• Journal of Industrial Convergence
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• v.20 no.4
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• pp.71-77
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• 2022

It is a reality that office workers in modern society cannot overlook their appearance management for promotion in the workplace that does not fall behind in competition with others and smooth human relationships. According to this social trend, it is time to conduct an in-depth cosmetology study on the appearance management and perception of office workers, including hair styles. Therefore, this study analyzed the hair style type and preference closely by cross-analyzing the differences between groups by classifying the occupational persons of female airline crew, female soldiers, female sportsmen, female lawyers, and female nurses into age, marriage, academic background, and occupation. As result of study, it was found that different women in each occupational group had different results, such as their current hair style type and hair texture, the use of current hair styling products, and their personal preference for women's hairstyles and hair colors. This study will be used as basic data for developing new mode items that meet customer needs in the beauty marketing market and researching customer demand.

• Journal of the Korean Applied Science and Technology
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• v.40 no.1
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• pp.81-87
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• 2023

This study aims to investigate the difference in customer commitment according to the demographic characteristics of hair salon customers and the relational benefits of hairdressing business that affect customer commitment. The questionnaire for empirical research was collected from customers of hair salon in Gyeongnam, and the analysis results are as follows. First, as a result of analyzing the difference in customer commitment according to the demographic characteristics of hair salon customers, customer commitment was statistically high in the group of college graduates or higher and the group of men. Second, as a result of analyzing the causal relationship between relational benefits and customer commitment, it was found that customization benefits, social benefits, and psychological benefits of relational benefits had a statistical effect on customer commitment. In particular, it was found that psychological benefits had the strongest effect on customer commitment.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.1
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• pp.48-52
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• 2008

The purpose of the study is to look at the middle and high school student's recognition of beauty Arts. The collected data were analyzed by frequency analysis, factor analysis, reliability test, t-test, correlations analysis, from which the result is as follows. Firstly, the lower levels of beauty art are comprehensive interest, personal interest professional interest, effort type, management type and consumption type. Secondly, Beauty art interest and attitude by gender and school levels showed meaningful difference. Thirdly, there is meaningful correlations between beauty art interest and beauty art attitude.

• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.81-85
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• 2019

뷰티산업은 2000년대 초반 이후 소득수준의 향상과 개성 표현, 웰빙 등 새로운 라이프 스타일에 부합하여 급속한 성장을 이루어 왔다. 뷰티산업은 헤어미용, 피부미용, 네일아트, 메이크업 등 서비스업과 관련된 미용기기, 용품 등 제조업을 포괄한다. K팝의 영향으로 이미용, 피부미용, 네일, 메이크업 등 K뷰티 서비스에 대한 해외 소비자들의 수요 역시 꾸준히 증가하고 있다. 이에 대응하여 뷰티 서비스 전문가를 양성하기 위한 전문 교육기관 역시 꾸준히 증가하고 있으나 교육생들의 뷰티아카데미 선택 기준에 대한 연구는 부족한 편이다. 따라서 본 연구에서는 뷰티아카데미 수강생들이 느끼는 관계효익을 심리적 효익, 사회적 효익, 경제적 효익, 고객화 효익으로 구분하여 측정하고 이러한 관계효익이 뷰티아카데미에 대한 교육생들의 브랜드 이미지와 신뢰도 형성에 어떠한 영향을 미치는지 각각 분석한 다음 뷰티 아카데미 교육생들의 추천의도에 미치는 영향을 분석하고자 한다. 이와 같은 연구를 통해 뷰터 아카데미 운영에 필요한 시사점을 도출하여 제시하고자 한다.

• Journal of Service Research and Studies
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• v.11 no.2
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• pp.21-36
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• 2021

This study investigated the means-end chain theory more concretely through the APT hard laddering technique. This is carrying out a questionnaire survey targeting users by hair salon type, and the items drawn from the qualitative laddering technique are applied. The technique is a comparative analysis of each attribute, consequences, and value item by analyzing each step's questions. The results are as follows. First, hairdresser's ability, acceptance of individual-customized opinions, and cheap price were the most mentioned items in the selection attributes. As for the consequences items, image transformation, neatness, novelty, and psychological stability were drawn in order. The items indicated as important among the value items were satisfaction, followed by happiness, confidence, beauty, and bond. Second, the remarkable selection attributes, irrelevant of hair salon type, was revealed as hairdresser's ability and the key values pursued when using a hair salon were drawn as satisfaction, confidence, and beauty. From this result, it was found that meeting the desire of consumers using hair salons can be linked with ultimately pursued values. It was also verified that partial differences were shown by hair salon type and this meant that consumers' desire and expected benefits were different by hair salon type. Although this study drew value perception through comparison with hair salon types based on the means-end chain theory, it was confirmed that the most important selection attribute was hairdresser's ability and they select and use hair salons to gain satisfaction and confidence.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.479-484
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• 2020

