• 대한가정학회지
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• 제48권2호
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• pp.23-38
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• 2010

The objectives of this study were 1) to classify survey respondents according to vanity scales, and 2) to identify price attitude among the classified groups. The participants were 276 university students who were residents in Seoul. Data were analyzed by factor analysis, cluster analysis, and one-way ANOVA. The vanity scales consisted of four factors; physical concern, physical view, achievement concern and achievement view. Based on these four factors, the respondents were classified into three clusters(interested, vain, and self-confident) as an attached group name. There were significant differences in the dimensions of materialism, price attitude and store choice behavior among the clusters. Marketing implications are discussed.

• 한국의상디자인학회지
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• 제20권1호
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• pp.137-150
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• 2018

The purpose of this study is to closely describe the meaning of the clothing conformity behavior of female consumers in today's society. In this process, the vanity scale was used as a precedence variable, on the other hand, clothing consumption value and information search behavior was used as outcome variable, which has an effect on the clothing conformity behavior. The subjects were 300 females who live in Seoul and Kyung-gi. The data were analyzed by Cronbach's ${\alpha}$, Factor analysis, Regression and ANOVA using SPSS program. The results were as follows. First, the vanity scale was classified into four factors, a concern and a positive view for each achievement and appearance. Clothing consumption value was divided into five factors; fashion, appearance attractiveness, emotional, social and functional clothing consumption value. Clothing conformity behavior was classified into three factors; normal, informational, and identified conformity factor. Second, various vanity scales influenced the clothing conformity behavior factors. In particular, concern for achievement and appearance were more important factors to clothing conformity behavior. Among six clothing consumption values, fashion was a more significant factor affected by clothing conformity behavior. Also, various conformity behaviors influenced the information search behaviors. Finally, according to age, school record, and pocket money, there were significant differences in clothing conformity behaviors and vanity factors.

• 패션비즈니스
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• 제14권5호
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• pp.93-101
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• 2010

The purposes of this study were to examine the relationship among vanity, selfconsciousness, and brand consciousness. The subjects used for this study were three hundred and eighty-four female college students who live at Seoul and its suburb. For data analysis, descriptive statistics, Cronbach's alpha, Pearson's correlations, and t-test were used. All instruments which were used for this study showed over 0.85 for Cronbach's alpha values. As the results, first, there were significant correlation relationships among vanity, self-consciousness, and brand consciousness in female college students. Second, there were significant differences between high self-consciousness group and low selfconsciousness group on vanity and two vanity variables such as physical view vanity and physical concern vanity. High self-consciousness group had higher scores on total vanity as expected. Also high self-consciousness group had higher scores on physical view vanity and physical concern vanity than low self-consciousness group. Finally, there were significant differences between high self-consciousness group and low self- consciousness group on brand consciousness. That is, compared to low self-c onsciousness group, high self-consciousness group showed higher brand consciousness significantly. Based on these results of this study, fashion brand management marketing strategies such as consumer-brand relationship marketing would be provided to fashion marketers or fashion retailers.

• 한국의류학회지
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• 제35권3호
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• pp.347-358
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• 2011

This study investigates the effects of vanity and marital satisfaction on four aspects of clothing behavior. The data were collected from 258 housewives in Suwon and Seoul, and analyzed using factor analysis, cluster analysis, one-way ANOVA, t-test, multiple regression analysis, and a reliability test. The results of this study were as follows. 1) Three factors of vanity were identified (concern for physical appearance, concern for achievement, and positive view of physical appearance/achievement). Based on these three factors, the respondents were classified into three clusters. 2) Three factors of marital satisfaction were identified (relationship with husband, satisfactory life, and unsatisfactory life). Based on these three factors, the respondents were classified into two clusters. 3) There were significant differences in four aspects of clothing behavior according to the vanity clusters. 4) There was only significant difference in the sex appeal of clothing according to the marital satisfaction clusters. In conclusion, vanity was an important variable to influence fashion, exhibitionism, body improvement, and sex appeal of clothing behavior. The marital satisfaction significantly affected exhibitionism and body improvement for clothing behavior.

