• Title/Summary/Keyword: 행동계획

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Role of Management and Protection Motivation's influence on the Intention of Compliance with Information Security Policies: Based on the Theory of Planned Behavior (경영진 역할과 보호동기 요인이 정보보안정책 준수 의지에 미치는 영향: 계획행동이론을 기반으로)

  • Shin, Hyuk;Kang, Min Hyung;Lee, Cheol Gyu
    • Convergence Security Journal
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    • v.18 no.1
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    • pp.69-84
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    • 2018
  • This study examines antecedents of the intention of compliance with information security policies based on Ajzen's Theory of Planned Behavior. The study conducted the following: Verification of casual relations between role of management and protection motivation and the antecedents of planned behavior as parameters to determine the effect on the intention of compliance with information security policy, and comparative analysis between the research model and a competition model. The result of the study disclosed that, in the research model, attitude and subjective norm took an intermediary role on management beliefs, response efficacy, response cost, self-efficacy, and compliance intention, and perceived behavior control on management beliefs, self-efficacy and compliance intention.

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Motivation-based Hierarchical Behavior Planning

  • Song, Wei;Cho, Kyung-Eun;Um, Ky-Hyun
    • Journal of Korea Game Society
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    • v.8 no.1
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    • pp.79-90
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    • 2008
  • This paper describes a motivation-based hierarchical behavior planning framework to allow autonomous agents to select adaptive actions in simulation game environments. The combined behavior planning system is formed by four levels of specification, which are motivation extraction, goal list generation, action list determination and optimization. Our model increases the complexity of virtual human behavior planning by adding motivation with sudden and cumulative attributes. The motivation selection by probability distribution allows NPC to make multiple decisions in certain situations in order to embody realistic virtual humans. Hierarchical goal tree enhances the effective reactivity. Optimizing for potential actions provides NPC with safe and satisfying actions to adapt to the virtual environment. A restaurant simulation game was used to elucidate the mechanism of the framework.

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Applying the Theory of Planned Behavior to Forecast the Food Purchase in Festivals (축제방문자의 먹거리 구매행동 예측에 대한 계획행동이론의 적용)

  • Lee, Jun-Yup;An, Tai-Gi
    • The Journal of the Korea Contents Association
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    • v.8 no.2
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    • pp.116-124
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    • 2008
  • The foods served in festivals only affect attractiveness on visitors in itself. Because residents, tourists and vendor flow into the site in opening periods. In this case, there are always the possibility to happen to accident in site unprecedently. Therefore, The purpose of the study is to examine how visitors perceive the foods vendors served in festivals and how the factors influence among the casual relationship to applying the planned behavior theory. The Results is following up. Behavior Intention is affected the variables of belief, subjective norm and perceived behavior control. Final varialbe Food buying is affected the variable of behavior intention positive, but perceived behavior contro is not significant(p<0.05). Festivals make for the depar from the life, the attractiveness of the food happen to buy it stronger than the control ability of visitors. The health control for the food is needed systemically on the focus of the risk management

The Effect of Motivation for Emoticon Use on Behavior of Purchasing Paid Emoticon: Focused on Theory of Planned Behavior (이모티콘 사용동기가 유료 이모티콘 구매 행동에 미치는 영향: 계획행동이론을 중심으로)

  • Yoo, Seunghun;Park, YounJung;Kang, Hyunmin;Kim, Sungtae
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.395-404
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    • 2021
  • Emoticons used in personal messengers have already become a one of industry. In this study, we want to explore what motivations people use emoticons and how they affect to purchasing behavior. We first looked into which emoticon usage motivation influenced the attitude of emoticon purchase, and then analyzed the research model through PLS-based structural equation modeling. The result found that fashion and fun/habit factors significantly explain attitudes to emoticon purchase, and attitude, subjective norms, and perceived self-control affect to purchase intention and purchase intention predict purchase behavior. This study showed the factors affecting the purchase of emoticons through a validated model, and the results suggest what motivation factors should be included in the marketing phase and advertising.

An Intelligent Mobile Agent System with Planning Capability (계획 기능을 가진 지능형 이동에이전트 시스템)

  • Seok, Hwang-Hee;Kim, In-Cheol
    • The Transactions of the Korea Information Processing Society
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    • v.7 no.11
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    • pp.3417-3426
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    • 2000
  • Most of conventional mobile agent systems requre that the users or the programmer should give the mobile agenl its detail behavioral script for accomplishing the given task. And during its runtime, such mobile agents just behave acording to the fixed script given by its user. Therefore it is impossible that conventional mobile agents autonomously build their own plans and execute. There in considering their ultirnale goals and the dynamic world states. One way to overcome such limtations of conventional mobile agent systems is to develop an mielligent mobile agent system ombedding a reactive planner.In this paper, we design both a modelof agent inobility and a model of inter-agent commuication based upon the representative reactive planning agent architecture called JAM. An then we develop an intelligent mobile agent system with planing capability, IMAS, by implementing addtional basic actions for agent moves and inter-agent comunication within JAM according too the predevined models. Unlike conventional mobile agents, IMAS agents can be able to adapt, their behaviors to the dynamic changes of their anvironment as well as build their own plans autonomously. Thus IMAS aents can snow higher flexibility and robustness than the conventional ones.

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Application of the Theory of Planned Behavior toward the Elders -Focus on Pre-service Childcare Teachers who have living Grandparents- (계획된 행동이론을 적용한 경로행동 연구 -조부모가 생존한 예비보육교사 중심으로-)

  • Ko, Eun-kyo;Shin, Su-kyung
    • The Journal of the Korea Contents Association
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    • v.16 no.12
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    • pp.749-760
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    • 2016
  • The purpose of this study was to identify the effects influencing path behaviors of pre-service childcare teachers to present the educational and social welfare measures for promoting children's character development and preventing the alienation of the elderly. The subjects for this study are 176 students who completed the childcare teacher course in four universities located in G city and J province. The scale of this study utilized modified, supplemented scale used in previous studies[1][2] that was constituted for a newly transformed model based on planned behavior theories. The contents of research design include salience beliefs such as attitude beliefs, normative beliefs, control beliefs, etc. as well as a model of planned behavior theories such as attitudes, subjective norms, perceived behavior control, behavior intension, behavior, etc. This study conducted frequency analysis and regression analysis for the data collected by using the SPSS 18.0 for Windows. From the results of verification, all hypothesis was supported. Thus, usefulness of this theory was reconfirmed, and the results of this study are to be utilized as basic materials for professionals who make every endeavor in a perspective of children's character development and in a perspective of reducing alienation phenomenon of the elderly.