• Digital Contents
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• no.5 s.60
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• pp.36-39
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• 1998

유망 소프트웨어 관련 중소기업들이 미국 산호세에 위치한 실리콘밸리에 입주했다. 기술력은 있으나 여력이 안돼 해외로 진출할 수 없었던 국내 소프트웨어 벤처기업들이 세계 최대의 소프트웨어 시장인 미국에 진출함에 따라 향후 국내 소프트웨어 기술 신장은 물론 진출 기업들의 적극적인 마케팅을 통해 국가 경쟁력 향상에도 많은 도움이 될 것으로 전망된다. 지난달 24일 개소식을 치룬 해외소프트웨어지원센터를 살펴봤다.

• Asia Marketing Journal
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• v.1 no.3
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• pp.79-108
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• 1999

본 연구에서는 한국기업이 해외시장에서 브랜드를 구축할 때 당면하는 문제와 대응방안을 선진국 시장을 중심으로 다루고자 한다. 자체 브랜드 수출의 성공은, 지금까지 성공적이었던 OEM 방식의 수출과는 전혀 상이하기 때문이다. 게다가 많은 한국기업들의 경우 강력한 브랜드를 창출하기 위한 경영자원이 제한되어 있다. 또한, 한국의 기업들은 해외에서의 좋지 않은 한국 제품 이미지로 인하여 부정적인 제조국 이미지를 없애는 방안까지 강구해야만 한다. 이런 이유로 브랜드에 관한 일반적 이론을 넘어서 한국기업의 당면과제를 다루고자 하였다. 이를 위해 주요 한국기업들의 해외시장 마케팅 전략을 살펴보고 이를 평가한 후 향후 브랜드 구축을 위한 방안들을 제시하고자 하였다. 본 연구의 결과 국제적 파워 브랜드로 도약할 수 있는 한국 기업들의 잠재력을 실현하기 위해서는 광고 주제, 스폰서십의 내용, 제품과 가격 정책의 변화를 통해 고품질 이미지 구축에 힘써야 하는 것으로 나타났다.

• Korean Journal of Construction Engineering and Management
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• v.20 no.1
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• pp.86-95
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• 2019

As the urban development economy is stagnating due to the reduction of the budget for Social Overhead Capital (SOC) and the stabilization policy of the real estate market, there is a steady increase in the interest of domestic construction companies to enter the overseas market. However, domestic construction companies are showing a decline in overseas urban development market as compared with advanced foreign companies having excellent financial management and overseas project management ability. Therefore, it is necessary for domestic companies to select an urban development model that meets the environment and the level of the country of entry, and to establish an advance strategy to manage the risks of overseas business. For this purpose, the factors of entry into the overseas urban development market through the existing research, literature analysis, and FGI were derived, and survey strategy and IPA analysis were conducted to develop strategies for entering the overseas urban development market. As a result, we have established a strategy for private companies to enter the overseas urban development market.

• International Area Studies Review
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• v.13 no.2
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• pp.418-445
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• 2009

This paper shows that the motives of foreign market entry is classified into the motive of overseas propensity(Motive(M) 1) and of the limited competition of domestic market(Motive(M) 2). International preparing activities are also divided into the activity of ex-ante forecasting and market research(Activity(A) 1), and of ex-ante cooperation and business experience with local firms(Activity(A) 2). M 1 and M2 of Taiwanese ventures can not explain the local performance, but both the influence of M 1 on international preparing activity and business performance, and inter-relationship between Performance(P) 1 and 2 are statistically significant at the 5 % level of significance. On the other hand, Korean ventures in Deadeok Innopolis show that the influence of Activity 1 such as ex-ante forecasting and market research on business performance(P 1) is statistically significant at the 5 % level of significance, but both the relationship between the motive of foreign market entry and P 1 or P 2, and inter-relationship between P 1 and P 2 are not statistically significant. This study finds out there exists the distinct difference owing to their own nationality between Taiwanese and Korean ventures.

• Journal of the Korean Data Analysis Society
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• v.20 no.6
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• pp.3087-3099
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• 2018

Due to the constant changes of companies' global networks, the expansion of global e-commerce as well as the market-oriented global supply chain management, global enterprises are strategically selecting and entering into viable countries able to become global footholds. Therefore, this study aims to scrutinize the trend of changes in the global networks of Korean companies by analyzing the current overseas countries over the past decade. From the analysis, it has been found that there is a significant difference in the priorities of targeting countries among shipping, manufacturing and logistics companies. Logistics companies preferred to enter Germany first while they attached to a lower priority to Singapore. Manufacturing companies had a lower priority to advance to India, while they preferred to advance to Mexico; however, shipping companies were analyzed to prefer to enter the US. In addition, all of these companies identified the importance of securing volume and network by entering overseas markets to achieve economies of scale and scope and to maintain global competitiveness. Joint overseas expansion of manufacturers with shipping and logistics companies can be recommended to facilitate the entry and thus, enhance global competitiveness and service capabilities and also secure new growth engines.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2008.11a
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• pp.382-387
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• 2008

