• Asia Marketing Journal
• /
• v.2 no.2
• /
• pp.86-113
• /
• 2000

본 연구는 환경지향제품구매와 재활용행동을 설명하기 위한 것으로 Schwartz 가 제기한 규범이론에 관한 이론고찰과 실증분석을 병행하고 있다. 규범이론의 핵심은 사회규범을 개인의 행동으로 전환시키는 과정을 설명하는 것이다. 규범이론에 따르면 환경지향제품구매와 재활용과 같은 이타적 행동은 사람들이 일종의 추상적이고 객관적인 방식으로 동의하는 도덕적 행동에 관한 사회규범으로 시작된다. 그러나 사회규범은 행동을 지배하기에는 너무 일반적이고 소원하다. 따라서 이러한 사회규범은 개인적 차원에서 우리들 각 개인에게 적응되어 개인규범이 된다. 사회규범은 사회적 구조의 차원에서 존재하는 반면 개인규범은 강력하게 내면화 된 도덕적 태도가 된다. 개인이 규범을 내면화 했지만 이에 따라 행동하지 않을 수도 있는 데 상황에 적절하도록 개인규범이 정의되어야 한다. 규범이론은 주어진 상황에 적절하도록 사회규범을 개인규범으로 정의하도록 유도하기 위해서는 바로 행동결과지각과 책임귀인지각이 개입되어야 한다고 제기하고 있다. 본 연구는 이상의 규범이론에 근거하여 소비자의 환경지향제품구매행동과 재활용행동을 설명하고자 다음 세 가지 연구목적을 설정하였다. 첫째, 사회규범이 개인규범의 형성에 어떠한 영향을 미치는가? 둘째, 사회규범이 내면화 된 개인규범은 환경지향제품구매행동과 재활용행동에 직접적인 영향을 미치는가? 셋째, 규범이론은 조절변수가 개입되는 경우 개인규범이 행동으로 전환되는 것이 더욱 용이해진다고 제기한 바, 조절변수의 하나인 환경지향행동결과의 중요성지각의 영향을 검증하고자 한다. 연구결과, 환경문제가 개입된 상황에서 사회규범은 개인규범의 형성에 강한 영향을 미치며 개인규범은 다시 환경지향제품구매와 재활용행동에 영향을 미치는 것으로 나타났다. 그리고 환경지향행동결과의 중요성지각 역시 개인규범이 환경지향제품구매행동으로 전환되는 과정에서 조절적 역할을 함으로서 양변수간 관계를 더욱 강화하는 변수임을 연구결과는 제시하고 있다. 그러나 개인규범-재활용행동사이에서의 조절적 역할은 없는 것으로 나타났다.

• Proceedings of the Korean Information Science Society Conference
• /
• 2005.11b
• /
• pp.898-900
• /
• 2005

강인한 행동 인식을 하기 위해서는 연속적인 전신 제스처 입력에서부터 의미 있는 부분만을 분할하는 기술이 필요하다. 하지만 의미 없는 행동을 정의하고, 모델링 하기 어렵기 때문에, 연속적인 행동에서 중요한 행동만을 분할한다는 것은 어려운 문제이다. 본 논문에서는 연속적인 전신 행동의 입력으로부터 의미있는 부분을 분할하고, 동시에 인식하는 방법을 제안한다. 의미 없는 행동을 제거하고, 의미 있는 행동만을 적출하기 위해 garbage 모델을 제안한다. 이 garbage 모델에 의해 의미 있는 부분만 HMM의 입력으로 사용되어지며, 학습되어진 HMM 중에서 가장 높은 확률 값을 가지는 모델을 선택하여. 행동으로 인식한다. 제안된 방법은 20명의 3D motion capture data와 Principal Component Analysis를 이용하여 생성된 80개의 행동 데이터를 이용하여 평가하였으며, 의미 있는 행동과, 의미 없는 행동을 포함하는 연속적인 제스처 입력열에 대해 $98.3\%$의 인식률과 $94.8\%$의 적출률을 얻었다.

• The Journal of the Korea Contents Association
• /
• v.17 no.10
• /
• pp.322-333
• /
• 2017

The purpose of this study is to investigate the factors affecting pre-service childcare teachers' job preparation behaviors according to the model of planned behavior theory which has proven useful in predicting various behaviors of human beings, and to provide job search guidance for pre-service childcare teachers in the educational dimension and social welfare dimension. The study model included the factors proposed in the planned behavioral theories such as attitude toward job preparation behavior, subjective norm, perceived behavior control, behavioral intention, and job preparation behaviors. As a result of analyzing the collected data, it was found that there was a statistically significant effect on job preparation behavior through mediation of subjective preparation norms, perceived behavior control, and attitude in that order with regard to job preparation behaviors, and the perceived behavioral control was found to have a direct and indirect effect on job preparation behaviors. Based on this, the theoretical basis for suggesting ways to promote pre-service childcare teachers' job preparation behaviors by raising subjective norms, perceived behavior control, and attitude levels is suggested.

