Browse > Article

A Study on the User Empowerment and User Innovation in Game Industry -Focusing on Online and PC Game-  

Ham, Jung-Ho (Graduate School of Culture Technology KAIST)
Kim, Won-Joon (Graduate School of Culture Technology KAIST)
Ryu, Seoung-Ho (Kangwon National University)
Publication Information
Journal of Korea Game Society / v.10, no.6, 2010 , pp. 67-78 More about this Journal
Abstract
Game is the cultural product, which gives users high authority in usage process with its high interactivity. This study is about the user innovation based on customer empowerment, and the possibilities to change the game itself applying high activity of the game. Especially, game modification, which users transform the original game, is an example that the interactivity and changeability of game are maximized. However, these elements were not considered when constructing frameworks to investigate the competition and strategy in game industry. Therefore, this study is based on the customer empowerments of the game modification. Moreover, this study proposes the newly reorganized strategic group map in game industry, which is based on game user innovation and user evaluation.
Keywords
Game Industry; User Innovation; Empowerment;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Benkler, Y., The Wealth of Networks : How social production transforms markets and freedom, pp 93-98, New Haven, 2006
2 Christensen, C., Seeing What's Next, pp. 1-294, Harvard Business School Press, 2004
3 유진룡 외, 엔터테인먼트 산업의 이해, pp. 216-217, 넥서스BIZ, 2009.
4 Vorderer, P. & Bryant, J., Playing Video Games, pp. 26-28, Lawrence Erlbaum Assoc Inc, 2006
5 Salen, K. & Zimmerman, E., Rules of Play : Game Design Fundamentals, pp. 1-650, The MIT Press, 2003
6 조동성, 21세기를 위한 전략경영, pp. 1-523, 서울경제경영, 2006
7 S. Desarbo, "Who competes with whom? A demand-based perspective for identifying and representing asymmetric competition", Strategic Management Journal, Vol. 27, No. 2, pp 101-129, 2006   DOI   ScienceOn
8 http://www.gamechart.co.kr/
9 IDSA, Essential Facts About the Computer and Video Game Industry : 2010 Sales, Demographics and usage Data, p.8, Entertainment Software Association, 2010
10 Hippel, E., Democratizing Innovation, pp. 2-164, The MIT Press, 2005
11 Fuchs, C., et al, The Psychological Effects of Empowerment Strategies on Consumers' Product Demand, Journal of Marketing, Vol. 74, No. 1, pp. 65-79, 2010   DOI   ScienceOn
12 David, M., A Representation Theorem for "Preference for Flexibility", Econometrica, Vol. 47, No. 3, pp. pp. 565-577, 1979   DOI   ScienceOn
13 Fuchs, C. & Schreier. M., Customer Empowerment in New Product Development, Journal of Product Innovation Management (forthcoming), 2009
14 Sawhney, M., et al, Collaborating to create: The Internet as a platform for customer engagement in product innovation, Journal of Interactive Marketing, Vol. 19, No. 4, pp. 4-17, 2005   DOI   ScienceOn
15 Franke, N., et al, The "I Designed It Myself" Effect in Mass Customization, Management Science, Vol. 56, No. 1, pp. 125-140, 2010   DOI   ScienceOn
16 Fuller, J., et al, Consumer Empowerment Through Internet-Based Co-creation, Journal of Management Information Systems, Vol. 26, No. 3, pp. 71-102, 2009   DOI   ScienceOn
17 이인화, 디지털 스토리텔링, p.17, 황금가지, 2003
18 Schumpeter, J., Capitalism, Socialism and Democracy, pp. 1-381, Harper & Row, 1950