• Journal of Korea Entertainment Industry Association
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• v.15 no.7
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• pp.125-136
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• 2021

The purpose of this study is to examine the appearance patterns of the 'OOjok(family)' line, which is commonly used to abbreviate Korean and Chinese Neologisms, from 2010 to 2019, and to identify the structural and Meaningful similarities and differences of the 'OOjok(family)' line Neologisms. In terms of appearance, the Korean Neologisms of the 'OOjok' was constantly created for 10 years, and the Chinese Neologisms of the 'OOfamily' was not formed in 2017 but reappeared in small quantities in 2018 and 2019. Korean and Chinese Neologisms of the 'OOjok(family)' show differences in their structural characteristics. In the case of the most actively formed compound, the preceding elements of the Korean 'OOjok' Neologisms showed various etymological elements and types. However, the Chinese Neologisms produced by 'OOfamily' showed a limited linguistic aspect due to the active compound of native languages. Derivative also showed these differences. By Classifying 'OOjok(family)' line in Korean and Chinese Neologisms as meaningful qualities, they have different characteristics, but both of them were found to have accepted colorful culture and phenomenon in various areas, and new expression meanings as their precedence element. These diverse cultures appear to have influenced the creation of the new language.

• Cross-Cultural Studies
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• v.40
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• pp.7-39
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• 2015

A kite in Japanese is the octopus. The reason is that when they saw the tail of the kite, they remembered the foot of octopus. And this kinds of associative action is called a mitate(見立て) in Japanese. Mitate is similar to metaphor, but these two concepts are somewhat different in causing laugh. Korean and Chinese comedic story's metaphor cause laugh by similarity of two things, but Japanese comedic story's mitate cause laugh by dissimilarity of two things. Chinese and Korean comedic stories focus on 90%'s similarity of two things, but Japanese comedic stories focus on 10%'s dissimilarity of two things. So, in this paper, I tried to consider the mitate of comedic stories of East Asia, and I found that there are the following three features. First, we can see the tendency of Chinese and Korean comedic stories's mitate concern on the human body's physical weakness. But, Japanese comedic stories subject to not the human body's physical weakness but the human's professional or identification temperament. Second, East Asian's comedic stories mitate which related character and word play came from the method of decomposition of Chinese characters, for that area's people have used Chinese characters for a long time. However, there are different cases in Japanese comedic story's Chinese characters mitate, where that characters mitate is combined with two different type's characters, for example, to associate one Chinese character and another Japanese characters, hiragana or katakana. Third, there are next type's mitate which came from misunderstanding of Chinese characters, it can be seen in Chinese and Korean comedic stories. Perhaps, this pattern related with Chinese three syllable's character pattern, which is a Chinese traditional word and character play.

• Cross-Cultural Studies
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• v.50
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• pp.103-130
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• 2018

This research aims to explore the associated linguistic features and functions of Chinese as used for business trading purposes, and which is based on a discourse analysis through a case in which a Korean buyer and a Chinese supplier have exchanged Internet based e-mails. The research questions include first, the linguistic functions and characteristics of Chinese shown as identified in this trade case through e-mails, second, the use of Chinese trade specific terms, and third, the apparent and dynamic negotiation strategies that are identified as followed by the cultural value systems which are used for resolving interest conflicts and issues between the buyer and supplier in the course of negotiating business contracts between two parties. The participants of this research pertain to a Korean buyer, James and a Chinese supplier, Sonya. The associated data consists of 74 e-mails exchanged between the two parties, initiated in an effort to begin and complete a trade item, in this case namely the product of napkin holders. The research for the study is based on the discourse analysis and empirically analyses models of Chinese linguistic functions and features. The findings are the following. First, as identified, the specific Chinese functions used and sequenced in this trade case are of a procedure, request, informing, negotiation and persuasion. Second, the essential trade terms used in this business interaction involve the relevant issues of 1) ordering and price negotiating, 2) marking the origin of the products, 3) the arrangement of the product examination and customs declaration for the anticipated import items, 4) preparation of the necessary legal documents, and 5) the package and transport of the product in the final instance. Third, the impact of the similarities and differences in the cultural value systems between Korea and China on the negotiations and conflict resolution during a negotiated contract between two parties are speculated in terms of the use of culturally based techniques such as face-saving and the utilization of uncertainty-avoiding strategies as meant to prevent misunderstandings from developing between the parties. The concluding part of the study discusses the implications for a practical Chinese language education utilizing the linguistic functions and features of the Chinese culture and language strategies as useful in business associations for trading purposes, and the importance of intercultural communication styles based on similar of different identified cultural values as noted between two parties.

