• Title/Summary/Keyword: 해외경영

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Study on Evaluation Factors Determining Satisfaction and Revisiting of Broadcasting Contents Market (방송콘텐츠마켓 만족도와 재방문에 미치는 평가요인: 부산콘텐츠마켓(BCM) 사례를 중심으로)

  • Gu, Jong-Sang;Lee, Wan-Soo;Lee, Jin-Ro
    • Korean journal of communication and information
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    • v.52
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    • pp.111-134
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    • 2010
  • This paper explored satisfaction and revisiting of participants on Busan Contents Market(BCM) programme in 2009. Specifically, this study conducted regression analysis for finding satisfaction and revisiting factors on main events, broadcasting-telecom convergence forum, broadcasting business marketing forum, world culture contents forum and BCM academy. Results show as following. Firstly, Participants satisfied on comfortable lodging and possibilities as international events, but not satisfied on facilities, managements, public relations, contents and service. In particular, regional attraction and interpretation service are one of factors for revisiting in BCM main events. Secondly, one of competition factors for revisiting intention in BCM main events is production and investment. Thirdly, contents, theme and qualities of presenters and discussants are main factors for revisiting in BCM. Fourthly, satisfaction degree on education contents and lectures in BCM academy is high and contents, time, line up of lectures analyzed as determined factor for revisiting. Fifthly, documentary planning, production and marketing with international investors drive to induce revisiting BCM. We discussed motivation and utility values for revisiting of broadcasting contents market.

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A Study of Modularity in the Perspective of Standardization: A Comparative Analysis of Electronic and Automotive Industries (표준화 정책 측면에서 모듈성 연구: 전자 산업과 자동차 산업 비교 분석)

  • Kim, Dong-hyu;Kang, Byung-Goo;Kim, Chulsik
    • Journal of Technology Innovation
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    • v.23 no.3
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    • pp.169-199
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    • 2015
  • Information and communication technologies (ICT) have been combined with products from other industries to provide new functionality, as recently shown in the cases of Internet of Things (IoT). Modularity assumes a crucial role in such technological convergence, and has impacts on the relationship between organizations as well as competition within an industry. Interface standards, which ensure the connectivity between modules, serve as a critical factor in the process by which modularity affects organization systems and industry structure. To understand the aforementioned phenomenon, we studied modularity and interface standards with a focus on the interaction between technology and organization systems and subsequent changes in industrial dynamics. This paper examines previous literature on modularity and interface standards in the aspects of product architecture, organization systems, and institutional factors. With this analytical framework, we conducted a comparative analysis of electronic and automotive industries to derive implications for standardization policy. This research has shown the significance of external open interface standards in shaping an industrial landscape where a variety of module producers horizontally compete. It also advises that policymakers take into account product characteristics, engagement of leading firms in an industry, and institutional factors such as WTO law in the design of standardization policy.

Estimating the Switching Cost in the Korean Residential Electricity Market Using Discrete Choice Model (이산선택모형을 이용한 주거용수용가의 전력서비스 전환비용 추정)

  • Lee, Jongsu;Lee, Dongheon;Lee, Jeong-Dong;Park, Yuri
    • Environmental and Resource Economics Review
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    • v.13 no.2
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    • pp.219-243
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    • 2004
  • Generally, electricity market has monopoly market structure because of need of enormous investment for infrastructure. However, the introduction of competition in network industry as electricity is a tendency of the world with decreasing the effects of economy of scale due to the advancement of technology. Now, electricity industry restructuring is in progress but the competition in electricity retail market is not in force yet in Korea. Whether a effective competition exist or not is very important to policy decision maker who drive restructuring, but there are small numbers of quantitative researches on that. In this study, we estimated the effectiveness of competition in the electricity retail market through switching costs. If switching costs are high, consumers actually can be locked in incumbent firm in spite of introduction of competition. Therefore switching is a critical factor to determine effectiveness of competition and to estimate the size of switching costs quantitatively can proffer the information about whether the competition in the electricity retail market is effective or not in the future. We estimated switching costs using consumer' stated-preference data by conjoint analysis. In according to estimation results, the cost of switching process is not so high, but the relative brand loyalty of an incumbent company is significantly high. And the price is considered as the most important factor choosing an electric service commodity. Based on the empirical results, it is possible to analyze the relationship between suppliers' competitiveness resulted from management efficiency and customers' switching possibilities. The paper therefore provides guidance for suppliers in deciding to enter into retail competition and for policy makers in introducing retail competition. And it has a significance of estimating the switching costs directly.

