• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.6 s.165
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• pp.985-996
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• 2007

The purpose of this study is to analyze the symbolism of traditional Korean patterns which reflect an emotional cultural background of Korean people, to apply modernized and developed patterns to Textile Design for fashion cultural products, and to explore productive direction of developing designs of fashion cultural products. The process of developing Textile Design of fashion cultural products which applied symbolism of traditional Korean patterns was conducted as follows. Firstly, based on '05 S/S-'07 S/S fashion trends, a design concept wat decided(man-urban ethnic style, woman-romantic ethnic style). Secondly, motive was abstracted from selected traditional patterns to develop into modem patterns. Thirdly, items were selected according to symbolic meaning of traditional Korean patterns. Man's items included shirts, necktie, and handkerchief which were highly preferred by Korean and foreign visitors. Finally, developed textile designs were diagrammed by item using textile CAD and an illustrator 10 and presented as images. The following results were obtained. First, textile designs for fashion cultural products, in which apply traditional patterns may reflect the understanding of traditional aesthetic beauty and philosophical approach by applying symbolic significance inherent in patterns as well as the aesthetics of the patterns. Second, traditional patterns have been recognized as old fashioned to consumers because they have been often used for traditional handicrafts or folk products. If their unique shapes are changed or simplified, emphasizing images, and trend styles and colors are used, they will be recreated as a modem design. Third, textile designs using traditional patterns may provide various images and visual effects according to techniques and production methods. Then, the method will be applied to many items. Finally, since traditional patterns in fashion cultural products can be used as our unique design elements, they can be utilized as the source of design inspiration for the development of value-added products.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.1
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• pp.51-62
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• 2011

This study provides guidelines for the development of Korean fashion cultural products. This study identified adolescents' perception of Korean traditional culture and examined their attitudes towards the fashion cultural products of the Korean image with a focus on their image association of those products. For this study, questionnaire data from 447 adolescents was used for statistical analysis. Adolescents were classified into three groups (apathy group, modernization group, and balanced succession group) according to their perception of Korean traditional culture. There were notable differences among the three groups in the image association with the fashion cultural products of Korean image and their value seeking. A large number of adolescents showed positive attitudes towards products with splendid and decorative images as well as simple and refined images. It is important to maintain a balanced strategy in developing cultural products between modernization and the succession of traditional images in order to magnity the market opportunities for fashion cultural products of the Korean image that focus on adolescents.

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.352-353
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• 2004

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.1
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• pp.61-76
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• 2010

세계적으로 넥타이는 착용자의 이미지를 표상하게 됩니다. 따라서 특히 넥타이 디자인에 각국의 문화적 요소를 활용하는 것이 문화적 이미지의 패션 상품 디자인과 함께 매우 중요하다. 본 연구의 목적은 한국 및 베트남의 전통문양을 학습에 적용 및 전통적인 문양에 관심을 더 이해할 수 있게 도와 연구팀은 이러한 문양을 활용하여 특별하고 양국의 문화를 내표한 고유하고 세련된 넥타이를 개발하고자 함이다. 우리는 또한 한국 및 베트남 전통문양 사이의 상징성 의미가 특히 유사한 문양을 설계도면 방법차이를 발견했다. 따라서 한국 및 베트남 문양 사이의 조합의 경우, 본 연구뿐만 아니라 국가의 특정 문화에 기여하는 다른 나라에 한국 및 베트남문양에 대한 미학의 측면을 소개하였다. 결과를 요약하면 다음과 같다: 첫째, 한국 및 베트남 전통문양이 미학적, 실용성 및 문화유산의 가치가 있음을 알 수 있었다. 둘째, 한국 및 베트남 전통문양의 소재로는 식물, 동물(조류, 곤충, 상상의 동물, 길상형상 및 문자, 기하형태 등이 있다. 셋째, 한국전통 기하문양의 태극문양과 베트남의 전통기하문양의 특별한 기원과 행운, 창조의 조화 등 의미가 있으며, 이들 각각의 문양은 국기에 사용되어 현대에 이르기 까지 양국가를 상징하는 공통점이 있다. 넷째, 한국 및 베트남의 우호증진을 기원하고 국제경쟁력이 있는 양국의 고유한 문화가 깃든 국제경쟁력이 있는 독특한 넥타이 상품개발을 위해, 양국의 대표적 전통 기하문양인 태극문양과 별문양을 응용하여 넥타이디자인을 행하였다.

• Journal of the Korean Society of Costume
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• v.59 no.4
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• pp.54-66
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• 2009

An empirical study was conducted on fashion cultural products with Korean image, targeting Korean and American consumers. Its purpose was to identify Korean and English consumers' attitude and purchase intention and to compare difference of its influence factor toward fashion cultural products of which design sources were derived from the Korean culture. The quantitative research using on-line questionnaires was targeted at American and Korean consumers. A total of 400 responses were used in the analysis. Results of data analyses using SPSS 13.0, are as following. First, for American consumers, uniqueness-seeking had a positive effect on attitude toward of cultural product with Korean image, followed by service of salespersons, change-seeking, and appearance of salespersons. For Korean consumers, easy accessibility was significantly related to attitude. Second, for American consumers, uniqueness-seeking and appearance of salespersons had a significant influence on the purchase intention of the cultural product with Korean image. For Korean consumers, no attributes were related to purchase intention. This research about fashion cultural products that will compete in the global market presents exploratory information targeting domestic and foreign consumers and will contribute to the strategic aspect of newly growing high-added-value industries.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1715-1725
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• 2008

