• Journal of the Korean Home Economics Association
• /
• v.48 no.2
• /
• pp.23-38
• /
• 2010

The objectives of this study were 1) to classify survey respondents according to vanity scales, and 2) to identify price attitude among the classified groups. The participants were 276 university students who were residents in Seoul. Data were analyzed by factor analysis, cluster analysis, and one-way ANOVA. The vanity scales consisted of four factors; physical concern, physical view, achievement concern and achievement view. Based on these four factors, the respondents were classified into three clusters(interested, vain, and self-confident) as an attached group name. There were significant differences in the dimensions of materialism, price attitude and store choice behavior among the clusters. Marketing implications are discussed.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.20 no.1
• /
• pp.137-150
• /
• 2018

The purpose of this study is to closely describe the meaning of the clothing conformity behavior of female consumers in today's society. In this process, the vanity scale was used as a precedence variable, on the other hand, clothing consumption value and information search behavior was used as outcome variable, which has an effect on the clothing conformity behavior. The subjects were 300 females who live in Seoul and Kyung-gi. The data were analyzed by Cronbach's ${\alpha}$, Factor analysis, Regression and ANOVA using SPSS program. The results were as follows. First, the vanity scale was classified into four factors, a concern and a positive view for each achievement and appearance. Clothing consumption value was divided into five factors; fashion, appearance attractiveness, emotional, social and functional clothing consumption value. Clothing conformity behavior was classified into three factors; normal, informational, and identified conformity factor. Second, various vanity scales influenced the clothing conformity behavior factors. In particular, concern for achievement and appearance were more important factors to clothing conformity behavior. Among six clothing consumption values, fashion was a more significant factor affected by clothing conformity behavior. Also, various conformity behaviors influenced the information search behaviors. Finally, according to age, school record, and pocket money, there were significant differences in clothing conformity behaviors and vanity factors.

• Journal of Fashion Business
• /
• v.14 no.5
• /
• pp.93-101
• /
• 2010

The purposes of this study were to examine the relationship among vanity, selfconsciousness, and brand consciousness. The subjects used for this study were three hundred and eighty-four female college students who live at Seoul and its suburb. For data analysis, descriptive statistics, Cronbach's alpha, Pearson's correlations, and t-test were used. All instruments which were used for this study showed over 0.85 for Cronbach's alpha values. As the results, first, there were significant correlation relationships among vanity, self-consciousness, and brand consciousness in female college students. Second, there were significant differences between high self-consciousness group and low selfconsciousness group on vanity and two vanity variables such as physical view vanity and physical concern vanity. High self-consciousness group had higher scores on total vanity as expected. Also high self-consciousness group had higher scores on physical view vanity and physical concern vanity than low self-consciousness group. Finally, there were significant differences between high self-consciousness group and low self- consciousness group on brand consciousness. That is, compared to low self-c onsciousness group, high self-consciousness group showed higher brand consciousness significantly. Based on these results of this study, fashion brand management marketing strategies such as consumer-brand relationship marketing would be provided to fashion marketers or fashion retailers.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.35 no.3
• /
• pp.347-358
• /
• 2011

This study investigates the effects of vanity and marital satisfaction on four aspects of clothing behavior. The data were collected from 258 housewives in Suwon and Seoul, and analyzed using factor analysis, cluster analysis, one-way ANOVA, t-test, multiple regression analysis, and a reliability test. The results of this study were as follows. 1) Three factors of vanity were identified (concern for physical appearance, concern for achievement, and positive view of physical appearance/achievement). Based on these three factors, the respondents were classified into three clusters. 2) Three factors of marital satisfaction were identified (relationship with husband, satisfactory life, and unsatisfactory life). Based on these three factors, the respondents were classified into two clusters. 3) There were significant differences in four aspects of clothing behavior according to the vanity clusters. 4) There was only significant difference in the sex appeal of clothing according to the marital satisfaction clusters. In conclusion, vanity was an important variable to influence fashion, exhibitionism, body improvement, and sex appeal of clothing behavior. The marital satisfaction significantly affected exhibitionism and body improvement for clothing behavior.

• Fashion & Textile Research Journal
• /
• v.17 no.2
• /
• pp.203-215
• /
• 2015

This study classifies vanity into groups, analyzes age differences and categorizes price attitudes toward apparel products. Questionnaires were administered to 461 college students living in Daegu City and Kyungbok province. Data were collected using frequency, factor analysis, cluster analysis, correlation analysis, regression analysis, ANOVA, Duncan-test, and t-test. The findings were as follows. College student vanity was classified into three groups of appearance/ achievement pride, low vanity, and appearance/achievement concern. Vanity showed a significant correlation with sub-variables of age difference and price attitude towards apparel products. Appearance pride and achievement concern (sub-variables of vanity) had a significant effect on the conspicuous of price attitude toward apparel products. Appearance pride and Appearance concern (sub-variables of vanity) had a significant effect on information of price attitude toward apparel products. Gender of college students showed a distinction insub-variables of vanity factors such as appearance concern and price attitude toward apparel products such as information, quality, and using coupons. Male students were distinct in look and health as well as age differences by group; female students were distinct in age perception differences (a sub-variable of age difference). Both male and female students showed differences in conspicuousness (a sub-variable of price attitude) toward apparel products by group.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.19 no.1
• /
• pp.27-40
• /
• 2017

