• 한국콘텐츠학회논문지
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• 제21권9호
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• pp.117-124
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• 2021

본 연구는 20대 소비자를 대상으로 뷰티제품의 모바일 쇼핑동기와 애플리케이션 속성을 분석하고 모바일 쇼핑동기가 뷰티 어플리케이션의 속성과 어플리케이션의 채택에 미치는 영향을 분석하였으며 그 결과는 다음과 같다. 첫째, 모바일 쇼핑동기는 유희성, 편리성, 충동성으로 구분되었으며 뷰티 어플리케이션 속성은 콘텐츠, 커뮤니티, 지속적 관리로 분류되었다. 둘째, 모바일 쇼핑동기는 선호하는 뷰티 모바일 어플리케이션 채택에 유의한 영향을 미치는 것으로 나타났는데 유희성은 뷰티 전문브랜드 앱과 뷰티쇼핑몰 앱에, 충동성은 온라인 종합 쇼핑몰 앱과 뷰티커뮤니티 앱에, 편리성은 TV홈쇼핑 기반 앱에 영향력이 있는 것으로 나타났다. 셋째, 모바일 쇼핑동기는 뷰티 어플리케이션 속성에 유의한 영향을 미치는 것으로 나타났다. 콘텐츠 속성에는 유희성, 편리성, 충동성이 유의한 영향이 나타났고, 커뮤니티 속성에는 유희성이, 지속적 관리에는 충동성이 영향력이 있는 것으로 나타났다.

• 한국융합학회논문지
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• 제10권10호
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• pp.91-97
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• 2019

최근 페미니즘이 주요 가치로 부상함에 따라 관련 디자인 연구도 증가하고 있다. 본 연구는 페미니스트 디자인 연구자들에게 연구의 계보를 제공하고자, 국내 페미니스트 디자인 연구의 특징을 분석한다. 먼저 '페미니스트 디자인'을 정의하고, 용어의 기원이자 국내 연구의 특수성 분석을 위한 비교군으로서 영미권 페미니스트 디자인 연구 역사를 살펴본다. 국내 페미니스트 디자인 연구 수는 1999년 급증한 후 2000년대 들어 지금까지 연평균 5.1건의 연구가 꾸준히 발표되었다. 전체 연구 중 패션, 시각, 건축, 디자인학, 제품 순으로 연구 수가 많았다. 연구 주제의 경우 2000년대 이전 연구가 남성중심사회에서 여성의 고정된 역할 탈피를 다루던 것에서 2000년대 이후 다양성과 탈 중심성의 포용으로 이행하는 양상을 볼 수 있다. 이후 장애인, 생태, 퀴어 등 더욱 세분화, 다양화된 주체들의 다양성을 수용하는 연구의 분야로서 지속 가능한 발전이 예상된다.

• 한국의류학회지
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• 제42권6호
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• pp.897-908
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• 2018

This study investigates the effect of mimicry buying on differentiation behavior in the context of fashion product consumption. Merging insights from social identity theory, optimal distinctiveness theory and previous research on narcissism, this article presents ingroup-outgroup categorization, narcissistic tendency and social status to serve as boundary conditions of this effect. Experiment 1 supports the hypothesis that more differentiation behavior against mimicry buying is reinforced when the mimicker is an in-group member compared to an out-group member. Based on this result, we conducted Experiment 2 to understand the effect of narcissistic tendency and mimicker's social status on differentiation behavior in the in-group context. The results show that the effect of narcissistic tendency on differentiation behavior is mediated by a perceived distinctiveness threat when the mimicker is an in-group member. In addition, this mediating effect is moderated by the mimicker's social status. Narcissistic tendencies have a direct negative effect on differentiation behavior when the mimicker is an in-group member with a high social status. However, high narcissistic tendency induces a more distinctiveness threat when the mimicker is an in-group member with a low social status. This then results in a greater differentiation behavior. Implications for marketers and suggestions for future research are also discussed.

• 한국의류학회지
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• 제45권1호
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• pp.28-45
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• 2021

The importance of smart clothing as a product is increasingly emphasized as further growth in the potential of the smart market is expected. There is a high understanding and sympathy for the potential of smart clothing in the mass consumer market; therefore, commercialization is not actively carried out. This study enhances the understanding of the development direction of products with a focus on technical benefits, in order for smart clothing to gain access to customers as wearable devices. This study identifies major technologies used in smart clothing through an analysis of the patent technology status of smart clothing in Korea. Smart clothing is divided into three types: passive smart, active smart and advanced smart clothing based on a reaction mechanism and functional scope. We present the smart clothing and discuss the product features for three types. According to research, smart clothing products were equipped with passive, active, and advanced smart systems as well as provided new services by converging big data and AI technologies, rather than only using technologies such as sensors, controls, and actuators. Future directions for new smart clothing product development is also discussed in the conclusion.

