• The Journal of the Korea Contents Association
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• v.6 no.10
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• pp.72-79
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• 2006

The purpose of this study is 1) to find out what brand personality should be selected in the Korea brand(Nolbu, Donday) and Foreign brand(TGI Fridays, Outback steakhouse), 2) to explore how the brand personality affects the store personality, that is, brand preference and revisiting which is related to the firm's overall sales. Therefore, useful tools for attracting and retaining core customers will be provided to decision-makers. The findings are summed up as follows: Successful, wholesome, and hard-working are the most significant variables in the brand personality. Also intimate factors(friendly, honest, darling) stand out high brand preference and revisiting in the Korea brand restaurants. In foreign brand restaurants, western, friendly, and young are highly recognized in brand personality. Both cheerful factors(cheerful, charming) and successful factors(successful, leader, confident) have the greatest impact on high brand preference and revisiting intent. The findings offer important insights: First, the concept of restaurant should be overlapped with style of core customers in the Korean brand restaurants. Second, entertainment factors like cheerful atmosphere should be reinforced in the foreign brand restaurants.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.6
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• pp.67-79
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• 2019

This research is to examine the factors affect technological innovation, which in turn is likely to related to financial performance in SMVs (Small-Medium Ventures). Empirical analyses showed that overseas market shares, R&D investment, firm size, firm capability, and centralization in decision-making are statistically related to technological innovation measured with patents and intellectual property. Additionally, technological innovation was found to have a positive relationship with financial performances measured with firms' assets and sale revenues. In conclusion, this research assist to devise a strategic plan for motivating technological innovation and realizing its performance in the SMVs.

• Proceedings of the Korea Water Resources Association Conference
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• 2023.05a
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• pp.441-441
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• 2023

통합물관리는 2000년 이전부터 필요성이 논의되다가 2019년 물관리기본법이 제정·시행되면서 수량, 수질, 수생태, 방재 등 분야의 물관리 통합이 단계적으로 추진되고 있다. 수자원장기종합계획, 물환경관리 기본계획, 국가물관리기본계획, 4대강별 유역물관리종합계획 등이 수립되거나 수립중에 있다. 2021년 6월에 수립된 국가물관리기본계획에서는 통합물관리 정량지표들을 물환경, 물이용, 물안전, 물산업, 거버넌스의 5개 분야로 구분하여 제시하였고, 4대강 유역물관리종합계획(안)에서는 국가기본계획의 지표들을 근간으로 유역별 특성을 고려한 정량지표를 설정하고 있다. 수자원장기종합계획부터 유역물관리종합계획까지 통합물관리 정량지표들의 변천 내용과 현황을 검토하였다. 수자원장기종합계획(2016~2020)의 전략과 목표는 "①맑은 물 공급: 급수보급율, 관망 복선화율, 댐 부족량 공급기준, 비상급수 피해인구, 스마트시티 음용률, 누수율 저감, 물 기본법 제정, ②홍수안전 기반구축: 하천기본계획, 하천정비, 수해금액, 도시하천 종합치수대책 수립, 국가하천 홍수예보 지점, 홍수예보시간 단축지점 비율, ③친수환경 조성: 하천유지유량, 하천 이용객, 어류종 및 철새종 증가, ④수자원산업 및 기술개발: 일자리, 수자원산업 육성제도, 해외수주액, 외국 MOU, 국제회의, 남북공유하천 협의"이었다. 물환경관리 기본계획(2016~2025)의 전략과 목표는 "①물순환 체계: 불투수면적률 25% 초과지역, ②깨끗한 물 확보: 상수원 수질달성, ③생태계 서비스 증진: 수생태계 건강성 달성, ④물환경 기반 조성: 산업폐수 유해물질 배출저감, 상수원 4대강 보의 총인 농도와 남조류 세포수, ⑤경제·문화적 가치 창출: 국민체감 만족도"이었다. 국가물관리기본계획에서는 "①물환경: 하천·호소 목표수질 달성률, 수생태계 건강성 B등급 이상 비율, ②물이용: 수돗물 만족률-직·간접 음용률, 노후 상수관로-하수관로 개량, ③물안전: 가뭄피해 인구, 홍수피해 인구-피해액, 댐안전성 강화율, ④물산업: 물관리 R&D 예산, 수량·수질·수생태 통합측정 중권역 비율, 물산업 매출액의 수출액 비중, 한국 주도 국제협력 의제, ⑤거버넌스: 미정"을 계획지표로 하였다. 유역종합계획에서는 4대강별로 거버넌스를 포함하여, "①물환경: 국가계획지표, 주요 상수원 수질, ②물이용: 노후 상하수관로 개량, 지방상수도 유수율, ③물안전: 한해 인구, 수해 인구-피해액, 하천정비율, ④물산업: 물산업 일자리 창출, ⑤거버넌스: 물포럼, 시민참여활동"을 정량지표로 고려하고 있다.

