• Title/Summary/Keyword: 항목요인

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The Effect of Service Quality of a Local Festival on Visitor Participation Behavior : The Moderating Effect of Involvement - Focusing on 'Festival to the World by Geoje Sea' - (지역축제 서비스품질이 방문객 참여행동에 미치는 영향 : 관여도 조절효과 '2019 거제 바다로 세계로' 축제를 중심으로)

  • Choi, Soo-Yong;Han, Jeong-Hoon
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.55-67
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    • 2019
  • This study was surveyed the visitors who visited the festival for 4 days from August 01, 2019 to August 04, 2019 .For the questionnaire, 367 copies of valid questionnaires were used as the final analysis data in four beaches: Hakdong Black Pearl Beach, Gujora Beach, Wahyeon Beach, and Jicell Port. The results of this study are as follows. First, all three sub-factors of regional festival service quality, such as confidence, empathy, and credibility, had a positive effect on participation behavior. Second, the result of the moderating effect of the influence of involvement on the quality of service and visitor participation behavior of local festivals is based on the individual moderating effects of service quality and visitor participation behavior. There was a moderating effect. Visitors should be aware of the program, which is faithful to the festival's original purpose, and provide visitors with information about the festival quickly and accurately to feel the efficacy of participating in the festival. And The more satisfied the tourists who visited the local festivals, the more likely it will be to be a successful and successful festival. By speeding up, unexpected positive customer behavior will come from places that are not important.

A Study on the Influence of Parenting Attitude of a Multicultural Family Mother on the School Readiness and Sensory Processing Skill (다문화가정 어머니의 양육태도가 아동의 학교준비도와 감각처리능력에 미치는 영향)

  • Song, Kyeong-Ah;Oh, Myung-Hwa;Kim, Hye-Mi;Kim, Jeong-Ja
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.531-539
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    • 2019
  • This study was intended to investigate the effects of parenting attitude of mothers of multicultural family and sensory processing skills of children on school readiness of preschool children. This study conducted Maternal Behavior Instrument(MBRI), Short Sensory Profile(SSP), and School readiness test on children of multicultural family and their mothers who are residing in Gwangju and Jeonnam, and results are as follows. According to the result of parenting attitude of mothers of multicultural family showed that total score 165.72±24.19. According to the result of investigating a correlation between parenting attitude of mothers of multicultural family and sensory processing skills of children on school readiness, only parenting attitude of mothers of multicultural family showed positive relationship with school readiness of children(p<.05). According to the result of investigating the effects of parenting attitude of mothers of multicultural family and sensory processing skills of children on school readiness, it was identified that parenting attitude of mothers of multicultural family makes significant effect on school readiness of children. To sum up, it is considered that parents education required for developing positive parenting attitude of mothers of multicultural family and mediations related to school readiness for school life adaptation of children of multicultural family are necessary for children of multicultural family to get adjusted to school life easily after they enter school.

Development and Validation of the Classification of Home-based Long-term Care Activities (노인장기요양보험 재가서비스 분류 틀 개발 및 타당도 검증)

  • Song, MI Sook;Song, Hyun Jong
    • 한국노년학
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    • v.34 no.2
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    • pp.369-386
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    • 2014
  • The purpose of this study was to develop the classification of home-based long-term care activities and to test its validity. In this study, the taxonomy of long-term care activities was structured according to the service domain and process. Two expert groups participated in making a draft of the taxonomy that was composed of 7 service domains, 22 care needs, 22 service objectives, and 114 activities. Reliability and validity of the taxonomy was tested in a sample of 152 elderly subjects who used the home-based long-term care services. Based on the factor analysis of 114 activities, 21 factors were extracted from 114 activities. Internal consistency of the factors was high. Content validity was confirmed by the CVI. Long-term care insurance grade was used to assess the criterion validity. Among 21 care needs, 12 cares needs were significantly different from their grade. The classification of home-based long-term care activities demonstrated reliability and validity. In conclusion, the use of this classification is recommended while communicating with the elderly subjects, service providers, and the 3rd party payers.

