• Asia Marketing Journal
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• 제13권4호
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• pp.1-27
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• 2012

Extending the findings of Rajagopal and Burnkrant (2009), this research examines the moderating role of consumers' goals (i.e., head category-relevant goal vs. modifier category-relevant goal) in the effects of two different interpretation strategies (i.e., relational interpretation vs. property interpretation) on product beliefs and attitudes toward hybrid products. In the current research, we make two predictions. First, we predict that both head category and modifier category beliefs will be higher under property interpretations than under relational interpretations in the modifier category-relevant goal priming conditions, whereas there will be no significant differences between each product category beliefs across the two interpretation conditions in the head category-relevant goal priming conditions. Second, we predict that attitudes toward hybrid products will be higher under property interpretations than under relational interpretations in the modifier category-relevant goal priming conditions, whereas there will be no significant differences between the attitudes toward hybrid products across the two interpretation conditions in the head category-relevant goal priming conditions. These predictions are tested and confirmed in two experiments. Finally, we discuss theoretical and practical implications of our findings and develop directions for future research.

• Proceedings of the Korea Contents Association Conference
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• 한국콘텐츠학회 2015년도 춘계 종합학술대회 논문집
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• pp.85-86
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• 2015

문화콘텐츠 시장에서 주요 화두로서 등장하는 인터랙션이라는 용어는 단어자체 의미의 포괄성으로 인해 미디어 세부 분야마다 각기 다른 해석을 가진다. 이러한 양상은 산업 간 융합 및 다학문적 연구에 어려움을 야기한다. 보다 나은 인터랙티브 관련 기술 및 학문 발전의 토대를 위해, 본 연구에서는 콘텐츠 미디어를 중심으로 인터랙션의 개념에 대한 범주화를 시도하였다. 본 연구에서는 인터랙티브 미디어에서 해석하는 인터랙션 의미에 대한 다양한 관점을 바탕으로 일차적으로 총체적인 분류체계를 만들고, 인터랙션 관련 산학 전문가들과의 FGI를 실시하여 수정 및 보완의 과정을 거치며 분류체계에 따른 의미의 범주화를 완성하였다.

• Proceedings of the Korean Statistical Society Conference
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• 한국통계학회 2001년도 추계학술발표회 논문집
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• pp.175-178
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• 2001

다원분할표에서 범주들의 대응관계를 그래프적으로 보여주는 다중대응분석(multiple correspondence analysis)은 주결여성(principal inertia)이 총결여성(total inertia)에서 차지하는 비율이 전반적으로 낮아 설명력(goodness-of-fit)이 낮은 2차원의 대응분석그림을 얻게 된다. 이를 극복하기 위해 Benzecri의 공식을 사용하면 낮은 주결여성을 높이고 새로운 2차원 대응분석그림을 얻을 수 있다. 그러나 이 새로운 대응분석그림도 범주들의 대응관계를 명확히 보여주지는 못한다(Greenacre and Blasius, 1994, chapter 10). 앤드류 플롯(Andrews plot)을 이용하여 범주들의 군집화(clustering)로 다중대응분석을 재해석 하고자 하나 범주의 수가 많은 경우 해석상 어려움이 따른다. 본 소고에서 이와 같은 경우 K-평균 군집분석을 활용하여 다중대응분석의 해석을 용이하게 하고자 한다.

• 한국데이터정보과학회:학술대회논문집
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• 한국데이터정보과학회 2004년도 춘계학술대회
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• pp.183-194
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• 2004

본 연구에서는 공간 검색 통계량(spatial scan statistics)과 에셜론 해석법을 이용한 범주형 자료분석을 다룬다. 이를 위해 우선, 에셜론 덴드로그램을 이용하여 주어진 분활표의 계층적 구조(hierarchical structure)를 결정하고서 이로부터 핫스팟(hotspot)의 후보를 검출한다. 다음으로 우도비(likelihood ratio)를 기초로 유의하게 높거나 낮게 나타나는 지역에 대한 공간 검색 통계량을 산출한다. 마지막으로, 이 통계량을 바탕으로 핫스팟을 검출한다.

• The Journal of the Korea Contents Association
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• 제12권7호
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• pp.94-101
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• 2012

Design reflects the time and cultural trends and thus can have different symbolic significance and functions depending on the perspective. While this is evident, corporations still insist that designers achieve viewers' complete understanding and satisfaction in their designs. Also, they refuse to accept the designers' interpretation on the grounds that they are subjective and incomplete interpretations even when in fact they are of superior intellectual standard. This problem is also found among the designers dealing with the clients. Thus, as long as all they are willing to accept is the fallibility of each other, the clash between designers and users is inevitable. To solve these problems, we need to have more objective and logical framework for achieving collective understanding on the interpretation of designs and symbols from the very stage of their development. The graphic design is a tangible product that represents the cultural phenomenon and needs to be interpreted as visual symbols. This makes the graphic design a semiological subject. Thus, a semiological approach will enable more analytical interpretations of polysemy of visual symbols. In this light, this study seeks to apply a semiological approach to suggest criteria for interpreting graphic designs as symbols. The criteria will serve as a useful tool for rational evaluation as well as strategic design development.