• 한국의류산업학회지
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• 제17권2호
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• pp.203-215
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• 2015

This study classifies vanity into groups, analyzes age differences and categorizes price attitudes toward apparel products. Questionnaires were administered to 461 college students living in Daegu City and Kyungbok province. Data were collected using frequency, factor analysis, cluster analysis, correlation analysis, regression analysis, ANOVA, Duncan-test, and t-test. The findings were as follows. College student vanity was classified into three groups of appearance/ achievement pride, low vanity, and appearance/achievement concern. Vanity showed a significant correlation with sub-variables of age difference and price attitude towards apparel products. Appearance pride and achievement concern (sub-variables of vanity) had a significant effect on the conspicuous of price attitude toward apparel products. Appearance pride and Appearance concern (sub-variables of vanity) had a significant effect on information of price attitude toward apparel products. Gender of college students showed a distinction insub-variables of vanity factors such as appearance concern and price attitude toward apparel products such as information, quality, and using coupons. Male students were distinct in look and health as well as age differences by group; female students were distinct in age perception differences (a sub-variable of age difference). Both male and female students showed differences in conspicuousness (a sub-variable of price attitude) toward apparel products by group.

• 한국의상디자인학회지
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• 제19권1호
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• pp.27-40
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• 2017

In the past, generally only woman have interest in appearance management, but nowadays man also have interest in beauty and appearance. The purpose of this study is to examine the effect of vanity scale on the appearance management behavior and fashion orientation in male consumers. The data was collected from men in their age of 20-59, who lived in Seoul and Gyeonggi-do. A total of 300 responses were analyzed. Factor analysis, frequency analysis, ANOVA and regression were used for analysis. The results of this study are as follows. First, vanity scale divided into four factors 1) a concern for physical appearance 2) a positive view of physical appearance 3) a concern for achievement and 4) a positive view of achievement. Generally concern factors are higher than positive views, and physical appearance factors are higher than achievement factors. Second, four lower vanity scale factors are related with each other. Third, various vanity scale influenced to appearance management behavior and fashion orientation. Especially positive view of achievement have more influencing power to appearance management behavior and fashion orientation. Among various demographic variables, income have more influencing power to the vanity scale.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2022년도 제66차 하계학술대회논문집 30권2호
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• pp.183-185
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• 2022

2022년을 기점으로 점점 더 커지는 모바일게임 시장에서 수익 창출을 위한 요소를 찾기 위해 참고 문헌과 함께 조사하였다. 기존 연구인 민동현의 논문에서는 13가지(자기 표현, 허영심, 스토리, 게임진행, 즐거움, 기회 제공, 실세계 반영, 경쟁심, 조작보정, 능력치 상승, 랜덤성, 광고활용, 현실 상품 판매 촉진)항목을 제시했으나 시기적, 상황적 차이에 의해 새로운 제안이 필요하다. 따라서 본 논문에서는 기존 연구를 바탕으로 10년 전과 달리 새로이 도출해야 할 요소를 3가지를 찾아 수익 창출을 위한 새로운 모델을 제시한다.

• Human Ecology Research
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• 제51권4호
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• pp.413-424
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• 2013

The purpose of this study is to examine the influence of social face sensitivity on vanity and consumption behavior. Questionnaires were administered to 461 college students living in Deagu Metropolitan City and Kyungbook province. Frequency, factor analysis, reliability analysis, regression analysis, and t-test were used for data analysis. Social face sensitivity was categorized into consciousness of being embarrassed, social formality, other consciousness and prestigiousness. Vanity factors were found as physical price, achievement concern, achievement price, and physical concern. Consumption behavior were categorized into 5 factors such as ostentatious consumption, impulsive buying, external information search, brand trust, utilization of internet information and material-oriented. Consciousness of being embarrassed, social formality, and other consciousness, the sub-variables of social face sensitivity had significant effects on achievement concerns and physical concerns. Other consciousness of social face sensitivity had significant effects on all factors of consumption behaviors. There was significant differences in the prestige of social face sensitivity and physical concerns of vanity and ostentatious consumption, impulsive buying, and also in external information search and utilization of internet information of consumer behavior. This indicates that women showed high physical concerns for vanity and ostentatious consumption, impulsive buying, external information search and utilization of internet information of consumption behavior while men care more about prestigiousness of social face sensitivity.