Classification of Social Welfare Organizations' Innovations (사회복지조직의 혁신유형화에 관한 시론적 연구 - 혁신의 내용적 측면을 중심으로 -)

  • Jeong, Eun-Ha
    • Korean Journal of Social Welfare Studies
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    • v.42 no.2
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    • pp.123-153
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    • 2011
  • This study tries to categorize innovation types for social welfare organizations and investigate the level of innovation in each type in practical field. Firstly, this study scrutinizes the concept and classification's criterias of innovation. Secondly, this study reviews not only classification of innovation in profit organization but also several researches of innovation in service industry and public sectors, and finally, this study makes a suggestion of innovations' classification that is applicable for social welfare organizations. Based on this suggestion, fifteen questions are designed to ask the innovative activities in the organizations. And total 496 respondents from 116 organizations answered these questionnaire. The outcomes of this survey were substantiated by second data through converted procedures to mean value of organizations. Consquently, service innovation, administrative innovation and human resource innovation, proposed based on theoretical review, were subdivided into six categories such as service innovation, structural innovation, internal and efficiency innovation, marketing and communication innovation, external and employment innovation and evalution and mission innovation. The mean value of service(mean=14.7) and marketing innovation(mean=13.3) are higher than other type of innovations, which shows the aspect of innovative activities in social welfare organizations. Based on this result, we can get the directions of following study in investigating innovation of social welfare organization.

Explicit and Implicit Attitudes Toward Homosexuals (동성애자에 대한 외현적 및 암묵적 태도)

  • Lee Hyun Yoon ;Min Hee Yoo ;Jae Hee Ryu ;Sun W. Park
    • Korean Journal of Culture and Social Issue
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    • v.22 no.3
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    • pp.343-362
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    • 2016
  • Despite recent social movements to protect homosexuals' rights in Korea, psychological research investigating attitudes toward homosexuals has been largely ignored. The present study examined Koreans' explicit and implicit attitudes toward homosexuals and how openness is related to them. College students (N = 56) responded to questionnaires assessing explicit attitudes toward homosexuals and openness, one of the five factors of personality. They then took an Implicit Association Test designed to assess implicit attitudes toward homosexuals. We found that participants in general had more negative explicit attitudes toward gay men than lesbians. Implicit prejudice against gay men was also higher than lesbians. There was no participant sex difference in implicit attitudes toward gay men. However, male participants had more negative implicit attitudes toward lesbians than female participants did; in fact, females' implicit attitudes toward lesbians were not biased. While openness was negatively related only to explicit prejudice, values, one of the facets of openness, was negatively related to both explicit and implicit prejudice. This was the first study in Korea that investigated both explicit and implicit attitudes toward gay men and lesbians.

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A Study on the Effect of SNS Marketing Characheristics on Formation of Hair Shop Image and Visiting Intention (SNS 마케팅 특성이 헤어샵 이미지 형성과 방문의도에 미치는 영향 연구)

  • Kyu-ri Lee;In-Sil Kwak
    • Journal of Digital Policy
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    • v.3 no.2
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    • pp.1-14
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    • 2024
  • The purpose of this study was to analyze the effect of SNS marketing characteristics on hair shop image formation and visit intention in the hair beauty industry. SNS marketing is a strategy to carry out marketing activities through interaction with customers, information provision, information trust, and playfulness using modern social media platforms. It was intended to analyze how these characteristics of SNS marketing affect the formation of hair shop images and visit intention to customers in the hair beauty industry. For the study, a total of 307 customers with experience using hair-related SNS were surveyed. The questionnaire included items related to SNS marketing characteristics, hair shop images, and visit intention, and the collected data was statistically analyzed using SPSS 26.0. The results of the research problem were derived by applying analysis methods such as frequency analysis, factor analysis, reliability analysis, correlation analysis, simple regression analysis, multiple regression analysis, and mediated regression analysis. As a result of the study, it was found that information provision, information reliability, playfulness, and interaction, which are characteristics of SNS marketing, have a positive effect on the formation of hair shop images. In addition, it was confirmed that the hair shop image had a positive effect on the intention to visit. In addition, it was found that the hair shop image plays a mediating role between the SNS marketing characteristics and the intention to visit. This provides important insights that can improve image formation and customer visit intention in the hair beauty industry through SNS marketing.

Development of Sediment Toxicity Test Protocols using Korean Indigenous Marine Benthic Amphipods (국내산 저서 단각류를 이용한 퇴적물 독성시험법 개발에 관한 연구)

  • Lee, Jung-Suk;Lee, Seung-Min;Park, Gyung-Soo
    • The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
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    • v.13 no.2
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    • pp.147-155
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    • 2008
  • A series of experiments were conducted to find standard test organisms and to develop test protocols for sediment toxicity tests using indigenous amphipods inhabited in Korean coastal environments. The indigenous amphipods Mandibulophoxus mai and Monocorophium acherusicum were well associated with various sediment substrates from sand to mud. The tolerance limits to various physico-chemical factors affecting bioassay results such as temperature, salinity and total ammonium as well as the sensitivities to contaminants in water and sediments were investigated using M. mai and M. acherusicum in the present study. These amphipods were tolerable to the adequate ranges of salinity ($10{\sim}30\;psu$), temperature ($10{\sim}25^{\circ}C$) and ammonia (<50 ppm). They have relevant sensitivities to the reference toxicants, dissolved cadmium as well as other metals and organic pollutants, when compared to the standard test species used in other countries. Field-sediment toxicity tests revealed that M. mai would be more sensitive to sediment-associated pollutants than M. acherusicum, while the sensitivity of M. acherusicum was comparable to those of other sediment test species in other countries. Overall results of this first attempt to develop an amphipod sediment toxicity test protocol in Korea indicated that M. mai and M. acherusicum should be applicable in the toxicity assessment of contaminated sediments, following the further evaluation encompassing various ecological and toxicological evaluation and the standardization of test method.

