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A Study on Sex Role Identity and Makeup Behavior (여대생(女大生)의 성역할(性役割) 정체감(正體感)과 화장(化粧) 행동(行動)에 관(關)한 연구(硏究))

Kuh, Ja-Myung;Lee, Kwuy-Young
- Journal of Fashion Business
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- v.6 no.2
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- pp.124-136
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- 2002
This objective study were to classify the contents of makeup behavior, to investigate the relationship between makeup behavior and sex role identity, and to examine how the makeup behavior, makeup satisfaction was influenced by sex role identity and demographics. To achieve this, the researchers surveyed 162 women for the ages of 18 through 25. The result of this study are followed. 1) Four factor of makeup behavior were sexual attractiveness, aesthetic, psychological dependence and makeup interest. 2) There were significant positive relationship between makeup behavior and sex role identity. 3) Sexual attractiveness were influenced by femininity, income. The explanatory power of the 2 variables were 8.5%. Aesthetic were influenced by masculinity. The explanatory power of the 1 variable was 9.2%. Psychological dependence were influenced by femininity. The explanatory power of the 1 variable was 8.2%. Makeup interest were influenced by masculinity, age. The explanatory power of the 2 variables were 9.0%. 4 Makeup satisfaction were influenced by sexual attractiveness, aesthetic. The explanatory power of the 2 variables were 22.1%.
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Comparison of benefit sought and makeup behaviors based on fashion leadership and appearance interest (유행선도력과 외모관심도에 따른 추구혜택 및 화장행동 비교)

Bae, Eunjung;Sung, Heewon
- Journal of Fashion Business
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- v.17 no.4
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- pp.107-123
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- 2013
This study identified market segments by fashion leadership and appearance interest and compared each group in clothing benefits and makeup benefits pursued as well as makeup behaviors. The data were collected from 20~30 women during September, 2012, and a total of 302 surveys were analyzed. About 46.5% was in their twenties, and more than 39% was students and 35.4% was office workers. Findings were as follows. First, according to fashion leadership and appearance interest, three groups were identified, fashion leader group, appearance interest group, and uninterested group. Second, uninterested group showed the oldest average age among three groups. Fashion leader group showed the higher proportion of students and professional. Third, fashion leader group showed the highest mean score of self-esteem, while uninterested group showed the lowest level. Fourth, fashion leader group pursued attractive body image, social benefit, and individuality for clothing benefits, while uninterested group valued convenience. Fifth, with respect to makeup benefits pursued, fashion leader group presented a high level of esthetic, self-confidence, and functional pursuit, whereas uninterested group showed the opposite. Sixth, respondents tended to depend on internet most as cosmetic information sources, followed by family/friends, and magazine in order. Implications for cosmetic business were provided.
https://doi.org/10.12940/jfb.2013.17.4.107 인용 PDF KSCI