• Journal of the Korean Applied Science and Technology
• /
• v.40 no.1
• /
• pp.81-87
• /
• 2023

This study aims to investigate the difference in customer commitment according to the demographic characteristics of hair salon customers and the relational benefits of hairdressing business that affect customer commitment. The questionnaire for empirical research was collected from customers of hair salon in Gyeongnam, and the analysis results are as follows. First, as a result of analyzing the difference in customer commitment according to the demographic characteristics of hair salon customers, customer commitment was statistically high in the group of college graduates or higher and the group of men. Second, as a result of analyzing the causal relationship between relational benefits and customer commitment, it was found that customization benefits, social benefits, and psychological benefits of relational benefits had a statistical effect on customer commitment. In particular, it was found that psychological benefits had the strongest effect on customer commitment.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.6 no.1
• /
• pp.48-52
• /
• 2008

The purpose of the study is to look at the middle and high school student's recognition of beauty Arts. The collected data were analyzed by frequency analysis, factor analysis, reliability test, t-test, correlations analysis, from which the result is as follows. Firstly, the lower levels of beauty art are comprehensive interest, personal interest professional interest, effort type, management type and consumption type. Secondly, Beauty art interest and attitude by gender and school levels showed meaningful difference. Thirdly, there is meaningful correlations between beauty art interest and beauty art attitude.

• Journal of Service Research and Studies
• /
• v.11 no.2
• /
• pp.21-36
• /
• 2021

This study investigated the means-end chain theory more concretely through the APT hard laddering technique. This is carrying out a questionnaire survey targeting users by hair salon type, and the items drawn from the qualitative laddering technique are applied. The technique is a comparative analysis of each attribute, consequences, and value item by analyzing each step's questions. The results are as follows. First, hairdresser's ability, acceptance of individual-customized opinions, and cheap price were the most mentioned items in the selection attributes. As for the consequences items, image transformation, neatness, novelty, and psychological stability were drawn in order. The items indicated as important among the value items were satisfaction, followed by happiness, confidence, beauty, and bond. Second, the remarkable selection attributes, irrelevant of hair salon type, was revealed as hairdresser's ability and the key values pursued when using a hair salon were drawn as satisfaction, confidence, and beauty. From this result, it was found that meeting the desire of consumers using hair salons can be linked with ultimately pursued values. It was also verified that partial differences were shown by hair salon type and this meant that consumers' desire and expected benefits were different by hair salon type. Although this study drew value perception through comparison with hair salon types based on the means-end chain theory, it was confirmed that the most important selection attribute was hairdresser's ability and they select and use hair salons to gain satisfaction and confidence.

• Journal of Digital Convergence
• /
• v.18 no.8
• /
• pp.479-484
• /
• 2020

In the social atmosphere where the importance of appearance is increasing day by day, efforts and desires of modern people are becoming more active and diversified, and the beauty beauty industry is gradually becoming more specialized and specialized due to these effects. Hair damage is inevitable due to the excessive permanent wave or hair coloring of modern people. However, as the hair is damaged, the cuticle peels off and falls off, and the tensile force decreases and the satisfaction after hair styling or perm decreases relatively. Therefore, it is necessary to manage damaged hair, but since artificial synthetic products occupy most of hair treatment agents on the market, it is necessary to develop a hair treatment product containing antioxidants useful for the human body. In this study, the effect of maple leaf extract on the mechanical change of colored hair was analyzed to investigate the potential of maple leaf extract as a hair treatment agent to improve damaged hair and improve hair health. It is considered that this study will be used as basic data for the development of hair beauty products using natural products in the future.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.12
• /
• pp.8585-8595
• /
• 2015

This study was implemented to amass and analyze the data from 500 Seoul district beauty shop workers, which came from the use of the SPSS18.0. The statistical analysis was conducted through frequency for demographic characteristics, validity for factors analysis by using Varimax rotation, and reliability for Cronbach's alpha coefficient.. Also, the analysis was once again analyzed through the Pearson correlation coefficient, where our hypothesis was proven through regression analysis. Our research results have shown that, first, job satisfaction and job performance differed over matters like gender, age, education level, employment conditions, job category, overall work experience, daily work hours, and monthly income. Second, job satisfaction was shown to have a significant influence on job performance, where higher job satisfaction levels led to higher job performance. Thus, job satisfaction was a great factor to increase job performance by fulfilling their needs level. Also, they would act more positive and future-oriented when they have special needs like motivate achievement, wage, promotion, and reward. Therefore, managerial staff should continually develop any programs in order to upgrade beautician's job performance through their job satisfaction.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.2
• /
• pp.57-65
• /
• 2023