• Asia Marketing Journal
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• v.14 no.2
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• pp.209-237
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• 2012

1. Research Purpose Consumers rely on various clues to evaluate their decision to patronize a retail store, and store brand is one of them (Dodds 1991; Grewal et al. 1998). As consumers find ever increasing variety of contact points connecting them to specific store, the value of experiential shopping as a means of increasing store's brand equity warrants greater attention from scholars of retail management. Retail shopping values are credited for creating not only cognitive experiences like brand knowledge but also emotional experiences such as shopping pleasure and pride (Schmitt 1999). This may be because today's consumers place emphasis on emotional values associated with shopping pleasure, lifestyle brought to life, brand relationship, and store atmosphere more than utilitarian values such as product quality and price. Many previous literature found this to be true (Ahn and Lee 2011; Mathwick et al. 2001). This brings forth important research issues and questions regarding the roles of shopping experiential values and brand equity with regard to consumer's retail patronage choice. However, despite this importance, research on this area remains quite inadequate (Hwang 2010). For this reason, this study aims to verify the relationships among experiential shopping values, retail store brand equity and tries to link that with customer loyalty by surveying large-scale discount store shoppers in Korea and China. 2. Research Contents In order to carry out the research objective, this study conducted comprehensive literature survey on previous literature by discussing major findings and implications with regard to shopping values and retail brand equity and store loyalty. For data collection, researcher employed survey-based research method where data were collected in two major cities of Korea (Seoul) and China (Bejing) and sampling frame was based on patrons of large discount stores in both countries. Specific research questions raised in this study are as follows; RQ1: How do Korean and Chinese consumers differently perceive of shopping values regarding shopping at large-sclae discount stores? RQ2: Are there differences in consumers' emotional consumption propensities? RQ3: Do Korean and Chinese consumers display different perceptions of brand equity towards large-scale discount stores? RQ4: Are there differences in relationships between shopping values and brand equity for Korean and Chinese consumers? For statistical analysis, SPSS17.0, AMOS17.0 and SmartPLS were employed. 3. Research Results The data collected through face-to-face survey conducted in Seoul and Bejing revealed appropriate data validity and reliability as a result of exploratory/confirmatory factor analysis and reliability tests, andh SEM model yielding satisfactory model fitness. The result of the study may be summarized by three main points. First, as a result of testing differences in consumption dispositions, Chinese consumers showed higher scores in aesthetic and symbolic dispositions, whereas Korean consumers scored higher in hedonic disposition. Second, testing on perceptions toward brand equity of large discount stores showed that Korean consumers exhibited more positive perceptions of brand awareness and brand image than Chinese counterparts. Third, the result of exploratory factor analysis on the experiential shopping values revealed different factors for each country. On Korean side, consumer interest value, aesthetic value, and hedonic value were prominent, whereas on Chinese side, hedonic value, aesthetic value, consumer interest value, and service excellence value were found salient. 4. Research Implications While many previous studies on inter-country differences in retailing area mainly focused on cultural dispositions or orientations to explain the differences, this study sets itself apart by specifically targeting individual consumer's shopping values from an experiential viewpoint. The study result provides important theoretical as well as practical implications for large-scale discount store, especially the impotance of fully exploring the linkage between shopping values and brand equity, which has significant influence on loyalty. Therefore, the specific implications deriving from the result shed some important insights upon the consumption values based on shopping experiences and brand equity. The differences found in store shoppers between the two countries may also provide useful insights for Korean and Chinese retailers who plan to expand their operations globally. Related strategic implications derived from this study is the importance of localizing retail strategy which is based on the differences found in experiential shopping values between the two country groups. Especially the finding that Chinese consumers value consumer interest and service excellence, whereas Koreans place importance on hedonic or aesthetic values indicates the need to differentiate the consumer's psychographical profiles when it comes to expanding retail operations globally. Particularly important will be to pursue price-orienated strategy in China in consideration of the high emphasis on consumer interests and service excellence, but to emphasize the symbolic aspects of brand equity in Korea by maximizing the brand equity associated with aesthetic values and hedonic orientations. 5. Recommendations This study focused on generic retail branded discount stores in both countries, thus making it difficult to tease out store-specific strategies based on specific retail brands. Future studies may benefit fro employing actual brand names in survey questionnaire to verify relationship between shopping values and brand-based store strategy. As with other studies of this nature, this study needs to strengthen the result's generalizability by selecting respondents from a wider spectrum of respondents.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.38 no.3
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• pp.477-485
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• 2018

