• Title/Summary/Keyword: 행동 유도성

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The Level of Customer Participation in Retailing Service (소매서비스업에서의 고객참여행동 수준에 관한 연구)

  • Ahn, Jin-Woo
    • Management & Information Systems Review
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    • v.30 no.3
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    • pp.191-215
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    • 2011
  • Retailing service companies need to manage customer's behavior participating in service production and delivery process, while trying to differentiate from competitors with customer services. They also need to know the level of customer participation to make good use of customer participation in retailing service delivery process. Therefore, this paper expects to show the level of customer participation in domestic primary retailing service types. In details, this paper empirically identifies how different the level of customer participation is in four retailing service types-family restaurant, hair service, hospital service, educational service. As results, activity effort, communication effort, and compliance effort variables of customer participation were significantly in different level. But, sympathy effort variable of customer participation was not identified on the level of difference in four retailing service types. Additionally, hospital service showed the highest level of customer participation in four retailing service types, then family restaurant, education service, and hair service were in order. Judging these results, this paper suggests that the level of customer participation according to retailing service types would be different empirically. Also, this paper provides the opportunities to make properly good use of customer participation suitable to individual retailing type.

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The Effects of Procedural Justice on Organizational Citizenship Behavior in Local Public Enterprises: The Mediating Role of Intrinsic Motivation (지방공기업의 절차적 공정성이 조직시민행동에 미치는 영향: 내재적 동기부여의 매개역할)

  • Yun, Seock-Bum;Lee, Jong-Keon;Sue, Young-Pyo
    • Journal of Digital Convergence
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    • v.19 no.3
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    • pp.137-149
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    • 2021
  • This study examined the effects of procedural justice on two facets of OCB (OCBI and OCBO) in local public enterprises and the mediating role of intrinsic motivation in these relationships. We verified the hypothesis established by a structural equation model based on PLS. The research data were collected through a survey of 269 employees working for local public enterprises. Research has shown that procedural fairness has a positive effect on intrinsic motivation, organizational citizenship behavior directed at individuals (OCBI), and organizational citizenship behavior directed at the organization (OCBO), while intrinsic motivation has a positive effect on OCBI and OCBO. In addition, intrinsic motivation has been found to have a partial mediating effect in the procedural justice-OCBI relationship and the procedural justice-OCBO relationship respectively. Finally, we present theoretical and practical implications that organizations need to activate intrinsic motivation so that members can induce voluntary organizational civic action through improved procedural fairness.

Effect of CIMT on the Functional Improvement and BDNF Expression in Hemiplegic Rats Whose Somatomotor Area was Removed (체성운동영역이 제거된 편마비 흰쥐에서 억제 유도치료가 기능향상과 BDNF 발현에 미치는 효과)

  • Lim, Chang-Hun;Hwang, Bo-Gak
    • The Journal of the Korea Contents Association
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    • v.8 no.9
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    • pp.194-203
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    • 2008
  • CIMT(Constraint Induced Movement Therapy) is to improve the function and use of damaged upper limbs by not only confinement of unaffected limbs' exercise but also inducement of affected limbs' one. The purpose of the study is to verify the effect of CIMT by means of motor behaviour test and immunohistochemistry, using animal models. This study was analyzed using 40 male Sprague-Dawley rats as the experimental groups and 40 ones as the control groups. The rats were divided into two random groups : one group as an experimental group which was operated on under anesthesia and removed somatomotor regions with CIMT and the other as the control group without CIMT.Postural Reflex Test, Beam Walking Test, Limb Placement Test and Immunohistochemistry were run on the day 1, 3 , 7 and day 14 following surgery to each 10 rat. As a result, this study demonstrates that CIMT might be an effect method to verify the plasticity of central nervous system as motor behaviour test made all high scores (p<.05) and BDNF was high too in experimental groups.

