• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.69-83
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• 2007

The purpose of this study was to investigate the differences in the hairdo involvement and hairdo attitude influenced by clothing involvement. In addition, actual conditions of hairdo were investigated. The questionnaires were given to female residents in Seoul and Gyeong-gi province during September to October 2006. Four hundred and six questionnaires were used for data analysis. The collected data were analyzed by using SPSS 12.0 software with various techniques such as factor analysis, Cronbach's alpha, cluster analysis, ANOVA test, Duncan test, frequency analysis and $X^2-test$. The results of this study were as follows; 1. The factors for clothing involvement were found to be interests and pleasure in clothes, coordination of clothes, symbolic representation, fashionableness, and risk awareness. The hairdo involvement factors were found to be interests and pleasure in hairdo, fashionableness, symbolic representation, risk awareness, and coordination of hairdo. The factors for attitude toward hairdo were found to be orientations toward leader's fashion conformity, distinct individuality, constancy, and consciousness of others. 2. According to the level of clothing involvement, three types of group were defined. When difference in the hairdo involvement was analyzed, all factors showed significant differences. When difference in the hairdo attitude was analyzed, significant differences were found in orientations toward leader's fashion conformity, distinct individuality and consciousness of others. 3. Reason for choosing hair style is 'it's because they wanted the hair style', 'it's easy to groom', 'it's what they usually choose'. Average hair grooming time is less than 5 minute had higher rate, and then less than 10 minute came second. The money spend on buying consumption goods for hair treatment per month had the highest rate on spending 10,000 to 20,000won and the source of information on hairdo had the highest rate on hairdresser. The reason for choosing hair saloon had the highest rate on hairdressing skill, which shows that people choose hair saloons which they can trust on hair saloon's hairdressing skill.

• The Research Journal of the Costume Culture
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• v.15 no.6
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• pp.917-928
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• 2007

The purposes of this study were to investigate the hairdo attitude and hairdo involvement importances and differences depending on age. For the experimental work, questionnaires for research are prepared and asked to people who are women living in Seoul and Kyoung-Ki Do. They are collected from September to October 2006. 406 questionnaires are used in the analysis. The collected data were 'analyzed by using SPSS 12.0 software with factor analysis, Cronbach's alpha, paired T-test, and T-test. The results of this study were as follows; To analyze differences in the hairdo attitude and the hair involvement depending on different age groups, two groups were identified: one group of women aged $20{\sim}35$, and the other group of those aged $45{\sim}60$. 1. When the hairdo attitude factors were prioritized, orientations toward 'constancy' and 'consciousness of others' were found to be most critical, followed by those toward 'leader's fashion conformity' and 'distinct individuality'. When the hairdo involvement factors were prioritized, 'interests and pleasure in hairdo' were found to be most important, followed by 'symbolic representation', 'risk awareness', 'coordination of hairdo', and 'fashionableness'. 2. When difference in the hairdo attitude was analyzed, a significant difference was shown in orientations toward 'leader's fashion conformity' and 'consciousness of others'. 3. As for the hairdo involvement of the groups, a significant difference was found only in 'coordination of hairdo', signalling that the younger women put more focus on the coordination.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.9_10
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• pp.1384-1395
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• 2007

The purpose of this study was to investigate the factors of hairdo attitude and hairdo involvement, the differences in the hairdo involvement by hairdo attitude. The questionnaires were given to female residents in Seoul and Kyung-gi do during September to October 2006. 406 questionnaires were used for data analysis. The collected data were analyzed using SPSS 12.0 software such as factor analysis, Cronbach's alpha, ANOVA test and Duncan test. The results of this study were as follows: 1. The hairdo attitude factors were found to be 'leader's fashion conformity', 'distinct individuality', 'constancy', and 'consciousness of others' The hairdo involvement factors were found to be 'interests in hairdo', 'fashionableness', 'symbolic representation', 'risk awareness', and 'coordination of hairdo'. 2. As for the hairdo attitude, two groups were identified as the highly-oriented group and the lowly-oriented group. There were significant differences in all hairdo involvement factors depending on two groups. Highly-oriented groups of 'leader's fashion conformity' considered more about interests in hairdo, fashionableness, symbolic representation, and coordination of hairdo, except for risk awareness, signalling that the more people respond to leader's fashion, the higher they are involved with hairdo. Highly-oriented group of 'constancy' showed significant differences in fashionableness and risk awareness. Lower level of fashionableness but higher level of risk awareness than the lowly-oriented group. Highly-oriented group of 'consciousness of others' displayed high performance in all factors, implying that the more people respond to feedback and evaluation of others, the higher they are involved with hairdo.

