• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.2
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• pp.91-96
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• 2008

As the interest on popular culture has began to be expanded to a general living culture through 'Korean Wave(韓流)' and is in profess of the 'strategy to support Korean(韓) brand' to enhance our cultural standard and create a worldwide brand value in traditional culture. The purpose of this thesis is to make suggestion for production of an effective and differentiated advertisement photo in Korean(韓) brand fashion product on the basis of a Korean image. First, the Korean image is like the unique culture or history in Korea which enables us to feel our identity such as Korean clothes, houses, Hangul. Especially it was found out that the characteristic of a traditional costume in our country included a natural beauty, neatness, purity and calmness, etc and positive intention was expressed on a production of a fashion, photo, graphic of a Korean image.

• 한국패션뷰티학회:학술대회논문집
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• 2006.11a
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• pp.27-28
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• 2006

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.15-26
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• 2006

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.27-35
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• 2006

• Korean Institute of Interior Design Journal
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• v.17 no.3
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• pp.94-101
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• 2008

The purpose of this study was to analyze the preference of living room furniture and to suggest Korean brand furniture design guideline. Subjects consisted of 171 residents aged up 20 years old in Seoul and Kyung-ki. area. The data were analyzed using the SPSS statistical package. The results of descriptive statistics, factor analysis, t-test and $x^2$-test are presented. The result of this study showed as fallows; 1) Livingroom funiture design with considering family life behavior were needed. 2) Modernizing traditional elements(motives and pattern) were preferred to duplicating traditional elements. 3) In furniture materials, easy to maintaining and cleaning and environmentally-sound materials as solid wood were highly appraised. Also, functional and harmonious furniture design with interior or other furniture were needed. So, modular-system furniture for livingroom would fulfill user's needs which are function, harmony and conciseness. 4) Elegant, easy, unique, functional, and simple design for livingroom were highly appraised. Considering these results, it is necessary to develop more on the modernized traditional furniture based on the various needs of users. These results provide a practical guideline for the development of the Korean brand design for livingroom furniture design.

• Culinary science and hospitality research
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• v.13 no.3
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• pp.187-198
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• 2007

Some problems are presented that Korean restaurants in jeonju area don't keep ancient fame, taste and tradition. Therefore, this thesis intends to positively analyse the evaluation of Korean restaurants' menu quality to activate Han brand, centering on Jeonju area. The findings of the study are as follows: First, this thesis named the items of analysis menu quality factor, menu quality evaluation factor, Han brand activating factor. Second, it analysed confirmative factor of menu quality evaluation and found that conformity was $x^2=67.143$, df=14, GFI=0.968, AGFI=0.917, RMR=0.056, NFI=0.902, CFI=0.962. It means that the measure of item variables was selected appropriately. Third, it constructed a menu quality evaluation model of Korean restaurants in Jeonju area and verified hypotheses, such as menu quality factors and their influences on menu quality evaluation, menu quality evaluation factors and their influences on activating of Han brand, and menu quality factors and their influences on activating Han brand. It verified the relations, and, as a result, found them to be positive(+) and selected all of the hypotheses.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.36 no.2
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• pp.1-10
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• 2018

This study aims to find out the characteristics of the vegetation landscape characteristics and system which led the formation of the urban image in Jeonju in the late Joseon period connected with urban spatial structure, using designated as treasure No. 1586 which was made in the middle of 18C. The vegetation landscape characteristics of Jeonju in the late Joseon Dynasty derived from the analysis of are summarized as follows. Firstly, the vegetation landscape system in Jeonju is composed of the natural vegetation around mountain area of Jeonju-Buseong, the independent vegetation or cluster planting forests linked with the main facilities, the Bibo-Forests connected with topographical characteristics of Jeonju, and the vegetation combined with a private garden. Secondly, planting landscape was specialized using flag species and local species. Thirdly, the garden-type plantation centered on the back yard or front of main facilities, with the background of natural vegetation landscape combined with the mountain area and the vegetation combined with a private garden, dominates vegetation landscape of Jeonju Buseong as objects. Fourthly, in order to overcome the defects of topographical characteristics, the Bibo-Forests were emphasized as an important planting landscape element in addition to the vegetation landscape elements connected with main facilities. Fifth, ecological vegetation landscape technique was taken considering the topographical characteristics. The characteristics of vegetation landscape of Jeonju Buseong, which is derived from , have an important meaning to restore and reproduce Jeonju's historical features. Especially, the vegetation communities of the non-booming concept combined with the geographical features, the ecological landscape harmonizing with the topography, the round house type landscape mixed with the private house, and the specialization of vegetation landscape using local species are important factors in securing the city image based on the historical characteristics and creating a city brand that utilizes vegetation landscape.