In the social atmosphere where the importance of appearance is increasing day by day, efforts and desires of modern people are becoming more active and diversified, and the beauty beauty industry is gradually becoming more specialized and specialized due to these effects. Hair damage is inevitable due to the excessive permanent wave or hair coloring of modern people. However, as the hair is damaged, the cuticle peels off and falls off, and the tensile force decreases and the satisfaction after hair styling or perm decreases relatively. Therefore, it is necessary to manage damaged hair, but since artificial synthetic products occupy most of hair treatment agents on the market, it is necessary to develop a hair treatment product containing antioxidants useful for the human body. In this study, the effect of maple leaf extract on the mechanical change of colored hair was analyzed to investigate the potential of maple leaf extract as a hair treatment agent to improve damaged hair and improve hair health. It is considered that this study will be used as basic data for the development of hair beauty products using natural products in the future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.12
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• pp.8585-8595
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• 2015

This study was implemented to amass and analyze the data from 500 Seoul district beauty shop workers, which came from the use of the SPSS18.0. The statistical analysis was conducted through frequency for demographic characteristics, validity for factors analysis by using Varimax rotation, and reliability for Cronbach's alpha coefficient.. Also, the analysis was once again analyzed through the Pearson correlation coefficient, where our hypothesis was proven through regression analysis. Our research results have shown that, first, job satisfaction and job performance differed over matters like gender, age, education level, employment conditions, job category, overall work experience, daily work hours, and monthly income. Second, job satisfaction was shown to have a significant influence on job performance, where higher job satisfaction levels led to higher job performance. Thus, job satisfaction was a great factor to increase job performance by fulfilling their needs level. Also, they would act more positive and future-oriented when they have special needs like motivate achievement, wage, promotion, and reward. Therefore, managerial staff should continually develop any programs in order to upgrade beautician's job performance through their job satisfaction.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.57-65
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• 2023

This study examined the obstacles of important factors involved in the start-up decision process for prospective entrepreneurs and plans after graduation while attending hair and beauty colleges and analyzed them in a phenomenological way to establish countermeasures. The subjects of the study agreed to collect data from 10 prospective entrepreneur doctors and plans after graduation while attending hair and beauty college located in G, and were in-depth from December 15 to December 30, 2022. The collected data were analyzed using the Colaizzi method. The results of this study were extracted with 13 topics and two subject collections that represent the characteristics of the experience in the preliminary start-up process of the participants. Based on the results of this study, it is meaningful to examine the obstacles of the factors that are importantly involved in the start-up decision process and establish countermeasures accordingly. In conclusion, at a time when the market for start-ups is expanding and government support is increasing, the factors affecting the will of college students, who are potential professional managers in the future, and effective implications for enhancing the university's start-up infrastructure, start-up difficulties, and start-up motivation were obtained. Therefore, it is urgent to develop efficient performance counseling research or program counseling that can promote and support mental and environmental growth through career development required for the difficulties of the decision process of prospective entrepreneur hair college students and the situations they face. It is necessary to develop various measurement tools in consideration of the level of career development and development of a start-up decision-making process model that can fully grasp the status of start-ups of prospective start-ups.

• Journal of the Korea Convergence Society
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• v.12 no.7
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• pp.235-241
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• 2021

Appearance management through hair beauty forms the basis of the beauty industry, while permanent waves using heat are often used in hair salons, but hair damage due to thermal permanent wave treatment is an inevitable reality. Therefore, this study was conducted for the purpose of presenting an efficient method for thermal permanent wave that can further increase hair wave formation ability and minimize customer's hair damage. After collecting virgin hair from the occipital region, thermal rod pretreatment and thermal permanent wave treatment were performed, and hair roughness analysis and 3D-image were studied using an Atomic Force Microscope. As a result of the study, both the average roughness (Ra) and the ten point average roughness (Rz) were calculated as 223 nm and 853 nm for 4 sections, respectively, showing the highest values. Although the number of samples of the experimental data is limited, the wave forming power can be further increased through this study, and it is expected that it will be practically possible to propose an objective method for thermal permanent wave that can minimize hair damage as well as protect the cuticle of the customer's hair.Judge.

• 한국패션뷰티학회:학술대회논문집
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• 2007.06a
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• pp.25-26
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• 2007