In the past, generally only woman have interest in appearance management, but nowadays man also have interest in beauty and appearance. The purpose of this study is to examine the effect of vanity scale on the appearance management behavior and fashion orientation in male consumers. The data was collected from men in their age of 20-59, who lived in Seoul and Gyeonggi-do. A total of 300 responses were analyzed. Factor analysis, frequency analysis, ANOVA and regression were used for analysis. The results of this study are as follows. First, vanity scale divided into four factors 1) a concern for physical appearance 2) a positive view of physical appearance 3) a concern for achievement and 4) a positive view of achievement. Generally concern factors are higher than positive views, and physical appearance factors are higher than achievement factors. Second, four lower vanity scale factors are related with each other. Third, various vanity scale influenced to appearance management behavior and fashion orientation. Especially positive view of achievement have more influencing power to appearance management behavior and fashion orientation. Among various demographic variables, income have more influencing power to the vanity scale.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2022.07a
• /
• pp.183-185
• /
• 2022

2022년을 기점으로 점점 더 커지는 모바일게임 시장에서 수익 창출을 위한 요소를 찾기 위해 참고 문헌과 함께 조사하였다. 기존 연구인 민동현의 논문에서는 13가지(자기 표현, 허영심, 스토리, 게임진행, 즐거움, 기회 제공, 실세계 반영, 경쟁심, 조작보정, 능력치 상승, 랜덤성, 광고활용, 현실 상품 판매 촉진)항목을 제시했으나 시기적, 상황적 차이에 의해 새로운 제안이 필요하다. 따라서 본 논문에서는 기존 연구를 바탕으로 10년 전과 달리 새로이 도출해야 할 요소를 3가지를 찾아 수익 창출을 위한 새로운 모델을 제시한다.

• Human Ecology Research
• /
• v.51 no.4
• /
• pp.413-424
• /
• 2013

The purpose of this study is to examine the influence of social face sensitivity on vanity and consumption behavior. Questionnaires were administered to 461 college students living in Deagu Metropolitan City and Kyungbook province. Frequency, factor analysis, reliability analysis, regression analysis, and t-test were used for data analysis. Social face sensitivity was categorized into consciousness of being embarrassed, social formality, other consciousness and prestigiousness. Vanity factors were found as physical price, achievement concern, achievement price, and physical concern. Consumption behavior were categorized into 5 factors such as ostentatious consumption, impulsive buying, external information search, brand trust, utilization of internet information and material-oriented. Consciousness of being embarrassed, social formality, and other consciousness, the sub-variables of social face sensitivity had significant effects on achievement concerns and physical concerns. Other consciousness of social face sensitivity had significant effects on all factors of consumption behaviors. There was significant differences in the prestige of social face sensitivity and physical concerns of vanity and ostentatious consumption, impulsive buying, and also in external information search and utilization of internet information of consumer behavior. This indicates that women showed high physical concerns for vanity and ostentatious consumption, impulsive buying, external information search and utilization of internet information of consumption behavior while men care more about prestigiousness of social face sensitivity.

• Cross-Cultural Studies
• /
• v.41
• /
• pp.415-442
• /
• 2015

Through the comparison of "Rendezvous with a Bird" with "Araby", there were found to be well-explained psychological causes of the boy's (Petya) behavior that closely discloses the concrete object of desperation and definitely confirmed the internal causes of heroes (vanity of the boys in "Araby" and "Rendezvous with bird"). Through the comparison of "Rendezvous with a Bird" with "A man in a boat" we also knew that Petya's indefinite fear of death was to some extent a sense of guilt. This study contains a full-scale review of Russian contemporary writer Tatyana Tolstaya's short story "Rendezvous with a Bird", which is one of the her earliest works. As many critics indicate, the works of Tatyana Tolstaya resonate with metaphor. "Rendezvous with a bird" plays an important role in understanding this metaphoric tendency. In order to understand the metaphoric tendency of her works we need our own reading strategy, and so we inquired into the grasp of the main motifs. Analysis of the main motifs can start from the understanding of meanings of the very figurative title 'Rendezvous with a Bird'. To understand the meanings of the title, we first of all analyzed the incidents of actual or figurative meetings with birds in this work, and through this we deduced two main motifs. We confirmed one main motif of 'desperation', which centers on the love of a young boy and woman. We confirmed the other motif as 'death', which developed into the rendezvous of the grandfather with inevitable death. Thus, the 'desperation' and 'death' with which we meet in childhood becomes a subject matter for the writer. To understand the deeper meanings of these main motifs, we compared "Rendezvous with Bird" with the short story "Araby" by James Joyce and with the short story "A man in a boat" by Eyvind Johnson, which very successfully deal with the motifs: 'desperation' and 'death'.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.2
• /
• pp.243-249
• /
• 2022

Fairy tales are rooted in folk tales and contain human unconsciousness and universal emotions. It also plays a role as original content in various narrative transformation works. Andersen's brings numerous signification through symbolic signs of red shoes, dance, and ankle amputation. Victor W.Turner's theory of social drama broadens the perspective of narrative analysis. In addition, this theory makes us realize the conditions of the social community required by society at the time. As a circular content, Andersen's shows the double entry narrative of growth as a woman and incorporation into the social community. In this process, the social conditions accepted and rejected are symbolically revealed. In Koo Byung-mo's novel , achromatic color and red color are contrasted. The red world is full of vitality and represents the meaning of human existence. Yoon Mi-kyung's fairy tale is divided into different characters from the girl's growth narrative and the outsider's entry into the women's society. This work accuses preconceived notions and prejudices against multicultural families and strangers.