• Title/Summary/Keyword: 한국 이미지

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A Study on Visual Attention Factors for Advertising Photographs (광고 사진을 위한 시각적 주의 기초요인 연구)

  • Kim, Dae-Wook
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.413-425
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    • 2019
  • We see many images every day, some of these images are stored in memory, and the majority are immersed in the unconscious world. Visual elements are seen by personal attention or by visual or biological attention factors. Specific and clear discovery of this visual attention has not yet been made. However, there is an interesting discussion of this visual attention in the fields of interior, design, visual perception, advertising, and psychology. Advertising photographers are expected to produce what their work will have on viewers and consumers. However, the adjustment of subject, exposure, color, or post-production, which could have a visual effect on the consumer, was determined only by the photographer's senses rather than the experimental verification. The advertisement photographs provide a specific image related to the object to be advertised and deliver a certain message. Therefore, it is necessary to understand the effect of the image in a certain visual way. According to previous studies, there are two major factors that affect the visual impression of the viewer. One is the factor depending on the type and content of the subject and the other is the factor about the density and color of the subject. The purpose of this study is to investigate the meaningful changes in the visual perception depending on the shape, content, color and tone of the subject, which can be called the main subject, And to analyze the effects of I will study some implications of visual elements through various analyzes.

A Study on Storytelling Marketing of Intangible Cultural Heritages in Korea - Focused on 'Pimatgol' Story - (무형문화유산 Storytelling Marketing 연구 - 종로 '피맛골' 이야기를 중심으로 -)

  • Lee, Jong soo
    • Korean Journal of Heritage: History & Science
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    • v.44 no.1
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    • pp.222-243
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    • 2011
  • The article is organized as follows. The first section clarifies research questions, the purpose of the study and the methodology used when researching cultural properties & storytelling marketing of intangible cultural heritages in Korea. The Pimatgol's DNAs are liberated areas of the nation, cooked rice served in soup, a broth to chase a hangover, makgeolli, so forth. The second section deals with methods of study, the literature review consisting of previous research, the author's previous research and the theoretical background of cultural heritage's storytelling marketing. The third section presents select storytelling marketing cases about our regional cultural heritage as well as some foreign cases. The fourth section provides a few examples and cases of cultural heritage about government officials, the 'Pimatgol' peddler, the story of Chunbo and Okseom and the idea for fostering storytelling marketing. The last section concluded the study. The findings support the importance of understanding the characteristics and differences of cultural heritage & storytelling marketing because if the stories are well told, the cultural heritages will be successfully promoted.

Usability Evaluation of Artificial Intelligence Search Services Using the Naver App (인공지능 검색 서비스 활용에 따른 서비스 사용성 평가: 네이버 앱을 중심으로)

  • Hwang, Shin Hee;Ju, Da Young
    • Science of Emotion and Sensibility
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    • v.22 no.2
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    • pp.49-58
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    • 2019
  • In the era of the 4th Industrial Revolution, artificial intelligence (AI) has become one of the core technologies in terms of the business strategy among information technology companies. Both international and domestic major portal companies are launching AI search services. These AI search services utilize voice, images, and other unstructured data to provide different experiences from existing text-based search services. An unfamiliar experience is a factor that can hinder the usability of the service. Therefore, the usability testing of the AI search services is necessary. This study examines the usability of the AI search service on the Naver App 8.9.3 beta version by comparing it with the search services of the current Naver App and targets 30 people in their 20s and 30s, who have experience using Naver apps. The usability of Smart Lens, Smart Voice, Smart Around, and AiRS, which are the Naver App beta versions of their artificial intelligence search service, is evaluated and statistically significant usability changes are revealed. Smart Lens, Smart Voice, and Smart Around exhibited positive changes, whereas AiRS exhibited negative changes in terms of usability. This study evaluates the change in usability according to the application of the artificial intelligence search services and investigates the correlation between the evaluation factors. The obtained data are expected to be useful for the usability evaluation of services that use AI.

Maritime Security Training: Evaluation of the Impact on Seafarers' Security Awareness and Security Performance (선박보안교육: 선원의 보안인식과 보안성과에 미치는 영향 평가)

  • D'agostini, Enrico;Jo, Sohyun
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.25 no.2
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    • pp.201-211
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    • 2019
  • Safety and security measures in the shipping industry play a pivotal role in ensuring efficient and reliable cargo and passengers operations at each stage of the supply chain. The ISPS Code was adopted into SOLAS convention to protect seafarers and vessels from security threats. Furthermore, according to the Manila amendments to STCW Convention in 2010, personnel employed on board are required to participate in security training. Effective seafarers' education and training programs are of major importance to guarantee satisfactory performance levels onboard to minimize security-related risks. The study's contribution focuses on empirically evaluating the relationship between personal level of awareness and security performance when seafarers undertake security training courses. Findings of this study suggest that (1) seafarers who undertake maritime security training have a higher awareness of ship security, (2) security training and security awareness have a positive influence on security performance, and (3) security awareness mediates the impact of security training and security performance. In conclusion, education and training programs are key tools in enhancing seafarers' security awareness and security performance which, from an industry viewpoint, can translate into major economic, operational and reputational benefits.

