• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.7
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• pp.2951-2956
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• 2011

This study is to know the relations between self-efficacy and a factor to decide their major for beautician students. with questionnaires from 180 beautician students in Seoul, we could see a significant result with p < .05 from self-confidence and self-control efficacy of self-efficacy according to major satisfaction, a high level of significant result with p < .01 from level of difficulty of assignment, a significant result with p < .05 from information collect of career-deciding factor, and a greatly high level with p < .001 from goal setting, career planning and self-rating. As to verify the correlation of sub variables between self-efficacy and career-deciding factor, I analyzed it. Then I found that every variables except problem solve in self-confidence of self-efficacy variables showed a significant result and every variables between sub-variables and others in career-deciding factor showed a significant outcome. In conclusion, it is considered that self-efficacy resulting from major satisfaction plays a critical role in students career decision-making and that students self-efficacy and career deciding factors are corelated, given the meaningful outcome from them.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.5
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• pp.288-295
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• 2021

This study includes online and offline surveys of 255 people conducted from March 11-29, 2021, into women's preferences in esthetic shops, and examines their level of satisfaction with skin and beauty home care. The collected data were analyzed using SPSS 25.0 to obtain technical statistics such as Cronbach's α and a frequency analysis, and applied a chi-square test and one-way ANOVA. According to the results on preferences in esthetic shops, the largest number of respondents (56.1%) said they use professional esthetic shops, but those in their 20s and office workers (57.1%) preferred dermatology clinics. When choosing esthetic shops, the importance of employee skill (skilled, trendy) was high (38.8%), and in skin care, the importance of knowing basic cosmetics use (M=4.47), such as cleansing and functional cosmetics (M=4.20), was very high. According to results on the current status of home care for skin beauty, other factors of highest importance (M=4.50) were in terms of marriage, being a university graduate (M=3.84), and experience in a service job (M=4.06). As a result, there is a need to develop programs not only specializing in skin beauty but also combining professional esthetic shops and home care.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.327-332
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• 2022

In the age of population cliff, an aggressive entrance exam strategy for the development of excellent human resources for beauty is very important for the survival of beauty departments and universities. Therefore, for the purpose of in-depth trend analysis of department names and affiliated departments that reflect department characteristics as well as external department promotion tools, we investigated and analyzed department affiliated departments and department titles in 2020 targeting the Beauty Department of Central University. As a result of the study, the departments belonging to each of the four regions had the most beauty arts department (28.57%) and health department (50.00%). In Daejeon, beauty design (37.5%) was the most, and in Chungcheong, beauty care, beauty cosmetics, and medical beauty care (11.11%) were the most. Through this study, it will be possible to analyze the overall characterization trend of the Department of Beauty, and it will be used as an important basic data to suggest the future direction of the department when the departments are merged or separated in the future. In addition, I believe that it will provide a foothold for follow-up research on the curriculum for each department or the change of department name by year.

• Proceedings of The Korean Society of Health Promotion Conference
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• 2007.11a
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• pp.58-59
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• 2007

• Proceedings of the Korean Radioactive Waste Society Conference
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• 2009.11a
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• pp.190-191
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• 2009

• 한국생활과학회:학술대회논문집
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• 2010.05a
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• pp.141-142
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• 2010

• Journal of Digital Convergence
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• v.13 no.11
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• pp.217-230
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• 2015

This study investigated the differences in how medical institutions are chosen according to the motivation of medical service utilization(minor disease, major disease, chronic disease management, cosmetic). Importance order of selection for the minor disease were medical skill, kindness, rapidness, proximity, importance order of selection for major disease and cosmetic were medical skill, facilities, reputation, medical fee, importance order of selection for chronic disease management were medical skill, facilities, kindness, medical fee. From this medical study skill was a more important factor in medical institutions irrespective of motivation, subjects with the major disease tend to consider the selection of the medical institutions more important, except proximity. Medical users select medical institutions according to the motivation of visiting, and there were differences in same motivation according to socioeconomic status and information searching behavior.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.4 no.3
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• pp.23-38
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• 2009

The paper tried to search the characteristics and performances of the new business openers in the area of the beauty salon business. Most of the business owners are women and university graduates. They are mostly active and positive. The search found that the location is one of the most important subject in the small service business. They also tend to calculate the revenues and expenses everyday. They pay lots of attention for the financial performance. They were not much confident with their capital raising. The lowest point was in the area of governmental support. The size and equity capital followed next. The regression analysis showed that continuous marketing activity is important for the performance of the venture.

• Journal of Fashion Business
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• v.18 no.1
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• pp.182-198
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• 2014

The main purposes of this study is to evaluate clothing behaviors according to cosmetic surgery parts and to research how the clothing style preference is expressed depending on each clothing behavior group. This study focuses on women in their 20s and 30s living in Seoul and Gyeonggi area whom have cosmetic surgery experiences. From the women being evaluated, the following groups are divided and then surveyed with equal frequency and ratio: 'facial surgery', 'face contour surgery', 'breast surgery', and 'body figure revision'. When comparing the changes in clothing style preferences before and after the cosmetic surgery, they prefer silhouettes which show body shapes, diversity of color tones, and more overall exposing preferences. After investigating the preferred clothing styles based on cosmetic surgery parts, it is being analyzed that body exposure is more aggressively expressed upon after taking the surgery because the self satisfaction is increased according to the changes in their body shapes after the surgery. Lastly, after looking into the cosmetic surgery and the clothing preferences styles of each clothing behavior group, there seems to be more breast surgeries and body figure revisions for aggressive and extroverted characters: the sex-appeal and mood switching type. It is also being analyzed that facial surgeries are more common in the passive group: information collection, trend alignment, and beauty preference. Such results are also reflected in clothing preferences styles: the biggest change is shown in the aggressive and extroverted group, the sex-appeal types.

• Journal of Fashion Business
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• v.14 no.4
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• pp.1-9
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• 2010

The study verified the regulatory fit effect of the message focus and propensity regulatory focus delivered in the sales promotion situation of beauty services and products on the basis of the self-regulatory focus theory being actively discussed in the consumer behavior area of marketing. As the result of ANOVA analysis on the experimental design 2 (chronic regulatory focus: promotion focus/prevention focus, between factor) ${\times}$ 2 (message regulatory focus: promotion focus/prevention focus, within factor), the promotion focus group showed more positive response to the promotion focus message(4.88) of beauty services than the prevention focus group(4.40) so that the effect of regulatory fit appeared(t=1.79, p<.1), but the regulatory fit effect didn't appear in the prevention focus message(t=.58, p>.1) so that the hypothesis was partially supported. However, as for the promotion focus message of beauty products, the promotion focus group(4.62) showed more positive response than the prevention focus group(4.16), and as for the prevention focus message, the prevention focus group(4.89) showed more positive results than the promotion focus group(4.33) so that the effect of regulatory fit appeared(t=2.07, p<.05). Therefore, the result of the study shows that as for the service consumers perceive high risk, the sales promotion activity of the prevention focus message can be effective for prevention focus consumers and for promotion focus consumers as well. Otherwise, it suggests the marketing approach that the consumer evaluation is more positive when the advertising message focus fit the consumer regulatory focus.