Effect of Spinally Administered Ginseng Total Saponin on Capsaicin-Induced Pain and Excitatory Amino Acids-Induced Nociceptive Responses

  • Nah Jin-Ju;Choi Seok;Kim Yoon-Hee;Kim Seok-Chang;Nam Ki-Yeul;Kim Jong-Keun;Nah Seung-Yeol
    • Journal of Ginseng Research
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    • v.23 no.1 s.53
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    • pp.38-43
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    • 1999
  • Ginseng total saponins (ginsenosides) are biologically active main ingredients of Panax ginseng. In present study, we have investigated whether pretreatment of ginsenosides inhibited capsaicin-induced pain at the spinal level, in the view that capsaicin causes substance P (SP) release from primary afferents. Ginsenosides relieved capsaicin-induced pain in a dose-dependent manner. The $ED_{50}$ of the effect was 43 (20-93, $95\%$ C.I.) ${\mu}g/mouse$. We investigated excitatory amino acids-induced nociceptive responses in mice, because these agents are also involved in nociceptive transmission in the spinal cord. Coadministration of ginsenosides with N-methyl-D-aspartate (NMDA) or kainate via i.t. inhibited NMDA- but not kainate-induced pain behaviors. The $ED_{50}$ for the inhibition of NMDA-induced pain by ginsenosides was 37 (21-66, $95\%$ C.I.) ${\mu}g/mouse$. These results suggest that the ginsenosides-induced antinociception results from blocking of pain transmitter-induced nociceptive information at the spinal level.

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Reversed Elongation Effect on Boxes (상자 모양 용기에서의 역전된 신장 효과)

  • Kim, Dong Eun;Song, Hyun Jin;Sohn, Young Woo
    • Science of Emotion and Sensibility
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    • v.19 no.2
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    • pp.19-26
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    • 2016
  • Previous research has shown that people perceive the larger volume for tall and lean cylindrical containers over short and wide containers of the same volume (e.g., Raghubir & Krishna, 1999; Wansink & Van Ittersum, 2003). The present research demonstrated that this elongation effect is reversed for boxes, presumably due to the affordance of the boxes. Two studies showed that participants judge short and wide boxes as having larger volume than long and lean boxes of the same volume. This effect replicated through two types of presentation formats (drawing, Study1; actual object, Study2) when the choice between two boxes was forced (Study 1) and not (Study 2). The results also replicated among participants residing in the U.S. (Study 1) and participants residing in Korea (Study 2). The reversed elongation effect held for liquid materials in general (water, Study 1; drinks, Study 2). Theoretical and managerial implications are discussed.

The Influence of Gamers' Characteristics on the Emergent Party Play: Based on Organizational Citizenship Behavior Theory (게이머 특성이 창발적 파티 플레이에 미치는 영향 - 조직시민행동 이론을 중심으로 -)

  • Ahn, Ji Hoon;Choi, Chris Seoyun
    • Journal of Korea Game Society
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    • v.14 no.4
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    • pp.7-16
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    • 2014
  • This empirical study is to investigate the influence of MMORPG player's social as well as individual characteristics on the emergent party play. First, we have tested our research model by surveying 231 active players of Lineage 2. The results demonstrate that both the personal values, such as self-efficacy and job satisfaction, and also the organizational values, such as task interdependence and trust, have significant influences on the organizational citizenship behaviors among the party players. This study suggests both theoretical and practical implications on how to encourage gamers' altruistic concern and organizational adaptation in MMORPG.

Relationship between Text Readability of Self-Guided Interpretive Signs and Attraction, Preferences, and Intention to Recommend Reading Signs to Others (자기안내식 해설판 글자의 가독성과 관심유도, 선호도 및 탐방객의 해설판 읽기 권유의도와의 관계)

