• Title/Summary/Keyword: 행위중심전략

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A Study on the User Empowerment and User Innovation in Game Industry -Focusing on Online and PC Game- (게임 이용자 권한부여에 기초한 이용자 혁신 연구 - 온라인.PC Game을 중심으로 -)

  • Ham, Jung-Ho;Kim, Won-Joon;Ryu, Seoung-Ho
    • Journal of Korea Game Society
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    • v.10 no.6
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    • pp.67-78
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    • 2010
  • Game is the cultural product, which gives users high authority in usage process with its high interactivity. This study is about the user innovation based on customer empowerment, and the possibilities to change the game itself applying high activity of the game. Especially, game modification, which users transform the original game, is an example that the interactivity and changeability of game are maximized. However, these elements were not considered when constructing frameworks to investigate the competition and strategy in game industry. Therefore, this study is based on the customer empowerments of the game modification. Moreover, this study proposes the newly reorganized strategic group map in game industry, which is based on game user innovation and user evaluation.

Exploring Science Teacher Agency at the Age of the New Normal after the COVID-19 Pandemic: The Case of Second Year of Distance Learning Practice (코로나 뉴노멀 시대의 과학교사 행위주체성 탐색 -COVID-19에 따른 원격 수업 2년 차 실행 사례를 중심으로-)

  • Lee, Hyekeoung;Kim, Heui-Baik
    • Journal of The Korean Association For Science Education
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    • v.41 no.5
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    • pp.415-428
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    • 2021
  • The COVID-19 pandemic has changed everything, even education. Last year when distance learning was introduced, science teachers faced many challenges to overcome. However, teachers adapted quickly, and in this year, it became the 'new normal'. In this situation, teachers are likely to habitually repeat past practices, but the context of the second year of distance learning is changing constantly, and teachers are asked to interpret the problem occurring in a situation and to adjust their practice for solving the problem with their teacher agency. In this study, we explore the emergence of science teacher agency and factors shaping teacher agency in the second year of distance learning and we focus on teachers' agentic practice that did not follow their past practice without reflection. For this purpose, we mainly analyze the semi-constructed interview of three science teachers. In the first year of distance learning, two teachers maintained their practice, not much different to face-to-face learning. However, one teacher reflected upon herself and started to recognize and solve her problems. Reflection for her practice can support this process. Another teacher changed her practice due to external suggestions, but it evolved her practice to fit the situation better, and her experience of last year helped her to adapt to the change. The other teacher who modified her practice to persist her professional purpose last year was consistently practicing in the second year and collaboration and autonomy can support her. This study shows the teachers' dynamic change of agency and the emergence for the relational interaction between teacher and context.

Development of Activity Pattern Analysis and its Application to the Health Check-up Service Organization (활동패턴분석방법론의 개발과 적용 : 종합건강검진서비스 적용사례를 중심으로)

  • Moon, Jae Ung;Ahn, Joong Ho
    • The Journal of Society for e-Business Studies
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    • v.18 no.3
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    • pp.69-92
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    • 2013
  • Activity Pattern Analysis(APA) is the methodology to Design the functions of information systems, to Estimate the monetary value of IS based on Activity Based Costing, to Acquire feasibility of IT Project. This study shows APA case in Health Check-up Service Organization (G-Center) and the Utility of APA. G-Center had acquired Five Outcomes through APA: (1) IT Strategy, (2) IT Project Goals, (3) Transformed Business Process, (4) Functional Blueprint of Information Systems, (5) IT Project budget and its feasibility. APA consists of three analysis processes; Activity Separation, Activity Rearrangement, Activity Costing. APA is flexible in determinating the range and the time of analysis, and is able to expand the Actors(as analysis objects) based on the purpose of analysis by researcher. Eventually APA can be used to do internal IT Management effectively.

