• Proceedings of the Korea Information Processing Society Conference
• /
• 2023.05a
• /
• pp.394-395
• /
• 2023

"이성적이며 이상적인 합리적 인간"을 가정하는 기존 경제학의 이론이 항상 실제 상황과 일치하지는 않는 것으로 알려져 있다. 이의 대안으로 나온 행동경제학은, 인간의 경제적 의사결정에 심리, 인지, 감정, 사회문화적 배경 등이 영향을 미친다고 본다. 본 연구에서는 행동경제학에 의거하여, 개인의 감정과 경험이 경제적 의사결정에 영향을 미치는지 여부를 빅데이터 모델을 활용하여 분석하였다. SNS 여론으로는 Reddit, 주가지수로는 S&P 500 을 선정하였다. 수집한 텍스트 데이터를 전처리와 감정분석을 통해 독립변수 값으로 사용했고, 주가지수 등락의 방향성을 종속변수로 사용하여 로지스틱 모형을 구성했다. 모델을 활용하여 분석한 결과 Public sentiment 와 Market sentiment 간 양의 상관관계를 확인할 수 있었다. 또한, lag 를 설정하는 모델이 정확도가 더욱 높음을 확인해, 기존 경제학의 EMH 와 대립되는 바를 확인할 수 있었다. 하지만 최적의 lag 산정을 위해, 더 광범위한 데이터를 바탕으로 한 후속연구가 필요하다.

• Convergence Security Journal
• /
• v.19 no.2
• /
• pp.39-46
• /
• 2019

Recently, information security accidents are becoming more advanced as social engineering attacks using new types of malicious codes such as phishing. Organizations have made various efforts to prevent information security incidents, but tend to rely on technical solutions. Nevertheless, not all security incidents can be prevented completely. In order to overcome the limitations of the information security approach that depends on these technologies, many researchers are increasingly interested in People-Centric Security. On the other hand, some researchers have applied behavioral economics to the information security field to understand human behavior and identify the consequences of the behavior. This study is a trend analysis study to grasp the recent research trend applying the concept and idea of behavioral economics to information security. We analyzed the research trends, research themes, research methodology, etc. As a result, the most part of previous research is focused on 'operational security' topics, and in the future, it is required to expand research themes and combine behavioral economics with security behavioral issues to identify frameworks and influencing factors.

• Korean Business Review
• /
• v.23 no.2
• /
• pp.1-29
• /
• 2010

Traditional human resource management explains human characteristics with motivation, attitude, perception, value, etc., based upon behavioral science approach. And system approach is adopted in analyzing the interaction between people and the environment. However, personnel economics excludes social and psychological variables in the human choice models, and assumes very unrealistic and simple rational decision making process. For environmental variables, personnel economists considers only income and price. Traditional human resource management research model successfully explains the phenomenon for each specific situation, but lacks universality. On the other hand, personnel economics model is strict and analytical, but tends to distort the understanding of the results because of the unrealistic assumptions. These two academic fields may get benefits by introducing the other's research methodologies, theories, and ideas.

• Informatization Policy
• /
• v.22 no.3
• /
• pp.16-35
• /
• 2015

Recently, several studies in the field of privacy research suggested counterintuitive phenomenon about previous studies on existing perspectives. They claim that consistency of attitude and behavior does not exist, which is called privacy paradox. This study aims to clarify the relationship between intention to information disclosure and actual behavior based on the privacy paradox perspective. It attempts to explain the causes of privacy paradox phenomenon through the dual process theory being discussed in the field of behavioral economics. The results of empirical analysis are as follows. First, paired t-test analysis between intention to information disclosure and actual behavior was statistically significant. This means the existence of privacy paradox. Second, privacy risk had significant explanatory power to behavioral intention, and privacy trust had significant explanatory power to actual behavior. In conclusion, this study shows that negative belief influences decision making situation controlled by rational thinking whereas positive belief influences actual situations controlled by intuitive thinking.

• The Journal of the Convergence on Culture Technology
• /
• v.3 no.4
• /
• pp.35-42
• /
• 2017

Behavior Economics, a branch of social sciences, which seeks to find the answers about why man sometimes does absurd economy-related things, came into existence through combining economics and psychology. To the contrary of the traditional economics', behavior economics has developed by explaining how man makes economy-related choices by means of applying their own cognitive principles. Individuals lack the information on the goods and services in the market, and don't know how to make best use of the obtained information, failing to achieve maximum utility. Therefore, man's rationality is meant to be confined to bounded rationality. It is the very Heuristic that does work in the process of this simplified decision making process. Heuristic utilizes established empirical notion and specific information, and that's why there can be cognitive biases sometimes leading to inaccurate judgment. As Oral Literature is basically based on heavy guesswork and perceptual biases of general public, it is imperative to contemplate oral literature in the framework of Heuristic of behavior economics. This thesis deals with thinking types and behavioral patterns of the short-piece proverbs, folklore language-game riddles on the basis of personal or public memory. As a result, it is evident that proverbs point out biases arising from human behaviors, while riddles make full or active use of biases.