Correlation Between the Headphone's Acoustical Characteristics and Subjective Preferences (헤드폰의 음향적 특성과 주관적 선호도간의 상관 관계)

  • Lee, Ki-Seung;Lee, Seok-Pil
    • The Journal of the Acoustical Society of Korea
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    • v.28 no.2
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    • pp.96-106
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    • 2009
  • In this paper, correlation between the headphone's acoustical characteristics and the subjective preferences is analyzed, and a possibility of predicting the subjective preferences using the acoustical characteristics is investigated, The headphone's acoustical characteristics include the total harmonic distortions, the variation of the frequency response which were measured by separate channel and the inter-aural correlation coefficients, Those characteristics were measured in a noise-free anechoic chamber, using a head and torso simulator, The subjective preferences were scored in terms of loudness, clearness, spaciousness, fullness and overall impression, In the subjective listening test, 12 subjects were participated who have plentiful listening experiences, The programs include 5 kinds of musics; korean popular song, pop song, light music, male-voice and classic, The 8 models of the headphones were employed, including 4 closed-type circumaural headphones, 2 open-type supraaural headphones and 2 intra-concha headphones, A significant test was carred on the results from the subjective test, using a two-way ANOVA test, The correlation coefficients between the acoustical parameters and the subjective preferences were computed, Experimental results showed that the variation of the magnitude of frequency response measured from a right channel revealed higher correlation with the subjective preferences. Whereas the inter-aural correlation coefficients have very low correlation coefficients.

The Impact of Digital Leadership, Dynamic Digital Capabilities and Organization Acceptance Intention on Business Digital Transformation (디지털 리더십과 동적 디지털 역량, 조직의 수용의도가 디지털 전환 수준에 미치는 영향)

  • Min-Chul Kim;Jin-Kwon Kim;Tony Donghui, Ahn
    • Journal of Industrial Convergence
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    • v.22 no.5
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    • pp.23-37
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    • 2024
  • The purpose of this study is to investigate various factors affecting the relationship between digital leadership and digital transformation in companies. In particular, focusing on the mediating effect of dynamic digital capabilities that quickly sensing and seizing advanced and convergent digital technologies and apply them to the organization, this study also intends to examine the moderating effect of the organization's acceptance intention. The hypotheses were verified with a sample of 258 copies of data collected by conducting a survey on companies participating in mini-clusters in industrial complexes nationwide. As a result of the study, dynamic digital capabilities showed a significant mediating effect in the relationship between digital leadership and digital transformation, and the effect of dynamic digital capabilities on the level of digital transformation differed according to the organization's digital acceptance intention. This study presented a new concept and measurement items of digital dynamic capabilities, and how to consider digital leadership, dynamic digital capabilities and acceptance level of organization when promoting digital transformation in companies.

Analysis of the relationship between satisfaction and use value of the amount of construction technology information provided (건설기술정보 제공물량의 만족도 및 사용 가치 간의 관계 분석)

  • Seong Yun Jeong;Jin Uk Kim
    • Smart Media Journal
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    • v.12 no.11
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    • pp.154-164
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    • 2023
  • The Construction Technology Information System collects, processes, and provides the public with free of charge 16 types of construction technology-related texts or index information, such as construction standards, construction practices, and construction reports, required at construction sites to enhance domestic construction technology. This study judged that user satisfaction could be increased if the budget was allocated first to the most effective construction technology information DB establishment. For each type of construction technology information, the level of satisfaction felt by the population for the quantity provided and the value of use according to the acquisition and utilization of information were investigated. Reliability between independent variables and dependent variables through a multiple regression analysis process to identify how the demographic characteristics of the population affect user satisfaction and the factors that affect the use value of information for each type of construction technology information. and the correlation was analyzed. The correlation between the demographic characteristics of respondents and users' satisfaction with the provided quantity was generally low, but construction experience, age, etc. were found to have an effect on satisfaction with the provided quantity. In particular, among the demographic measurement items of respondents, the more construction experience they had, the higher their satisfaction level with the quantity provided of low-level technical standards, and it was analyzed that older age had an impact on satisfaction with the quantity provided for small and medium-sized business support information.