을 학회의 중요한 추진방향으로 잡고 있을 정도이다. 따라서 본 연구는 학제간 공동연구를 중심으로 국내 과학기술자들의 공동연구에 대한 인식이 무엇인가를 살펴보고자 한다. 본 연구에서는 공동연구를 수직적인 공동연구와 수평적인 공동연구로 나누고, 수평적인 공동연구를 학제간 연구라 규정한다. 또한 학제간 연구를 4개의 유형으로 구분해 과학기술자들의 인식과 행태가 어떻게 나타나고 있는지를 분석한다. 분석대상은 과학기술계 전 분야의 3,184명에 대한 설문조사 결과이다.

• Journal of Technology Innovation
• /
• v.17 no.2
• /
• pp.81-107
• /
• 2009

The Korean government provides a variety of supporting programs with firms to promote technological innovation which is a main driver of economic growth. The existing literature on technological innovation has mainly focused on analysis about determinants of successful innovation and effectiveness of a specific policy measure. However, there is no study deals with characteristics of policy demanders. For this, this study investigates the relationship between barriers and policy measures in technological innovation using the logistic regression analysis method with raw data of Korean Innovation Survey (KIS). The findings from this analysis show that barriers of technological innovation are meaningful variables to determining whether firms adopt a policy measure, although there are some differences according to policy types. Cost barriers increased the probability that firms adopt support programs regardless of policy types. Also, the more firms encounter cooperation barriers, the more likely firms utilize supporting programs in regard to technological advice and information.

• Journal of Korea Technology Innovation Society
• /
• v.16 no.3
• /
• pp.861-882
• /
• 2013

This study analyses interorganizational innovation networks empirically in the Korean biotechnology industry, based on systems of innovation approach. Empirical findings of this study are as follows. Innovation networks have not been well developed in the Korean biotechnology industry. Main agents who participate in innovation networks are workers at venture firms, university professors, researchers at government-sponsored research institutions. They all recognize the positive effects of innovation networks. The enhancement of participation willingness and competency of agents, the enrichment of trust and control among agents, and the effective acquisition of the useful technology and resources in innovation networks will largely contribute to development of innovation networks in the Korean biotechnology industry.

• Proceedings of the Technology Innovation Conference
• /
• 2009.02a
• /
• pp.155-155
• /
• 2009

개방형 혁신(Open Innovation)은 조직 내부에 국한되어 있던 기술개발 활동을 기업 외부까지 확장하여 외부 기술지식과 내부 기술력을 함께 활용하는 혁신성과 극대화 전략을 의미한다. 개방형 혁신은 기술개발의 성공률이 높고, 비용이 상대적으로 저렴하다는 장점을 갖고 있어 이에 근거한 기술중개서비스 전문기업들이 글로벌시장에서 활동하고 있다. 그 대표적인 사례가 나인시그마(NineSigma) 및 이노센티브(InnoCentive)이다. 그러나, 그러나 현재까지 이들 기업은 매출액 및 R&D 투자가 일정규모 이상인 글로벌 대기업을 대상으로 하고 있으며, 중소기업을 수혜자로 한 개방형 혁신 서비스는 충분히 제공되고 있지 않다. 본 연구에서는 부품 소재 중소기업을 주요 수요자로 한 개방형 혁신 기술중개서비스 모델을 제안하고 있다. 국내 부품 소재산업의 경쟁력 제고의 핵심 관건은 부품소재 중소기업의 기술혁신 역량 강화로 볼 수 있다. 본 연구에서는 개방형 혁신의 장점을 부품소재 중소기업에서 활용하기 위한 필요조건을 조사하고, 그에 근거하여 개방형 혁신 중개서비스 모델에 포함된 다양한 혁신주체들의 역할을 제안하였다. 본 연구의 세부 내용을 구조화하여 제시하면 다음과 같다. (1) 개방형 기술혁신체제의 정의와 동향 검토 (2) 국내외 개방형 기술혁신의 사례 조사 (3) 부품 소재기업 대상의 개방형 기술혁신체제 도입 필요성 타당성 검토 (4) 부품 소재산업 개방형 기술혁신 모델 개발 (5) 국내 부품 소재산업 발전을 위한 개방형 기술혁신 활성화 정책과제 검토