• Journal of the Korean Society of Costume
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• v.64 no.7
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• pp.68-81
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• 2014

This study was conducted to demonstrate the differences in people's beauty involvement, hair attitude and cognitive in accordance with their interest in celebrities and television. Also, the difference between cognitive age and real age was studied. Research subjects were females aged 20s to 50s living in Seoul and the surrounding metropolitan areas. The SPSS 19.0 was used for data analysis. The results were as follows: First, the involvement in TV entertainers' was categorized into "TV entertainer fashion fan group," "TV entertainer follower group," and "TV program interest group." Second, The involvement of beauty was divided into skin management and expression, body management, makeup and hair attitude. The factors for hair attitude come from the following four actors: "hair creator fan group", "hair homeostasis-oriented," "hair differentiation factor," and "hair personnel-oriented group." Third, the analysis for the differences in the involvement of beauty based on the people's interest in TV appearances of entertainers was that there was a significant difference in skin care and expression, body management, makeup and hair attitude. The interest groups for the entertainers' TV appearances showed the highest in all of the above categories. Fourth, The analysis for the cognitive age for the "TV entertainer interest group" showed little difference in cognitive age, age of sensibility, age of physical appearance, behavior age, and age of interest. Fifth, The result for the difference in the actual age and cognitive age for different age groups showed that there was a little difference in average cognitive age including the age of sensibility, age of physical appearance, behavior age, and age of interest.

• Proceedings of the Korean Society of Organic Agriculture Conference
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• 2009.12a
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• pp.302-302
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• 2009

유기농업에서 유기물은 양분의 공급, 토양의 이화학성 개선, 토양의 생물학적 건전성 유지 등 중요한 역할을 한다. 토양의 생물학적 건전성은 토양의 생태계적 기능을 지속적으로 유지시키는 토양미생물이 관여하고 있다. 따라서 본 연구는 유기물의 장기연용에 따른 밭토양 미생물의 다양성을 비교 분석하였다. 여러 가지 유기자원을 동일한 기준으로 매년 동일 장소에 처리하였다. 사용된 유기자원은 가축분퇴비, 채종유박인 유기질비료, 볏짚으로만 퇴비화한 볏짚퇴비와 겨울철 휴한기에 헤어리베치를 재배하여 이듬해 봄에 예취한 후 토양에 환원한 녹비처리구, NPK구, 가축분퇴비를 혼용처리한 NPK퇴비군, 양분을 전혀 시용하지 않은 무비구 등 총 7처리구였다. 각각의 처리구에서 토양(0-20 cm)을 채취하여 배양성 토양미생물은 희석평판법으로 해당 선백배지에 시료를 도말 하여 조사하였고 비배양성 미생물은 토양으로부터 genomic DNA를 추출하여 세균의 16S rDNA를 증폭시킨 후 denaturing gradient gel electrophoresis (DGGE)를 수행하여 분석하였다. 주요결과를 요약하면 밭토양에 서식하는 토양미생물의 균수는 처리별간의 차이를 보였으며 유기물처리구가 화학비료처리구보다 높았다. DGGE 분석을 통해 유기물 처리에 따른 군집의 다양성을 살펴본 결과 Fig. 1에서 보는바와 같이 Gel 상에서 다양한 위치의 밴드를 확인할 수 있었고 처리별로 특이 밴드가 있음을 확인할 수 있었다. Fig. 1에서 얻은 DGGE profile상의 밴드 강도와 수를 비교하여 Fig 2와 같은 dendrogram을 나타낼 수 있었다.

