• Journal of the Korea Convergence Society
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• v.12 no.3
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• pp.341-350
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• 2021

This study focused on the orientation of makeup education, considering the characteristics of the makeup sector. For this, the academic categories and properties of makeup in the theoretical areas of makeup education were analyzed. The practical fields of makeup techniques were divided into five different areas, and their characteristics and core competencies were analyzed. Then, the study results were verified through an in-depth interview. The results found the following: The academic categories of makeup are correlated with various fields such as art, technique, design, public health, science, medicine, and humanities. Analysis on the five different fields was mostly matched in practices. However, core competencies revealed a big difference in stage performances and fashion shows. Overall, basic beauty makeup, basic stage makeup, and basic media makeup techniques were found in terms of the core competencies. In particular, there was a high demand for hairstyling skills.

• Journal of Fashion Business
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• v.12 no.2
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• pp.1-11
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• 2008

The purpose of this study is to explore to determine the maximum volume with doing permanent waving in flat crown of the head. The method was like this. First of all, the diameter, the ratio of the circumference of a circle to its diameter and the number of rotations were analyzed same hair using permanent waving rods each number of 1$\sim$10. Secondly, the increasing rate of volume of curls number of 1$\sim$10 was analyzed. According to the result of the experiment, as the number of permanent waving rods were bigger, the ratio of the circumference of a circle to its diameter constant was increasing but the number of rotations was decreased. When the permanent waving rods of each number 1-3(Big diameter) were used, the volume was decreased. That's because there was fewer rotation compared to the diameter and was no ample combed dried hair. Due to this kind of reason, there was no perfect curling. Once number 10 permanent waving rods (most small size) was used, the shape of curling was strong and the stability was made after combed dried hair. But volume was decreased by 9% because of the cohesive power. In case of number of 4$\sim$9 rods used, volume was increased. Volume was highest when permanent waving rods was number 5 which was used combing on base both morphology and numerical value.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.151-159
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• 2008

Today, every social phenomenon has there own trend. However, the lead of all trend is taken by fashion trend connected with the change of clothes. Fashion collection shows overall trends and characteristics of fashion trends, and fashion collections in Paris, Milano, New York, and London, known as the world's top four collections, are creating latest trends. Collections of fashion designers, who deliver these trends in a quickest way, show all elements ranging from fashion to make-up, hair, and accessories. New make-up trends of every season are introduced in fashion collection, since a fashion collection is a venue where not only various designs or colors, but also diverse image concepts are experimented. Therefore, this study aims to analyze make-up trend found in the world top four fashion collections and get into the influence on new trend of cosmetic brands.

• Journal of Fashion Business
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• v.6 no.1
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• pp.53-70
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• 2002

The purpose of this study is to review the innovation of Vidal Sassoon's hair design. His hair styling was created in 1950-60, and it was related to the Zeitgeist, 'Convulsion'. It was aesthetic reform that eliminated artificially of headdress through new design concept and high technique. It was social renovation that changed women's life through freedom, ease and mobility of hair form. Also, it was scientific innovation that emphasized improvement of hair care. Therefore this researcher set a high value on his contribution in beauty industry, and studied the formative characteristics of his hair styling. The results are as follows: The formative characteristics are classified into the simplicity of form, the mobility of construction, and the variety of color and texture. 1. The simplicity of form showed through geometric form. Vidal Sassoon's hair design had the overthrow traditional concept of femininity and beauty; in addition, it conferred freedom on not only hair itself but also women's action. 2. The naturalism and mobility of construction was found in layered and softly swinging hair made up by skillful cutting technique. It was developed by studying on the dynamism of sports in 1984 LA Olympic games. 3. The variety of color and texture showed conspicuously its visual evidence because of the simplicity of form. Especially, he borrowed factors of fine art, that is to say, form, space, texture, line, color and light, and created a performance art. His work is analyzed into an art, and he is one of the best artists.

• Journal of the Korea Convergence Society
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• v.10 no.3
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• pp.291-296
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• 2019

In the movie market, make-up shows various ways of make up in professional technology as the industry develops. Therefore, it is necessary to analyze the trend of making a movie with a change in the type of movie Regarding the characteristics of makeup in the early days of silent films, the stage makeup was fully used. also in the days of sound films, the realistic and concrete makeup was expressed such as straight makeup, character makeup, Special effects makeup, and digital makeup. With the development of the fourth industry, CGI special effects have become possible not only in the background of movies but also in makeup. In the movie, makeup does not use CGI makeup alone, but it is used in a combination of straight makeup, character makeup, and special effects makeup. That's why a variety of makeup needs to be taught. In the future, the domestic film industry should establish the improvement measures for educating the techniques of prosthetic/digital makeup by securing the sufficient finances to more vitalize the film industry of Korea in domestic/foreign markets.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.457-462
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• 2021