The purpose of this study was to research the attitude and purchase intention of domestic women consumers toward fashion cultural products with Korean image and also to identify the influential factors on them. To accomplish the purpose of this study, attitude toward Korean culture, openness toward other countries, experience of staying abroad, variety seeking tendency and demographic factors were selected as consumer variables that may influence the attitude and purchase intention. The quantitative research using the questionnaire was implemented with the subjects of female consumers between the age of 20s and 40s. Data were collected online from October $11{\sim}20$, 2007, and 300 responses were used in the analysis. Collected data were analyzed by frequency analysis, exploratory factor analysis, paired t-test, independent t-test, correlation analysis, and multiple regression analysis using SPSS 12.0. The results of the research are as follows. The attitude towards fashion cultural products with Korean image was influenced by consumer variables such as variety seeking tendency and attitude toward Korean Culture. Especially, consumers who seek for higher variety showed a positive attitude toward fashion cultural products with Korean image. Next, consumers' attitude toward fashion products with Korean image showed a great effect on purchase intention. Managerial implications and limitations of the research were added.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.869-879
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• 2009

The purpose of this study is to understand the Tecktonik culture and fashion, and to compare its features in Korea and France. Unlike prior studies which mainly dealt with subcultures in the U. S. and the U. K., this study paid attention to the condition of Korea. Tecktonik is a dance and music craze that originated in France in 2000, and spread worldwide via the Internet. The main features of Tecktonik fashion are slim fit, vivid colors, and high-top sneakers, which represent current fashion and culture trends, and express the feeling of Tecktonik music and dance. Compared to France, Korean Tecktonik fashion emphasizes sexual attraction of women with short skirt, while men are conservative about mohican hairstyle and dark make-up. In France, Tecktonik has become a sound social amusement, while in Korea it has been used for advertisements or entertainer's fashion style. The subcultural characteristics of Tecktonik were identified as playfulness, the active use of digital media, and high commercial value. In France where Tecktonik is for participating in a joyful dance, playfulness is prominent, and in Korea where Tecktonik acts as a visual entertainment, commercial value is outstanding. It has made differences in Tecktonik fashion of the two countries.

• Journal of the Korean Society of Costume
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• v.62 no.7
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• pp.29-40
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• 2012

Using the official marker of the Korea's national symbol to inform the world of the country's existence to the global community in the $21^{st}$century enhances the autonomy and the competitiveness of Korea. It is thought that selecting a motif for promoting the national identity through cultural products or costumes can prepare an opportunity for gaining competitiveness internationally. The purpose of this study is to enhance understanding on the use of a traditional Korean symbol, Mugunghwa, and how it increases the cultural value of Korea, and develops the modern Korean image. The specific contents of this study are as follow. First, searching for the scope of usage of the national flower Mugunghwa from various angles for enhancing the Korean image. Second, developing a national symbol image of modern sense that reflects trend by using Mugunghwa. Third, clarifying the application scope and role of the national symbol image using Mugunghwa, and present a specific usage plan for creating more value. As for the study method, the study is conducted through theoretical and empirical research and six pieces of work of modern Mugunghwa image are presented as the result. Based on the development of the image of Mugunghwa as a national symbol, this study proposed a role of a cultural ambassador by applying Mugunghwa to fashion products or costumes. As for the expected effect, it can provide an opportunity for developing another national symbol and a new perspective on national symbol will appear. It is thought that the cultural value of a national symbol can be understood through this study and it can provide an opportunity for developing various national symbols for enhancing the national image.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.8
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• pp.946-958
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• 2011

This study develops Korean Style Loungewear as a cultural fashion product. Through the use of surveys, Korean sentiments about Korean traditional clothing and Korean style fashion have been examined. The survey was conducted for 5,000 people in Korea; 3,500 responses of meaningful data were statistically analyzed. The data was processed by a SAS system; frequency and percentage were performed. It was found that Korean people have a high preference for Korean traditional clothing; however, they are not satisfied with its comfort, maintenance, or price. They answered that they would wear Korean style fashion if the design, comfort, and price were improved. They responded positively on the development of Korean Style Loungewear and its effectiveness as a cultural product. Based on the survey and basic geometric structures of Korean traditional costumes, silhouette designs of Loungewear have been developed. The designs are divided into one-piece styles and two-piece styles. The characteristic design details are git (Korean neckline) and goreum (Korean tie ribbon). The results have been shown on the "Han Style Fashion Show" by Jeonju City and exhibited in the "Seoul Living Design Fair" and the "International Art & Craft Trend Fair" in COEX, Seoul.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.2
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• pp.99-115
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• 2009

Recently, the development of design of cultural goods is focusing on excessively workmanship-oriented craft items. However, an advanced strategy that is practical and develops market-oriented goods in the world needs to be suggested from now on and the selection of goods item aimed to world market is very urgent. Therefore, the purpose of this study was to design practical and worldwide market-oriented shoes with Korean traditional image as a cultural goods. As software tools, 2D Adobe Illustrator Adobe Photoshop and 3D MAX 8.0 Photoshop CS were used to design the shoes. From 8 types of pattern design to which Koran traditional pattern was applied and 7 types of shoe design to which Korean traditional shoes were applied, 60 types of planar shoes design coating developed pattern designs were made. Furthermore, 3D design of cultural goods of shoe made possible to observe it three-dimensionally and accurately from the top, the front and the side respectively. Finally, 43 types of cultural goods of shoe to which Korean traditional shoes were applied were designed successfully according to traditional patterns and colors. The systematic database was established based on the developed pattern design of the shoes and might make the best use of the development of related design of cultural goods. Although there were partly some limitations in the aspects of design and material development of Korean traditional shoes, this study would help the economics of shoe industry in Korea producing high value-added products.