• 디지털융복합연구
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• 제20권5호
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• pp.819-825
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• 2022

전문 직업인으로서 자질과 실력을 검증하기 위한 미용사 국가기술 자격증의 중요성이 증가하는 가운데 헤어 실기과제에 대하여 헤어디자이너가 지각하는 직무 태도 연구를 통해 성취동기와 직무 태도 향상이 필요한 시점이다. 이에 헤어살롱에서 근무하는 헤어디자이너의 직무 태도에 미치는 영향을 연구한 결과 미용사 헤어 국가기술 자격증 실기과제 중 블로우 드라이는 헤어디자이너의 직무 효능감을 유발하는 것으로 나타났고, 두피 스켈링과 샴푸는 헤어디자이너의 직무만족도를 유발하는 것으로 나타났다. 연구 결과를 바탕으로 가발에만 국한되는 비현실적 실기기법이 아닌 미용산업체에서 고객에게 다양한 기법으로 유용하게 적용할 수 있는 실용성을 가미한 자격증 실기과제에 대한 다양한 제시가 가능해지며, 체계적인 교육과 헤어디자이너의 직무 태도 향상을 유도하고자 한다. 더불어 본 연구는 헤어디자이너의 성취동기 향상을 위한 다양한 실기과제 개발의 기초자료를 제공하리라 사료한다.

• 한국가정과교육학회지
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• 제23권2호
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• pp.1-16
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• 2011

최근 토탈패션화의 경향으로 헤어에 관한 소비자의 관심이 증가함 따라 다양한 헤어상품의 출현이 이루어 졌다. 그러나 무분별한 헤어제품소비는 청소년의 건강과 소비행동에 영향을 마칠 수 있으므로 본 연구에서는 청소년들의 헤어관심도/만족도와 헤어제품에 대한 구매태도가 헤어제품 구매 행동에 미치는 영향을 살펴봄으로써 청소년들의 헤어제품 소비행동에 대한 구체적인 실태를 파악하고자 하였다. 서울 및 수도권에 위치한 중 고등학교 남녀 450명의 학생을 대상으로 2010년 7월 5일부터 7월 30일까지 실시하였다. 총 450부의 설문지를 회수하였고 그 중 응답이 불성실한 설문지를 제외한 412부를 실제 분석에 투입하였다. 결과는 SPSS 12.0 통계를 이용하여 분석하였다. 그 연구 결과, 첫째, 인구통계적 변인에 따른 헤어관심도와 만족도, 헤어제품에 대한 쇼핑성향 및 지식의 차이를 파악한 결과 남학생들은 여학생들에 비해 헤어에 관한 만족도가 높은 반면 여학생은 이상화된 신체상의 기준이 더 높아 만족도가 낮았다. 또한 중학생보다는 고등학생이, 헤어제품에 대한 교육을 받아본 청소년이 합리적인 구매를 하며, 상표에 대한 믿음을 가지고 헤어제품을 구매하는 것으로 나타났다. 둘째, 청소년의 헤어만족도와 헤어관심도 및 헤어제품에 대한 구매태도가 헤어제품 구매 행동에 미치는 영향을 분석한 결과 합리적, 상표충성적 쇼핑성향이 높을수록 구매 시 품질을 더 중시여기고, 과시적, 혁신적 쇼핑성향이 높을수록 제품디자인과 유행성에 관한 영향력이 높게 나타났다. 또한 합리적이며 상표충성적 쇼핑성향이 높을수록 구매 시 친환경성에 대해 중요하게 생각하는 것으로 나타났다. 가격 역시 합리적 쇼핑성향이 높을수록 영향력이 높게 나타났다. 셋째, 청소년의 세정제품 구매 장소에 대해 조사한 결과 헤어제품과 같은 저관여제품의 경우 개인적 정보요인과 경험적 요인이 구매에 큰 영향을 준다는 것을 알 수 있다. 또한 대부분의 청소년은 세정제를 사본 경험이 있으며 정발제나 염모제를 구입한 경우도 60%가 넘고 양모제를 구입한 비율이 36%나 되어 기능성 헤어제품의 올바른 사용법과 부작용에 대한 교육이 필요하다고 생각한다. 따라서 청소년을 대상으로 한 헤어관리에 대한 올바른 교육 프로그램을 개발하여 실질적으로 학교 대에서 가정과교육을 통하여 이루어질 수 있도록 하는 노력이 필요하다.