To control manage environmental load during construction work, it is required to ascertain an accurate quantity for materials those are using during the construction. In construction industrial nowadays, especially on design part, there are lots of mistakes occurred on quantity take-off between plan documents and actual work. That mistakes are caused by omission of design items, overcount because of interference each materials or simple calculate error. Besides, in case of a construction project, engineers are impossible to design perfectly due to a lot of invalid variable in a construction site. Thus, design errors and changes occur frequently in the process of construction work or design due to such unclear elements. And in case of LCA assessment based on 2D design, there is difficult for an engineer who is in charge to calculate the volume of materials manually using drawings and relevant specifications. This study is aimed for examining and verifying a high reliable method of evaluating environmental load which is useful in construction process through comparing LCA analysis. In addition, this study provides the method of calculating the volume of materials and LCA assessment in working on the basis of 2D design, using the specifications which is used for LCA evaluation, and possibility of utilizing the LCA assessment by introducing BIM design technic to improve the former problem through comparing and analyzing the previous method with 3D-based evaluation process.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.25 no.11
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• pp.1183-1189
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• 2014

The accuracy of the resistive-sheet technique in calculating the RCS(Radar Cross Section) of a deciduous leaf is examined in this paper for various thicknesses and dielectric constants, and a range of thicknesses for the resistive sheet technique is proposed. At first, a leaf was assumed to be a lossy dielectric disk, and the dielectric disk was again assumed to be a resistive sheet with an appropriate resistivity for a given thickness, a dielectric constant, and a frequency. Then, the RCS of the leaf was computed using the physical optics(PO) method, and was compared with the calculation results of a numerical analysis: i.e., a commercial tool based on the FEM (Finite Element Method) technique. It was shown that the error increases as the thickness increases. The error was 0.1 dB, for example, when the thickness is 1.2 mm and 3.7 dB when the thickness is 3 mm with a dielectric constant of(21.4, 9.7) at 9.6 GHz. It was also found that the error decreases as the dielectric constant increases. This study will be very useful for calculating the scattering characteristics of numerous leaves in a vegetation canopy for estimating its radar backscatter using scattering model.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.33 no.3
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• pp.95-102
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• 2015

This study conducted the survey on the resources of traditional villages based on AHP in the subjects with the specialists in Korea and China to seek the resource evaluation standards to apply the preservation and development of traditional villages, and the differences of the importance on the resources among the specialists in both countries. We classified three levels of evaluation items to aim the deductions of the importance and priority in the resources of traditional villages. Upon the analysis results, natural resources were important in the level 1; environmental, historical, facility resources were important in the level 2; and the factors such as air, topography, traditional houses, agricultural landscape, shared community facilities, interchanges between urban and rural areas, family activities, and so on were important in the level 3. The factors that both Korean and Chinese groups evaluated as the most important ones were the same. In terms of overall importance by evaluation items, the factors such as air, water quality, noise, traditional houses, topography, shared community facilities, and so on were rated as relatively important in both Korean and Chinese groups. That is, the traditional villages have the necessity to preserve the cultural resources like their duties, however, it is required to control the natural environment with good quality preferentially. This study results can compare the importance on the resources of traditional village between Korea and China. Moreover, with calculation of the priority and scores for the preservation and management of traditional villages, they are expected to be used as the tool to apply the quantitative data in the evaluation process of traditional village resources in both countries.