  • Kim, Sang-Oh
    • Korean Journal of Environment and Ecology
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    • v.20 no.4
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    • pp.473-481
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    • 2006
  • Readability, an indicator measuring the easiness of reading letters, has been known an important element that determines the communicative effectiveness of the self-guided interpretive signs. However, there are few studies to find out how the readability of the signs influence visitor's attraction and reading behavior of interpretive signs. This study examined the relationship between readability of interpretive signs and attraction, preferences, and intent to recommend reading signs to others. Data were collected from August to November of 2003 at a self-guided trail of Naejangsan National Park, Korea. 350 out of 375 responses from subjects who participated in the questionnaire survey were usable. Results showed that readability of the signs is related with the attraction, preferences, and intention of recommending reading signs to others. The higher the readability of the signs were, the higher the attraction, preferences, and intention of recommending reading signs were. Attraction and preferences were also positively related with intention of recommending reading signs. Preferences better explained intention of recommending reading signs than readability and attraction. These findings suggest that enhancing readability of the signs may lead to higher participation in reading them.

Implementing user interface through everyday gesture (일상적 행동양식을 통한 인터페이스의 구현)

  • Ahn, Jong-Yoon;Lee, Kyung-Won
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.409-415
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    • 2006
  • 컴퓨터와 인간사이의 원활한 의사소통 및 인터랙션을 위해 기존의 키보드, 마우스를 대체할 수 있는 다양한 입력장치들이 개발되고 있다. 하지만 정보를 탐색, 접근하는 데에 있어서 기존의 장치들은 클릭과 같은 제한적인 동작만을 입력 값으로 받아들이므로 이러한 방식에 익숙하지 않은 사용자의 입장에서는 부자연스러움을 느끼는 요인이 된다. 사용자의 제스처를 인식할 수 있는 인터페이스를 통해 일상에서 사물을 사용할 때의 행동양식을 그대로 가져올 수 있다면, 디지털 콘텐츠에 접근하는데 있어 보다 직관적이고 편리하게 컴퓨터와 의사소통 될 수 있다. 제스처는 동작의 자율성이 높고 때로 그 의미를 파악하기 모호하기 때문에 동작들을 정확히 인식하여 구분할 필요가 있다. 본 논문에서는 이를 바탕으로 효과적인 제스처 인터페이스의 구현을 위해 필요한 점들을 살펴보고, 기술적 구현을 통해 디지털 콘텐츠와의 인터랙션을 보여주고자 한다. 정보 접근에 있어 가장 익숙하고 전통적이라 할 수 있는 책의 메타포를 통해 페이지를 넘기는 행동양식을 인식할 수 있는 인터페이스를 개발하고 이를 입력장치로 사용한다. 사용자의 동작을 인식, 파악하여 책을 앞뒤로 넘기거나 탐색하며 원하는 정보에 접근할 수 있도록 유도하고 손 동작을 통한 인터페이스를 수단으로 컴퓨터와의 유연한 의사소통이 가능하도록 구현한다.

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The Effect Organizational Justice on Organizational Citizenship Behavior focus on Nurses in Secondary Hospitals (임상간호사의 조직공정성이 조직시민행동에 미치는 영향 : 2차 의료기관을 대상으로)

  • Chang, Kyung-Wha
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.11
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    • pp.7648-7655
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    • 2015
  • Nursing service quality can vary depending on the work attitude and behavior of nurses. Nursing attitude and behavior that can be described as voluntary and proactive organizational citizenship behavior(OCB). OCB affects the work performance of nurses in clinical practice is very important and organizational justice is an important influencing factors of OCB. The purpose of this study was to determine the influential factors of organizational justice on OCB of nurses. The descriptive-correlational method was applied. The study was carried out less than a 500-bed hospital. Participants of the study included 230 nurses working in secondary hospitals. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient and multiple regression with the 18.0 SPSS/Window program. Considering the components of organizational justice, there was a significant positive correlation(r=.172~.540, p=.000) between OCB and distributive, procedural and interactional justice. Also, Total organizational justice explained 29.1% of total OCB with influencing factor (${\beta}$=.540) and was statistically significant(F=93.777, p=.000). The influencing factors to OCB were distributive justice(${\beta}$=.283) and interactional justice(${\beta}$=.249) except procedural justice. The findings suggest that strategies of nursing management are needed to focus on distributive justice for compensation and interactional justice for social relationship in order to induce nurses' organizational citizenship behavior.