• Journal of Korean Home Economics Education Association
• /
• v.17 no.4 s.38
• /
• pp.117-131
• /
• 2005

The purpose of this research was to develop objectives of Housing contents in Technology$\cdot$Home Economics by three systems of action and to find out the importance of the objectives of the teachers have taught the class. The 303 teachers from 183 middle schools replied the mail questionnaire during September, 2003. The data were analyzed by SPSS/win. The 21 objectives for each system of action were developed based on the textbooks, teachers guides, and other related references. The importance of the objectives related to communicative system of action was the highest, respectively followed by the ones related to technical and emancipatory systems of action. Indoor Environment & Equipment was more likely to be important than Maintenance & Repairs as the objectives related to communicative system of action, while Usage of Living Space was less likely to be important than the other two sub-units. The importance of the objectives was somewhat differed by the general characteristics of the teachers. The older are the more important the objectives related to technical system of action. Female, Home Economics teachers, who learned philosophy of Home Economics were more likely to think than others objectives related to communicative and emancipatory systems of action to be important. This research showed the teachers' perspectives of the objectives of Housing contents were not the same among respondents and generally supported the previous results from other contents of Home Economics.

• Industry Promotion Research
• /
• v.3 no.1
• /
• pp.33-42
• /
• 2018

This study examined the effect of behavior on leader' s impersonal behavior and organizational members 'semi - productive task and the moderating effect of organizational support perception. As a result of conducting a questionnaire survey on SMEs of auto parts industry in Chungnam, Sejong, and Daejeon, the non-personality behaviors of the top leaders had a significant effect on the non-personality behaviors of the middle leaders (p <.001, ${\beta}=.910$). The results of this study are as follows. First, the relationship between the leader and the supervisor was significantly influenced by the non-personality behaviors. In addition, higher leaders have a moderating effect on negative behaviors and semi-productive task behaviors toward the organization of members. The control effect of semi - productive task behavior was confirmed. The results of this study provide suggestions for reducing economic loss and social loss due to semi-productive task behavior of organizational members by revealing the phenomenon of non-personality behavior of middle leader to non-personality behavior of upper leader.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.19 no.5
• /
• pp.418-425
• /
• 2018

The purpose of this study was to investigate the effects of young children's empathic ability and interpersonal competence on caring behavior in forming relationships. Subjects included 152 4- and 5-year-old children attending a kindergarten located in a micropolitan city. Questionnaires required self-reporting by teachers, and were used to investigate young children's caring behavior, empathic ability and interpersonal competence in forming relationships. Data was analyzed using t-test, Pearson's correlation coefficient analysis and Stepwise-Regression analysis. Results were as follows: First, young children's caring behavior was negatively correlated with empathic ability and positively associated with interpersonal competence in forming relationships. Second, young children's emotional behavior as each domain of caring behavior were predictable variables for explaining the relative effect of the social reactivity and explaining the relative effect of relationship formation. Active behaviors were predictable variables for explaining the relative effect of follow-up instructions, but negatively affected mental burden. Normative behaviors were predictable variables for explaining the relative effect of social reactivity, but negatively predictable variables for explaining the relative effect of the relationship formation and mental burden. Value-contributing behavior in each domain of caring behavior were predictable variables for explaining the relative effect of the positive interaction.

• Korean Journal of Child Education & Care
• /
• v.18 no.2
• /
• pp.117-127
• /
• 2018

The purpose of this study was to analyze the relationships among mother's depression, parenting behavior of children's problem behavior. The subjects used in this study were 203 three to five-year-old children who attended kindergarten and deycare center in Seoul and Gyonggido. The research data were collected through the 'Beck Depression Inventory(BDI)', 'Maternal Behavior Research Instrument(MBRI)', 'K-CBCL'. The data were analyzed by Pearson's correlation and Stepwise Multi-Regression. The results of this study indicate that there were significant positive correlations among children's problem behavior, mother's depression, rejective and control parenting behavior. And there were significant negative correlations among children's problem behavior, mother's affectionate and permissive parenting behavior. Also, the mother's depression was the predicted variable that has the most significant relative effect on children's problem behavior. Moreover, the results of this study indicate that rejective parenting behavior that is subordinate factor of parenting behavior was additional predictor of stress.

• International Area Studies Review
• /
• v.21 no.1
• /
• pp.3-24
• /
• 2017

The effects of strategic partnership can be positive or negative. This paper intends to explain why the partnership produces opposite results. This paper incorporates strategic behavioral direction and perceived values for relational performance. The conceptual model as well as empirical analysis was made and the results are as follows. First, this study uses bi-directional decomposition of two research constructs. The first construct of perceived values is classified into benefits and risks. Also, the behavioral directions are either active or passive behaviors. The critical path is found that the perceived benefits make significant effects on active behavioral direction which does on commitment. Another path is that the perceived risks make passive behavioral direction which results in opportunistic behaviors between strategically partnered firms.

• Korean Security Journal
• /
• no.43
• /
• pp.99-120
• /
• 2015

This research aimed at analyzing health behavior of private security guards applying planned behavioral theory. In order to achieve the above purpose, this research conducted purposive sampling on the security guards who live in Seoul Gyeonggi region. Excluding unfaithful response and abnormal outlier, material of 187 persons was used for analysis. As the concrete analysis method, multiple regression analysis and logistic regression analysis to presume exploratory factory analysis(EFA), Polyserial Exploratory Factor Analysis(EFA), Polyserial correlation analysis, and causal relationship between each variable. The result can be summarized as follows. First, attachment, attitude subjective standard on behavior, perceived behavioral control appeared to positively influence affirmative(+) effect on health behavior continuance will. Second, attachment had no meaningful influence attitude toward behavior. Third, attachment had affirmative(+) influence on health behavior continuance will. Fourth, perceived behavioral control had affirmative(+) influence on realization of health behavior, possibility of practising health behavior increased by about 62.9% when perceived behavioral control increased by 1 unit.

• 대한치과보철학회:학술대회논문집
• /
• 1999.11a
• /
• pp.95-95
• /
• 1999