• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.347-353
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• 2022

The Purpose of this study is to investigate mediating effects of satisfaction in major on the causal relationship between job image of students majoring airline service and career preparation behavior. This study employs a survey questionnaire to examine the mediating effect of satisfaction in major. A 33-item survey questionnaire was administered to 210 students in the universities in 4 Metropolitan cities. The research data are analyzed using six statistical methods: factor analysis, reliability analysis, t-test, ANOVA, correlation analysis, and three-step mediated regression analysis. As a result of the analysis, there is mediating effect of satisfaction in major in the causal relationship between job image and career preparation behavior.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.357-369
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• 2009

With the development and generalization of internet and information technology, airlines has tried to reduce their business expenses and commissions to travel agencies and enhance service qualities through service automation and simplification, such as internet booking and ticketing, self check-in, in-flight internet and RFID for checked baggage. The statistical techniques conducted for this empirical analysis are frequency analysis, reliability analysis, factor analysis, confirmatory factor analysis and multiple regression analysis. This research has tried to examine factors of airline e-services that influence on recommendation re-purchase intention and satisfaction. Results has found that only on-line reservation and ticketing factor had significant effect for recommendation and re-purchase intention and all e-service factors produced significant effect to total satisfaction. It was also recommend that airlines have to provide easy and more familiar e-service system to their passengers to deliver better services.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.5
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• pp.145-157
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• 2018

The purpose of this study is to explore ways of service recovery and procedures through the service failure cases depending on the employee capacity that leads to improving quality of the airline cabin service. This study was tested using the failure case of airline in korea. Since interrupting and discontinuing of customer service affect customer defections, customer satisfaction must quickly respond to the service's error situation. The service of the cabin crew is closely related to the customer's evaluation, the direct connection. Customer's objectives are to meet employee needs for service recovery and to recognize and analyze customer perceptions of human resources services, restore customer expectations and maintain contracts with customers. Therefore, this study proposes a set of strategies for effectively preventing and responding to customer related service failure in the airline cabin service.

• International Commerce and Information Review
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• v.16 no.1
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• pp.145-161
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• 2014

The study has try to find out the relationship between airfreight service quality and satisfaction in international forwarding practice which has focused to figure out the mediating role of performance that measured as subjective evaluation on profit. For the purpose of this paper, questionnaire survey has been performed on the relationship among the procedure of the air freight service quality was found to have not only direct influence but also indirect impact through performance on satisfaction. This research made some contribution both academicals and logistic practices. Academically, it is the first research to address the relationship between air freight service quality and profit performance in Korean academic field. Practically, this study provides justification for the investment to improve forwarding service quality. The results of this study bear some implications on international shipping and practice. The quality of the air cargo transportation management system for customer satisfaction and its impact on business performance in the process to make an empirical identifies. The role and influence of the working-level analysis to derive the performance as transportation management, as well as the effectiveness of customer satisfaction for quality and promote a point. Arrange this point take advantage of air cargo companies are composed of service quality management system for the dimension of course aims to foster a competitive advantage in terms of performance. This paper suggest that real-time movement of the consignment route provides information such as verification and business cooperation for the purpose of proper features a reflecting on the stability of cargo air freight management system, that improve the quality of services on this performance to increase the customer satisfaction strategy in connected getting and so on, is in the process of the formation of customer satisfaction.

• Journal of the Korea Convergence Society
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• v.8 no.4
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• pp.207-218
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• 2017

This study examines the effect of the satisfaction with major on career exploration behavior focused on the comparison between 2year and 4year colleges in a sample of 550 of college students majoring in airline service in Choong Chung province. The data was analyzed descriptive analysis, t-test, ANOVA, multiple regression analysis, hierarchical analysis. As a result, first, class/curriculum satisfaction had positive effect on self exploration while relationship satisfaction and pride major had positive effects on job exploration and self exploration. Second, the effect of satisfaction with major on career exploration behavior was different depending on school system. Accordingly it is suggested that different approaches are required in career counselling for 2year and 4year college students.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.23 no.4
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• pp.133-139
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• 2015

