• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.6
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• pp.151-160
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• 2017

Among the methods of developing tourist spots and culture as the experience contents, it is a common method to display high-quality video images on a large display, and it is necessary to make a special difference between the participant's active participation and the visual experience in other regions. In this paper, using the single molecular OLED and active type, the regional tourist spots blend transparent OLED dual-layer display systems with the extended image implementation and augmented interaction techniques to give the participants a real-world experience, such as directing to new experiences and beautiful sights. In this paper, additional images and UI layers are applied to the layers of the images to allow visitors to experience sightseeing information, weather, maps, accommodations, festivals and photo materials with image. In addition to the dual-layer system, it also added a multi-display system that additionally has one vertical 55-inch display on each side, adding to the experience the immersive experience and interface interlocking fun. By using transparent OLED, dual layer panel and 3-channel Multi-image playback technique, the augmented type experience contents which can experience the local attractions in Jeollanamdo province in Korea at all time without any limitation of time and space were developed.

• Culinary science and hospitality research
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• v.15 no.2
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• pp.93-107
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• 2009

The aims of this study concerning tourists travelling in the island of Jeju include: to identify and assess the promotional efforts for traditional Jeju cuisine; and to identify the impacts of those efforts on customers and tourists. The analyses revealed that continuous promotion efforts, along with changes in the cooking methods and the development of new menus, are needed for the items of traditional Jeju cuisine that are relatively unknown to tourists and that fail to satisfy customers. Customers seeking Jeju food reported high satisfaction with such items as grilled meat and fish, steamed meat and fish, and raw fish(hoe), so those cooking methods must also be continually improved. Promotional efforts had impacts on the satisfaction and revisit rates of customers while the recognizability of foods offered had impacts on all areas, including the satisfaction and revisit rates of customers as well as word-of-mouth advertising among them. There needs to be an experience-oriented or educational program that introduces customers to traditional Jeju cuisine. Since customers and tourists gain information on traditional Jeju cuisine from the recommendations and word-of-mouth advertising from the locals they meet on the island, traditional Jeju cuisine should also be advertised to the local residents. The commercial merchandising of Jeju culinary culture and making festivals based on it must, therefore, be preceded by studies on how to increase the locals' awareness of local traditional cuisine.

• Journal of the Economic Geographical Society of Korea
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• v.7 no.2
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• pp.297-313
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• 2004

This study, based on an ethnographic field-research in Hwangryong marketplace at Jangsung, explores the transformational process of local community and local marketplace from the end of the 19th century. I attempt to use methodology of oral statement and memory. In socio-economic, political and cultural sence, Hwangryong market which made the 18th century was central place of Jangsung. It was famous of cattle marketplace from the end of Lee Dynasty. The heyday of Hwangryong market is vitalized in the ruling of Japan. Japanese government collect tax and agricultural products through this marketplace. After independence of 1945, the economic function of it was weakened, but the other side political function was strengthened. The socio-economic and cultural status of this market was revitalized after the end of Korean war notwithstanding trial of moving of marketplace. But peasant migration and mechanization of agriculture from the end of 1950' had been brought about a critical moment to Hwangryong marketplace as cattle market. The opening of Honam express road at 1973 was decisively weakened socio-economic, cultural function and role of this marketplace. Consequently, Hwangryong marketplace was transformed small local market. The identity of cattle marketplace was rarely remained in recent. This inclination will not be stopped if not linking to local festival or invention of local specialities.

• Culinary science and hospitality research
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• v.16 no.3
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• pp.32-50
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• 2010

The empirical objectives of this study include, firstly, to identify the underlying dimensions in food tourism, secondly, to identify and test the tourists' characteristic variables that explain participation in food tourism, and finally to examine the relationship between food tourism and the characteristic variables. Derived from existing food tourism literature, three underlying dimensions of activities in food tourism are given; (1) dining at restaurants serving local cuisine, (2) purchasing local food products, and (3) dining at high quality restaurants. Four valid conceptual variables were used to test whether there are significant relationships between them and food tourism variables. They are food neophobia, variety-seeking, hedonic consumption, and identity affirmation. Based on the survey responses from 164 tourists visiting Kanghwa-do, Namisum, and Yongjong-do, multi-regression analysis was employed. The findings suggested that there were negative relationships between food neophobia and all other dimensions in food tourism. In addition, variety seeking, identity affirmation, and hedonism have positive influence on the dimensions of food tourism. Therefore, utilizing various culinary cultures, food tourism activities with increasing the availability and branding of indigenous local dishes are strongly advised to the destinations concentrating in the food tourism market.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.12
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• pp.529-538
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• 2017

The objectives of this study are to examine and propose a method for establishing a seed story regarding residents of Yongdam 1-dong and to utilize storytelling in establishing town development strategies. Globally, major cities seek urban restoration based on their regional culture and history. Yongdam 1-dong is a downtown area located in Jeju City, South Korea. This study attempts an innovative approach to town-making by storytelling about the residents' lives. The storytelling method may be utilized to establish town development plans in the following ways: 1) To make use of the storytelling method in the town to be introduced in various ways; 2) As an important reference in establishing town development plans; 3) To establish various town-making plans. For example, the method may be used to decide the direction, prepare program contents, plan related festivals, and conduct regional facilitator education programs; and 4) To help experts who participate in voluntary work in the region to understand the town. Using these contents, we can create one of various fields in town development.