• KDI Journal of Economic Policy
• /
• v.34 no.2
• /
• pp.41-53
• /
• 2012

This paper investigates the effect of competition on innovative activity. In the research contest, the foremost reason for limiting entry into tournaments is to raise the level of contestant's effort and to make the firms compete so that high value of innovation will be procured. Thus, a sponsor (or government) needs to take account into effort-inducing effect as well as effort-reducing effect from competition when she restricts entry. In this paper, this competition effect will be analyzed for the model of procurement for innovation, and it is shown that the individual effort level is not monotonic to the number of contestants.

• Journal of Global Scholars of Marketing Science
• /
• v.15 no.3
• /
• pp.211-231
• /
• 2005

It is important for marketers to understand both individual resistance and group resistance in order to successfully bring innovations into global markets. We suggest that consumers resist innovations as individuals and as members of a group and that they do this in different ways at different stages of decision-making. The individual resistance begins with forms of initial resistance, develops into emergent resistance and mature or belated resistance at the individual level. In addition, personal moral standards can influence decision making in relation to the adoption of innovations. Individual resistance is sometimes accompanied by or evolves into group resistance. We introduce a framework for thinking about consumer resistance to innovations that sees it as a consequence of social identity, which has functions for the individual, the group to which one belongs, and other individuals and groups. Consumers with membership in a certain group try to increase their self-esteem through the process of social comparison. The more consumers strongly identify with and bond with a certain group, the more in-group solidarity and out-group hostility will occur. Out-group hostility gives group members strong resistance toward products and services related to the out-group. Individual resistance and group resistance are threats to marketers and dampen performance. By considering the existence of resistance to innovations and seeking strategies to overcome it, marketers can transform these threat into new opportunities. A better understanding of consumer resistance can complement research on the adoption of innovations and help in the development of a universal model of consumer behavior.

• Journal of Technology Innovation
• /
• v.21 no.1
• /
• pp.331-364
• /
• 2013

This work aims firstly to analyse the evaluation expertise in the National IT Industry Promotion Agency(NIPA) which is charge of funding and promoting R&D programs in the field of IT industry, a main part of 'Technology Innovation Program for Knowledge Economy' supported by the Ministry of Knowledge Economy. It will also discuss the policy means for improvement of the evaluation expertise of the NIPA. The results show that the evaluation system of the NIPA has been fair in stage of the selection of evaluators and the career management system of evaluators. But it will be necessary for improvement in stage of the surroundings supporting the expertise during evaluation practise. Therefore, in order to improve the evaluation expertise of the NIPA, I suggested and discussed 12 policy means in accordance with the short term perspective and long term one.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.1
• /
• pp.99-104
• /
• 2020

This paper examines the performance according to the combination pattern of HRM and business strategy. The business strategy was divided into Miles & Snow's prospector, defender, and analyzer. Data were collected from the Korea Labor Institute's workplace panel survey from 2005 to 2015, and the analysis used 465 companies that are common respondents of the six wave surveys. To test the research model, structural equation modeling was employed. The results of the analysis showed that the combination of high commitment HRM and prospector had a positively significant effect on the performance. Contrariwise, the combination of high commitment HRM and defender, the combination of high commitment HRM and analyzer were not significant effect on performance.

• Journal of Korea Game Society
• /
• v.9 no.2
• /
• pp.59-68
• /
• 2009

This study empirically analyzes game engine supplier's licensing strategy connected with supplier's technological regime and technological innovation. The results show that game engine supplier's technological regime is heterogeneously differentiated and it's user friendliness increases. "User Friendliness" of supplier's technological regime enables supplier's efficient technological transfer and increases supporting capability. Technological knowledge factors such as modularity of game engine structure, generic capability, codifiability of tacit game engine knowledge and degree of innovation turn incomplete technological market into efficient technological market by increasing supporting capability and by reducing transaction cost.