• Cartoon and Animation Studies
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• s.35
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• pp.313-327
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• 2014

Starting with a Korean soap opera in the year 1993, entertainment industry of South Korea such as K-pop, soap operas, Korean celebrities has been introduced and spread throughout China. The new word 'Korean wave' was coined by fans of Korean entertainment culture at this time, and passion on the subject gradually expanded from soap operas to entertainment programs in the market of China. It is necessary to analyze the current situation that Korean entertainment programs gaining tremendous popularity on the entertainment field in China and research on ways to cope with the fierce competition and to change to survive from it. Nowadays Korea has its own unique attribute with its national traits after years of mere imitative adaptation from broadcast program of Japan and that of America since 1980's. Regarding the process, similar situation is ongoing on the entertainment field in China. This paper intends to study potential of Chinese entertainment industry compared to the differences on programs between Korea and China by scoping out success of Korean entertainment program in China and the impact on Chinese entertainment market.

• The Research Journal of the Costume Culture
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• v.29 no.2
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• pp.289-306
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• 2021

The study aims to define the Korean Wave as global attention to Korea's unique culture and consider the specificity of traditional Korean fashion images in Korean Wave content. The research method of this study is a case study through literature research. In order to collect Korean Wave content on YouTube, 24 channels with the highest number of views were selected from among content uploaded from 2018 to the present through keyword search, and up to two channels with high views showing traditional Korean fashion images. As a result of selecting the analysis target, 41 Korean Wave videos and 368 costumes were selected and analyzed based on fashion style elements, including item, color, detail, motif, styling, silhouette, and accessory. As a result of the study, music, broadcast, fashion, and other content were found in the Korean Wave content fields in which Korean fashion style appeared, and the characteristics of each field were derived. Music content was characterized by fashion style excluding stereotypes about traditional Korean costume, broadcast and fashion content was characterized by fashion style inherited from traditional costume, and other content was characterized by symbolic fashion style of traditional culture. This study is meaningful in revealing the formative characteristics of traditional Korean design elements recently shared online through the study of Korean traditional fashion images in Korean Wave content.

• Korean journal of communication and information
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• v.57
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• pp.202-226
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• 2012

The purpose of this study is to analyze how Chinese people perceive the acceptance and spread of Korean popular culture through the analysis of the Korean Wave news frame in Chinese daily newspapers. The result of analysis showed that there was a significant difference in the number of an article appearance in all three daily newspapers by year according to a specific issue including the popularity of Korean Wave-related events, Korean dramas, movies and Korean stars. This reporting trend also appeared in the article format, and all three daily newspapers mainly used an episodic frame to deliver fragmentary Korean Wave trend or personal information emotionally rather than a thematic frame to analyze and interpret the Korean Wave trend in depth. As a result of analyzing dominant news frames using the inductive approach to examine specific contents of the articles, news frames that composed the Korean Wave into the cultural interest frame as 'Interest and attention toward Korean popular culture' and gave positive evaluations were dominant, followed by the economic news frames that explained the Korean Wave from the economic perspective and the political news frames that considered the Korean Wave from the viewpoint of the Chinese Government. These news frames appeared somewhat different according to the publishing purpose of daily newspapers. ${\ll}$People's Daily${\gg}$ which is the official organ of the Chinese Communist Party often covered the political frames to report the policies of Chinese government, ${\ll}$People's Daily (Overseas edition)${\gg}$ often covered economic frames from the overseas perspective and the Jinghua Daily which is a commercial newspaper by nature often handled cultural interest frames to consider Korean Wave as new cultural phenomenon.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.119-129
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• 2013

The purpose of this study is to investigate the relationship between the motivation of Chinese students' reception and its patterns on K-Pop in Korea. As a result of this study there are four categories of motivation on Chinese Students' reception of K-Pop such as 'K-Pop Star's Charisma', 'Mental Relaxation', 'the Liking Principle' and 'Generalized Cultural Proximity'. The factors of 'K-Pop Star's Charisma' and 'Mental Relaxation' affected mostly the amount of reception of K-Pop. The patterns of reception are made by the amount of reception, the activeness of reception and the preference type of reception. In terms of the activeness of reception, the factors of 'K-Pop Star's Charisma' affected mostly the activeness of reception.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.313-314
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• 2014

