• Journal of Digital Convergence
• /
• v.20 no.5
• /
• pp.819-825
• /
• 2022

As the importance of national technical qualifications for hairdressers to verify qualifications and skills as a professional is increasing, it is time to improve achievement motivation and job attitudes through research on job attitudes perceived by hair designers toward hair practical tasks. As a result of studying the effect on the job attitude of a hairstylist working in a hair salon, it was found that blow-drying induced the hairstylist's job efficacy among the practical tasks for the hairdresser's hair national technology certification, and scalp scaling and shampoo were the job of the hairstylist. was found to induce satisfaction. Based on the research results, it is possible to present a variety of practical certification tasks with practicality that can be usefully applied to customers in various techniques in the beauty industry, rather than unrealistic practical techniques limited only to wigs. We want to induce improvement. In addition, I believe that this study will provide basic data for the development of various practical tasks to improve the achievement motivation of hair designers.

• Journal of Korean Home Economics Education Association
• /
• v.23 no.2
• /
• pp.1-16
• /
• 2011

This study investigates the relationship between the purchasing behavior for hair-care products and the attitude toward hair-care products by adolescents. A total of 412 middle and high school students located in Seoul and Gyunggi-do province participated in this research. SPSS 12.0 for Windows Program was utilized for statistical analysis. As a result, the hair concerns and the satisfaction of adolescents as well as their attitudes towards hair-care products were significantly affected by gender, school level, and educational experiences. Female high school students with some degree of educational experiences had a more rational and brand-oriented attitude. Students having a higher rational and brand-oriented attitude bought hair-care products in regards to the quality of the product and environmental impact. On the other hand, those having a conspicuous and fashion pursuit attitude showed an image and fashion concern purchasing behavior. Adolescents usually purchased styling and dyeing products at a cosmetic specialty store and hair-care cleaning products from a discount store. They obtained the information about hair-care products from relatives, personal experiences, and TV advertisements.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.9 no.2
• /
• pp.69-83
• /
• 2007

The purpose of this study was to investigate the differences in the hairdo involvement and hairdo attitude influenced by clothing involvement. In addition, actual conditions of hairdo were investigated. The questionnaires were given to female residents in Seoul and Gyeong-gi province during September to October 2006. Four hundred and six questionnaires were used for data analysis. The collected data were analyzed by using SPSS 12.0 software with various techniques such as factor analysis, Cronbach's alpha, cluster analysis, ANOVA test, Duncan test, frequency analysis and $X^2-test$. The results of this study were as follows; 1. The factors for clothing involvement were found to be interests and pleasure in clothes, coordination of clothes, symbolic representation, fashionableness, and risk awareness. The hairdo involvement factors were found to be interests and pleasure in hairdo, fashionableness, symbolic representation, risk awareness, and coordination of hairdo. The factors for attitude toward hairdo were found to be orientations toward leader's fashion conformity, distinct individuality, constancy, and consciousness of others. 2. According to the level of clothing involvement, three types of group were defined. When difference in the hairdo involvement was analyzed, all factors showed significant differences. When difference in the hairdo attitude was analyzed, significant differences were found in orientations toward leader's fashion conformity, distinct individuality and consciousness of others. 3. Reason for choosing hair style is 'it's because they wanted the hair style', 'it's easy to groom', 'it's what they usually choose'. Average hair grooming time is less than 5 minute had higher rate, and then less than 10 minute came second. The money spend on buying consumption goods for hair treatment per month had the highest rate on spending 10,000 to 20,000won and the source of information on hairdo had the highest rate on hairdresser. The reason for choosing hair saloon had the highest rate on hairdressing skill, which shows that people choose hair saloons which they can trust on hair saloon's hairdressing skill.

• The Research Journal of the Costume Culture
• /
• v.15 no.6
• /
• pp.917-928
• /
• 2007

The purposes of this study were to investigate the hairdo attitude and hairdo involvement importances and differences depending on age. For the experimental work, questionnaires for research are prepared and asked to people who are women living in Seoul and Kyoung-Ki Do. They are collected from September to October 2006. 406 questionnaires are used in the analysis. The collected data were 'analyzed by using SPSS 12.0 software with factor analysis, Cronbach's alpha, paired T-test, and T-test. The results of this study were as follows; To analyze differences in the hairdo attitude and the hair involvement depending on different age groups, two groups were identified: one group of women aged $20{\sim}35$, and the other group of those aged $45{\sim}60$. 1. When the hairdo attitude factors were prioritized, orientations toward 'constancy' and 'consciousness of others' were found to be most critical, followed by those toward 'leader's fashion conformity' and 'distinct individuality'. When the hairdo involvement factors were prioritized, 'interests and pleasure in hairdo' were found to be most important, followed by 'symbolic representation', 'risk awareness', 'coordination of hairdo', and 'fashionableness'. 2. When difference in the hairdo attitude was analyzed, a significant difference was shown in orientations toward 'leader's fashion conformity' and 'consciousness of others'. 3. As for the hairdo involvement of the groups, a significant difference was found only in 'coordination of hairdo', signalling that the younger women put more focus on the coordination.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.9_10
• /
• pp.1384-1395
• /
• 2007