• Science of Emotion and Sensibility
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• v.10 no.4
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• pp.613-622
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• 2007

Recently, sound design is being made by corporations for the production as well as for marketing and web with consideration of image of productions and attributes to improve corporational image through the design of melody which would remain in users. And sound is becoming an important factor to establish the identity of each area such as life environment and public facilities. At present, our local governments are promoting active business like as CIP to improve urban image but there is a limit to establish identity as the result of its partial focus on visual sense or insufficient recognition about it. Jeonju, the place of sound, has many festivals and great meetings related with sound but it has not identity in the sense of sound. So the purpose of this study is to suggest the condition of sound which has the trait of Jeonju and to provide data for the trait to be used as a necessary element to establish identity in order to activate regional image. For the method of research, sampling Korean beautiful 100 sounds among the natural sounds of residents. most favorite as the samples of sound to search the sound of regional image. Selecting favorite samples among them and analyzed the factors through the questionnaire on the image of adjective in each sample. As the result of analysis, it has been shown that the factor of sound to reveal trait of Jeonju is the image of bright, delight, and cozy with consideration of harmony, dynamics, contrast, and culture. For this study is to provide data so it can be used to actively establish and identify the local image.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.403-412
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• 2011

This study aims at proposing clear direction of tourism policy through analyzing the correlation between tourism resource, tourism system and activation of regional economic. A total of 283 samples were ultimately collected in survey of 300 researchers from the national and public institutes in provinces Chungchong-do and Kyungsang-do in July 2010 alone. SPSS 15.0 and AMOS 6.0 were used to test the model. Analysis showed that the more regional tourism resources have more significant effect on tourism system and tourist-attracting strategy, and that tourism system exerts influence on tourist-attracting strategy. So it was proved that the tourism policy effects meaningfully on vitalization of regional economic, and it was confirmed that the tourism system is more effective on the energization of regional economic than the tourist-attracting strategy. But the hypothesis has been rejected unexpectedly that tourist attractions have consequences for the activation of regional economic. It establishes the fact that it is useless for regional economy regardless of abundant regional tourism resources, if the tourism policy is not concretely in force. Therefore, Korean government must intercept overissue and overlapping investments on tourism development by the local government and induce qualitative growth of tourism sector through upgrading of development guidelines and the criteria for selecting tourism special zone, regional festival and cultural assets, and its continuous assessment and management. And it is desirable to enforce the connected cooperation projects between local governments and the 5+2 great-sphere economic blocs on government-level.

• Culinary science and hospitality research
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• v.15 no.1
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• pp.47-58
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• 2009

Recently, tourists and sightseers are increasingly showing their interests in the native local food cultures as their living standards improve. This is why the local autonomy bodies are vigorously trying to develop their local native foods as tourism commodities, which is a part of their efforts to bring a life to their local economies. This study explores the solutions to promote the native local foods of Jeonju area as a tourism item, eventually contributing to the progress of the local economy. The target population of this study was the owners of native local food restaurants in Jeonju area, and the survey was conducted from February 10th to 25th, 2008. For data analysis, frequency analysis was used. In order to achieve this goal, analysis on local restaurant managers for their business operation should be conducted. The results showed they had daily sales of under 100,000 won and did restaurant promotions through pamphlets, brochures and so forth. The development of food was carried out mostly by the restaurant owners and the restaurant management type was independent. To activate the food tourism in Jeonju area, it is necessary to develop a representative native local food restaurants of Jeonju area as a tourism attraction, excavating new food festivals and food tourism courses suited to different areas and developing various food ingredients and spice packages.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.82-91
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• 2009

Film festival is a cultural event, which would be held for various purposes. This study was to find out the effects of visitors' demographic characteristics and Jeonju International Film festival images upon their general satisfactions, focusing on the 10th Jeonju International Film Festival. The results are as following. First, 20's(year), Student(job) and Less than 100(income/a month) had a majority in the demographic characteristic. It is needed to develop various programs and events targeting for these groups. Second, it resolved 11 questions in all into 3 factors, which is named as 'Administration', 'Facility', and 'Contents'. Specially We need to develop events and programs for teens. It verified that visitors satisfied far more as they were provided with comfortable theater, various facilities and events, etc. It also proved that the service of giving useful informations met visitors' satisfaction. But as the demographic characteristic showing, visitors dwelling near Jeonju were fewer. It is required for a program to enhance the peculiar qualities of the city, Jeonju and then to promote the participation of local people. It is necessary for the host organization to secure its identity including peculiar subjects differentiated from other film festivals for the purpose of establishing itself as a worldwide event.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.194-204
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• 2022

This study examined the social capital and geographical gaps of local television stations using web data gathered through website crawling. URLs for 16 local MBC websites were collected. MBC is an abbreviation for Munhwa Broadcasting Corporation, one of South Korea's largest television and radio broadcasters. Munhwa is a Sino-Korean term that means "culture." It initially determined which institutions local broadcasting stations were linked to using a Web Impact Report. To investigate the specific connection type, URL information was classified using the n-tuple helix model, followed by 2-mode network analysis. The n-tuple helix model is an analysis method that extends the standard university-business-government triple-helix model by including a new network innovation originator. As a result, local broadcasting stations relied heavily on activities like as festivals, performances, and exhibitions to engage the local community. Local stations in Daegu-Gyeongbuk area and the Busan-Ulsan-Gyeongnam area were identified as having the most diverse connections to the local population among other regions.