모바일 쇼핑에서 광고 유형과 앱 특성이 구매의도에 미치는 영향 : SNS활용도의 조절효과 중심으로

  • Park, Ji-Su;Heo, Cheol-Mu
    • 한국벤처창업학회:학술대회논문집
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    • 2019.11a
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    • pp.123-128
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    • 2019
  • 최근 스마트 기기의 발전 및 보급 확대에 따라 사용자의 범위는 계속해서 증가하고 있다. 이에 따라 모바일 쇼핑 이용자들이 지속적으로 늘고 있고, 광고 또한 인터넷 기반에서 모바일 플랫폼 기반으로 변화하고 있는 추세이다. 모바일 기기의 중요성이 커지고 편의성이 증대되면서 소비자들의 구매방법에도 많은 변화가 일어나고 있는데, 정보를 탐색하고, 구매를 결정하고, 결제하는 행위 등 모바일에서 이루어지는 비중이 늘어나면서 앱을 구성하는 것 또한 중요한 마케팅 전략으로 자리잡고 있다. 본 연구의 목적 역시 사용량이 급증하게 된 모바일 쇼핑에서 SNS활용도의 조절효과를 중심으로 하여 광고 유형과 애플리케이션 특성이 소비자들의 구매의도에 미치는 영향에 대해서 살펴보고 결과를 제시하여 관련 업계에 도움을 주고자 한다. 본 연구에서는 모바일 쇼핑 이용자들의 모바일 쇼핑을 통한 구매의도에 미치는 영향 요인을 파악하기 위한 선행연구와 이론적 배경을 통해 모바일 광고유형, 앱 특성에 관한 고찰과 구매의도와의 인과관계를 살펴보았다. 연구의 목적은 모바일 쇼핑 이용자들의 모바일 쇼핑을 통한 구매의도에 미치는 영향 요인을 파악하고, 변수들 간의 관계를 규명하는데 있다. 구매의도에 영향을 미치는 요인을 광고 유형, 앱 특성으로 구분하고 이들 변수들이 구매의도에 미치는 영향력을 조절하는 변수로 SNS활용도를 도입하였다.

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Exploring the Epistemic Goals and Features of Biology-Related Knowledge Construction Activities Shaped by Pre-Service Elementary Teachers as Epistemic Agents (초등 예비교사가 인식적 행위주체로서 고안한 생명과학 관련 지식 구성 활동의 인식적 목표 및 특성 탐색)

  • Ha, Heesoo
    • Journal of The Korean Association For Science Education
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    • v.41 no.1
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    • pp.47-57
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    • 2021
  • This study aims to explore the epistemic goals that pre-service elementary teachers can construct in their biology-related knowledge construction activities, how these goals are constructed, and how the shaping of the knowledge construction activities around the goals was afforded or constrained. The research participants were 26 pre-service teachers, divided into 11 groups of two or three to engage in the activity. Their discussions and products were collected and used as data for this study. The analysis revealed that the teachers constructed three types of epistemic goals: making sense of natural phenomena, proposing the most effective course of action, and proposing solutions to problems based on their causes. Construction of different types of goals depended on the conclusions the pre-service teachers expected to draw based on the explored natural phenomena. It was found that the elicitation of the pre-service teachers' epistemic goals could facilitate their shaping of the knowledge construction activity as an evidence-based justification. The participants planned the construction of mechanistic explanations of natural phenomena with the epistemic goals of 'making sense of natural phenomena' or 'proposing solutions to problems based on their causes.' However, enacting their knowledge construction plans with sophisticated epistemic features was constrained due to the limited resources available. This study can contribute to developing instructional strategies that facilitate learners' epistemic agency and addressing epistemic agency in the development of pre-service teacher education methods.

Issue Recognition and Communicative Behavior of Online Public on a Social Issue: An Application of the Situational Theory of Problem Solving on Nationwide Civil Boycott of Japanese Goods (문제해결 상황이론의 적용을 통한 온라인 공중의 사회적 쟁점인식과 커뮤니케이션 행위 분석: 한·일 관계악화에 따른 일본 불매운동 이슈를 중심으로)

  • Lee, Sangyoun;Rhee, Yunna
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.326-341
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    • 2020
  • Based on theoretical background of Situational Theory of Problem Solving(STOPS), we have examined the role of STOPS variables on a group of online public in their issue recognition and communicative behavior on Korea's nationwide civil boycott movement of Japanese goods. Results from 524 survey cases from a Korea's major online community show that two independent variables(Problem Recognition, Referent Criterion) revealed positive in their effect on mediating variable(Situational Motivation in Problem Solving). Situational Motivation also revealed positive in its effect on six dependent variables(Information Forefending, Information Permitting, Information Forwarding, Information Sharing, Information Seeking, Information Attending) of Communicative Behavior. Involvement Recognition and Constraint Recognition revealed positive without proper statistical significance. As a result, study on the case of online public in Korea supports STOPS theory as high-level of Problem Recognition and Referent Criterion effects on Communicative Behavior in positive way via Situational Motivation. Implications from the findings have discussed and proposed suggestions for government public relations and further studies.

