Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

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A Study on Women's Preference for the Use of the Esthetic Shop and the Satisfaction Level of Skin Beauty Home Care

여성의 피부 관리실 이용 선호도 및 피부 미용 홈 케어 만족도 조사 연구

  • 김현숙 (원광대학교 뷰티디자인학부)
  • Received : 2021.04.06
  • Accepted : 2021.05.07
  • Published : 2021.05.31
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Abstract

This study includes online and offline surveys of 255 people conducted from March 11-29, 2021, into women's preferences in esthetic shops, and examines their level of satisfaction with skin and beauty home care. The collected data were analyzed using SPSS 25.0 to obtain technical statistics such as Cronbach's α and a frequency analysis, and applied a chi-square test and one-way ANOVA. According to the results on preferences in esthetic shops, the largest number of respondents (56.1%) said they use professional esthetic shops, but those in their 20s and office workers (57.1%) preferred dermatology clinics. When choosing esthetic shops, the importance of employee skill (skilled, trendy) was high (38.8%), and in skin care, the importance of knowing basic cosmetics use (M=4.47), such as cleansing and functional cosmetics (M=4.20), was very high. According to results on the current status of home care for skin beauty, other factors of highest importance (M=4.50) were in terms of marriage, being a university graduate (M=3.84), and experience in a service job (M=4.06). As a result, there is a need to develop programs not only specializing in skin beauty but also combining professional esthetic shops and home care.

본 연구는 여성의 피부 관리실 이용 선호도 및 피부미용 홈 케어 만족도 조사 연구를 목적으로 2021년 3월 11일-3월 29일 까지 255명을 대상으로 온라인과 오프라인을 이용하여 설문 조사를 실시하였다. 수집된 자료는 SPSS 25.0 를 이용하여 Cronbach's α, Frequency Analysis, chi-square test, 기술 통계, One way Anova로 분석하였다. 조사 결과 피부 관리실 이용 선호도에서 전문 피부 관리실을 이용한다고 답한 응답자(56.1%)가 가장 많았으나 20대와 사무직(57.1%)은 피부과 병원을 선호하는 것으로 나타났다. 피부 관리실 선택 시 고려사항으로는 직원들의 기술(숙련, 유행)에 대한 항목이 38.8%로 높게 나타났으며 피부 관리 행태에서 클렌징 등 기초 화장품(M=4.47)과 기능성 화장품(M=4.20) 사용이 매우 높은 것으로 나타났다. 피부미용 홈 케어 현황을 살펴보면 결혼여부는 기타(M=4.50)가 가장 높았고, 학력별로는 대졸(M=3.84)이, 직업별로는 Service Job(M=4.06)이 가장 높게 나타나고 있으므로 이에 따른 피부미용 전문 프로그램 개발 및 피부 관리실과 홈 케어를 병행할 수 있는 프로그램 개발에 대한 필요성이 높은 것으로 나타났다.

Keywords

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