• Annual Conference on Human and Language Technology
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• 한국정보과학회언어공학연구회 1999년도 제11회 한글 및 한국어 정보처리 학술대회
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• pp.36-39
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• 1999

본 논문에서는 다양성을 가진 웹문서의 범주를 결정짓는 웹문서 분류 시스템을 설계, 구축한다. 웹문서는 일관된 형식과 내용이 없이 만들어지기 때문에 문서의 범주를 결정하는 시스템을 구축하기는 쉬운 일이 아니다. 제안한 웹문서 분류 시스템은 잡음 처리에 적합한 신경망 방식을 적용하여 다양한 내용의 웹문서의 범주를 결정짓는다. 본 시스템은 한국어 문장을 분석하는 한국어 형태소 해석기, 단어의 의미를 획득하는 개념 획득기, 단어의 사용된 의미를 고르는 애매성 해소기, 그리고 문서의 범주를 결정하는 신경망 범주 결정기로 구성된다. 본 시스템은 단어의 의미를 이용하여 문서를 표현하고 분석하는 개념 중심의 문서 분류 시스템이다.

• The Journal of the Korea Contents Association
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• 제15권8호
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• pp.170-178
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• 2015

Interactive media is a buzz word in current creative industry, but many of related fields have different understanding of the meaning of "interaction" in interactive media. This aspect is often the cause of difficulties communication and becomes an obstacle to joint researches. Thus this study attempts to develop a theoretical categorization of the meanings of interaction in interactive media. For this, this study first gathered various interpretations about what is interaction and build a rough classification. Then the classification is supplemented and amended over three times through FGIs of the interactive media related experts. This theoretical categorization is expected to help smooth cross-disciplinary studies and integrated technology development in interactive media.

• KSCE Journal of Civil and Environmental Engineering Research
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• 제31권1B호
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• pp.13-20
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• 2011

The spatio-temporal pattern in precipitation is a significant element in defining characteristics of precipitation. In this study, a new scheme on regionalization utilizing temporal information was introduced on the basis of existing approaches that is mainly based on simple moments of data and geographical information. Given the identified spatio-temporal pattern, this study was extended to characterize regional pattern of annual maximum rainfall over Korea. We have used circular statistics to characterize the temporal distribution on the precipitation, and the circular statistics allow us to effectively assess changes in timing of the extreme rainfall in detail. In this study, a modified K-means method was incorporated with derived temporal characteristics of extreme rainfall in order to better characterize hydrologic pattern for regional frequency analysis. The extreme rainfall was reasonably separated into five categories that considered most attributes in both quantitative and temporal changes in extremes. The results showed that the proposed approach is a promising approach for regionalization in term of physical understanding of extreme rainfall.

• Journal of Digital Convergence
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• 제14권8호
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• pp.497-502
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• 2016

The survey is designed to provide fundamental data for assessing effects of calligraphy therapy program. An opened questionnaire asking psychological and physical experiences (3 advantages and 3 disadvantages) was given to 150 persons practicing calligraphy. Collected data were categorized into 10 psychological advantages (435 items), 6 psychological disadvantages (129 items), 9 physical advantages (302 items), and 7 physical disadvantages (150 items). Those subjective experiences were multidisciplinarily interpreted in terms of the mental and physical health and the humanistic education. A new structured assessing tool which will be developed based on the findings from the study may contribute in activating the calligraphy therapy program.

• Korean Journal of Cognitive Science
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• 제12권4호
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• pp.29-39
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• 2001

Kaplan(2000) reported that instances were categorized more accurate in the aligned condition than in the non-aligned condition irrespective of similarity between instances[16]. This study investigated wether Kaplan(2000)\\`s results could be explained by stimulus types she used and alignment effects in categorization were due to selective attention to aligned attributes. In Experiment 1. I examined whether attribute alignment produced significant effects on similarity and categorization and aligned attributes were recalled more than non-aligned ones. Results showed that instances were rated more similar and categories were learned more rapidly in the aligned condition than in the non-aligned condition. It can be explained that categories are learned rapidly in the aligned condition because attribute alignment increases within-category similarity. But. the result that aligned attributes were recalled more than non-aliened ones in the attribute recall test implies that alignment effects in categorization can be independent of similarity between instances partially. In Experiment 2. I used equal numbed of attributes defining two categories and instructed subjects to pay their attention to categorization-relevant dimensions only. Results showed that dimension instruction facilitated category learning in the non-aligned condition only but categories were learned more rapidly in the aligned condition than in the non-aliened condition irrespective of instruction types. In conclusion. attribute alignment in categorization may facilitate paying selective attention to categorization-relevant attributes.