• 제목/요약/키워드: 한국 패션기업

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4차 산업혁명시대에서의 스마트패션 주제를 활용한 창의융합 프로그램 개발 (Development of Creative Convergence Program using Smart Fashion in the Fourth Industrial Revolution)

  • 이준표
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2020년도 제62차 하계학술대회논문집 28권2호
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    • pp.623-624
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    • 2020
  • 끊임없이 발전하는 기술은 4차 산업혁명시대를 열게하는 중심이 되었으며 세상의 모든 것을 변화시켜가고 있다. 최근에는 혁신적이고 고도화된 IT 기술이 완전히 다른 분야와 유기적으로 융합하여 새로운 가치를 만들어 가고 있다. 특히 패션 분야에서는 이와 같은 선도적인 기술을 바탕으로 패션, 그 이상의 기능을 담당하는 '스마트패션'의 시대를 맞이하고 있다. 패션에서의 새로운 산업 분야로 자리매김하고 있는 스마트패션에 대한 사용자의 요구가 증대하고 새로운 제품을 출시하고자 하는 기업의 시도가 계속되고 있으나 학교 현장에서는 이에 대한 적절한 교육과정이 부재한 상태이다. 특히 IT 엔지니어와 패션 디자이너와의 협업의 경험이 전무할뿐만 아니라 제품을 설계하고 제작해 나가는 과정에 대한 개념이 서로 완전히 상이하여 융합의 시도가 단지 시도로 그치고 있는 실정이다. 이에 본 연구에서는 IT와 패션 전공 학생들이 함께 참여할 수 있는 융합 교과 과정을 설계함으로써 미래의 산업사회 요구에 선제적으로 대응하고자 한다. 이를 통해 상이한 전공을 가지고 있는 두 전공 학생들에게 타 전공에 대한 지식을 이해할 수 있는 기회를 제공하는 동시에 융합에 대한 경험을 충분히 제공함으로써 미래 시장으로의 선도 진입과 역할 수행의 적합성을 이루어 낼 수 있도록 한다.

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패션기업 팀장의 리더십이 팀 임파워먼트 및 팀원의 성과에 미치는 영향 (The Effect of Leadership by Team Leaders on Team Empowerment and the Performance of Team Members in Fashion Companies)

  • 홍병숙;이은진
    • 한국의류학회지
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    • 제34권10호
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    • pp.1687-1700
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    • 2010
  • This study analyzes the effects of leadership by team leaders on team empowerment and the effects of team empowerment on the performance of team members in fashion companies. A survey was conducted from May 1 to June 30 in 2010. The data were collected from team members in fashion companies in the Seoul metropolitan area and 670 respondents were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. As a result, the leadership of the team leaders was classified by the contingent reward, individualized consideration, intellectual stimulation, charisma, and exceptional management. Team empowerment was classified by the team potency, team autonomy, team impact, and team meaning. The performance of team members were classified by the job accomplishment, job satisfaction, and job commitment. The intellectual stimulation and charisma leadership influenced team empowerment in fashion companies; in addition, the team potency, team impact, and team meaning influenced the performance of team members in fashion companies.

한국 패션기업의 국제마케팅 현황 분석 및 강화 방안 (Study on International Marketing of Korean Fashion Enterprises)

  • 손미영
    • 대한가정학회지
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    • 제44권10호
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    • pp.9-20
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    • 2006
  • Due the globalization trends of industry environment, not only fashion companies of the developed countries but also those of NICs and the developing countries are pursuing to globalize their businesses. This study was conducted (i) to identify the characteristics of international marketing mix of Korean fashion companies operating in oversea fashion markets and (ii) to analyze the performance of Korean fashion companies related to international marketing mix. The data were collected from inter-Korean fashion enterprises. A questionnaire was distributed to a person in charge of international division/international trade division who doing business in domestic market and a person in charge of a local subsidiary in oversea market. The methods of analysis used in this study were factor analysis, cluster analysis, and one-way ANOVA. The results of this study are as follows: First, according to factor analysis and cluser analysis, Korean fashion companies were classified in four (4) clusters. The fashion companies in Cluster I put their priority on price. The companies in Cluster II are traditional fashion companies which have relatively low power of product and price. The companies in Cluster III put their priority on product, and the companies in Cluster IV put their priority on local market. Second, according to ANOVA, a growth rate of sales make significant difference among 4 clusters and Clusters II and III were comparatively high in performance.