1983년에 중국 정부가 자국민의 해외 여행을 허가한 이래, 중국의 아웃바운드 해외 관광 시장은 비약적으로 발전하였다. 대한민국은 이러한 현상의 최대 수혜 국가 중 하나가 되었으며, 항공운송 분야에 있어 특히 혜택을 보았다. 현재 인천국제공항의 전체 이용객 중 23.9%가 중국인이며, 추후에도 중국여객들이 인천국제공항의 주요한 고객으로 남을 것으로 전망된다. 중국의 광활한 영토와 13억이 넘는 인구를 고려할 때, 중국을 하나의 시장으로만 보는 것이 아니라 여러 지역들이 모인 집합체로 바라볼 필요성이 제기된다. 이렇게 할 시, 각 지역마다 다른 중국여객들이 공항 이용에 있어 보이는 태도와 행동양상의 차이점을 파악하여, 차별화된 서비스 제공의 밑바탕이 될 수 있다. 이를 통하여 중국여객들의 인천국제공항 이용 시 고객 가치와 만족도의 향상에 기여할 수 있다. 본 연구는 중국 정부가 경제, 사회 등의 요소를 고려하여 공인한 방식대로 중국 전체를 다섯 개의 권역으로 분할하여 중국여객들이 인천국제공항 이용에 있어 느끼는 만족도를 조사하고자 한다. 특별히 면세점 이용과 관련된 만족도에 중점을 두고자 한다. 권역별로 지니는 차이점을 분석하여, 권역별로 상이한 서비스 전략을 추진하기 위한 전략적 방향성을 제시한다.

• International Commerce and Information Review
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• v.18 no.3
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• pp.227-248
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• 2016

World aviation market has been expanded every year caused by improvement of economic level quality of individual life, increase of the development of tourist industry. Aviation companies have compete to develpe the service program for the maintaining of sustainable choice by customer and develop the market share. This study aims to suggest customer service strategy which is based on the relations between satisfaction by providing a differentiated service quality. This paper is focusing on the investigation with the mediating role of commitments on customer satisfaction in Aviation company. For this purpose, we do literature reviews, develop research model and conduct an empirical research. The literature review covers theoretical discussion on customer satisfaction and core variables for hypothesis setting. This analysis shows the airline service factors have a positive effect on the customers' satisfaction and re-choice intention. And it is necessary to improve airlines' systematic management and strategic development on airline service factors for better airlines' customer service.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.2
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• pp.137-145
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• 2014

The paper is to investigates how influence service quality satisfaction, trust and repurchase intention using SERVPERF instrument in airline industry. This study will contributes to provide development strategies how to expense market and strength relation between customer to FSC and LCC by an empirical study. This study uses computer software of SPSS 20.0 and AMOS 20.0 for study analysis. The LCC should strengthen the price competitiveness, as well as it needs to establish a strategic management distinguishing service quality from other airline. The airline will has improved service quality of reliability and tangibles since improve service of reliability and tangibles. This study will provide strategic insights and information on service quality in airline industry.

• Korean Business Review
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• v.19 no.2
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• pp.261-274
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• 2006

Airline business operates in the 21st century within fast changing market environment and fierce competition. Management of airline companies has faced the need for vast adaptation to new trends in the growth of world economy that are cardinal changes in marketing environment due to quick development of Internet and IT, transport price competition and, as a consequence, low profit margin, diversified customer wants and needs, lack of investment needed for new aircraft equipped with the latest high tech innovations, unpredictable oil price changes, and exchange rate fluctuations. This study is aimed to evaluate the quality performance of cabin service, to analyse, further, the issues that appeared to be the most significant among customers' answers to questionnaire, to explore the relationships between these issues and customer satisfaction, to highlight the essential questions to address, and to provide some practical suggestions. The five dimensions (such as tangible, reliability, responsiveness, assurance, and empathy) were adopted to examine the relationship between the service quality and customer satisfaction of Mongolian and non-Mongolian passengers travelling by the MIAT. According to findings of analysis made with use of the SERVPERF model, it can be concluded that Mongolian travellers' satisfaction was effected by 'Tangible' and 'Responsiveness' dimensions of service quality, whereas the 'Empathy' dimension has more impact on the satisfaction of non-Mongolian.

• Journal of the Korea Safety Management & Science
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• v.11 no.4
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• pp.153-159
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• 2009

This study was conducted in search of the acceptance level of air traffic services from domestic airlines pilot's perspective in comparison with male controllers and female controllers. Pilots responded to the questionnaire that female ATC controllers are of significance to male controllers in terms of pronunciation, accuracy of English grammar, attitude and kindness. Besides, The ICAO aviation English proficiency level four test revealed that female controllers were found superior to male controllers in terms of rating scales of holistic descriptors.