The purpose of this study was to investigate the factors of hairdo attitude and hairdo involvement, the differences in the hairdo involvement by hairdo attitude. The questionnaires were given to female residents in Seoul and Kyung-gi do during September to October 2006. 406 questionnaires were used for data analysis. The collected data were analyzed using SPSS 12.0 software such as factor analysis, Cronbach's alpha, ANOVA test and Duncan test. The results of this study were as follows: 1. The hairdo attitude factors were found to be 'leader's fashion conformity', 'distinct individuality', 'constancy', and 'consciousness of others' The hairdo involvement factors were found to be 'interests in hairdo', 'fashionableness', 'symbolic representation', 'risk awareness', and 'coordination of hairdo'. 2. As for the hairdo attitude, two groups were identified as the highly-oriented group and the lowly-oriented group. There were significant differences in all hairdo involvement factors depending on two groups. Highly-oriented groups of 'leader's fashion conformity' considered more about interests in hairdo, fashionableness, symbolic representation, and coordination of hairdo, except for risk awareness, signalling that the more people respond to leader's fashion, the higher they are involved with hairdo. Highly-oriented group of 'constancy' showed significant differences in fashionableness and risk awareness. Lower level of fashionableness but higher level of risk awareness than the lowly-oriented group. Highly-oriented group of 'consciousness of others' displayed high performance in all factors, implying that the more people respond to feedback and evaluation of others, the higher they are involved with hairdo.

• Journal of the Korean Society of Costume
• /
• v.64 no.7
• /
• pp.68-81
• /
• 2014

This study was conducted to demonstrate the differences in people's beauty involvement, hair attitude and cognitive in accordance with their interest in celebrities and television. Also, the difference between cognitive age and real age was studied. Research subjects were females aged 20s to 50s living in Seoul and the surrounding metropolitan areas. The SPSS 19.0 was used for data analysis. The results were as follows: First, the involvement in TV entertainers' was categorized into "TV entertainer fashion fan group," "TV entertainer follower group," and "TV program interest group." Second, The involvement of beauty was divided into skin management and expression, body management, makeup and hair attitude. The factors for hair attitude come from the following four actors: "hair creator fan group", "hair homeostasis-oriented," "hair differentiation factor," and "hair personnel-oriented group." Third, the analysis for the differences in the involvement of beauty based on the people's interest in TV appearances of entertainers was that there was a significant difference in skin care and expression, body management, makeup and hair attitude. The interest groups for the entertainers' TV appearances showed the highest in all of the above categories. Fourth, The analysis for the cognitive age for the "TV entertainer interest group" showed little difference in cognitive age, age of sensibility, age of physical appearance, behavior age, and age of interest. Fifth, The result for the difference in the actual age and cognitive age for different age groups showed that there was a little difference in average cognitive age including the age of sensibility, age of physical appearance, behavior age, and age of interest.

• Journal of Korean Home Economics Education Association
• /
• v.19 no.2
• /
• pp.51-60
• /
• 2007

This study aimed to generate basic data for enhancing efficiency of education by analyzing and comparing the differences between students and teachers in their attitudes for female teachers'attire. A questionnaire was administered to about 622 students and 176 teachers (from elementary, middle and high schools) in Seoul and Suwon in South Korea. Data obtained from the responses were analyzed using the SPSS program. The results were as follows: First, both students and teachers exhibited higher than average scores in neatness and modesty of female teachers' attire and hair style, and especially teachers considered modesty of attire more important, while students considered neatness of hair style more important. Teachers thought the correlation between attire and efficiency of instruction was high, while students thought otherwise. Also, teachers usually considered teacher' attire more important than students did. Second, according to the results of analysis by school, students in elementary schools considered neatness of female teachers' attire and hair style to be more important than teachers did. On the other hand, teachers in high schools considered it more important than students did. With regard to modesty, the difference between students and teachers became significant in high schools compared to middle schools. In middle and high schools, teachers demanded modest outfits for female teachers more strongly than students did. Across elementary, middle and high schools, teachers exhibited a more positive attitude toward the correlation between what female teachers wear and their teaching efficiency.