• 한국의류산업학회지
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• 제22권6호
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• pp.752-761
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• 2020

This study analyzes the type of preferred shopping items based on tourism shopping value pursued by tourists through shopping at travel destinations as well as verifies their impact on satisfaction. A survey on 310 adult men and women aged 20 to 69 collected data samples representing tourism shoppers in Korea. Based on the collected data, a factor analysis and a structural model equation analysis were performed using SPSS 25.0 and AMOS. Tourism shopping value was divided into functional value, emotional value, exploratory value, and shared value. In addition, shopping items were categorized as physical materials and experience materials to identify the difference in preferred item types according to the value that tourists perceive. It also confirmed the adjustment effect of tourism motivation that affects tourism shopping behavior. According to the analysis results, the more tourists perceive functional and emotional values when shopping, the more physical material they prefer, and the more they perceive exploratory values, the higher the preference for experience goods. However, the shared value affected both physical materials and experience materials. Based on escape-seeking motivation, the adjustment effect of tourism motivation (a major variable to understand the behavior of tourists) on tourism shopping behavior was confirmed. Based on the academic and practical implications of this study, we hope to broaden our understanding of tourism shopping and revitalize research on tourism shopping.

• 한국의류산업학회지
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• 제26권1호
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• pp.1-14
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• 2024

Virtual influencers, who are emerging as new players in digital marketing, impact consumers' purchase intentions. They promote positive perceptions and mimetic consumption of specific brands or products through interactions with followers. Therefore, this study aims to examine the effect of the characteristics of virtual influencers on the purchase intention for fashion products through the consumers' mimetic desire. As characteristics of virtual influencers, five factors were set: reality, attractiveness, professionalism, trustworthiness, and curiosity. Data for analysis were collected through an online questionnaire from the 8th to the 15th of August 2023, and 268 data points in total were analyzed using SPSS and Process Macro 4.3. The results of the study showed that the characteristics of virtual influencers all positively affected mimetic desire and purchase intention for fashion products. Moreover, it was found that mimetic desire has a mediating effect between the five characteristics of virtual influencers and the purchase intention for fashion products. Mimetic desire fully mediates the relationship between reality and the intention to purchase fashion products, and partially mediates the relationship between attractiveness, professionalism, trustworthiness, and curiosity and the purchase intention for fashion products. These findings further enhance the understanding of the relationship between virtual influencers and consumer behavior and identify the relationship between virtual influencers, mimetic desire, and fashion product purchase intentions. Consequently, leveraging virtual influencers strategically in digital marketing, the fashion industry can amplify positive brand perceptions, drive consumer engagement, and ultimately foster increased purchase intent.

• 한국의류산업학회지
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• 제26권1호
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• pp.44-54
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• 2024

In this study, the sizing systems of 40 unisex sweatshirt brands were analyzed to collect the size information needed to produce unisex clothing. Each size specification was compared with the body size distribution and percentiles of men and women aged 18 to 29. Depending on the brand, unisex sweatshirt sizes ranged from 1 to 8. Despite being unisex apparel, three brands offered only one or two sizes. Out of the brands surveyed, 50% were found to offer four or five sizes. Out of the 40 brands, 25 used letters such as "S," "M," and "L" to indicate the size designation. More than 92.5% of the brands included M and L, and the sizing system tended to focus on larger sizes such as XL and 2XL rather than smaller sizes such as XS and S. The size specifications of shoulder width, chest circumference, sleeve length, and total length were compared with the body size distribution and percentiles of men and women aged 18 to 29. The distribution of each size specification mostly appeared in a section larger than the men's body size. The size specifications of unisex sweatshirts were set close to or larger than men's sizes and hardly represented women's sizes. To increase consumer satisfaction with unisex clothing, establishing a size standard that could accurately reflect the body size distribution of men and women was found to be imperative. Such a size standard could also help each brand specify or diversify its target and differentiate itself with other brands.

• 한국의상디자인학회지
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• 제26권2호
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• pp.57-72
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• 2024

Currently, Korea is on the verge of entering into an ultra-aged society and the associated market size is growing. In this regard, customer-centered design that understands the consumer needs of the new silver generation, which is emerging as a new consumer group, and reflects them in products is the key to the success of the high-value-added fashion industry. Therefore, this study reviewed the changes in physical, biological, social, and psychological characteristics of the new silver generation, through a review of related books and previous studies, and secured the direction for clothing product development for the new silver generation. The literature review was supplemented by group interviews to accurately identify the needs of silver consumers. In addition, the study conducted case analysis through web searches of fashion magazines, newspaper articles, brand web sites, and trend information sites to investigate the market trends of one-mile wear products that have emerged due to the COVID-19 pandemic, the characteristics of one-mile wear brands, and products for new silver women, including size specification analysis and sewing techniques that minimize skin irritation while reflecting the consumer's characteristics. Based on the results of this study, a competitive design and product development were proposed from an economic and industrial perspective that can enhance the product value and maximize the marketing effect by developing consumer-oriented one-mile comfort wear products with aesthetic, practical, functional, and economic values that satisfy the characteristics and needs of new silver women.