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The Financial Development of Korean Americans: A Comparison of Korean and Chinese American Banks in California (미국에서의 한인 금융: 캘리포니아에서 한국계와 중국계 은행의 비교)

  • Ahn, Hyeon-Hyo;Chung, Yun-Sun
    • Journal of the Korean association of regional geographers
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    • v.12 no.1
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    • pp.154-171
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    • 2006
  • By comparing to Chinese American banks, this research shows the uniqueness of Korean American banks. This article argues that instead of the cultural attributes and/or informal financial institutions, formal financial institutions, such as the ethnic banks studied here, are responsible for the business success of Asians abroad. However, ethnic banks have different development trajectories depending on their respective ethnic communities. Korean American banks are notably different from Chinese American banks in terms of growth, profitability, and banking strategies. Although both ethnic banks exercise relationship banking strategies in their loan portfolios, their deposit compositions are very different and cause significant differences in financial performance. The focus on business loans and high rates of non-interest deposits allow for higher growth rates in Korean American banks. Therefore, relationship banking does not adequately explain the differences of ethnic banks. This research attempts to understand the underlying factors in choosing banking strategies by mainly focusing on the unique examples found in Korean and Chinese immigrant societies. For Chinese Americans, the heterogeneity of their population composition and foreign influence dominate their bank structures. On the other hand, Korean American homogeneity and business orientation are distinctly different. The influence of Korean capital is not significant when compared to overseas Chinese capital.

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Study on Political Factors for Innovating Textile and Fashion Industry in Northern Gyeonggi Province (경기북부 섬유패션산업 혁신을 위한 필요 정책요인 분석연구)

  • Yoon, Chang-Ju;Hwang, Chan-Gyu;Kwon, Hun-Gong;Won, Moon-Ye
    • Journal of Convergence for Information Technology
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    • v.8 no.1
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    • pp.253-263
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    • 2018
  • Textile fashion industry is a core foundation industry, having the majority of companies with 10 or more workers, in Northern Gyeonggi Province. however the industry is mostly comprised of small unit-stream enterprises, orders are greatly reduced due to lately accelerated overseas expansion of medium/large-sized vendors and the growth-inhibiting vicious circle has being set in, as this situation causes the reduction of investment. For resolving the problems, this study proposes required political factors and concrete policy proposals by designing AHP research model(4 layers and 36 elements), based on grasp of the transitional aspect of industrial scale and business environment through analysis of various industrial statistics, preceding research such as related literature search and (industrial/academic/R&D/government) specialist opinion investigation, and then calculating relative importance and priority of each factor(element) within each layer. And for raising usefulness and availability of the research result by concretely suggesting the vision, strategies, core tasks and detailed projects in which the research model and deduced result are reflected.

A Study on the History of the Press during the Japanese Ooccupation Period and "Josun Shinmun Sosa" by Ahn Jae-Hong (일제강점기 언론사연구와 안재홍의 "조선신문소사(朝鮮新聞小史)")

  • Kim, Young-Hee
    • Korean journal of communication and information
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    • v.64
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    • pp.85-108
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    • 2013
  • This paper aims to review Ahn Jae-Hong's studies on the history of the Korean press from the perspective of research history focussing his "Josun Shinmun Sosa(A Short History of the Korean Press)" published in 1935. For this purpose major discussions with respect to journalistic history during the Japanese occupation period are reviewed. The result reveals that Ahn Jae-Hong's studies using a comparative method and a social historical approach are judged to be the most representative outcomes at that time. The "Josun Shinmun Sosa" first explains "Inhaeng Jobo" and "Jeobo" as an origin of newspaper, and then explains various subjects on newspaper phenomena in the latter era of the Chosun Dynasty such as participants of major newspapers, the tone of newspapers, the analysis of newspaper character through evaluation of main articles, the system of newspaper, newspaper advertisements, pro-Japanese newspapers, newspapers managed by Japanese, newspapers for overseas Korean, etc. But partly it gives a general description rather than a detailed research due to the nature of contributions to the newspaper, and also includes an objective analysis and a subjective impression together. Nevertheless his researches can be valued as pioneering pieces of work as they comprehensively handled various objects of study on newspapers and gave new angle and orientation of interpretation on the newspaper phenomena at that time. Also it is judged that they had an effect on the period division as well as the description methods for the study of the history of the Korean press.

