• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.2
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• pp.598-604
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• 2013

This research the impacts of the tourism service quailty to the beahvioral intentions and loyalty to the results are as follow. Study results showed that the quality and behavior of tourist loyalty significantly affecting. Through these results, first, we could suggest one for the tourist to improve the quality of future loyalty to the new material could present on the tourist destination of Cheongbuk. Second, applied quality is important to know was intangible goods such as tourism and tourism quality as new research on the tourist destination of Cheongbuk. These results can be presented to expand the coverage associated with the quality of the tourist academically based. Tourist destination of industrial brand strategy was able to give many implications.

• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.194-203
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• 2007

This paper investigates how airline service quality determines airline image and passengers' future behavioural intentions. To investigate the effect of airline service quality, Structural Equation Modeling using a maximum likelihood estimator, was applied to data collected from Korean international air passengers who have used Korean Airlines, Asiana Airlines, and other foreign airline. It was found that there were significant relationships between the variables. The dimension of in-flight service and the dimension of customer and flight related service were each found to have a positive effect on airline image. In addition, airline image had a significant positive influence on Korean international air passengers' future behavioural intentions.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.69-78
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• 2015

Labor and management relation rises as a key task to solve in order to ensure corporate's sustainable competitiveness in a convergence global environment. The aim of this study is to examine the mediation effect of labor union participation behavior in the effect of convergence-type labor-management conflict on the turnover intention. Data was collected from 491 employees who were employed in medium and small enterprises in Daejeon, Chungcheongnam-do and Chungcheongbuk-do. The results are as follows. Firstly, labor-management conflict had positive (+) effect on labor union participation behavior. Secondly, labor union participation behavior had negative (-) effect on turnover intention. Thirdly, labor union participation behavior had mediating role in the relation between labor-management conflict and turnover intention. Therefore, it is necessary to respond profit and desire of the labor union members by union leaders and to enhance necessity and value of the labor union continually.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.471-479
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• 2019

The purpose of this study was to investigate the determinants of preventive behavior intention to the particulate matter. The results based on the survey of 280 university students showed that the perceived susceptibility and barriers to the particulate matter do not have statistically significant effects on the preventive behavior intention. However, perceived severity and benefits, subjective norm, and self-efficacy to the particulate matter had statistically significant positive effects on the preventive behavior intention. The results of this study suggested that communication strategies to increase perceived severity and benefits, subjective norm and self-efficacy should be required to improve the degree of preventive behavior intention to the particulate matter of college students. It is expected to contribute explaining preventive actions against environmental hazards such as air pollution in the future.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.762-772
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• 2021

This study examined the influence of viewing motivation of the Korean wave video content on viewing attitude, national image of Korea, and behavioral intention among users of the Chinese online video platform, 'bilibili.' Using an online questionnaire, a total of 355 copies were collected. The data were analyzed using structural equation modeling. The findings indicate that the four items of viewing motivation (i.e., entertainment, information, relationships, and vicarious satisfaction) exerted a positive impact on the viewing attitude, while real-time discussion showed no significant impact on it. In addition, viewing attitude exerted a significant positive impact on the national image of Korea, which in turn showed positive influences on the behavioral intention (i.e., visit intention, WOM intention). This study contributed to expand the literature by discussing the Chinese major online content platform, Korean culture, and visit intention to Korea focusing on the Korea wave content. A series of theoretical and practical implications were discussed along with the directions for future research.

• The Journal of Korean Association of Computer Education
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• v.15 no.1
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• pp.23-31
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• 2012

The most adolescents have become themselves perpetrators and victims unknowingly about variety illegal behaviors of the Information Ethics(IE) in the Information-oriented society. To solve the problem, in this paper, we developed the IE Behavior Prediction model through various social psychology theories. And then, we analyzed the relationship between the factors influencing about the adolescents's behavioral intention to perform the Information Ethics by using regression analysis. As a result, 'Attitudes toward the behavior', 'Subjective norms', 'Perceived behavior control', and 'Past behavior' about behavioral intention of the Information Ethics have performed positively. And also they have statically significant. Especially, 'Attitudes toward the behavior' gave the larger effect than the other 3 factors about the Information Ethics Behavior. This result would provide the useful guideline to develop the educational resources, counsel materials, and test items for Information Ethics Behavior.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.209-215
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• 2020

The purpose of this study was to investigate the factors that the festival image has on the festival satisfaction of visitors, and the effect of festival satisfaction has on the degree of visitors' behavior. In order to accomplish this research purpose, this study collected data of 233 visitors. Regression analysis was conducted in order to achieve the causal relationship between each variables. The result of data analysis revealed that the factors of festival image suitability, convenience, and entertainment had a positive (+) effect on satisfaction. And, satisfaction was verified to have a positive effect on behavioral intention. Therefore, these results implied that this study will contribute to the revitalization of festivals by both discovering images based on unique historical characteristics and presenting them as utilization plans. Especially, it is necessary to find unique contents with history, representative programs by age, and stories related to historical figures. Further validation studies are necessary to ascertain this fact utilizing the image value factors that have negative influences.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.301-309
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• 2017

The study analyzes the effects of quality factors of health check-up service applied to military officer every year on the value and the behavioral intention of consumers so that it is be able to suggest alternatives to realize a systematic and realistic health check-up system. The survey period was from September 27 to October 4, 2016 and 294 out of 300 patients were finally selected; Frequency analysis, ANOVA analysis, Pearson's correlation analysis and multiple regression analysis were performed. In conclusion, the Age(p<0.05), Number of examinations(p<0.01), Medical communication(p<0.01), Quality of service(p<0.001), Medical Services Value(p<0.001) were drawn as characterized results by sectors regarding health screening service quality and customer satisfaction and behavioral intention. In the future, the military should improve the quality of education and publicity programs to improve the awareness of health checkup system, and improve quality of health checkup service to detect diseases early.

• Korean Journal of Culture and Social Issue
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• v.25 no.3
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• pp.179-202
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• 2019

This study was designed to verify that the positive relationship between career management behavior and turnover intention is mediated by employability. Futhermore, investigation whether work-life balance and communication climate moderate this relationship was also the purpose of this study. The results from 300 office workers younger than 34 that (1) employability mediated the relationship between career management behavior and turnover intention, (2) the moderating effect of work-life balance about mediating effect of employability was not statistically significant, but when the level of work-life balance was high, the relationship between employability and turnover intention was reinforced, (3) the moderating effect of communication climate against mediating effect of employability was not statistically significant, and the moderating effect of communication climate between employability and turnover intention was also not found. Based on this non-intuitive results, researcher offered new interpretation which can be acquired from rejections of hypotheses, implications, limitations, and the proposal for future research.

• Journal of Nutrition and Health
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• v.48 no.2
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• pp.199-210
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• 2015

Purpose: The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium). Methods: Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model. Results: According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect. Conclusion: The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.