• Journal of Korean Society of Transportation
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• v.18 no.2
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• pp.27-37
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• 2000

본 연구의 목적은 대중교통수단간 환승할인제도를 서울시에서 도입할 경우 할인의 대상적 범위를 확정하고 할인율을 결정하는 것이다. 최적대안을 찾기 위해 서울시 교통혼잡관리를 위해 개발된 SECOMM 모형의 수단 선택패러미터값을 활용한 모의분석방법을 사용하였다. 본 연구에서는 공간적인 범위를 서울시로 한정했고, 환승 할인 대상에서 마을버스와 좌석버스가 제외하였다. 모의분석결과 서울시에서 단기적으로 시행가능한 환승할인제도는 버스와 지하철간의 환승만을 대상으로 기존 요금을 500원에서 600원으로 100원씩 인상한 상태에서 이후 수단에 대해 30%가지 할인을 해주는 안이 현실적으로 가장 도입가능성이 높은 대안으로 분석되었다. 이 경우 지하철 이용수요는 0.2% 가까이 늘어나는 대신 버스이용자는 다소 감소할 것으로 분석되었으며 연간 802억원에 가까운 요금수입 증대효과가 나타날 것으로 분석되었다. 한편, 요금의 인상이 없을 경우 이후 수단에 대해 30%를 할인해 준다면 (버스-버스 환승할시) 연간 2,000억 이상의 정부지원이 전제되어야하며 그 이상 할인해줄 경우는 적자규모가 급격하게 늘어나기 때문에 현재 운영기관의 재정여건을 감안할 때 도입하기 힘든 대안으로 분석되었다. 본 연구결과는 분석시 버스와 지하철의 다양한 요금유형을 충분하게 반영하지 못했고 오전첨두시 데이터로 요금에 대한 민감도가 낮은 문제가 이으며, 모의분석 결과이기 때문에 현실에 적용하는데 있어서는 운영기관 실무진들의 추가적인 검토가 필요할 것으로 판단된다. 또한 실행을 위해서는 환승할인이 인정되는 시간간격, 할인 방식, 버스하차시 시간기록장치 설치여부 등이 선결되어야 할 것으로 판단된다.

• Korean Journal of Human Ecology
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• v.23 no.5
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• pp.941-955
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• 2014

A price discount is one of the effective marketing means to get business profitability in a short period of time. Recently most of the foodservice enterprises in our country utilize a variety of discount methods such as affiliated cards, point cards, discount coupons, social commerce and/or event discount as their marketing strategy. Therefore, this research aimed to investigate customer satisfaction about discount methods provided by the foodservice industry and explore the moderate effect of the discount methods between customer satisfaction and loyalty. For data collection, both of online and offline questionnaire surveys were carried out, and a total of 871 responses were analyzed. As results, the respondents showed high satisfaction with the discount methods, and the discount methods had a positive moderate effect between customer satisfaction and loyalty.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.38 no.5
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• pp.685-692
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• 2018

Busan city implemented 'taxi transfer discount system' since October 2017 in order to create for new demand taxis. However, due to the low transfer discount amount and limited payment method to prepaid cards, it is difficult to attain the aim. In this study, we investigated the usage status of taxi transfer discount system and the intention to use taxi transfer discount system according to the discount amount level. We established a model of intention to estimate demand of taxi transfer discount using ordinal logistic model. The results of analysis are as following. The critical reason for low usage was to limit taxi transfer discount payment methods to prepaid cards other than post-paid cards which is used for most transportation payment. It was found that the discount rate for taxi transfers was affected in order of payment method, the purpose of the travel, major transportation, frequency taxi use, age, transportation costs, and the discount of taxi transfers. Also, the taxi transfer discount could be expected to increase to 1,550 won based on the price elasticity of demand due to changes in taxi transfer discount rate.

• The Korean Publising Journal, Monthly
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• s.154
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• pp.4-5
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• 1994

거의 유일하게 정가제가 지켜가는 단행본시장에서 마진율 경쟁이 심화, "정가제 붕괴설"이 나돌고 있다. '나까마'로 불리는 중간상인에 의해 베스트셀러급의 책도 할인가격으로 유통되고 있다. 출판사와 서점의 마진율경쟁, 그리고 왜곡된 유통체계가 책값의 정가제를 흔들고 있는 것이다. 게다가 출판시장이 개방되면 할인을 최후수단으로 삼겠다는 서점인도 많다.

• Asia Marketing Journal
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• v.12 no.2
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• pp.135-154
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• 2010

This paper considers a duopoly where switching costs exist. The analysis proves that temporal price reductions can be pure strategy equilibrium where firms earn more profit than in a regular price strategy. Greater profits result from price discrimination in temporal price reductions. The equilibrium is contrasted with previous studies, which explain temporal price reductions as a result of mixed strategy. In a given model with an assumption about forming switching cost, firms can control their range of loyal consumers by properly setting their regular and promotional prices. The model shows that temporal price reduction tends to raise the regular price and decrease the range of loyal consumers.