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A Comparative Study on the Difference in the Continuous Use of Cloud Service between South Korea and China: The Moderating Effect of Collectivism (클라우드 서비스의 지속이용의도 차이에 영향을 미치는 요인에 관한 한·중 비교연구: 집단주의 조절효과를 중심으로)

  • Zhao, Yi;Fang, Hua-Long;Kwon, Sundong;Nam, Seung Hyeon
    • Information Systems Review
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    • v.18 no.1
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    • pp.105-124
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    • 2016
  • This study conducts an empirical analysis to show the effect of social influence and cloud service system quality on the continuous use of cloud service. In particular, this study focuses on the control effects of collectivism in South Korea and China. The research model is designed based on the technology acceptance model and SERVQUAL service quality model of PZB. The factors that influence the cloud service customers in China and South Korea are also analyzed. This study has several practical implications for consideration by South Korean cloud service vendors who plan to enter the cloud service industry in China.

The Effect of Information Security Breach and Security Investment Announcement on the Market Value of Korean Firms (정보보안 사고와 사고방지 관련 투자가 기업가치에 미치는 영향)

  • Kwon, Young-Ok;Kim, Byung-Do
    • Information Systems Review
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    • v.9 no.1
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    • pp.105-120
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    • 2007
  • With the fast development of the Internet and the increasing dependence on information infrastructures, companies are faced with various information security threats such as information leakages, modifications, and information breaches. South Korea is one of the leading countries in the Internet usage, but is ranked relatively low when it comes to information security. In fact, many Korean firms have suffered financial losses and damaged corporate images from the information security breaches. However, because of the difficulties in quantifying the costs of the information security breaches, Korean companies tend to delay their investment decisions on information security. The purpose of this study is to measure the cost of information security breach and the economic value of security investment using the event study methodology. Our results show that the announcement of an information security breach negatively influenced the market value of the corresponding company. The effect was statistically significant at the significance level of p=0.05. The breached companies lose, on average, 0.86% of their market values on the day of the announcement - an average loss in market capitalization of $55 million. On the other hand, the investment on information security had no effect on the stock price or the market value of the firm.

A comparison of weight on SWOT factors of hidden champion between Korea and Germany (한독 히든챔피언 간의 SWOT요인 중요도 비교)

  • Lee, Sang Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.6
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    • pp.163-174
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    • 2016
  • The object of this study identifies the weights of SWOT factors in hidden champion. And the other purpose of the study is to test the differences of weight between Korea hidden champion group and Germany theirs group. The survey research is employed for the hidden champion CEOs of two countries. This research is employed the AHP(Analytic Hierarchy Process) for the weight of SWOT factors in hidden champion based on an empirical survey done to 61 firms which are to be fostered as Korean type hidden champion and 40 firms which are to be fostered as Germany type hidden champion. And then the t-test assesses whether the weight means of two groups are statistically different from each other. The weights of SWOT factors of hidden champion have been identified. There are the differences of weight between Korea group and Germany group. The order of Korea group's weight is following by the strength (0.3062), the opportunities (0.2344), the threat (0.1804), and the weakness (0.1157). The order of Germany group's weight is following by the strength (0.2603), the opportunities (0.2286), the threat (0.1604), and the weakness (0.1432). The technology capability of strength, the lack of knowledge on overseas market of weakness and the market uncertainty of thereat have statistically differences between two groups. However, the sub-factors of opportunities statistically have no differences.

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A Study on Asset Value Evaluation Process to Develop AIS on Social Infrastructure (사회기반 시설 회계정보시스템 구현을 위한 자산가치평가 프로세스 연구)

  • Nam, Hye Jeong;Lee, Young Jae
    • Information Systems Review
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    • v.16 no.3
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    • pp.215-242
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    • 2014
  • This paper investigates accounting principles about social infrastructure on Korean National Accounting Standard and on National Accounting Standards from other countries that adopted a accruals- based national accounting standards. Social infrastructure as assets has important value in financial statements of Korea and deterioration or insufficient management of social infrastructure accompanies a huge social cost. Therefore, understanding the characteristics and related accounting standard for social infrastructure is necessary. To do this, we examine the accounting standards of U.S., New Zealand, and Australia. We also review the financial statement of local government. Based on these findings, this paper suggests that a preventive-asset management approach should be applied and alternative depreciation method for social infrastructures is developed. Moreover, a local government needs to provide important accounting information to the public in a timely and reliably manner.