YouTube has established itself as a major media platform. Businesses give more attention to YouTube's influence as marketing using the platform demonstrates positive effects. Accordingly, this study aims to look into how the quasi-social interaction of the users of beauty content on YouTube affect purchase behavior intentions and provide results as basic data for establishing an efficient marketing strategy. Quasi-social interaction exerted significantly positive influence on purchase behavior and purchase intention. This suggests that the stronger the quasi-social interaction becomes, purchase behavior and purchase intention get stronger. Therefore, strategies for facilitating marketing should be devised by increasing efficient quasi-social interaction according to user characteristics.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.61-74
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• 2019

The purpose of this study is to examine women's propensity to consume cosmetics and to investigate the effects of the consumption propensity on product selection attributes and information search behaviors. The purpose of this study is to propose practical implications for corporate management and to provide useful information for setting the marketing direction in the cosmetics industry by identifying differentiated marketing strategy for the cosmetics market. The results of the study are as follows. When the factors of each variable are extracted, the shopping propensity was derived from trend pursuit, pleasure pursuit, show-off pursuit, and economic benefit pursuit propensities, while product selection attributes were derived from brand factor, service factor, marketing factor, and quality factor. To examine the relationship between variables, three hypotheses were set based on previous studies. As a result of the verification the followings were found; first, the consumption propensity has a partial effect on the product selection attributes. Second, consumption propensity has a partial effect on information search behavior. Product selection attributes were found to have a partial effect on information search behavior.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.751-760
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• 2023

The purpose of this study was to investigate the impact of the characteristics of beauty short form content on consumer behavior, and to provide academic basic data to beauty and marketing through statistical research related to beauty short form content. A total of 405 effective surveys collected through online surveys of beauty consumers were finally used for statistical analysis. As a result of the analysis, it can be seen that the higher the characteristics of beauty short form content, the higher the purchase intention, recommendation intention, and customer satisfaction. Therefore, it consists of content that can win trust that will appeal to consumers when producing beauty short form content, and it is believed that it will facilitate communication with consumers, facilitate spread in a short period of time, and contribute to sales by inducing positive consumption behavior.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.1
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• pp.35-59
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• 2002

The purpose of the study is to clarify the relationship between hair style and personal character. This is elucidated by using the standard model of their preferred hair style to their individual to their personality. The study is primarily centered around college woman, who reside in Young dong area. The research suggested that In the age group 19-25 subjects preferred their hair to be shoulder length or longer. This is in contrast to the older age group preferring a shorter hair style. Certainly most subjects under the age of 25 preferred their natural hair texture as opposed to permed hair fashioned by older subject. Difference is personality traits was not a factor here. There is a relationship between personality traits, personal background and whether or not subjects dyed or decolored their hair. Subjects responded "yes" which means that they are easily affected by the two factors. The response to the other question of which color they chose, if they dyed and decolored, was that the most of the cases preferred brown color because brown is a natural looking hair color. Their responses from the question "what kind of style they want, if they can change their style differently", they preferred a fashionable hair style. In most cases, individual responded that they change their hair style once in every two or three months. Of all the personality traits, 48.1% were adventurous, changingtheir hair style more than once in every 6 months. The main reason they change their hair style is that they are bored with their old style. In the under 25 age group, the cost of changing their hair style is usually paid for by the subjects parents, however a few responded that they paid for themselves. Over the age of 25 years 80% usually paid for themselves. Additionally students who supported themselves financially paid for hair restyling themselves. When changing a hair style most subjects consider that new hair style should go with their existing image. "What kind of image they want to show others？" almost all of them responded that they want to look sophisticated and fashionable, In the age group 25 and over who belong to the upper class want their hair to look healthy and a full of body. They also responded about their changing their hair style to show a different appearance positively,fferent appearance positively.

• Journal of Convergence for Information Technology
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• v.12 no.4
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• pp.316-327
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• 2022

This study empirically analyzed the effects of beauty service training on customer orientation and job performance of beauty industry workers. First, as a result of the study, there were differences in service training, customer orientation, and job performance according to general characteristics, and service training showed significant differences in age, highest level of education, work experience, and number of employees, job performance in age, work experience, and number of employees, and job performance in age, academic background, work experience, and number of employees. Secondly, it was identified that service training makes a significant effect on customer orientation, the factor that makes the greatest effect on customer orientation among sub-factors of service training is educational content, and it can be seen that customer orientation increases when educational content, educational instructor, and educational environment are higher. Thirdly, it was identified that service training and customer orientation make a significant effect on job performance. hese research results show that the better the educational environment, instructor, and educational content of beauty industry workers, the higher the customer-oriented service, leading to the creation of loyal customers and can improve job performance as well.