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http://dx.doi.org/10.5762/KAIS.2021.22.5.288

A Study on Women's Preference for the Use of the Esthetic Shop and the Satisfaction Level of Skin Beauty Home Care  

Kim, Hyeon-Suk (Division of Beauty Design, Wonkwang University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.22, no.5, 2021 , pp. 288-295 More about this Journal
Abstract
This study includes online and offline surveys of 255 people conducted from March 11-29, 2021, into women's preferences in esthetic shops, and examines their level of satisfaction with skin and beauty home care. The collected data were analyzed using SPSS 25.0 to obtain technical statistics such as Cronbach's α and a frequency analysis, and applied a chi-square test and one-way ANOVA. According to the results on preferences in esthetic shops, the largest number of respondents (56.1%) said they use professional esthetic shops, but those in their 20s and office workers (57.1%) preferred dermatology clinics. When choosing esthetic shops, the importance of employee skill (skilled, trendy) was high (38.8%), and in skin care, the importance of knowing basic cosmetics use (M=4.47), such as cleansing and functional cosmetics (M=4.20), was very high. According to results on the current status of home care for skin beauty, other factors of highest importance (M=4.50) were in terms of marriage, being a university graduate (M=3.84), and experience in a service job (M=4.06). As a result, there is a need to develop programs not only specializing in skin beauty but also combining professional esthetic shops and home care.
Keywords
Skin Beauty; Skin Care Shop; Home Care; Esthetic Shop; Functional Cosmetics;
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