• Journal of the Korean Chemical Society
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• v.60 no.1
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• pp.16-20
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• 2016

The solvolysis rate constants of biphenyl-4-carbonyl chloride (C₆H₅C₆H₅COCl, 1) in 19 different solvents are well correlated with the extended Grunwald-Winstein equation, using the N_T solvent nucleophilicity scale, Y_Cl solvent ionizing scale, and I aromatic ring parameter with sensitivity values of 0.31±0.10, 0.46±0.05, and 0.96±0.20 for l, m, and h, respectively. These l, m, and h values can be considered to support a dissciative S_N2 reaction pathway. This interpretation is further supported by the activation parameters, i.e., relatively small positive ΔH^‡ (15.3~16.1 kcal/mol) values and large negative ΔS^‡ (−17.2~−20.0 cal/mol·K) values.

• Journal of Dental Rehabilitation and Applied Science
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• v.24 no.1
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• pp.57-65
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• 2008

Purpose: Misfit of implant components was very important in terms of prosthodontics. they has been linked to prosthetic complications such as screw loosening and fracture. Although there are many results about rotational freedom or machining tolerance between fixture and abutments, the data about domestic implant systems are lacking. The aim of this in vitro study was to evaluate the rotational freedom of domestic external and internal connection implant systems between their fixtures/anlaogs and abutments comparing imported systems. Materials and Methods: Rotational freedom between abutments and fixtures/analogs was investigated by using digitalized rotational angle measuring device. (1) 1 domestic external connection system(Neobiotec) and 2 imported external connection systems(Nobel Biocare, Anthorgyr), (2) 1 domestic internal connection system(Dentium) and 4 imported external connection systems(Nobel Biocare, Anthorgyr, Straumann, Frident Dentsply), and (3) 1 domestic zirconia external connection abutment(ZirAce) were evaluated. Each group has 3 samples. Mean values for each group were analyzed. Results: The differences relative to rotational freedom between domestic and imported implant systems were observed but domestic external connection implant system showed about 2.67 degrees(in case of fixture) and internal connection system showed about 4.3 degrees(in case of fixture). Domestic zirconia abutment showed less than 3 degrees of rotational freedom in a situation where the abutment was connected to an implant fixture egardless of domestic or imported systems. Conclusion: Newly developed digitalized rotational angle measuring device has high measuring resolution. The rotational freedom of domestic implant systems were similar to imported implant systems.

• 지역과문화
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• v.7 no.2
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• pp.155-172
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• 2020

This study analyzed the factors to customer attitude on the goods and service introduced in UGC(User Generated Contents) and explored the difference between Korean and Chinese customers. For the first research question, the hypothetical factors were selected through literature review, the area of which are media consumption, social media and effect of advertising. In this study examined 4 independent variables: information, reliability, BJ attractiveness and customer innovation. Methodologies are confirmatory factor analysis, correlation analysis and multi regression. Result showed that reliability, BJ attractiveness and customer innovation are statistically significant. According to the β value, the biggest one is customer innovation, the second one is BJ attractiveness and the third one is reliability. The influence of information on customer attitude is not statistically significant. The result is well-aligned with the prior studies. The information factor's influence, however, is disputable because some prior studies shows that it is not significant when the research samples are recently developed channel such as mobile or social media commerce platforms. It is necessary to identify the root causes why the information factor is not significant in some research cases. For the second research question, this study used independent t-test between Korean and Chinese customers. The result shows that the difference in reliability, BJ attractiveness and attitude are stastically significant, and the ratings of Chinese customers are higher. This result caused by the difference of media commerce environment between Korea and China. Information and customer innovation didn't show significant difference.