Current global construction market has grown at a dramatic expansion rate every year in connection with more market accessibility by foreign contractors. The market openness is largely due to globalization of world construction markets, rapid development of world-wide telecommunication technologies, the formation of collaborative acquisitions and joint ventures among contractors, development of regional Free Trade Blocks, and just name a few. This paper focuses on the formation of collaborative networks when expanding into new foreign markets. The social network analysis (SNA) is introduced to investigate a variety of the collaboration patterns and also their impacts on the performance. To this end, the collaboration cases of 600 international construction projects performed by Korean contractors since 1990 were collected and classified into firm's size, project types, collaboration modes, and performance levels using social network analysis. The results showed a direction in establishing business strategy associated with experienced or inexperienced contractors in international construction projects.

• Korean Journal of Construction Engineering and Management
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• v.18 no.2
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• pp.71-80
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• 2017

In recent years, the reduction of international award and project loss by Korean contractors have become a big issue not only in industry but also in academic fields. However, many researches have not focused on small and medium subcontractors but on the large contractors, even though the number of international project by small and medium companies is more than by large companies. Therefore, this study focuses on analyzing the predicted risk before bid and the actual risk after award in international subcontracting projects. In addition, it provides the difference between project performances according to the contract types and the project profitability. This study is expected to give more informed risk knowledge to small and medium subcontractors, which enables them to pay attention to managing risk for better project performances.

• Journal of Service Research and Studies
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• v.5 no.2
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• pp.1-13
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• 2015

This study deduced an effect produced on the export performance of ICT company through precedent study. And the importance of each factor was analyzed, regarding the deduced influencing factors. And influencing factors in the export performance of ICT export companies were presented at a practical level on the basis of analysis results. According to the results of analysis, with regard to the influencing factor in the export performance of ICT company, companies' factors were interpreted as the most important influencing factor among the 1st hierarchical factors. According to the results of analysis after setting 12 factors for the 2nd hierarchical factor, 4 factors including export experience, CEO's market orientation, marketing strategy, and export market attractiveness were interpreted as very important factors. Therefore, it was possible to find that, with regard to the influencing factor in the export performance of ICT company, above all, enterprise internal factors- i.e., companies' factors, marketing factors- were more important influencing factors.

• Korean Journal of Construction Engineering and Management
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• v.11 no.1
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• pp.59-69
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• 2010

Although international construction market gradually takes a important position among the export industries, the previous studies about international construction entry strategy have just focussed on trend investigation or suggestion for revitalization. Moreover, in order to prepare the market uncertainty such as world financial crisis and to plan the long term strategy, specific strategy studies based on corporate level are required. Therefore, this study estimates the nine strategic index and four financial index of 31 companies that performed 1920 international projects from 1993 to 2007 and evaluate the performance as three periods by multi-regression analysis. Also, this study analyze dynamic correlation between these index and the performance considering times. this study verifies that market diversification, product diversification, localization and decrease of debt to asset ratio make a good effect on the international order as long term strategy and shows that collaborated entry with domestic corporations, alliance entry with host country's company, alliance entry with third country's company, portion of labor cost and portion of management expense differently make a influence on the performance as times. these results will be helpful for the construction companies to plan the international entry strategy reasonably and specifically.

• International Area Studies Review
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• v.13 no.3
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• pp.385-412
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• 2009

This study first analyzes economical environment change (factor) of investment nation Japan and Japanese enterprise at the analysis of Japanese enterprise's over-seas expansion factor and influence. As a result of an analysis of the factor about Japanese enterprise's overseas expansion from 1990 to 1996 and from 1998 to 2006, commonly applied factors were Yen exchange rate, interest rates, wage, enterprise profit, facility investment, and consumption expenditure. Especially, as a result of regression analysis, a sudden change of "low interest rate" was main factor at Japanese enterprise's overseas expansion from 1990 to 1996, and Japan's "Yen ex-change rate" was drawn as an important factor from 1998 to 2006. That is, from 1990 to 1996, a shock by a sudden rise in Yen value could be viewed gradually accumulated and absorbed inside Japanese economy from 1998 to 2006. Whereas it could be said that Japanese enterprise's overseas expansion was accelerated under Japanese government's overseas supporting policy and "low interest rate" together with the factor in the rise of Yen value from 1998 to 2006.