• 한국의상디자인학회지
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• 제9권2호
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• pp.69-83
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• 2007

The purpose of this study was to investigate the differences in the hairdo involvement and hairdo attitude influenced by clothing involvement. In addition, actual conditions of hairdo were investigated. The questionnaires were given to female residents in Seoul and Gyeong-gi province during September to October 2006. Four hundred and six questionnaires were used for data analysis. The collected data were analyzed by using SPSS 12.0 software with various techniques such as factor analysis, Cronbach's alpha, cluster analysis, ANOVA test, Duncan test, frequency analysis and $X^2-test$. The results of this study were as follows; 1. The factors for clothing involvement were found to be interests and pleasure in clothes, coordination of clothes, symbolic representation, fashionableness, and risk awareness. The hairdo involvement factors were found to be interests and pleasure in hairdo, fashionableness, symbolic representation, risk awareness, and coordination of hairdo. The factors for attitude toward hairdo were found to be orientations toward leader's fashion conformity, distinct individuality, constancy, and consciousness of others. 2. According to the level of clothing involvement, three types of group were defined. When difference in the hairdo involvement was analyzed, all factors showed significant differences. When difference in the hairdo attitude was analyzed, significant differences were found in orientations toward leader's fashion conformity, distinct individuality and consciousness of others. 3. Reason for choosing hair style is 'it's because they wanted the hair style', 'it's easy to groom', 'it's what they usually choose'. Average hair grooming time is less than 5 minute had higher rate, and then less than 10 minute came second. The money spend on buying consumption goods for hair treatment per month had the highest rate on spending 10,000 to 20,000won and the source of information on hairdo had the highest rate on hairdresser. The reason for choosing hair saloon had the highest rate on hairdressing skill, which shows that people choose hair saloons which they can trust on hair saloon's hairdressing skill.

• 복식문화연구
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• 제15권6호
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• pp.917-928
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• 2007

The purposes of this study were to investigate the hairdo attitude and hairdo involvement importances and differences depending on age. For the experimental work, questionnaires for research are prepared and asked to people who are women living in Seoul and Kyoung-Ki Do. They are collected from September to October 2006. 406 questionnaires are used in the analysis. The collected data were 'analyzed by using SPSS 12.0 software with factor analysis, Cronbach's alpha, paired T-test, and T-test. The results of this study were as follows; To analyze differences in the hairdo attitude and the hair involvement depending on different age groups, two groups were identified: one group of women aged $20{\sim}35$, and the other group of those aged $45{\sim}60$. 1. When the hairdo attitude factors were prioritized, orientations toward 'constancy' and 'consciousness of others' were found to be most critical, followed by those toward 'leader's fashion conformity' and 'distinct individuality'. When the hairdo involvement factors were prioritized, 'interests and pleasure in hairdo' were found to be most important, followed by 'symbolic representation', 'risk awareness', 'coordination of hairdo', and 'fashionableness'. 2. When difference in the hairdo attitude was analyzed, a significant difference was shown in orientations toward 'leader's fashion conformity' and 'consciousness of others'. 3. As for the hairdo involvement of the groups, a significant difference was found only in 'coordination of hairdo', signalling that the younger women put more focus on the coordination.

• 한국의류학회지
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• 제31권9_10
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• pp.1384-1395
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• 2007

The purpose of this study was to investigate the factors of hairdo attitude and hairdo involvement, the differences in the hairdo involvement by hairdo attitude. The questionnaires were given to female residents in Seoul and Kyung-gi do during September to October 2006. 406 questionnaires were used for data analysis. The collected data were analyzed using SPSS 12.0 software such as factor analysis, Cronbach's alpha, ANOVA test and Duncan test. The results of this study were as follows: 1. The hairdo attitude factors were found to be 'leader's fashion conformity', 'distinct individuality', 'constancy', and 'consciousness of others' The hairdo involvement factors were found to be 'interests in hairdo', 'fashionableness', 'symbolic representation', 'risk awareness', and 'coordination of hairdo'. 2. As for the hairdo attitude, two groups were identified as the highly-oriented group and the lowly-oriented group. There were significant differences in all hairdo involvement factors depending on two groups. Highly-oriented groups of 'leader's fashion conformity' considered more about interests in hairdo, fashionableness, symbolic representation, and coordination of hairdo, except for risk awareness, signalling that the more people respond to leader's fashion, the higher they are involved with hairdo. Highly-oriented group of 'constancy' showed significant differences in fashionableness and risk awareness. Lower level of fashionableness but higher level of risk awareness than the lowly-oriented group. Highly-oriented group of 'consciousness of others' displayed high performance in all factors, implying that the more people respond to feedback and evaluation of others, the higher they are involved with hairdo.

