• 한국벤처창업학회:학술대회논문집
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• 2020.11a
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• pp.179-184
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• 2020

본 연구는 확장된 합리적 행동이론(ETRA)을 이용하여 주식투자 시 자본시장심리지수를 기반으로 한 어플리케이션의 선택행동에 영향을 끼치는 요인들과 투자자의 휴리스틱과의 관계를 알아보는데 있다. 연구자는 개별 투자자의 휴리스틱이 선택행동에 영향을 미칠 것으로 추정하고 대표성 휴리스틱, 가용성 휴리스틱, 감정 휴리스틱을 측정하여 선택행동에 영향을 미치는 매개변수로 분석을 하였다. 연구모델의 경로계수 분석결과는 다음과 같다. 첫째, 독립변수인 투자기회확장 그리고 매개변수인 휴리스틱 중 대표성 휴리스틱이 행동의도에 영향을 미치는 것으로 나타났다. 둘째, 행동의도가 종속변수인 선택행동에 영향을 미치고 매개변수인 가용성 휴리스틱이 선택행동에 영향을 미치는 것으로 나타났다. 연구모형에서 대표성 휴리스틱에 영향을 주는 독립변수는 혁신적 성향, 투자기회확장, 사용비용, 그리고 인지된 효익이며 반면에 가용성 휴리스틱에 영향을 주는 독립변수는 혁신적 성향과 투자기회확장으로 밝혀졌다. 매개효과 검증결과에 의하면 서비스다양성은 선택행동에 영향을 미치는데 휴리스틱의 매개효과가 없고 직접효과만 있는 것으로 밝혀졌다. 반면에 투자기회확장은 선택행동에 미치는 직접효과는 통계적으로 유의하지 않고 매개변수 휴리스틱의 간접효과 값이 0.217이고 통계적으로 유의하여 매개효과가 있는 것으로 밝혀졌다. 휴리스틱의 매개효과를 개별적으로 확인한 결과 첫째, 대표성 휴리스틱은 매개효과를 통한 간접효과가 없는 것으로 확인되었다. 둘째, 가용성 휴리스틱은 매개효과의 크기가 0.1360이고 경로계수가 통계적으로 유의하게 나타나 매개효과를 통한 간접효과가 있다는 것을 확인하였다. 따라서 독립변수 투자기회확장은 시장 심리지수를 기반으로 한 어플리케이션에 대한 선택행동에 영향을 미치는데 직접적으로 영향을 미치지 않고 투자자의 가용성 휴리스틱이 매개가 되어 간접적으로 선택행동에 영향을 나타내는 것을 실증적으로 확인하였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.11a
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• pp.782-784
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• 2008

급속하게 확산된 비즈니스 웹 사이트로 인해 웹상에 상품의 정보가 기하급수적으로 증가하여 정보 과부하 문제가 발생하였다. 이를 극복하기 위해 내용 기반 추천 시스템, 협업 필터링 추천 시스템 등의 개인화 추천 시스템이 발전했으나 사용자의 성향과 아이템의 성향을 반영하지 못하고 있다. 본 연구에서는 웹상에서 사용자의 행동을 관찰하여 상품의 구매경로와 판매의 상관관계에 따라 각 사용자의 성향과 그룹의 성향, 아이템의 성향을 측정한 뒤 벡터의 내적을 이용하여 사용자의 성향에 가장 적합한 상품의 유사도를 계산하고 추천하는 시스템을 제안한다.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.9
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• pp.1551-1562
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• 2001

본 논문에서는 카탈로그 구매자들이 의복쇼핑과 관련한 변인에 대하여 성별 차이를 보이는지를 연구하였다. 총 207명의 의류카탈로그 소비자들을 남성그룹 (N=97)과 여성그룹 (N=110)으로 나누어 카탈로그 의복쇼핑과 관련하여 구매자 성향, 애고 동기, 애고 행동을 비교하였다. 여성은 남성보다 유희적, 가격 중시, 편리성 중시 구매자 성 향을 높게 보였다. 여성 소비자들은 남성 에 비해 카탈로그 쇼핑에 대한 전반적인 만족도를 더 높게 나타내었고, 특히 편리성, 용이성, 유희성, 안전성, 경제성 면에서 더 높게 평가하였다. 남성이 여성보다 더 높은 만족도를 나타낸 유일한 항목은 카탈로그의 브랜드 구색이었다. 이처럼 카탈로그 의복쇼핑의 만족도에 관한 성별 차이에도 불구하고 실제로 카탈로그를 통한 의복쇼핑 행동에서는 성별의 차이가 발견되지 않았다. 결론을 바탕으로 의류 카탈로그 업체를 위한 마케팅 전략들이 제안되었다.

• Journal of the Korean Society for Library and Information Science
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• v.33 no.3
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• pp.87-108
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• 1999

Information retrieval on World Wide Web is very different from the one in traditional environment. Since Internet user's searching behavior shows it's own special search characteristics, a study of user's specific characteristics is necessary to offer better services. Through analysis and examination of Internet user behaviors, we suggest guidelines of design for developing Internet -based information retrieval systems.