• Journal of Korean Society of Transportation
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• v.31 no.5
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• pp.79-88
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• 2013

Recently, due to THE MOBILITY ENHANCEMENT FOR THE MOBILITY IMPAIRED ACT, local governments have tired to make various efforts on special transport services(STS), low-flow bus, and installing elevator in subway stations for handicapped people. But in case of STS, insufficient numbers of taxi are raised against the increasing demand of hadicapped people due to the limited budget. This study investigated actual use condition of STS and characteristics of selection of handicapped people on Duribal. In addition, an ordered-logistic model was employed for developing taxi use prediction model considering taxi fare discounts for diverting Duribal demands to taxies. The results can be a significant basic data for transportation policies to improve travel efficiency of the handicapped.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.18 no.1
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• pp.1-13
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• 2019

With commercial apps popular in EU, MaaS has been emerging around the globe as a new approach to worsening urban traffic problems. In contrast, it is still mainstay in Korea simply discussing the concept and necessities of MaaS, rather than seeking for real-world solutions for the commercialization. The purpose of this research is to analyze the demand-side i1mpacts of travel time and cost changes according to MaaS adoption, and to see its commercial feasibility in Korea. The 2010 KTDB traveler's nationwide OD data is used to estimate the level of fare discount for balancing the mode shift and fare revenue changes followed by MaaS implementation. The analysis results show that MaaS leads to the increase of public transport ridership as a result of the diminishing travel cost and time, and that the time saving works more positively for ridership increase. Also, the optimum level of fare discount is estimated 2.56% without damaging the revenue. This finding reveals that MaaS impact is superior to the other single-sided public transport inventive measures since it can affect both travel cost and time reduction at the same time.

• Journal of the Korea Safety Management & Science
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• v.8 no.1
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• pp.195-206
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• 2006

본 연구는 제조자(공급자)와 중간분배자로 구성된 공급사슬에서 시간에 따라 일정률로 퇴화하는 퇴화성 제품을 다루는 중간분배자의 신뢰성있는 재고보충정책을 분석하였다. 문제 분석을 위하여 제조자는 고객의 수요를 증대시키기 위한 수단으로 중간분배자로부터의 제품대금에 대하여 일정기간 동안 신용거래를 허용한다는 가정과 함께 수송량에 따라 할인되는 수송비를 고려하여 모형을 수립하였고, 중간분배자의 경제적 재고보충정책을 결정하기 위한 해법을 개발하였다.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.32-33
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• 2002

• Asia Marketing Journal
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• v.12 no.4
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• pp.55-78
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• 2011

Recently strategic alliance between business firms has become prevalent to overcome increasing competitive threats and to supplement resource limitation of individual firms. As one of allianced sales promotion activities, a new type of discount program, so called "Alliance Card Discount", is introduced with the partnership of credit cards and loyalty cards. The program mainly pursues short-term sales growth by larger discount scheme while spends less through cost share among alliance partners. Thus this program can be regarded as cost efficient discount promotion. But because there is no solid evidence that it can really deliver profitable sales growth, an empirical study for its effects on sales and profit should be conducted. This study has two basic research questions concerning the effects of allianced discount program ; 1)the possibility of sales increase 2) the profitability of the discount driven sales. In F&B industry, sales increase mainly comes from increased guest count. Especially in family restaurants, to increase the number of guests we need to enlarge the size of visitor group (number of visitors for one group) because customers visit by group in a special occasion. And because they pay the bill by group(table), the increase of sales per table is a key measure for sales improvement. The past researches for price & discount sensitivity and reference discount rate explain that price sensitive consumers have narrow reference discount zone and make rational purchase decision. Differently from all time discount scheme of regular sales promotions, the alliance card discount program only provides the right to get discount like discount coupon. And because it is usually once a month opportunity given by the past month usage level, customers tend to perceive alliance card discount as a rare chance to get. So that we can expect customers try to maximize the discount effect when they use the limited discount opportunity. Considering group visiting practice and low visit frequency of family restaurants, the way to maximize discount effect should be the increase the size of visit group. And their sensitivity to discount and rational consumption behavior defer the additional spending for ordering high price menu, even though they get considerable amount of savings from the discount. From the analysis of sales data paid by alliance discount cards for four months, we found the below. 1) The relation between discount rate and number of guest per table is positive : 25% discount results one additional guest 2) The relation between discount rate and the spending per guest is negative. 3) However, total profit amount per table is increased when discount rate is increased. 4) Reward point accumulation & redemption did not show any significant relationship with the increase of number of guests. These results suggest that the allianced discount program substantially contributes to sales increase and profit improvement by increasing the number of guests per table. Though the spending per guest is decreased by discount rate increase, the total amount of profit per table is improved. It seems the incremental profit by increased guest count offsets the profit decrease. Additional intriguing finding is the point reward system does not have any significant impact on the increase of number of guest, even if the point accumulation & redemption of loyalty program are usually regarded as another saving offers by customers. In sum, because it is proved that allianced discount program with credit cards and loyalty cards is effective to both sales drive and profit increase, the alliance card program could be recommended as strategically buyable program.