An Explorative Study of Application of Habermas's Critical Theory to the Social Work Practice : Focused on the Theory of Communicative Behaviors (하버마스 비판이론의 사회복지 실천에의 적용가능성에 관한 탐색적 연구: 의사소통행위이론을 중심으로)

  • Kim, Gi-Duk
    • Korean Journal of Social Welfare
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    • v.58 no.4
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    • pp.119-139
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    • 2006
  • The main purpose of this study is to examine the implications of Habermas's Critical Theory, which has been considered as modern descendant of enlightenment thought, on the social work profession. The focus of this paper is a critical examination on expected perceptual and practical gain provided by communicative theory for the professional relations between social workers and clients. This paper proves that Habermas's theory has failed to sufficiently grasp the scope and functions of social work practice. First, in regard to perceptual gains, Habermas's theory commits some kind of reductionism which considers communicative behaviors as only and original one. It is likely to limit the scope and extent of the function and mission of social work into a kind of communication performed by humans with communicative ability. Second, in regard of practical gains, Habermas's theory does not provide detail procedure of power-free communication nor critical criteria to evaluate the degree of ideal speech situation. Without these ones, Habermas's critical theory might play a role of liberal conservatism, which is trying to replace the substantial contents with procedural formality. In sum, to be a adequate theoretical and practical framework for social work, Habermas's theory needs to combine additional humanitarian considerations into communicative paradigm with more detail requirements and preconditions for ideal speech situations between professional and clients.

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Competition among Chinese Broadcastings, CCTV1, Hunan and Gangso Satellite Broadcasting : The Programming Niche Dimension (중국 방송사들의 프로그램 자원의존 전략에 관한 연구 -CCTV1, 후난 위성방송, 강소 위성방송의 편성행위 분석을 중심으로-)

  • Yu, Sae-Kyung;Gu, Yang
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.116-126
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    • 2015
  • The purpose of this study is to analyze the change of programming strategies of chinese broadcasting as competitions intensify in the niche dimension. Specifically, the niche breadth which indicates the diversity of program genre and way of program production, the niche overlap which indicates the degree of competition among the channels, are investigated. The results show, as the competition has intensified, three chinese television pursued different programming strategies; CCTV1 maintained programming strategy without big change, while Hunan and Gangso pursued change of programming strategy. However the change of programming strategies of Hunan and Gangso showed different direction; Hunan has tended narrows niche breadth of program genre and the way of progrm production, while Gangso broadens niche breadth. In overall, Chinese broadcastings have found the way of co-exist pursuing different programming strategy. And the programming strategy of Gangso satellite broadcasting which broadens niche breadth has showed better performance in rating and advertising revenue.

A Study of Imitation within TV Reality Audition Program : Focused on the JTBC and Mnet (TV 리얼리티 오디션 프로그램에 표현된 모방 연구 : JTBC<히든 싱어>와 Mnet<너의 목소리가 보여>를 중심으로)

  • Oh, Seo-Hyun;Nah, Ken
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.389-398
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    • 2019
  • Imitation is an important cultural act that began with human history, and is becoming an essential strategy for innovation and creativity in the 21st century. With the advent of the concept of intellectual property in modern society, the issues of imitation and design have become inseparable. This study, in that it is necessary to understand the cultural identity of the times for the Design Studies, examined the significance of imitation of TV reality audition programs, JTBCand Mnet with a theme of "Mimic Singing" and "LipSync." First, the act of imitation itself is fair and entertaining. Second, imitation ironically expresses the power of originality. Third, imitation is eventually expanding into mixing and transformation. Through these series of processes, the act of imitation goes beyond one-sided follow-up and leads to the intention of improving it creatively. Thus, it is concluded that the issue of imitation is complementary, not mutually exclusive, as an inseparable concept from creativity.

Is meaning-oriented consumption possible in the consumer society? : The case study of women's narratives on their cosmetic experiences (소비 중심 사회에서 의미 추구 소비는 가능한가? : 여성 소비자의 화장품 소비 경험에 관한 내러티브 사례분석을 중심으로)

  • Bong Hyun Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.1039-1048
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    • 2023
  • This article aims to find meaning-oriented consumption in the consumer society based on the female consumers' narratives of makeup consumption experiences. The case study of consumer narratives identified various meaning-oriented consumption behaviors among the female informants. The study also exemplifies the outcomes of meaning-oriented consumption and suggests a hypothetical framework that shows the process to get those outcomes from functional consumption to meaning-oriented consumption.


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