• Journal of Families and Better Life
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• v.19 no.6
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• pp.67-76
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• 2001

The purpose of this study was to explore the consistency between rators(mother report & child self-report) of children's externalization and internalization behavior problems and to examine the effect of mother\`s depressive traits and child\`s negative emotionality on consistency between rators. Subjects were 434 children attending grades 4, 5, and 6 in Pusan and their mothers. Results of this study were as follows ; First, children reported significantly greater on behavior problems than their mothers and correlations between mother's and child's score on behavior problems was .20 (externalization behavior problems) or .27(internalization behavior problems). Second, mother's depressive traits influenced significantly the consistency between rators of externalization behavior problems. Third, child's negative emotionality influenced significantly the consistency between rators of externalization behavior problems.

• Journal of the Korean Home Economics Association
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• v.39 no.6
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• pp.79-92
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• 2001

The goal of this study is to investigate the consumers'shopping orientation among those who have experience in buying imported clothing and those who have no experience in buying imported foreign clothes, types of clothing they buy (planned purchase, non-planned purchase, impulsive purchasing), purchase behavior, and demographic characteristics. The data were obtained from questionnaires completed by 400 women in the Daegu area whose age was 20 years and older. The SPSS package was used for data analysis which includes a test of reliability, frequency, percentage, factor analysis, t-test, and $\chi$$^2$ test. There were significant differences in clothing shopping orientation, impulsive purchasing, use of information sources, store selection standards between groups who had experience of buying imported clothing and had no experience of it. Also, there were significant differences in education levels, income Levels, marital status between two groups.

• Science of Emotion and Sensibility
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• v.8 no.4
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• pp.415-422
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• 2005

The purpose of the present study was to investigate the differences of nonlinear characteristics of electroencephalogram (EEG) depending on different sensitivities of behavioral activation system (BAS) and behavioral inhibition system (BIS) of young and elderly groups. The EEGs from Fpl and Fp2 electrodes were recorded during resting condition. The young and elderly groups consisted of 19 and 31 healthy right-handed volunteers, respectively. We estimated 1/f scaling exponent which reflects the nonlinear dynamical complexity of EEG. As results, we found the differences of 1/f scaling exponent between young ant elderly BAS sensitive groups. The 1/f scaling exponent of young BAS sensitive group showed significantly higher values than those of elderly BAS sensitive group at the left prefrontal area (Fpl). The young BAS sensitive group had also a tendency to higher 1/f scaling exponent at the right prefrontal area (Fp2). Decrease of the 1/f scaling exponent indicates the increase of complexity and the decrease of the amount of information related to the statistical distribution. Therefore, the elderly BAS sensitive group has higher complexity than young BAS sensitive group, though they were all classified as BAS sensitive group by BAS/BIS scale. Our results suggest the possibility of correlation between BAS sensitivity an4 age.

• Journal of Gifted/Talented Education
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• v.19 no.2
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• pp.333-352
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• 2009

This study is focused on the effects of one's blood type on determining awarness and emotional character of Elementary students, by comparing each individual's brain wave. Observed records are from those students who volunteered for KRIJUS(Korea Research Institute of Jungshin Science)'s brain wave measurement from September 2005 to December 2007. The whole 4010 elementary student group consists of 1562 female and 2448 male. Blood types are as follows; 873male(36%) 563female(37%) for type A, 641male(26%) 424female(27%) for type B, 622male(25%) 406female(26%) for type 0, and 312male(13%) 159female(10%) for type AB, A>B>O>AB dominately ordered. The research had shown no obvious relation between the blood types and their awarness or emotional status of elementary students. Thus, it would not be such a wise decision to tell one's character depending on his/her blood type. This result suggested that follow-up researches should be figuring out more detailed explanations for gifted education.

• Journal of Music and Human Behavior
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• v.4 no.1
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• pp.47-60
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• 2007

The purpose of this study is to examine the musical preference of autistic children. Based on the written responses of the questionnaire from mothers, therapists and teachers of 60 autistic children the music preference of the autistic children were analyzed. The results showed that the autistic children prefer music listening rather than playing or singing. The keyboard and piano are the most preferred instruments by these children. In music genre they prefer children's song and commercial music. Though they all have language disorder, they have a strong tendency toward music with text. It was also found that there is a relationship between music preference and behavior. The hyperactive and oppositional children have a tendency to enjoy more stimulative music compared to other autistic children.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.416-423
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• 2021

Drawing upon research in affect and social identity theory, this study examines when and how an individual's trait positive affect (TPA) exerts a significant effect on the person's organizational citizenship behavior directed toward individuals (OCBI). A moderated mediation model was tested by using the data of 293 employees nested in 66 work groups. Results demonstrate that the indirect effect of TPA on OCBI mediated by group identification (GI) is significantly positive only when perceived group positive affect (PGPA) is low, highlighting the substituting role of PGPA in the relationship between TPA and GI. The significant conditional indirect effects at the low level of PGPA suggest that TPA functions as significant, affective resources for enhancing GI and consequently increasing OCBI of the focal member when PGPA is low. By contrast, TPA's role in enhancing GI becomes redundant when PGPA is high. The current analysis reveals potential complementary functions of TPA and PGPA in explaining subsequent identity cognition and individual behavior.