• Journal of Service Research and Studies
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• v.9 no.4
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• pp.97-114
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• 2019

The relationship quality and recovery of service failures perceived by consumers play an essential role in affecting the service provider's image and sales in terms of the highly involved service industry. In particular, implementation of successful relationship marketing strategies and effective recovery of service failures provide greater satisfaction for customers expecting customized services and reinforce the relationships between the companies and consumers. Based on these previous studies, this research conducted to find out the causal relationship between the variables influencing service recovery expectations and word of mouth(WOM) by approaching the severity of service failures from the perspective of relationship marketing and attribution theory. For the empirical analysis of this research, we conducted a questionnaire surveys of 360 service users of beauty salons, who have experienced in high-involvement services, and utilized 333 questionnaires for the final analysis. The hypothesis was experimented using the Structural Equation Model(SEM), and the results are as follows. First, we identified that the higher the customer perceived the severity of the service failure, the lower the quality of the relationship. Second, we verified that service users observed service failure as a temporary and uncontrollable factor as they distinguished service quality as higher. Third, the hypothesis that customers recognize service failures as a temporary one has a positive impact on service recovery expectation level is determined through empirical analysis. Forth, it was figured out that the higher the perceived quality of the relationship with the service provider, the higher the service recovery level expected by the consumers. At the same time, the hypothesis that optimism for service recovery expectation affects positive word of mouth has been verified. The results of this study help develop the customer-oriented business model of the service companies. Furthermore, the academic significance in that it suggested a new direction for the research of high-involvement service marketing.

• Applied Chemistry for Engineering
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• v.32 no.6
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• pp.647-652
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• 2021

In this study, Saussurea Lappa roots were extracted using ethanol and n-hexane, and also the effects on proliferation of human hair dermal papilla cells and fibroblast and related signaling pathway were evaluated. 3-[4, 5-dimethylthiazol-2-yl]-2, 5 diphenyl tetrazolium bromide (MTT) assay was conducted for cell proliferation effect of Saussurea Lappa root extract, and extracellular signal-related kinase (ERK), serine/threonine protein kinase (Akt), wingless-related integration site (Wnt)/𝛽-catenin signaling pathway, and 5𝛼-reductase expression through western blot analysis were measured. Saussurea Lappa root extract significantly increased human hair dermal papilla cells and propagation of fibroblast, promoted phosphorylation of ERK and Akt that get involved in cell proliferation. Additionally, Saussurea Lappa root extract significantly decreased promotion of Akt phosphorylation and cell proliferation by MEK/ERK inhibitor PD98059 and PI3K/Akt inhibitor LY294002. Also, Saussurea Lappa root extract induced intranuclear 𝛽-catenin accumulation by promoting phosphorylation of 𝛽-catenin (Ser552, 675) through phosphorylation of GSK-3𝛽 (Ser9), and suppressed activation of 5𝛼-reductase type I and II. Overall, Saussurea Lappa root induces cell proliferation through vitalization of ERK and Akt route of human hair dermal papilla cells and fibroblast and apoptosis defense mechanism, and can be helpful in hair loss prevention and hair growth by vitalizing the 𝛽-catenin signaling pathway and inhibiting activation of 5𝛼-reductase, which can be used as a potential hair care products.

• Journal of the Korean Applied Science and Technology
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• v.36 no.1
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• pp.90-101
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• 2019

The study wanted to compare the use status of general beauty salons and men's hair salons for male customers managed by male practitioners and to check the impact of service quality awareness on satisfaction and loyalty. A total of 405 people were used as analysis materials. Principle Component Analysis was used to verify the reliability and validity of the measurement tool. Sub-factors of service quality recognition have derived expertise, affinity, reliability and persistence. The validity and reliability of satisfaction and loyalty were verified. Based on the results of this study, the differences in hair involvement in general beauty salons and men's specialty salons, service quality awareness, satisfaction and loyalty were identified. The relationship between professionalism, affinity, reliability, persistence by sub-factor of service quality awareness has been identified with satisfaction, loyalty and statistically significant positive (+). In addition, male professional beauty salons had positive effects on service quality awareness of satisfaction and loyalty. Service quality satisfaction has been confirmed to have a positive impact on loyalty. In this study, the beauty of the men through the significant marketing potential use as basic data on the market feed that the portraits.