• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.563-574
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• 2022

The purpose of this study is to investigate effects of source credibility of political youtubers on attitude toward contents and politicians/political party and political decision making. The total number of 326 responses from online survey were analyzed. Results indicate that three factors of source credibility, similarity, charisma, and expertise positively affected attitude toward political contents on youtube in statistical significance. Five attributes of source credibility, familiarity, charisma, similarity, attractiveness, and trustworthiness positively affected attitude toward political youtube contents and politicians/political parties. Furthermore, attitude toward contents and politicians/political parties significantly increased voting intention to politicians/political parties.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.1
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• pp.395-405
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• 2017

In this research, we analyzed the structural (influence) of citizens' political awareness and political participation on the settlement of political culture. The results are as follows. Firstly, the analysis of the relationship between the citizens' political awareness and political reliability in Hypothesis 1 showed that the higher their election sense and self-efficacy, the higher their satisfaction with and evaluation of politics. Secondly, the analysis of the relationship between the citizens' political awareness and social sense of belonging in Hypothesis 2 showed that the higher the election sense and recognition in society, the higher the social sense of belonging. Thirdly, the analysis of the influence of political reliability on political participation in Hypothesis (3) showed that the higher the political satisfaction and political assessment, the higher the positive participation in politics and negative participation in politics. Fourth, in the analysis of the influence of social sense of belonging on political participation in Hypothesis 4, it was found that the higher the citizens' social belonging awareness, the higher the positive political participation and negative political participation. Therefore, it was found that the higher the political awareness of the citizens, such as their election sense and knowledge about their politicians, the more positive were their political reliability and political participation.

• Korean Business Review
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• v.20 no.1
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• pp.105-122
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• 2007

This paper identifies the dimensions of political risk on the basis of the classification between risk and uncertainties to implement the precise identification and assessment of the various types of political risk and develop the sound assessment model to accomplish their practical applications. This paper shows the concrete and detailed processes of deriving the assessment models and applying them with the microsoft excel spreadsheet, confirms the result of Butler and Joaquin(1998), and presents the methods of identifying the various combination effects of the political risk impact and the covariance relationship with the market portfolio return through the sensitivity analysis.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.201-212
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• 2011

This study is to carry out meta-analysis on doctoral dissertations which had been written after 2004 when the empirical analysis about digital politics had begun. This study aims to identify tendency of recent analysis. For this purpose, it classifies the research trends of digital politics as political participation, political process, political advertising and election campaigns, and examines the researcher's definition, framework of empirical analysis, and all the results. Moreover, the study systematically summarizes the research model, analysis unit, concept and its components in order to ensure availablity so that the information could be available for the further research.

• Korean journal of communication and information
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• v.73
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• pp.7-34
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• 2015

This study attends to the effects of political entertainment as a newly emerging television genre on citizens' political talk. Particularly, this study suggests audience involvement and political information efficacy as key psychological factors that mediate the relationship between political entertainment and political discussion. More specifically, audience involvement was deemed as a conclusive concept that consists of such sub-dimensions as audience identification and parasocial interaction with program characters and transportation into the messages. Among 317 participants in an online survey, a total of 273 subjects, who had at least some viewing experience with political entertainment TV programs, were included in the final analysis. According to the findings, softer programs that piggyback political information on top of their entertainment content were more likely to increase viewers' identification and transportation. The viewer experience of identification further heightened the level of political information efficacy, which in turn positively contributed to one's willingness to participate in political talk and to hear the other side. It also appeared that political information efficacy significantly mediated the relationship between political entertainment viewing and political talk.

• The Science & Technology
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• v.33 no.7 s.374
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• pp.41-74
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• 2000

우리나라에서 정치논리 만큼 큰 힘을 발휘하는 것은 없다. 우리의 경제가 정치논리의 지배 아래 있어 발전에 어려움이 있다는 소리는 오래 전부터 있어왔다. 과학기술은 정치논리의 지배 아래 있는 경제의 논리에 좌우되고 있는 것이 오늘의 현실이다. 과학기술과 정치는 어떤 관계를 갖고 있으며 또 어떤 관계를 유지해야 바람직한 것인지 정리해 보았다.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.145-159
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• 2022

The purpose of this study is to analyze the structural relationship between politicians' YouTube information service quality, politician's image and trust, and voters' social and political participation intentions. To investigate this, 306 voters were sampled through an online survey. The quality factors of the politician's YouTube information service were found to have a positive effect on the image of a politician. Among them, timeliness and reliability had a positive effect on the trust of politicians, but playfulness did not. Both the image and trust of politicians through YouTube were found to have a positive effect on voters' intention to participate in society and politics. As a result of examining the indirect effect, it was found that the image of a politician had an indirect effect on the quality of information service and the intention to participate in society and politics. This study is significant in revealing that the fact that the image and trust of politicians is a major variable that appeals to citizens' social and political participation is also applicable to YouTube.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.157-169
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• 2021

YouTube has rapidly grown as a news media outlet. As political content without fact-checking is actively provided and YouTube algorithms are used for content recommendations, users are selectively exposed to certain political ideologies, which could escalate conflicts among political groups. In particular, the stronger the identification of in-group, the greater the antipathy toward outgroup, and the more exposed the content to the parties that support or oppose it, the stronger the identification or the antipathy can be. This study investigated the relationship between selective exposure and political attitude polarization in the context of political video on YouTube. Based on social identity theory, this study also found that political identification mediates the relationship between selective exposure and political attitude polarization.

• Korean Journal of Legislative Studies
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• v.15 no.1
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• pp.65-92
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• 2009

Political trust is defined as the degree to which people perceive that government is producing outcomes consistent with their expectations. Political trust as a concept has endogenous as well as exogenous characteristics in that it can cause and be caused by other political factors. The purpose of this study is to introduce and evaluate various theoretical perspectives related to the causes and effects of political trust. With respect to its causes, this study focuses on the following five factors: government policies, unethical behaviors of politicians, citizens' penchant for participatory democracy, the public's misperceptions on government, and political culture. On the other hand, this study discusses the impacts of political trust on each stage of political process by paying attention to the following factors: government's governability, election outcomes, political recruitment, and the directions of government policies.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.154-167
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• 2016

This study is to analyze whether the use of SNS in politics has any political effects. Most previous studies on political participation by SNS tended to just focus on the participation difference between SNS users and non-users. The test results first show that the development of ICT increases citizens' interest in political information and differentiate the methods of their political participation. Second, we identified SNS users tend to have higher reliability in political information and greater transversion effects by the use of media. Finally, the study verifies SNS is a more effective tool in collective actions such as non-customary rallies and demonstration rather than in customary political participation.