• Knowledge Management Research
• /
• v.21 no.4
• /
• pp.21-40
• /
• 2020

Nudge, which is recently in the spotlight again, refers to inducing a person's behavior change naturally rather than forcibly in behavioral economics. It is used not only in behavioral economics, but also in various fields such as design and communication, and is continuously expanding. Furthermore, it is used for entrepreneurship education as well as solving social problems in the public sector that are easily encountered in the surroundings. Given this aspect, it would be very meaningful to understand and analyze Nudge from the perspective of problem solving. Therefore, this study analyzed the usefulness and utility of Nudge from the perspective of problem solving. The usefulness of Nudge was confirmed through TRIZ technique, which is a representative technique for problem solving, and conversely, the utility of Nudge in TRIZ technique was also analyzed. The results of this study are expected to provide useful theoretical and practical implications for researchers and managers interested in knowledge management for problem solving.

• The Journal of the Convergence on Culture Technology
• /
• v.5 no.4
• /
• pp.329-337
• /
• 2019

It is true that many tales delivered in an 'Story-telling' auditorium or theater have not so much exquisite and refined forms as distorted and deteriorated ones. Furthermore, when false interpretations of tale-performers added into the category of the texts of tales, the problems can be made worse. In case of oral folk tales, there can be discordance between the standpoint of a tale-performer and the contents of a tale. This thesis is directly aimed at pointing out the 'Behavior Economics' problems concerned with the reading and interpretation of tales through investigating the missing parts of a text in reading tales. Man's rationality is meant to be confined to bounded rationality. Instead of making best choices, bounded rationality leads consumers to make a decision which they think suffices themselves to the point requiring no more consideration on the given item. It is the very Heuristic that does work in the process of this simplified decision making process. Heuristic utilizes established empirical notion and specific information, and that's why there can be cognitive 'Biases' sometimes leading to inaccurate judgment. As Oral Literature is basically based on heavy guesswork and perceptual biases of general public, it is imperative to contemplate oral literature in the framework of Heuristic of behavior economics. This thesis deals with thinking types and behavioral patterns of the general public in the perspective of heuristic by examining 'Story-tellings' on the basis of personal or public memory. In addition, heuristic involves how to deal with significant but intangible content such as the errors of oral story teller, the deviations of the story, and responses of the audience.

• Proceedings of the KIEE Conference
• /
• 2011.07a
• /
• pp.622-623
• /
• 2011

산업화시대 이래로 과학기술의 진보, 물질문명의 발달과 더불어 에너지 소비량도 폭발적으로 증가하여 왔다. 이로 인한 환경문제, 지구온난화 등 범지구적인 차원의 이슈가 발생하였다. 기후변화에 대처하기 위한 에너지 절약은 정책당국자, 학계, 산업계뿐만 아니라 일반시민들에게 있어서도 오랫동안 고민되어온 화두가 되어 오고 있다. 또한, 최근 발생한 일본의 원자력 방사능 유출건도 일본 수도권의 막대한 전기 소비량을 뒷받침하기 위해 건설된 발전소로 인한 2차 피해라는 측면에서 보다 안전하고 환경 친화적 재생적인 에너지에 대한 관심은 더욱 높아갈 수 밖에 없는 실정이다. 그러나 이를 위해 수많은 캠페인들이 행해져 왔음에도 불구하고 에너지 과소비는 여전히 해결되지 않고 있는 난제 중에 하나이다. 이러한 오랜 이슈를 해결하기 위해 기존의 에너지 절감 정책의 틀에서 벗어나 인간의 실질적인 소비행태에 변화를 주려는 대안 모색을 목표로 경제학의 새로운 패러다임인 행동주의 경제학의 프레임워크를 동원하여 효과적인 에너지 절감방안을 사람들의 제한적 합리성에 근거하여 모색하고자 한다. 더불어 이러한 시도는 최신 IT기술과의 융합을 통해 그 효율성을 극대화할 수 있을 것이다. 따라서 행동주의 경제학의 이론적 개념과 실질적인 적용사례를 살펴보고, IT기술의 융합을 시도할 때 고려해야할 사항들에 대해서도 논의를 전개해 나갈 것이다. 이를 통해, 효과적이고 효율적인 에너지 절감정책을 발견하기 위한 정보의 전달방식, 정보의 영향력, 편익측면의 제약사항 등에 대한 다양한 실험적인 연구들을 촉구하고자 한다.

• Journal of Digital Convergence
• /
• v.17 no.4
• /
• pp.249-254
• /
• 2019

As an alternative to the growing problem of weather anomalies, users are using mobile weather apps to predict the weather. Even though it provides clear information, the user makes mistakes in forecasting the weather. For this reason, The purpose of this study is to find elements that can be prepared for the volatile weather through mobile application. Jakob Nielsen's "heuristic" evaluation found weaknesses in the application. Then I proceeded to analyze it from a behavioral economics standpoint. As a result, the two applications had various functions and accurate information. However, user accessibility was low and focused on 'information delivery'.

• The Journal of the Korea Contents Association
• /
• v.22 no.8
• /
• pp.159-169
• /
• 2022

The study explored the key factors(content satisfaction factor, functional satisfaction factor, inertia factor and situational factor) that influence OTT users' continued use from the perspective of Behavioral Economics. In addition to rational factors that make OTT users feel satisfied after experiencing the contents and functions by the platform, we assumed that it would also affect habitual factors from the 'status quo bias'. To verify this, an online survey was conducted on 523 adults in 20s and 40s who have subscribed to the Top3 OTT platform(Netflix, Wavve, and Tving). As a result of regression analysis, 'content satisfaction factor', 'functional satisfaction factor' and 'inertia factor' were significant in OTT continued use. 'Inertia factor' did not affect domestic OTT users. Unlike previous studies that supposed OTT service users as beings with complete rationality, this study is meaningful to explain OTT continued use by applying 'bounded rationality'.