• 비교문화연구
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• 제41권
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• pp.415-442
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• 2015

이 연구는 현대 러시아 작가인 따찌야나 똘스따야의 초기 단편 가운데 하나인 "새와의 만남"에 대한 본격적인 고찰을 담고 있다. 많은 비평가들이 지적하였듯이 똘스따야의 작품은 비유로 가득하다. "새와의 만남"은 그녀의 작품이 갖는 비유적 경향을 이해하는데 중요한 역할을 하고 있다. 이런 비유적 경향의 작품을 이해하기 위해서는 고유한 독서전략이 필요하며, 그런 이유로 본 논문은 주도적인 모티프의 파악에 천착하였다. 모티프 분석은 우선 새와의 만남이라는 심히 비유적인 제목의 의미에 대한 이해에서 출발하였다. 제목의 의미를 이해하기 위해 우선 작품 속에 드러난 새와의 만남에 해당할 수 있는 사건을 고찰하였으며 이를 통해 작품을 이끌어가고 있는 두 개의 주도적인 모티프를 분석하였다. 소년과 여자의 만남이라는 소년의 사랑이야기는 절망이라는 모티프를 통해 전개되었으며 전체 작품의 한 중심축을 구성하고 있음을 확인하였다. 할아버지와 인간의 피할 수 없는 운명과의 만남의 이야기는 죽음이라는 모티프를 통해 전개되었으며 작품의 또 다른 중심축을 구성하고 있음을 또한 확인하였다. 이렇게 볼 때 유년에 만나는 절망과 죽음은 이 작품을 통해 작가가 견지한 일종의 문제의식이 될 것이다. 절망과 죽음이라는 주도적인 모티프가 갖는 보다 심층적인 의미를 이해하기 위해 유년에 조우한 절망과 죽음을 매우 성공적으로 다룬 작품이라고 할 수 있는 제임스 조이스의 "애러비"와 에이비트 욘손의 "보트 속의 남자"를 각 작품의 주도적 모티프를 중심으로 분석해 보았다. "애러비"와의 비교를 통해 "새와의 만남"의 소년의 행위의 심리적 원인이 더 자세히 설명되고, 절망의 구체적 대상이 더 분명하게 드러나게 되며, 절망의 주인공 내적 원인(예를 들어 "애러비" 소년의 허영심과 페차의 허영심)이 더 명확히 입증된 것은 비교 연구의 작은 성과라고 할 수 있다. 또한 "보트 속의 남자"와의 비교를 통해 죽음에 대한 페차의 막연한 공포를 일종의 죄의식으로 설명한 것 역시 두 작품과의 비교가 주는 유의미한 결과가 될 수 있겠다.

• 문화기술의 융합
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• 제8권2호
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• pp.243-249
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• 2022

민담에 뿌리를 두고 있는 동화는 인류의 무의식과 보편적 정서를 담아낸다. 또한 다양한 서사 변용 작품에서 원형 콘텐츠로서의 역할을 담당하고 있다. 안데르센의 <빨간 구두>는 빨간 구두와 춤, 그리고 발목의 절단이라는 상징적인 기표를 통해 다양하게 해석될 여지를 갖는 수많은 기의를 끌어온다. 빅터 터너의 사회적 드라마 이론은 단지 이 작품을 탐욕과 허영심으로 가득한 소녀의 징벌이라는 틀로만 읽어왔던 그간의 시각을 넓혀주어 당대 사회가 개인에게 요구하는 사회공동체의 조건이 무엇인가를 환기하도록 만든다. 원형 콘텐츠로서 안데르센의 <빨간 구두>는 여성으로서의 성장과 사회공동체로의 편입이라는 이중 진입 장벽 앞에서 어린 소녀가 공동체의 일원이 되기 위해서 수용되고 거부되는 사회적 조건이 무엇인지를 상징적으로 보여주는 고통의 서사이다. 안데르센의 서사를 변용한 구병모의 소설 <빨간 구두>는 흰색으로 대변되는 천국의 영광과 빨간색으로 집약되는 지상의 색채 대비를 통해, 무질서해 보이지만 생명력이 넘치는 그 세계가 바로 지상의 세계이며 인간이 존재하는 방식과 의미임을 확인시켜준다. 윤미경의 동화 <빨간 구두 춘맹 씨>는 가비라는 소녀의 여성으로의 성장 서사와 함께 낯선 문화적 배경을 가진 외부인 여성 춘맹의 사회 진입 서사를 동시에 보여줌으로써 다문화 가정과 이방인에 대한 선입견과 편견을 고발한다.