This study examined the obstacles of important factors involved in the start-up decision process for prospective entrepreneurs and plans after graduation while attending hair and beauty colleges and analyzed them in a phenomenological way to establish countermeasures. The subjects of the study agreed to collect data from 10 prospective entrepreneur doctors and plans after graduation while attending hair and beauty college located in G, and were in-depth from December 15 to December 30, 2022. The collected data were analyzed using the Colaizzi method. The results of this study were extracted with 13 topics and two subject collections that represent the characteristics of the experience in the preliminary start-up process of the participants. Based on the results of this study, it is meaningful to examine the obstacles of the factors that are importantly involved in the start-up decision process and establish countermeasures accordingly. In conclusion, at a time when the market for start-ups is expanding and government support is increasing, the factors affecting the will of college students, who are potential professional managers in the future, and effective implications for enhancing the university's start-up infrastructure, start-up difficulties, and start-up motivation were obtained. Therefore, it is urgent to develop efficient performance counseling research or program counseling that can promote and support mental and environmental growth through career development required for the difficulties of the decision process of prospective entrepreneur hair college students and the situations they face. It is necessary to develop various measurement tools in consideration of the level of career development and development of a start-up decision-making process model that can fully grasp the status of start-ups of prospective start-ups.

• 한국패션뷰티학회:학술대회논문집
• /
• 2007.06a
• /
• pp.25-26
• /
• 2007

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.2
• /
• pp.367-372
• /
• 2022

With the recent advent of the New Normal era, realistic technologies and non-contact technologies are receiving social attention. However, the hair styling field focuses on the direction of the hair itself, individual movements, and modeling, focusing on hair simulation. In order to create an improved practice environment and demand of the times, this study proposed a non-contact hair styling VR system. In the theoretical review, we studied the existing cases of hair cut research. Existing haircut-related research tend to be mainly focused on force-based feedback. Research on the interactive haircut work in the virtual environment as addressed in this paper has not been done yet. VR controllers capable of finger tracking the movements necessary for beauty enable selection, cutting, and rotation of beauty tools, and built a non-contact collaboration environment. As a result, we conducted two experiments for interactive hair cutting in VR. First, it is a haircut operation for synchronization using finger tracking and holding hook animation. We made position correction for accurate motion. Second, it is a real-time interactive cutting operation in a multi-user virtual collaboration environment. This made it possible for instructors and learners to communicate with each other through VR HMD built-in microphones and Photon Voice in non-contact situations.

• Journal of the Korea Convergence Society
• /
• v.11 no.6
• /
• pp.375-381
• /
• 2020

The purpose of this study is a convergence study to find out the relationship between store image, price, human service, and trust on customer satisfaction among the shop selection attributes of customers using hair beauty salons. This study analyzed the data of 500 copies of questionnaires for women who used hair beauty salons within the last 6 months using the SPSS v.22 statistical package program. As a result, store image (B= 1.321, p= .004), price (B= 1.189, p= .032), human service (B= 1.013, p= .000), trust (B= .782, p = .000) was found to have a meaningful positive(+) effect on customer satisfaction, and the ranking of influence was store image (β= .445), human service (β= .377), and price (β= .252). ), And trust (β= .167). Therefore, through this study, it was found that the higher the store image, personal service, price, and trust of the customer's hair salon, the higher the customer satisfaction. We confirmed the detailed influence of the effect of customer's shop selection attributes on customer satisfaction. Among them, store image and human service were found to be factors influencing customer satisfaction. It is necessary to find an economical and efficient way to improve store image, and to cultivate competency to strengthen human service. The results of this study are expected to be used as a basis for establishing a differentiated marketing strategy of cosmetic services industry.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.4
• /
• pp.181-187
• /
• 2021

This study conducted a survey of 118 men and women who obtained hair national technical certificate from June 28 to July 11, 2021, focusing on SPSS.The WIN 22.0 program was used. We would like to examine the effect of recognition of hair national technical certificates on job utilization and satisfaction with certificate acquisition, and the effect of job utilization on satisfaction with certificate acquisition at the hair salon site. First, the necessity and utility of recognition of hair national technical qualifications have been shown to affect job utilization. Second, it was found that the necessity and utility of recognition of hair national technical certificates affect the satisfaction of obtaining certificates. Third, it was found that the job utilization of the national technical certificate of hair affects the satisfaction of obtaining a certificate. As a result of the study it meets the requirements that can be put into the field, and it can be seen that usability in the hair salon site is important as an effect on the satisfaction of obtaining a certificate. Based on these conclusions, the following suggestions are made for subsequent studies, taking into account the limitations of the study. The point is that hairdressers who obtained national technical certificates participated in this study were limited to S regions. In the future, it is necessary to expand the size and region of the sample group in various ways and reflect a wide range of research overall.