본 연구는 유튜브 조회수 20억뷰를 돌파하고 기네스북에 오른 강남스타일 뮤직비디오의 시각적 몰입감에 대한 분석을 통해 이를 극대화하는 전략을 찾고자 한다. 분석 결과 뮤직비디오는 댄스 및 퍼포먼스, 출연자와 스타일, 장소 배경 등의 콘셉트가 일관성이 있고 창의적일수록, 주요인물의 등장순서와 배치, 비주얼의 양적 질적 변화, 청각 중심이 시각에 일치되어 기승전결이 고조될수록 시각적 몰입감이 극대화되었다. 향후 제 2, 제 3의 강남스타일 등 한류(韓流)와 유튜브 진출을 목적으로 하는 뮤직비디오 제작을 위해서는 창의적 '시각적 콘셉트'를 발굴하고, 검증된 '시각적 기승전결'을 강화하여 시각적 몰입감을 극대화하는 전략이 필요하다.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.167-175
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• 2011

Increased numbers of Chinese are using the Internet as communications technology develops, and more Chinese are downloading and watching Korean dramas and movies. According to a survey conducted to assess the present state of Korean wave in China, most Chinese young people are watching Korean dramas by downloading them from the Internet. The objective of this study is to see the characteristics of Korean dramas preferred by Chinese viewers: the factors are years of production, diffusers(Broadcasters), types of drama, story topics, main actors, and directors. As a result, Chinese viewers tend to prefer to dramas recently diffused in Korea, miniseries, and comic dramas and romance. Otherwise, broadcasters, main actors, and directors do not influence directly on the choice of dramas of Chinese. Particularly, Korean wave stars in China do not always appear into the dramas favored by Chinese viewers.

• Culinary science and hospitality research
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• v.16 no.2
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• pp.243-257
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• 2010

Based on the result of this study, it can be concluded as follows. Fusion food based on Bae Yong-Joon's love in star marketing using Hansik was higher than traditional Hansik based on Lee Young-Ae's A Jewel in the Palace in terms of preference; and there was no difference by nations. This means that to harmoniously improve the low recognition and tradition of Korean traditional food, it has its limits so much from modern view. In addition, to establish such menu as international standard one through the fusion of Hansik, trust, which can give a regular balance and belief of service, must be a high priority. As those factors supports the menu, it could contribute to the successful settlement and activation of it with local and international synergistic effects.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.111-119
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• 2012

This study examines determinants of user immersion for Korean drama and entertainment genre programs among Chinese students in Korea. The major results are as follows: firstly, user immersion for entertainment genre was more greater than that of drama genre. Although drama was tended to evaluated based on star appearance and narrative structure, entertainment program was favored by its pleasure and vividness. Secondly, there were gender differences for entertainment and drama genre programs between male and female respondents. Also, there was a correlation between drama immersion and duration of stay. Thirdly, although determinants of drama immersion were program characteristics, duration of stay and drama preference, those of entertainment immersion were program characteristics, appearance of star players and entertainment preference.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.67-74
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• 2008

Various image media such as game, animation, movie is developing. Goods called Figure as extension that use contents source of one kind in several forms were made, and is drawing a lot of popularity today. However, is handled as simple toy of children in the Korea. So, development of allied industry is slow. In case of overseas recognized the importance by means of marketing in contents industry. In this paper, explain meaning about figure and kinds of figure and through philosophical thought and theory, analyzed personality which figure has through scientific investigation(theory of Walter Benjamin, Freud and psychologists). Nowaday, figure industry of the Korea and other foreign country is continuing development. Especially the contents of Hanryu(Korea) star figure has lots of value and possibility of future growth.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.18-25
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• 2015

After the Korean Wave with the industrialization of acting arts, scientific actors management has been demanded for the purpose of investment stabilization in related areas. This study was undertaken to develop a new convergence actors evaluation model applying inter-disciplinary research. The assessment factors were selected through literature reviews and the consensus of experts has been derived through Delphi Method. In conclusion, the evaluation criteria for the actors were drawn by 10 different factors. They are composed of qualitative factors such as the ability of acting and communication, degree of understanding of works and production system, actor philosophy and stability of the actors' self-management, physical condition and image, passion and enthusiasm for acting and works, and performance factors such as the stardom, fandom, philmography, audience share and ticket power, and network size and quality.