• Trans-
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• v.13
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• pp.91-116
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• 2022

Web series, as one of the products in the network era, are different from traditional TV dramas, With the contents preferred by youngsters, wed series, as a form of fast food culture, are increasingly gaining popularity, such as being uploaded on online video platforms like Naver TV and Youtube. This study aims to examine the characteristics of narrative closure and continuing serial form of Youth Web Series through the youth web series production company "playlist original" in Korea and analyze the narrative structure caused by narrative closure and continuing serial form and nonlinear narratives.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.1137-1138
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• 2013

최근 드라마에 나오는 패션이나 화장품이 하나의 트렌드가 되고 있고, 드라마가 한류의 또 다른 부분으로 성장하고 있다. 또한 종편채널 도입과 많은 케이블채널 생성으로 전보다 많은 드라마가 등장하고 있으며 드라마 다시보기 기능을 통해 보지 못했던 드라마를 다시 볼 수 있는 기회가 늘어남으로써 이미 종영된 드라마들을 언제든지 다시 볼 수 있게 되었다. 본 논문은 방영되었던 드라마를 보고 싶으나 많은 드라마 중 어떤 드라마를 선택해야 할지 모르는 사용자들에게 사용자에게 가장 잘 맞는 드라마를 추천해주는 추천 시스템을 제안한다.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.583-591
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• 2018

Increasing rate of late or deferred marriage in our society may have been inferred from alleged contribution of media use on people's idealistic expectations about marriage. This study examined the relationship between Korean-Chinese romance drama viewing and various sub-concepts of idealistic fantasy about marriage. Results from survey analysis indicate that although romance drama viewing has a positive association with life satisfaction, it was positively associated with various aspects of idealistic marriage fantasy (i.e., less materialism in marriage, more belief in love at first sight, and more unrealistic expectations on marriage). Further, differential cultivation effects of Korea and Chinese romance dramas were discussed.

• Annual Conference on Human and Language Technology
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• 2022.10a
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• pp.470-472
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• 2022

최근 글로벌 OTT 서비스에서 한국드라마가 세계적 인기를 얻음에 따라 드라마 콘텐츠의 가치가 높아지고 있다. 드라마 대본은 드라마 제작에 있어서 핵심이 되는 데이터로, 특히 대사에는 인물의 특성이 잘 나타나 있다. 본 논문에서는 KoBERT 모델을 활용해 드라마 대사에서 인물의 특성 중 하나인 성별을 구분하고 실험 결과를 제시한다. KoBERT 모델로 대사의 성별을 분류한 뒤, 콘텐츠 분석과 인공지능 창작 측면에서의 활용 가능성에 대해 논의한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.1173-1176
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• 2015

최근 한국의 드라마가 국내뿐만 아니라 국외에서도 인기를 끌고 있다. 이로 인해 지상파 채널을 비롯해 종편 채널과 많은 케이블채널에서 전보다 많은 드라마가 등장하고 있으며 드라마 다시보기 기능을 통해 이미 종영되었거나 보지 못했던 드라마를 다시 볼 수 있게 되었다. 본 논문은 사용자의 개인화요소를 반영하여 방영되었던 많은 드라마 중 사용자들에게 가장 적합한 드라마를 추천해주는 추천 시스템을 제안한다.

• Korean journal of communication and information
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• v.41
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• pp.303-336
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• 2008

The purpose of this study is to examine the uses and gratifications of the U. S. TV dramas favored by the Korean college students. The uses and gratifications of the U. S. TV dramas are also compared with the Korean TV dramas. In addition, this study analyzes how the motives and satisfactions of students on the U. S. dramas influence on watching patterns of the Korean TV dramas. The results of the factor analysis show that student's motives on watching the U. S. TV dramas are composed of four factors, such as 'Entertainment/Relaxation', 'Getting Information', 'Environment/Companionship', and 'Sexual curiosity'. In contrast, the motives of watching Korean TV dramas are composed of six factors, which are added 'Korean Drama Characteristics' and 'Habitual Time-Spending' to four factors of the U. S. dramas. After dividing the student groups with the heavy and the light watchers, this research shows that three out of five for the U. S. dramas are significantly different, whereas two out of six factors for the Korean counterparts. Finally, the uses and gratifications of the U. S. dramas favored by the Korean college students influence little on the watching patterns of the Korean TV dramas.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.167-175
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• 2011

Increased numbers of Chinese are using the Internet as communications technology develops, and more Chinese are downloading and watching Korean dramas and movies. According to a survey conducted to assess the present state of Korean wave in China, most Chinese young people are watching Korean dramas by downloading them from the Internet. The objective of this study is to see the characteristics of Korean dramas preferred by Chinese viewers: the factors are years of production, diffusers(Broadcasters), types of drama, story topics, main actors, and directors. As a result, Chinese viewers tend to prefer to dramas recently diffused in Korea, miniseries, and comic dramas and romance. Otherwise, broadcasters, main actors, and directors do not influence directly on the choice of dramas of Chinese. Particularly, Korean wave stars in China do not always appear into the dramas favored by Chinese viewers.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.111-119
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• 2012

This study examines determinants of user immersion for Korean drama and entertainment genre programs among Chinese students in Korea. The major results are as follows: firstly, user immersion for entertainment genre was more greater than that of drama genre. Although drama was tended to evaluated based on star appearance and narrative structure, entertainment program was favored by its pleasure and vividness. Secondly, there were gender differences for entertainment and drama genre programs between male and female respondents. Also, there was a correlation between drama immersion and duration of stay. Thirdly, although determinants of drama immersion were program characteristics, duration of stay and drama preference, those of entertainment immersion were program characteristics, appearance of star players and entertainment preference.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.40-50
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• 2016

This study employs model of susceptibility to imported media to examine Korean drama exposure, evaluation and viewing intention among viewers living in foreign cultural background. Analyzing data collected from 176 female viewers in the U.S., it founds knowledge about Korea and general drama exposure give direct effect on the future viewing intention. Korean drama exposure directly affects drama evaluation and viewing intention. Korean network, however, has no significant effect on the dependent variables. Result of the present study shows that cultural capital of foreign viewers has effects on Korean drama consumption. Another result that behavior of general drama consumption has contributed to Korean drama consumption gives meaningful implication for the policy of Korean television export.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.6
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• pp.302-308
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• 2020

This study investigated when TV drama producers choose famous actor/actress based on 288 TV dramas aired in Korea from January 2014 to December 2017. We considered the length of drama, measured by the number of episodes, as a major determinant for choosing famous actor/actress, as well as the existence of originals, use of independent producing agents, and producers' fame as interacting factors between length of drama and choosing famous actor/actress. We detected that drama length had a significant effect while original dramas had an interacting effect. We interpret this result as the effect of mismanagement of drama producing. While a famous actor/actress has the potential to provide economic gains to drama producers, drama producers should be careful in choosing him/her since his/her drama guarantee should be high. This is why producers should choose a famous actor/actress when the length of the drama is short and should prefer an original drama.