• 복식
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• 제64권7호
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• pp.68-81
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• 2014

This study was conducted to demonstrate the differences in people's beauty involvement, hair attitude and cognitive in accordance with their interest in celebrities and television. Also, the difference between cognitive age and real age was studied. Research subjects were females aged 20s to 50s living in Seoul and the surrounding metropolitan areas. The SPSS 19.0 was used for data analysis. The results were as follows: First, the involvement in TV entertainers' was categorized into "TV entertainer fashion fan group," "TV entertainer follower group," and "TV program interest group." Second, The involvement of beauty was divided into skin management and expression, body management, makeup and hair attitude. The factors for hair attitude come from the following four actors: "hair creator fan group", "hair homeostasis-oriented," "hair differentiation factor," and "hair personnel-oriented group." Third, the analysis for the differences in the involvement of beauty based on the people's interest in TV appearances of entertainers was that there was a significant difference in skin care and expression, body management, makeup and hair attitude. The interest groups for the entertainers' TV appearances showed the highest in all of the above categories. Fourth, The analysis for the cognitive age for the "TV entertainer interest group" showed little difference in cognitive age, age of sensibility, age of physical appearance, behavior age, and age of interest. Fifth, The result for the difference in the actual age and cognitive age for different age groups showed that there was a little difference in average cognitive age including the age of sensibility, age of physical appearance, behavior age, and age of interest.

• 한국가정과교육학회지
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• 제19권2호
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• pp.51-60
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• 2007

여교사의 옷차림에 대한 학생과 교사의 태도를 비교분석하여 바람직한 여교사의 옷차림을 모색함으로써 보다 나은 교육적 효과를 주기 위한 기초 자료를 제공하고자 하였다. 연구 자료는 설문지를 사용하여 서울과 수원지역의 초 중 고 학생과 초 중 고 교사를 대상으로 수집하여, 학생 622부, 교사 176부를 분석에 사용하였다. 조사 자료의 통계처리는 SPSS프로그램을 이용하여 분석하였다. 연구의 결과는 다음과 같다. 첫째, 여교사의 옷차림에 대한 학생과 교사의 태도를 살펴본 결과 옷차림과 헤어스타일의 단정성과 정숙성에 대해 보통보다 높게 인식하고 있었다. 특히, 옷차림의 정숙성은 교사가, 헤어스타일의 단정성은 학생이 더 높게 인식하였다. 옷차림과 수업의 연관성에 대해 교사는 높다고 생각하는 반면 학생은 옷차림과 수업의 연관성이 낮다고 하였다. 교사 옷차림에 대해서는 교사가 학생보다 더 중요하다고 인식하였다. 둘째, 학교 급별로 살펴본 결과 여교사 옷차림과 헤어스타일의 단정성은 초등학교에서는 학생이 교사보다 높게 인식했으나 고등학교에서는 교사가 학생보다 높게 인식하였다. 정숙성에 대해서는 중학교에서 고등학교로 갈수록 학생과 교사 간에 큰 차이가 나타났는데 교사가 학생보다 더 정숙성을 요구하는 것으로 나타났다. 옷차림과 수업과의 연관성과 옷차림의 중요성에 대한 태도에서는 초등, 중, 고등학교 모두에서 교사가 학생보다 더 긍정적 태도를 나타냈다.