• Journal of Aerospace System Engineering
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• v.16 no.2
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• pp.1-12
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• 2022

The purpose of this study was to investigate the supply and demand structure of the domestic space industry through analysis of industrial concentration index, by sector and dependence on revenue by customer type. As a result of industrial concentration analysis, in the case of space application, a supply monopoly or oligopoly structure was revealed in fields such as satellite broadcasting, space insurance, and satellite navigation. In the field of space equipment manufacturing, referred to as the traditional space industry, a supply monopoly structure appeared only in the field of launch pads and test facilities. As a result of analyzing the dependence on revenue by customer type, the dependence on the demand in the space application field is diversified among foreign countries, private institutions, and others. However, in the case of space equipment manufacturing, it is highly dependent on the demand of public institutions, and it seems that there is a monopsony structure.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.167-178
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• 2016

This study was carried out for two purposes. One is to analyse the relationship between export performance and the five capabilities of R&D intensive firms (new product development, overseas market information, SNS and communications, brand and marketing). The second purpose is to verify the difference in those capabilities between R&D intensive small companies and mid-sized companies. Based on the OECD's classification of "technology intensity", R&D intensive firms are defined as the firms which are investing more than 5% of their annual sales in R&D activities. This study reveals the significant and positive relationships between the export performance and three capabilities( overseas market information, SNS and communication, brand) except for new product development capabilities and marketing capabilities. Those capabilities increase export performance. On the other hand, this study finds a significant difference in overseas market information capabilities and brand competence between R & D-intensive SMEs and mid sized companies. It is shown that those two capabilities in the mid sized firms are stronger than in the SMEs. These findings have important implications for the growth of R&D intensive SMEs in the global market. First, for higher export performance of R&D intensive firms, three capabilities such as overseas market information, SNS-communication and brand should be strengtened. In particular, SNS-communication capabilities as innovative marketing competences should be developed together with traditional marketing capabilities. Second, the growth of SMEs into Mid-sized firms needs the development of brand competences and overseas market information capabilities.

• Korean Journal of Construction Engineering and Management
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• v.16 no.3
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• pp.59-67
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• 2015

Overseas expansion of domestic construction over the past 10 years has been fast growing. But as a result of simple construction business practices and a focus on EPC, sales margins was reduced. Domestic construction companies have been trying to redirect business to high-value-added-areas but have faced difficulty because there areas are current monopolized by global leading companies in the field of PMC. They have recently carried out 16 PMC related project in order to expand their experience and increase their competitiveness. Most of these construction companies that do PMC overseas have been focusing on the civil engineering sector. analyzing the important and performance result 50 separate PMC tasks in detail using IPA, it became clear that domestic construction companies should also focus on tasks and were analyzed in order to advance to overseas architecture PMC sector overseas. There are large gaps in the importance and performance result of both the planning and pre-construction phase. Importance compared to the current performance levels in the planning phase gap is largest, pre-construction phase has been analyzed in the following order. In particular, one should strengthen detailed tasks in the planing phase. This study is expected to be used as a basic to determine the performance level and tasks items. It is expected strengthen the capacities of domestic companies in the PMC field, for especially in the high value-aded-areas as indicated in the results of the analysis from this study.

• International Commerce and Information Review
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• v.15 no.2
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• pp.129-162
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• 2013

The purpose of this work is to explore the role of international entrepreneurship(IE) in explaining internationalization process of Korean ventures and to structure the model of IE with the logics of effectuation. The internationalization of entrepreneurial company is regarded as the realization of entrepreneurship which find out and use opportunities across borders in this point of view, and the realization process gets more realistic and applicable to the internationalization of ventures by effectuation. So we constructed the new concepts of the generating-internationalization-outcome capability(GIOC), which is the effectual capability allowing ventures to go international despite their lack of internal resources and experiences. Its sub-capabilities of GIOC are extemporaneous coping capability, perform-resource-in-hand capability and network-use capability. The empirical analyses of the relations among the capabilities and the performances of internationalization are performed in order to prove the rationale of the model, which provides finally significant evidences of the relationships. The key contribution of this study is that it highlights the important role of IE in internationalization of ventures and shows the possible role of effectuation in explaining the realization process of IE.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.9
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• pp.3223-3231
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• 2010

For a long time, most of advanced countries have supported the innovative firms with various support methods such as tax credit, subsidy, human resource education, and so on. Tax credit for innovation is the most popular industrial policy in these countries including Korea. However, in Korea, the effect of tax credit policy has been rarely analyzed. On the other hand, a considerable number of studies discover that tax credit policy in other countries influences positively on invest of R&D expenditure. This paper shows that tax credit policy positively influences on firm's innovation performances in Korea. The evaluated innovative effect of tax credit policy in this paper is more persuasive because it introduces various innovation performance variables including patent application with Propensity score matching method(PSM).

• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.123-127
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• 2020

4차산업 이래 급변하는 산업환경과 경기악화로 인해 청년실업율이 지속적 사회문제로 부상하고 있으며, 산업구조 변화로 사회에서 요구하는 진로역량에 영향도 변화하고 있다. 이에 일자리창출의 새로운 동력원으로 창업에 대한 관심이 높아지고 있는데다 대학 창업교육은 양적 성장세를 이어 왔고, 더불어 주요 창업지원성과라 볼 수 있는 창업자수·고용인원수·매출액 성과도 상승세를 보이고 있다. 그러나 대학 창업교육이 어떠한 질적 성장을 이루고 있는지에 대해서는 의견이 분분할 것이다. 창업교육은 주로 국내 교육 및 해외교육 현황이나 일부 역량관점으로 대학 창업교육을 다루는 선행연구가 있으나 아직 역량관점에서의 창업교육에 대한 연구는 도입단계로 다양한 시도가 이루어 지고 있다. 대학에서는 실질적인 창업지원 성과가 증가하고 있음에도 창업교육과의 관계를 밝히는 연구 또한 충분치 않은 상황이다. 이러한 점들을 반영한다면 사회 변화와 요구에 따라 창업교육의 양적성장에 이은 질적 고도화를 위한 다각적 연구가 필요한 시점이라 할 수 있겠다. 창업교육의 질적 측면에서 살펴보자면 유럽에서는 수년간 광범위한 연구를 통해 기업가정신역량을 국민의 전생애역량으로 인식하고 평생교육에 적용해 오고 있는 반면, 국내에서는 대학 별로 3~5단계 내외의 교육체계를 세우고 창의성을 높이기 위한 디자인씽킹이나 캡스톤디자인식 등의 창업교과목과 같은 시도가 증가하고 있다. 기업가정신에 대한 교육도 다소 증가하고는 있으나 주로 창업스킬 중심의 교육으로 편중되는 현상을 보이고 있다. 대학은 창업교육을 통해 사업가도 중요하지만 무엇보다 기업가를 육성해야 하는 기관이다. 그러므로 대학별 특성에 따른 교육체계의 다양성에 더하여 이제는 국내 대학 창업교육의 체계성을 높이기 위한 통합적인 접근 또한 필요한 시점이라 본다. 이에 본 연구에서는 역량관점으로 창업교육 현황을 파악하고 실질적인 창업지원성과 간 관계를 밝혀 창업교육 고도화를 위한 방향성을 제시하고자 한다. 기업가정신역량(Entrepreneurship Competence) 개념을 기반으로 4년제 창업선도대학의 역량별 창업교육 현황을 파악하고, 대학정보공시자료를 활용하여 기업가정신역량기반 창업교육과 지원성과 간 연관성을 밝혀 지원체계 개선방안을 제안한다. 이러한 연구결과는 창업교육 지원체계를 고도화 함에 더하여 대학에서의 기업가정신역량기반 창업교육을 통하여 대학생의 기업가정신역량을 제고시킴으로써 실질적인 창업지원성과를 높이고, 사회의 한 구성원으로써 사명감을 가지는 바람직한 기업가를 발굴하고 육성함에 있어 좀 더 명확한 방향성을 제시할 수 있을 것으로 기대된다.

• International Area Studies Review
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• v.22 no.2
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• pp.121-138
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• 2018

This study aims to suggest effective management performances of nonprofit arts organizations among competitive environment. To examine the factors which affect the performance of nonprofit performing arts organizations such as external environment, cultural capital, orchestra characters and government grants, this study analyzed the data of 990 tax forms of the US Internal Revenue Service(IRS) of the top 73 symphony orchestras and government sources in USA. Independent variables are measured as sponsorship amount which is the biggest part of orchestras' income, and ticket sales which is profit of inherent business purpose. As a result, the performance of the orchestra is affected positively by the income and influenced by the orchestras' characteristics including age, size, and conductor. Also government grants to the orchestras are essential for organizations to sustain their business. But, there are two different sides on these effects that small to medium groups are influenced by crowding in effect and bigger groups are more likely conducted by business overview. Lastly, cultural capital is no significant relationships to orchestras' management performances. This scope of the study is limited to American symphony orchestras; however, this study is significant in that empirical analysis on nonprofit performing arts organizations from an economic view point and contribute on other nonprofit arts organizations to develop their strategic plan for sustainable business.