• 한국염색가공학회:학술대회논문집
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• 한국염색가공학회 2012년도 제46차 학술발표회
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• pp.62-62
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• 2012

지구온난화 및 환경오염의 영향으로 선진국을 중심으로한 환경규제가 심해지면서, 홈 텍스타일 분야에서는 세계 패션 트렌드 및 소비자 선호에 부응한 친환경 섬유소재 개발, 웰빙 시대에 적합한 기능성 및 고감성 제품개발을 통한 차별화가 요구되고 있다. 최근의 섬유산업의 동향도 인체에 무해한 천연적인 섬유소재에 많은 관심이 증대됨에 따라 개인의 건강 뿐만 아니라 환경을 생각하는 생활패턴인 친환경섬유의 개발이 새로운 트렌드로 떠오르고 있는 실정이다. 헴프는 일년생 식물로서 학명은 Cannabis sativa L.이다. 헴프섬유의 장점으로 내구성 및 내수성, 항균성 등이 우수한 것으로 보고되고 있으나 양질의 원료 확보, 세섬도 추출 기술 및 combing 기술 등의 부족으로 100% 헴프 세 번수 방적사의 제조가 어려워 주로 면섬유와의 혼합소재로 제조되어 왔다. 최근 들어, 친환경 소재로서 박테리아 성장 억제 기능을 가진 재생섬유인 Tencel 소재를 이용하여 stiff한 Hemp의 성질에 유연성을 추가하여 촉감을 개선함과 동시에, Tencel과 Hemp를 혼용함으로써 soft touch부터 harsh touch까지 혼용율에 의한 다양한 감성을 느끼게 함으로써 용도의 다양화 추구가 시도되어 왔다. Hemp의 거친 느낌을 완화시키고 Tencel의 박테리아 억제 기능과 Hemp의 항균기능, 방충, 탈취기능이 상호 보완되어 친환경적이고 위생적인 다용도 홈 인테리어 및 가구용 직물 등의 제품으로 Hemp/Tencel 복합사가 많이 사용되고 있다. 본 연구는 Hemp와 Tencel의 혼용율의 변화에 따른 복합사의 물리적 특성을 확인하기 위하여 천연복합 태번수 방적사 최적 사설계 이론을 적용하여 Hemp 섬유 혼용율에 따른 사의 물성분석을 함으로써 Hemp/Tencel 방적사 최적 공정 조건을 결정하기 위한 사설계 이론 결과와 실험결과를 비교 분석하고자 한다. 최적 천연 Hemp복합방적사 사설계의 이론화 및 사 물성 DB화 그리고 태번수 Hemp사의 물성분석 및 이들을 DB화 함으로써 가구용 직물로 많이 사용되는 친환경 Hemp 소재사의 방적성 향상을 꾀하고자 한다. 이를 위해서 제조한 방적사의 Dry heat shrinkage와 Wet heat shrinkage를 측정하여 확인하였고 인장시험기를 이용하여 Tenacity, Initial Modulus, breaking strain을 측정 분석하였다. 방적사의 표면 특성은 영상 현미경 시스템을 사용하여 ${\times}40$ 배율로 측정하여 확인하였다.

• 감성과학
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• 제20권3호
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• pp.3-12
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• 2017

본 연구에서는 인체 친화적이고 환경 친화적인 패션제품 소재기획을 위한 기초 자료를 제시하고자 수행되었다. 이를 위해서 4종의 섬유소 소재를 대상으로 염색조건을 달리하여 천연 쪽 염색을 실시하여 색채특성과 색채감성을 평가하였으며, 이러한 특성이 선호도에 미치는 영향을 분석하였다. 쪽 염색된 직물은 모두 중, 저명도와 저채도의 남색(PB)을 구현하였다. 이들 직물의 색채특성은 섬유종류와 염색조건에 따라 유의한 차이를 보였다. 쪽 염색된 직물에 대한 색채감성은 스포티 감성, 클래식 감성, 내추럴 감성 등 3가지 요인으로 분류되었다. 이러한 색채감성은 섬유종류와 염색조건에 따라 부분적으로 유의한 차이를 나타내었다. 또한 쪽 염색 직물의 색채특성과 색채감성 요인 간에는 부분적으로 유의한 상관관계를 보였다. 쪽 염색 직물의 색채 선호도에 영향을 주는 요인으로는 색채감성 요인 중에서 클래식 감성과 스포티 감성, 색채특성에서는 $L^*$값인 것으로 나타났다.