• 한국응용과학기술학회지
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• 제38권6호
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• pp.1667-1677
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• 2021

본 연구는 헤어 미용 전공 대학생의 전공만족도가 미용전문직관에 미치는 영향을 분석함으로써 헤어 미용 전공 대학생들의 전공만족과 전문직관의 관계를 알아보고자 하였다. 연구결과 헤어 미용 전공 대학생의 전공만족도와 미용전문직관 간에 정(+)의 상관관계가 있는 것으로 나타났고(p<0.001), 전공만족은 '전문성' t=4.625(p=.000), '직업인식' t=3.152(p=.002)로, 전공가치는 '전문성' t=2.330(p=.021), '전문활동' t=2.438(p=.015), '직업인식' t=4.843(p=.000)으로, 대학생활적응은 미용전문직관의 하위요인인 '전문활동' t=2.746(p=.006), '직업인식' t=4.303(p=.000)으로 나타나 헤어 미용 전공 대학생의 전공만족도는 미용전문직관에 유의한 영향을 미치는 것으로 나타났다. 헤어 미용 전공 대학생에게 있어 전공만족은 대학 및 전공학과에 대한 만족뿐만 아니라 자기 자신에 대한 만족 및 헤어 미용 직무 자신감으로 이어져 긍정적인 영향으로 사회생활을 적응할 수 있게 해주며, 미용전문직관은 헤어 미용 직업에 대한 가치관과 태도로 미용 전공 대학생 때 전문직관이 생기게 된다. 연구결과를 통해 헤어 미용 전공 대학생들의 긍정적인 전문직관의 형성과 전공만족도를 높이고 올바른 이론과 실기교육을 통해 미용전문직관이 확립될 수 있도록 학생들의 자기계발과 더불어 교수 및 교육관계자들의 전문직업 윤리와 가치관에 관한 교육과 지속적인 지도가 필요하다고 사료된다.

• 복식문화연구
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• 제24권6호
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• pp.756-776
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• 2016

The concern over beauty is increasing as the importance of appearance is becoming more prominent. Accordingly, the importance of studying beauty is now apparent. The purpose of this study is to analyze existing beauty-related research in order to assess current trends in beauty-related studies. Materials were collected from the master's theses and academic journals from 1997 through 2016. In addition, 81 beauty-related papers were selected and classified into 3 categories according to their subjects and content. There were 19 hair attitude papers, 52 papers about make-up and skincare, and 10 papers on cosmetic surgery. Each type was divided into detailed themes according to the study theme and its number was grasped. Consequently it was classified into 9 themes about the attitude toward hair and the relevant variable study, 10 themes about the attitude toward hair style and relevant variable study, 24 themes about the make-up attitude and relevant variable study, 28 themes about the skin care attitude and relevant variable study, and 10 themes about the cosmetic surgery attitude and relevant variable study. The results revealed that academic concern about beauty sharply increased starting in 2005. Moreover, we determined that the methodologies used in hair and make-up studies were sound and detailed, while cosmetic surgery studies were more inconsistent and poorly analyzed. Thus cosmetic surgery should be further researched in a more standardized and thorough manner. This review of attitudes toward beauty will serve as a basis for follow-up studies that employ meta-analyses to draw more quantitative conclusions by aggregating many more study results.

• 한국의류학회지
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• 제29권5호
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• pp.715-726
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• 2005

The purpose of this study was to identify the effects of the sensation seeking and body image on female adolescents' clothing behavior and hair style attitude. The data was collected from 390 high school girls living in Seoul, via a self·administered questionnaires, and were analyzed by frequency, factor analysis, reliability test, Pearson's correlation, and multiple regression. The results of this study was as follows : 1) Three factors of body images were self appearance evaluation, appearance orientation and fitness orientation. Five factors of clothing attitudes were fashion/clothing interest, clothing exhibition, social approval, psychological dependence on clothing and fashion leadership. And three factors of hair style attitudes were interest in hair style, individuality in hair style and dependency on hair designer. 2) As the result of analyzing the effects of sensation seeking and body image on clothing behavior, fashion/clothing interest was explained by appearance orientation and fitness orientation, and clothing exhibition by sensation seeking and appearance orientation, and social approval by appearance orientation, self appearance evaluation and body cathexis, and fashion leadership by appearance orientation, fitness orientation and self appearance evaluation, and clothing conformity to the self-entertainer by appearance orientation, sensation seeking and fitness orientation, and appearance related delinquency by sensation seeking, appearance orientation, fitness orientation, self appearance evaluation. 3) As the result of analyzing the effects of sensation seeking and body image on hair style attitudes, interest in hair style was explained by the factors such as appearance orientation, sensation seeking, fitness orientation, and body cathexis, and individuality in hair style by appearance orientation, sensation seeking and self appearance evaluation, and dependency on hair designer by body cathexis.