Analysis of Observation Environment with Sky Line and Skyview Factor using Digital Elevation Model (DEM), 3-Dimensional Camera Image and Radiative Transfer Model at Radiation Site, Gangneung-Wonju National University (수치표고모델, 3차원 카메라이미지자료 및 복사모델을 이용한 Sky Line과 Skyview Factor에 따른 강릉원주대학교 복사관측소 관측환경 분석)

  • Jee, Joon-Bum;Zo, Il-Sung;Kim, Bu-Yo;Lee, Kyu-Tae;Jang, Jeong-Pil
    • Atmosphere
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    • v.29 no.1
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    • pp.61-74
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    • 2019
  • To investigate the observational environment, sky line and skyview factor (SVF) are calculated using a digital elevation model (DEM; 10 m spatial resolution) and 3 dimensional (3D) sky image at radiation site, Gangneung-Wonju National University (GWNU). Solar radiation is calculated using GWNU solar radiation model with and without the sky line and the SVF retrieved from the 3D sky image and DEM. When compared with the maximum sky line elevation from Skyview, the result from 3D camera is higher by $3^{\circ}$ and that from DEM is lower by $7^{\circ}$. The SVF calculated from 3D camera, DEM and Skyview is 0.991, 0.998, and 0.993, respectively. When the solar path is analyzed using astronomical solar map with time, the sky line by 3D camera shield the direct solar radiation up to $14^{\circ}$ with solar altitude at winter solstice. The solar radiation is calculated with minutely, and monthly and annual accumulated using the GWNU model. During the summer and winter solstice, the GWNU radiation site is shielded from direct solar radiation by the west mountain 40 and 60 minutes before sunset, respectively. The monthly difference between plane and real surface is up to $29.18M\;m^{-2}$ with 3D camera in November, while that with DEM is $4.87M\;m^{-2}$ in January. The difference in the annual accumulated solar radiation is $208.50M\;m^{-2}$ (2.65%) and $47.96M\;m^{-2}$ (0.63%) with direct solar radiation and $30.93M\;m^{-2}$ (0.58%) and $3.84M\;m^{-2}$ (0.07%) with global solar radiation, respectively.

CSR Ad Strategy Based on Corporate Social Responsibility Theme, Model and Message Appeal (사회적 책임 활동 주제와 광고모델 및 메시지 소구방식에 따른 CSR광고 제작전략)

  • Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.17 no.1
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    • pp.159-168
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    • 2019
  • The purpose of this study is to propose a strategy for creating an advertisement for Corporate Social Responsibility(CSR) based on the strategy of selecting an advertisement model in order to efficiently execute the advertisement of CSR. Data were analyzed by regression analysis. The results of this study are as follows: First, it is found that the value-relevance factors of the model are important regardless of the theme of CSR. In the economic field, the reliability of the model is important. But, the attractiveness of the model was more important in the environmental field. Second, it is effective to select a model with high value-relevance when selecting CSR advertising model. But, in the case of an expert, it is effective to select not only value addition, but also attractive and reliable models. Third, when producing CSR ads using emotional messages, it is important to consider the value and reliability of the advertising model. But, it is important to select the model considering the importance of the value and attractiveness of the advertisement model when producing the CSR advertisement using the informational message. It was found that it is very important to select a model that has a high relevance to the image of the social responsibility subject and the advertisement model when producing the social responsibility advertisement.

A Characteristic Analysis of Glass Beads in Geumgwan Gaya, Korea (I) (금관가야 유리구슬의 특성 분석 (I))

  • Kim, Eun A;Lee, Je Hyun;Kim, Gyu Ho
    • Journal of Conservation Science
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    • v.37 no.3
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    • pp.232-244
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    • 2021
  • This study examined the physical attributes and heat treatment characteristics of glass beads excavated from the Gimhae area, which is the location of Geumgwan Gaya. This enabled classification of surface characteristics of the beads based on the investigation of the color, size, and shape. The glass beads were classified into eight color systems, with purplish-blue beads as the representative color. Bead size was categorized into three types depending on the outer diameter and how it increased over time. Bead shapes were categorized as round, tubular, or doughnut-shaped based on the inner diameter and length, with round being the typical shape. According to the degree of heat treatment, there are three types of cross-section for glass beads that are manufactured by the drawing technique, most of which are the HT-III type. In addition, it is estimated that the heat treatment technology has more considerable effects than other methods. Through non-destructive analysis, the chemical composition was obtained and categorized as flux, stabilizer, and colorant. Analysis confirmed the presence of 63 and 9 pieces in the potash and soda glass groups, respectively. Overall findings from the study highlighted a correlation between the chemical composition and the external factors such as color, size, shape, and manufacturing technology of glass beads recovered from Geumgwan Gaya, revealing characteristics related to that time and region.