패션 사회적 기업의 지속가능성을 위한 사회적 자본 및 공동체의식 형성에 대한 연구 (The Study on Social Capital and Community Sense Formation for the Sustainability of Fashion Social Enterprises)

  • 나윤규
    • 패션비즈니스
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    • 제19권5호
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    • pp.157-174
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    • 2015
  • This research intends to observe the effects of social capital regarding fashion social enterprises on the community sense of participating consumers, and verify the relationship of the effects that such social capital and community sense have on sustainability formation variable(shared values, suitability of values, behavioral flow, cognitive belief and long-term relationship orientation) of social enterprises. For such analysis, a sample of 400 consumers with experience of purchasing products of fashion social enterprises more than once was utilized, and path analysis was conducted utilizing AMOS 20.0. As a result of this research, first, information sharing, social participation among the characteristic factors of social enterprises' social capital had a meaningful impact on shared values, and self-pursuit and significance meaningfully affected the suitability of values. Second, mutual influence, sense of belonging, satisfaction of needs and emotional bond among the characteristic factors of community sense between social enterprises and consumers meaningfully affected shared values, whereas mutual influence, sense of belonging and emotional bond substantially influenced suitability of values. Third, shared values and suitability of values affected the relationship between behavioral flow and cognitive trust, and behavioral flow and cognitive trust both had meaningful impact on long-term relationship orientation.

기업의 이미지를 부여한 홍보용 패션상품 디자인 개발 사례 연구 (A Case Study on Design Development for Promotional Fashion Product Assigned to the Corporate Image)

  • 남미화;박혜원
    • 패션비즈니스
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    • 제17권4호
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    • pp.58-74
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    • 2013
  • This research is a case study for the planning process and production process of design project done through industry-university collaboration research. Proposed for the design process and result for the development of the corporation's promotional fashion items. In addition, during the 3-month study period, went through the research process of a number of design, planning, meetings, discussions, and colorway, sample production and selection. The study was carried out using mainly necktie and scarf, the ones one can make use of the best among men's and women's fashion items as fashion items for promotion. The design work was done using Adobe Photoshop CS5, Adobe Illustrator CS5, Texpro 11 version programs. This study is a design development case study where design research experts and the persons in charge from the company took part in for the PR the company demands, and wish it to be used as a basis material for improving company image as a fashion product for the PR of a company.

섬유패션 중소기업의 SCM 사례 연구 - 커튼업체를 중심으로 - (A Case Study on Implementing SCM to Textile Fashion Industry as Small Business)

  • 신상무;최진혁
    • 패션비즈니스
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    • 제12권5호
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    • pp.155-167
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    • 2008
  • With globalization and competitive market environment, companies realize how marketing channels are important in order to survive and succeed the business. The importance of information management among channels is getting increased, and is needed for SCM. Nevertheless having hard situation to implement SCM, SCM for textile fashion industry engaged in small business mostly is the way to break through the difficulty on so many channels to go through from fiber to retail. Therefore, the purpose of this case study to L firm by using questionnaire based interviewing method was to investigate how textile fashion small business can implement the SCM with their own differentiated strategy differed from a large corporation. L firm conducted SCM-ISN (Information Service Network) under the restructuring project. So they could use electronic bidding system via internet and have information sharing with their partners such as retailers. Therefore, they could expand market share to Seoul and reduce inventory and manage their customer more effectively than before.

종합 - 1

  • (사)한국여성발명협회
    • 발명하는 사람들
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    • 26호
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    • pp.4-4
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    • 2004
  • 짝퉁은 가고 `패러디 패션` 뜬다 - 중기청, 수출 중소기업에 국제전문 변호사 지원 - 특허청 `재택 심사제` 도입한다

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글로벌 패션 기업의 해외 소싱 프로세스에서 나타난 지속 가능성 기준 (Sustainability Criteria Identified in the Global Sourcing Practices of Global Fashion Retailers)

  • 이지연
    • 한국의류산업학회지
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    • 제24권2호
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    • pp.206-216
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    • 2022
  • This study sought to examine the sustainability criteria found in the global sourcing practices of global fashion retailers. Sustainable supply chain management, with a particular focus on the sustainability criteria of global sourcing, was analyzed. This qualitative study was based on a focus group interview and corporate social responsibility (CSR) annual reports. Eight master categories, 18 middle categories, and 37 bottom categories were extracted. The key categories and their middle categories were as follows: (1) Social compliance (working conditions, employment, safety); (2) Environment concerns (environmental pollution management, eco-friendly production, supply chain environment); (3) Energy efficiency (energy saving program, store environment); (4) Consumer protection (restricted substances management, consumer product safety improvement); (5) Management system (code of conduct, triangle audit system); (6) Community social activities (local community service, voluntary activities, charitable activities); (7) External stakeholder engagement (media & non-governmental organization management, maintenance of relationship with local authority); (8) Brand protection (respect for companies' intellectual property). The findings of this study offer academically significant insights into the sustainability criteria that can be encountered by companies under diverse global sourcing scenarios, revealing that global sourcing by fashion retailers is not merely a means of reducing costs, but a way of generating new jobs and making a social contribution to developing countries. The study's findings also have practical significance, offering guidelines for general CSR activities in the global sourcing process.