• Journal of the Korean Applied Science and Technology
• /
• v.38 no.6
• /
• pp.1667-1677
• /
• 2021

In this study, we tried to investigate the relationship between the cosmetology major student's major satisfaction and the professionals by analyzing the effect of the cosmetology major student's major satisfaction on the beauty professional hall. Research Results It was found that there is a correlation (p <0.001) between the degree of satisfaction of college students in the hair beauty department and the beauty professionals (p <0.001), and the satisfaction of the department is "specialty" t = 4.625 (p =). .000),'Occupational recognition' t = 3.152 (p = .002), major value is'specialty' t = 2.330 (p = .021),'professional activity' t = 2.438 (p = .015), 'Occupation recognition' t = 4.843 (p = .000), university student activity adaptation is a subordinate factor of the cosmetology profession, "professional activity" t = 2.746 (p = .006), "occupation recognition" t = 4.303 ( Appearing as p = .000), it was found that the degree of satisfaction of college students in the hair beauty department has a significant effect on beauty professionals. For cosmetology college students, major satisfaction not only leads to satisfaction with the university and department, but also to self-satisfaction and cosmetology job confidence, allowing them to adapt to social life with a positive impact, and cosmetologists are hair With the values and attitude toward the beauty profession, you will be able to become a professional officer when you are a university student majoring in cosmetology. Through the research results, the formation of a positive professional hall for college students majoring in hair beauty and the satisfaction of the major will be enhanced, and the self-development of students, as well as professors and educational relations, will be established so that beauty professionals can be established through correct theory and practical education. Education and continued guidance on the professional ethics and values of the person is considered necessary.

• The Research Journal of the Costume Culture
• /
• v.24 no.6
• /
• pp.756-776
• /
• 2016

The concern over beauty is increasing as the importance of appearance is becoming more prominent. Accordingly, the importance of studying beauty is now apparent. The purpose of this study is to analyze existing beauty-related research in order to assess current trends in beauty-related studies. Materials were collected from the master's theses and academic journals from 1997 through 2016. In addition, 81 beauty-related papers were selected and classified into 3 categories according to their subjects and content. There were 19 hair attitude papers, 52 papers about make-up and skincare, and 10 papers on cosmetic surgery. Each type was divided into detailed themes according to the study theme and its number was grasped. Consequently it was classified into 9 themes about the attitude toward hair and the relevant variable study, 10 themes about the attitude toward hair style and relevant variable study, 24 themes about the make-up attitude and relevant variable study, 28 themes about the skin care attitude and relevant variable study, and 10 themes about the cosmetic surgery attitude and relevant variable study. The results revealed that academic concern about beauty sharply increased starting in 2005. Moreover, we determined that the methodologies used in hair and make-up studies were sound and detailed, while cosmetic surgery studies were more inconsistent and poorly analyzed. Thus cosmetic surgery should be further researched in a more standardized and thorough manner. This review of attitudes toward beauty will serve as a basis for follow-up studies that employ meta-analyses to draw more quantitative conclusions by aggregating many more study results.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.5 s.142
• /
• pp.715-726
• /
• 2005

The purpose of this study was to identify the effects of the sensation seeking and body image on female adolescents' clothing behavior and hair style attitude. The data was collected from 390 high school girls living in Seoul, via a self·administered questionnaires, and were analyzed by frequency, factor analysis, reliability test, Pearson's correlation, and multiple regression. The results of this study was as follows : 1) Three factors of body images were self appearance evaluation, appearance orientation and fitness orientation. Five factors of clothing attitudes were fashion/clothing interest, clothing exhibition, social approval, psychological dependence on clothing and fashion leadership. And three factors of hair style attitudes were interest in hair style, individuality in hair style and dependency on hair designer. 2) As the result of analyzing the effects of sensation seeking and body image on clothing behavior, fashion/clothing interest was explained by appearance orientation and fitness orientation, and clothing exhibition by sensation seeking and appearance orientation, and social approval by appearance orientation, self appearance evaluation and body cathexis, and fashion leadership by appearance orientation, fitness orientation and self appearance evaluation, and clothing conformity to the self-entertainer by appearance orientation, sensation seeking and fitness orientation, and appearance related delinquency by sensation seeking, appearance orientation, fitness orientation, self appearance evaluation. 3) As the result of analyzing the effects of sensation seeking and body image on hair style attitudes, interest in hair style was explained by the factors such as appearance orientation, sensation seeking, fitness orientation, and body cathexis, and individuality in hair style by appearance orientation, sensation seeking and self appearance evaluation, and dependency on hair designer by body cathexis.