Determination of Thermal Radiation Emissivity and Absorptivity of Thermal Screens for Greenhouse (온실 스크린의 장파복사 방사율 및 흡수율 결정)

  • Rafiq, Adeel;Na, Wook Ho;Rasheed, Adnan;Kim, Hyeon Tae;Lee, Hyun Woo
    • Journal of Bio-Environment Control
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    • v.28 no.4
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    • pp.311-321
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    • 2019
  • Greenhouse farmers often use thermal screens to reduce greenhouse heating expenses during the winter, and for shade during hot, sunny days in the summer, as it is an inexpensive solution to temperature control relative to other available options. However, accurate measurements of their emitted and absorbed radiations are important for the selection of suitable screens that offer maximum performance. Material's ability to save energy is highly dependent on these properties. Limited studies have investigated the measurement of these properties under natural conditions, but they are only applicable to materials having partial porosities. In this work, we describe a new radiation balance method for determining emissive power and absorptive capacity, as well as reflectivity, transmissivity and emissivity of materials having complete and partial transparency by using pyrgeometer and net radiometer. In this study, four materials with zero porosity, were tested. The emissivity value of PE, LD-13, LD-15 and PH-20 was $0.439{\pm}0.020$, $0.460{\pm}0.010$, $0.454{\pm}0.004$, and $0.499{\pm}0.006$, respectively. All tested samples showed high emitted radiation as compared to absorbed radiation.

A Study on the Comparison and Semantic Analysis between SNS Big Data, Search Portal Trends and Drug Case Statistics (SNS 빅데이터 및 검색포털 트렌드와 마약류 사건 통계간의 비교 및 의미분석 연구)

  • Choi, Eunjung;Lee, SuRyeon;Kwon, Hyemin;Kim, Myuhngjoo;Lee, Insoo;Lee, Seunghoon
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.231-238
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    • 2021
  • SNS data can catch the user's thoughts and actions. And the trend of the search portal is a representative service that can observe the interests of users and their changes. In this paper, the relationship was analyzed by comparing statistics on narcotics incidents and the degree of exposure to narcotics related words in tweets of SNS and in the trends of search portal. It was confirmed that the trend of SNS and search portal trends was the same in the statistics of the prosecution office with a certain time difference.In addition, cluster analysis was performed to understand the meaning of tweets in which narcotics related words were mentioned. In the 50,000 tweets collected in January 2020, it was possible to find meaning related to the sale of actual drugs. Therefore, through SNS monitoring alone it is possible to monitor narcotics-related incidents and to find specific sales or purchase-related information, and this can be used in the investigation process. In the future, it is expected that crime monitoring and prediction systems can be proposed as related crime analysis may be possible not only with text but also images.

An Imagination for Future of Education: Based on Vygotsky's Theory and Emotional Relation (미래교육을 위한 상상력: Vygotsky의 이론 및 정서와의 관계를 중심으로)

  • Bak, jiwon;Kim, Hoy-Yong
    • (The)Korea Educational Review
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    • v.23 no.2
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    • pp.31-53
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    • 2017
  • Drawing upon Vygotsky's theory, this paper explores the possibilities of imaginative education and those implications in relation to emotions. Imagination is an important element of future competencies as well as creativity. But there is a big dilemma in an educational intervention about imagination. If imagination is naturally occurring and therefore considered a mysterious ability that is specific to a child, education should not intervent as much as possible so that it can be expressed and preserved. It is linked to Piaget's influence, which regards imagination as a mental immaturity of childhood. Vygotsky who is a developmental psychologist argues that mind is generated from the socio-cultural origins in opposition to Piaget's spontaneous generation and emphasizes that it is a core characteristic of human to create something through interaction with the world. Vygotsky consider that 'imagination' which synthesizes empirical material and creates a new image is a key factor in human creativity. He reminded us of the possibilities and importance of imaginative education by revealing that imagination is not limited to childhood but constantly develops through cultural experience. Especially Vygotsky's understanding has important implications for future education in relation to emotion. Imagination plays a role of expressing and dealing with human emotions. Unlike the reason-centered society in the past, future society demands a big role of imagination in education for dealing with emotional knowledge and morality.